GR

OU
P
4
EMPORIUM CITY
MALL
 PARTNERSHIP
is the business structure that Emporium City
Mega Mall possesses.
OWNERSHIP/MANAGEMENT TEAM

Reynard T. Porcadilla, Nick O. Piezon,

Jack F. Intilla are the founder who created
and planed to merge their individual
businesses into one establishment; ending
up having the “Emporium City Mall’’.
 Ryan John C. Porcadilla, Shaina Jean
B. Piezon, and Joshua Intila are the
childrens of the three elite founder of
Emporium City Mega Mall. As of now,
they are the personnel who manage and
supervise what is left to them by their
beloved parents.
 ORGANIZATIONAL CHART

REYNARD PORCADILLA
CEO of the COBBLES Store

NI C K P IEZON JAC K INT I LLA

C EO of the ‘’LA PS Restaurant’’ CEO of the ‘’Medi C ARE ‘’

RYAN JOHN C. PORCADILLA SHAINA JEAN B. PIEZON

Finance Manager/Supervisor Marketing Manager/Supervisor JOSHUA INTILA
Operat ion Manager /Supervisor
MEMBER OF THE
COMMITTEES
BOARD
JULIUS PANTALEON
JULIA PANTALEON AUDIT COMMITTEE
JHEN CONDE JHEA CONDE
EVAYU MILLOR EXECUTIVE COMMITTEE
VERLISA RAMILO
EVAMIE MILLOR
CORPORATE
DISCLOSURECOMMITTEE
 ___________________
MALL MANAGER

_____________________ _______________________
PROPERTY MANAGER ANALYTICAL MANAGER

_____________________ _____________________ _____________________

INVESTMENT/ASSETS LEGAL SECRETARIAT AND INTELLEGENT ANALYSTS
MANAGEMENT COMPLIANCE

____________________
___________________ _________________
STOREKEEPER/HUMAN
INVESTOR RELATION MIS EXEC
RESOURCES EXEC.

___________________ _________________ _________________

CUSTOMERS CARE EXEC. EMPLOYEE CARE EXEC. ACCOUNTANT

_________________ _________________ _____________________

H/K (SECURITY) EXEC. SHIFT ENGINEER ADMINISTRATIVE ASST.
 LOCATION

Emporium City Mall is located at the

center point of Social Center
quadrangle, Capitol Road, Brgy.
Kalipay, Masbate City, Masbate.
INTERIOR DESIGN
 COMPANY HISTORY
Year 1980s, Reynard, Nick, and Jack are closest
friend. These three individuals are from an elite
business personnel who are well-knowned in
business industry. Reynard Porcadilla graduated
in University of Santo Tomas with a degree in a
course of HRM and Accounting. On the other
hand, Nick Piezon graduated in Bicol University
with a course of Medicine and lastly, Jack Intila
graduated with same school of Nick Piezon
having the course of Accountancy. As the times
pass by, these three build their own businesses
based on what degree they had.
But suddenly, an incident happened. Nick and Jack
lost their business because it was being burned out
by fire. They both were so desperate to have their
business back again but as they tried, it once again
collapse and bankrupted. They both have the same
experience when it comes to business and at the
same time with their wives. They were both
abandoned by their wives because they don’t have
enough money to sustain their family needs.
Meanwhile, since Reynard’s business is growing and
expanding, he decided to help his bestfriends to
stand up their own business and invest with his
business too since the his friends still have an extra
emergency calamity fund and used it as an
investment on Reynard’s business.
The money they used as an investment grew which
made them to finally come up with their own
business and have the idea of merging it in just a
single location. They decided to put it up in the
resident barangay of Nick which is the Brgy. Kalipay
since they see the potential in it when it comes to
business and the population itself also fits their
target market. As time goes by, the business starts
to grow and expand and they started renovating
the place to make it more attractive to people as
well as to the tourist that are having a visit in
Masbate.
 MISSION STATEMENT

To provide exceptional quality products at a

competitive prices that will suit the needs and
wants of our customers with excellent service
and develop a better relationship between the
employees and customers through the products
and services being offered by the
establishment.
 VISION STATEMENT

Emporium City Mega Mall is prospecting to

build a more branches to establish a strong
worldwide presence and provide professionally
managed work environment to grasp a greater
number of employee.
PRODUCTS/
SERVICES AND
TARGET MARKET
Emporium City Mall want to sell
different native products made by
Filipino here in our country to give
emphasis to Filipino’s efforts,
creativity, skills and innovations
although the Mall will get foreign
products but the priority of ECMM is to
give pride on Pinoy brand products.
To whom the products and services
intended to sell and offer?
Government Employees
 Provincial hospital Personnel/ stakeholders
and patients
 Students and out-of-school youth
 Unemployed individuals
 Tourists
 Residents of entire Masbate Province
 COBBLES STORE
 A type of business establishment that is intended to sell
different types of products that will fit the basic necessities and
wants of the customers such as groceries, dry and canned goods,
drinks, sweets and snacks, toiletries, beverages, eggs and dairy
products and etc. which was mainly distributed by different
product brand companies such as P&G or Procter and Gamble
and Unilever.
 There are many competitors in the market with the same
business venture because a convenience type of store is the one
that mainly have the basic physiological needs of human being
such as foods and drinks. Cobbles store has similar to other
stores product since most of the products are in the demand of
the consumers such as canned goods, groceries and more but
the difference is our product and services is that the quality are
much more assured because products are being handled with
care from the process of transportation up to the place and we
are also accommodating as well as promote native products
made by Masbateños to be also sold in the market and gain local
market share.
In addition,we will also be assuring the competitiveness of
our business because our business intends to leverage our
locational advantage since the location itself fits our target
market for us to create higher profit potential .
 Products will be fulfilled by the customers through a
pushing cart and self service inside the store in getting
their desired products to buy and will also be
accommodated by the cashiers over the counter to be
punched and count the amount of products they bought.
Cobbles store will be also giving the opportunity to Senior
Citizens and PWD’s to avail 20% discount but with the
proper purchase booklet in their every total amount of
item they purchased. Cobbles will also be having a raffle
twice a year only for those who have availed their ECM
VALUE CARD and a total gift pack (such as grocery worth
₱10,000 or appliances) as a reward prize. The store will
also be launching the annual HOLLIDAY Sale and buy 1
take 1 promo every Christmas seasons for the regular
customers to lessen their expenses.
The native products that will be sold in the Cobbles store
will be processed in our owned ECM factory and will be
displayed further after the process of raw materials into an
finished product.
 There will be CCTV Cameras installed for the safety of
every customers and to look out for the movements of
every buyer. There are also price scanner placed on the
wall for the less hassle of the customers when it comes to
prices of the products as well as freezers for the frozen
goods and display cabinets for the organization of the
products. The workers of the Cobbles store will always be
around to assist every concern of our customers. We’ll also
have the teller machine to compute the total amount of
purchased product to be manipulated by the cashiers.
 Cobbles store aims to be the best convenience store not
just in Masbate but also to the whole country and feature
out all the native goods made by the Masbatenos.
and the specific product of CS
convenience store
 VALUE CARD SAMPLE
ECM VALUE
CARD
VALID UNTIL
10/2020
8028101750758170
Ryan John C. Porcadilla

CARDHOLDER’S SIGNATURE

We Serve What You

Deserve!
 LAPS DITO; LAPS DOON
 Laps Dito, Laps Doon Restaurant offers different types of healthy and
delicious native and foreign foods that are suitable for both partners,
peers, family, and also to a single one for breakfast, lunch, and dinner
and also accepting catering services in different occasions such as
birthdays, wedding, debut and etc.
 Laps restaurant has in common with some other restaurants in the
market because some foods have the same description but the
difference is that our food products has a twist because even though we
are specializing native foods, we will also be making foreign foods for
those tourists and even for the residents of Masbate to try something
new and unique types of foods. In terms of service, we will be having a
fast kind of service to the customers because we have many employers
to serve everything that our valued customers requests.
 We are a self-service type of restaurant but if ever our customers needs
a little assistance, our workers will always be on the go to entertain.
The foods will be processed inside the kitchen hall by our well-trained
chefs and we will also be having our own farm for the production of
meats and vegetables to assure the freshness and safety of our food
products.
We will be accepting catering services for all occasions. Our
customers in the restaurant will also be guaranteed with our
special promos every holiday seasons like every purchase of
foods worth ₱200, they can have free desserts such as halo-
halo, shakes and etc.
 Since we are accommodating our customers trough dine-in,
we want them to be comfortable that’s why we will be
installing air-conditioners and televisions, chairs and tables
for a very good ambiance. Equipment such as Ovens, stoves,
freezer, refrigerator, and culinary tools will be used as food
processor. Counter touchscreen tablet for the customer bills
that will be operated by the cashiers. Generally, the ECM
mall will also have a power generator as back up in case of
emergency.
 Aim to be the famous favourable restaurant in terms of
catering services, and be well known in terms of having
good quality taste of foods.
Laps Dito, Laps
Doon
The following pictures shown below are the products
that LAPS DITO,LAPS DOON offers;
FOR SNACKS;

₱69 ₱39

₱119/ 10 pcs

₱119/ 10 pcs
 ₱89
₱59

₱49/pc
₱389/ whole
₱49
₱59
₱79

₱59/ 5 pcs ₱89

DRINKS and DELICACIES;

₱45
₱35

₱125
₱45
₱29 ₱49

₱39

₱65
 MEDICARE
 Medicare drugstore sells different kinds of medical and health
products such as medicines for different kinds of diseases, vitamins,
herbal products as well as beauty products for adults, teens, kids
and even infants.
 The competition between drug stores in the city is a vast.
Medicines, herbal products, and beauty products are mostly similar
to the products of other drug store in the market but we ensure that
our products are at it’s best quality and at the same time can be
bought in the market with affordability with the followed suggested
retail price and are highly recommended by the PDA since the
products are well examined by different specialist in order for us
also to assure the safety of everyone.
 Products such as medicines and etc. will be fulfilled to the
customers through the help of the working personnel's inside the
establishment and also with the proper subscription of the specialist
within the right dosage of the product. Medicare will also be
offering discounts to Senior citizens as well as promotion and sale
that will be launched seasonal in order for the customers to avail
discounts and less expense.
Name of products and Prices;
Products that MediCARE have;
 Medicare drugstore has its own delivery truck for the delivery
purposes of the products whenever it is needed. There are
also special equipment and technology installed inside the
store for the operations to be more convenient and efficient.
Special software such as recorded pricelist that is being
manipulated by computers that is being placed on the walls
for the less hassle of the customers when it comes to the
prices. The place itself also have air conditioners to satisfy our
customers as well as teller machines for the immediate
recording of sold products. When it comes to the security, we
also have the CCTV cameras to be the “all time look-out” of
the store and to secure the movement of every customers that
are going in and out the drugstore.
 Medicare drugstore aims to the number 1 distributor of
foreign and local medicines, herbs, beauty products not just in
Masbate but also in the whole country and launch more
branches in every mall out of the Philippines.
III. MARKET
ANALYSIS
 INDUSTRY DESCIPTION AND
OUTLOOK
(SIZE)

EMPORIUM CITY MALL is a product and service

type of business with three sections inside the
establishment; the COBBLES STORE, MEDICARE
DRUGSTORE AND LAPS DITO, LAPS DOON
RESTAURANT which main goals is to provide
quality products and services to our valued
customers .The company`s main branch is located
at Brgy. Kalipay, Masbate City inside the social
center quadrangle.
TRENDS AND OUTLOOKS
 The Emporuim City Mall wants to maintain its
competitiveness despite having so much competitors in the
market. The ECM Mall also look forward to those products in
trend that fits the demand of the customers as well as their
wants and necessities. Since ECM also accept those investors
who want to have their own place in the mall, we’ll be
assuring that the products they will be selling are all in good
quality as well as always in trend to be patronized well by
the customers.

Through the promotions and raffle promos being launched

by the company, we can also guarantee that there is big
chance of getting the taste of our valued customers. The
establishment will always be up-to-date when it comes to
the trends that are in demand seasonally in order for the
ECM not to be left behind and continue to be patronized by
the buyers.
 GROWTH RATE
(SALES)
100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
1998-2001 2002-2005 2006-2009 2010-2013 2017-2017
 Since 1998, the Emporium City Mall was build and
currently known as one of the famous and big Mall in the
entire Province of Masbate the company started to achieve
its total sales on 20%.However, as the Emporium City Mall
started to boost and started to progress, the total sales of
ECM increase in 80% in the year 2006-2009.In the year
2010-2013 the decrease of sales during this years occurs
because some of the Malls are started to build which are
the GAISANO Capital of Masbate, the LCC Department
Store, some of the drugstore like South Star Drugstore,
Mercury Drug, Botica Nelly, and other restaurant such as;
Tiyo JOSE, Princess Eat all you Can ,D’ Captains, and many
more, so that the ECM become unknown because of the
existing of such more competitors .Moreover, as Emporium
City Mall launched its new establisment which is the
archades which is suitable in such kids , group of friends,
families and more, continuous increasing of sales has been
observed in the year 2014-2017.
TARGET MARKET
EMPORUIM CITY MALL, is a product and service
type of business industry that offers goods and
services to everyone . Our company is targeting
to accommodate people who loves to shop and
to those people that can avail different products
and services with quality at a lower price. The
ECM company are welcoming all possible
customers without age limit.
MARKET TEST RESULT
Emporium City Mall was comprises of three establishments;
the Cobbles`s Store, the MEDICare, and the Laps Dito,Laps
Doon. On this section the results of all gathered
information was quiet presented below according to the
corresponding establishment stated above.

 Where do customers prefer to shop?

choices Number of Percentage
respondents
answered
Mall 30 60%

Convenience Store 15 30%

Tiangge 5 10%
 The data presented shows that 60% of the respondents are
preferred to shop in mall because according to them it is easy to
shop and less expense in terms of fare because in Mall, all of
there necessities they need to buy was in the mall itself what
they need to do is to walk around and find on the specific
establishment they are to be. However, 30% of the respondents
answers was in Convenience store and the rest 10% was in
Tiangge.

 Where do the customers prefer to buy medicines?

Based from the survey conducted, 100% of the respondents
answers that they preferred to buy Medicines on the Drugstore
only because according to them buying medicines on the
drugstore was surely safe than buying on a sari-sari store only.
Also, the respondents explains that there trust was fully on the
drugstore to assure the safety of their patients and to their
selves as well.
 Where do customers prefer to eat?

Percentage

Restaurant Restaurant
Carenderia 55% Carenderia
45%
The graph above shows the presentation of the data gathered based
from the selection of answers of the respondents . The data reveals
that almost 55% of the respondents preferred to eat on the
Carenderia , than the restaurants. So that Emporium City Mall build a
Laps Dito, Laps Doon ( a combination of restaurants and carenderia)
that serves native and foreign dishes. The main goal of this is, to
attract customers that it is possible that restaurants and carenderia
were join together depends on the quality of food and services offered
by the company.
Potential Customers Number of Percentage Rate
respondents
( out of 50)

Family/ies 20 40%

Students 5 10%

Employed personnel 15 30%

onnils
Tourists 10 20%

TOTAL 50 100%
The table above shows the possible customers who will
enter in Emporium City Mall, the assumed total number and
the growth rate as well. The table indicates that the most
potential customers who will enjoy in ECM company and has
the capability to encourage other customers in patronizing
of what the company offers was the Family. According to
the surveys, families are always going to mall to have some
bonding with their family members because when family are
doing this on the mall, they tolerate the mall as their
second home which means that more profit will count since
the member of the family can avail or can purchase
different products in different stalls. In addition, employed
personnel reach 20% possibility and 20% for tourists
individuals. However, the least potential customers who got
10% was the students its because students can enter only
after their class hours and for every Saturday`s and
Sunday`s.
LEAD TIME
 Emporium City Mall`s lead time to fulfil the customers
depends on every establishments comprises on it. In
Cobbles`s Store and MEDICare, customers have a freedom to
avail and purchase every products which varies on what
goods and services suits on their needs and wants because on
this two specified establishments ECM have no time limit as
long as the customers are enjoy in buying their necessities
and as long as the customers cannot fulfil satisfaction on it.
In addition, Students are not allowed to enter in ECM during
their class hours, the students can enter only after their class
or in every Saturday`s and Sunday`s. However, in Laps Dito,
Laps Doon customers can takes 3-7 minutes to order in every
product offers by the said restaurant.
COMPETITIVE ANALYSIS
Emporium city mall’s possible competitors in the market
industry are those other big companies such as the Gaisano
capital Masbate, LCC department store, LCC express mart,
Ten Seven, different restaurants as well as drugstores in
Masbate city since we are all having similar services and
products being offered. Despite having similarities when it
comes to products and services, the strength and advantage
of ECM is that customers can have their desired products
such as medicines, foods as well as groceries in an instant in
only one establishment without any hassle of going to those
specific branch of drugstore, grocery and restaurant in the
city. although Gaisano has also its restaurant and grocery
store inside its establishment, we will ensure to maintain
ECM’s competitiveness in the market by enhancing its unique
features and legendary services by producing products with
high quality and affordability as well as to gain more profit
potential and local market share.
FACTORS THAT CAN AFFECT THE
BUSINESS IN ENTERING THE MARKET ARE:

 STRONG COMPETITION
 NATURAL CALAMITIES
 CRIMES
 TAXES
 TECHNICAL/ FACILITY PROBLEMS
 INCOME RATE
IV. MARKETING STRATEGY
 PRODUCTS
 PROMOTION
PRODUCTS SECTION
 BRAND NAME
Cobbles store and Medicare drugstore is under the
products and services industry that offers different
products to the customers along with its services as
well. Cobbles store and Mdrugstore invests some of
its products from different companies such as P&G
and Unilever and any other products either locally
made or foreign product as long as its legal and good
for the customers
Here are some of the brand names
of that Cobbles Store sells;
On the other hand,the Laps Dito Laps Doon, offers
products such as foods that has to be cooked by the
chefs to cook through its ingredients. Although, this
restaurant is an enterprise which needs to cook those
foods that customers order, it also invest products of
raw ingredients from different companies or business
to produces foods that customers wanted to avail or
eat. Here are some of the brand names that Laps Dito
Laps Doon uses in order to makes the food order by the
customers was one of the delicious and best food ever;
 RELATED
PRODUCTS AND
Cobbles store and SERVICES
Medicare also provides same products and
services to the customers same as the other companies or
enterprise, in terms of the same investors of goods and medicine
such as in Unilever P&G and more. Having competitors with the
same products and good being offered by the Cobbles store and
Medicare was not a problem of the enterprise itself because unlike
the competitors Cobbles store and Medicare have a other products
which is unique and native which it is intended to sell only on the
said Emporium City Mall such natives products in medicines and
groceries.
On the other hand, the edge of Laps Dito, Laps Doon restaurant
on its competitors is that it serves Native delicious and
presentable foods to the customers at a very competitive price.
The food products are being innovated by our well-trained
chefs for the customers to be attracted by its plating. Moreover,
Emporium City Mall is not worried about the similarities of
products and services being offered of the Competitors because
company always seek to be up-to-date when it comes to the
newest trend may it be native or foreign products and by that
the products are immediately introduced by the Emporium City
Mall in the market.
 FUNCTIONALITY
The function of the Emporium City Mall (ECM) is generally
to provide products and services to those people who are
in need particularly, foods served by The Laps Dito, Laps
Doon establishment, the medicines from Medicare
drugstore and groceries from the Cobbles store.

Since the aim of the mall is to provide amenity to our

customers, there will be an area for the car parking of our
customers every time they’ll have their visit in the mall.
The Mall will be fully air-conditioned for a very good
ambiance and comfort and there will be escalators for the
convenience of everyone.
since we have catering services in the Laps dito,
laps doon restaurant, the products can also be
fulfilled through the use of mobile technology using
cellular phones and landline and for delivery of
food products if they want to order even at home
or wherever they are.

There will also be staffs for maintenance in every

aspects of the mall such as the electricity, water
supply, cleanliness of the mall and etc. for the
better function of everything inside the
establishment.
 PACKAGING
Medicare always assure that the packaging of products sell by the
industry was safe attractable to the eyes of the customers.
Cobbles store and Medicare uses clear and scannable fonts size in
every brand names of each products which is easy to read and
understand and can add appeal to the potential customers. Also,
the enterprise not just focus only on its fonts size but it also focus
on the design and label that is being printed such as the
information that can give guidance to the customers such as the
following; the products expiration date, the ingredients, the
dosage, the nutritional facts tables, the grams, the company name
and the places where the products are being manufactured and
lastly is the hotline number or the page where the customers can
give feedbacks or complains about the products.
However, in the Laps Dito Laps Doon, theres no need to
worry about the packaging its because the main important on
this business venture was the Foods Platting. In addition, in
terms of the plating, the enterprise always assure that the
plating should be more beautiful and attractive to the eyes of
the potential customers. Lastly, the enterprise focuses also on
the foods taste capacity in order to gain more customers to
patronize the products.
 QUALITY
A high standard quality type of services and products are
what ECM offers to our valued customers from the
establishment itself up to the smallest product and service the
establishment could offer. The Mall has been constructed by
different well-trained engineers and architects that came all
the way from United States to meet the desired interior and
exterior design and blueprint of the establishment that will fit
in the location as well as in the taste of every buyers and for
the assurance of the place’s quality.
The products being sold in the Cobbles Store will be
examined regularly by the Manager assigned to avoid having
defect products. ECM will also have its own factory for the
native products such as native bags, sandals, accessories and
etc. with well-trained workers and high-tech machines for the
convenience as well as to attain the good quality of the
products to be sold.
However, the food products of the Laps dito, Laps Doon
Restaurant’s quality are rest assured since the vegetables
and meats used as raw ingredients are freshly picked from
the ECM farm. The tools and equipments used as food
processor are all in good condition and regularly sanitized
for the customers safety. The chef’s and cooks are all
well-trained to achieve the taste and meet the standard of
our customers.

On the other hand, Medicare drug store will always provide

medicines that are subscripted by the specialists and a
place that has a very good ambiance for the customers.
The pharmacist are all trained well and degree holder on
being a pharmacist to assure their better performance on
duty. There will also be medicine volt for those meds that
in need of exact temperature for its better quality.
 WARRANTY
COBBLES STORE
o Replacement of products within 5 business days (sealed
products only with receipt as proof of purchase)

MEDICARE
o There will be no warranty when it comes to medicines.

LAPS DITO, LAPS DOON

o No warranty in span of days but only food replacement if
there is any emergency on the exact time of order.
PROMOTION
Through the use of modern technology, we will
assure too boost up our sales with the help of
commercials and online advertisement. We will
be partnering up with television networks as
well as online companies to come up with the
realization of our commercial that will be
flashed on television and pop-ups in the
internet on our desired and scheduled time.

video of the commercial ads attached on the next slide

 MARKETING BUDGET
Online advertisment:---- P 226,300.00 annually
* 10000 pesos can reach more than 1M people
* 2 (number of times that the advertisements pop-ups in FB)
*31 (days per month)

COMMERCIAL: Total payment-P62,000,000/month

*P 1million ( cost of air)
*2 (number of times its being shown per day)
*31 (number of days per month)

Other Advertising Expense:

FLYERS AND CALENDAR Total payment----P 647,500 per month
P 5,000 ( cost of lay-Outs for flyers and calendar)
2,500 pcs. (number of pices of calendar and flyers printed every month
*P5.00 ( cost of printing per piece of flyers)
*P250.00 ( cost of printing per whole calendar)
 OBJECTIVES

 Ensure the good quality of product and

services offers to the customers to
establish strong identity in the country.
 Always come up with something new
product to be offered, to satisfy the
customers wants and needs and fills it.
 To achieve the 80% rate of employment
in Masbate and also to the country.

To make the Ᵽ 1,500,000 profit monthly
and Ᵽ 18,000,000 annualy (whole year).
 Create loyalty on frequent buyer
program, to encourage the customers to
always patronize the product that ECMM
have.
 Provide a trained and qualified enough
employees to serve the customers better
services and tolerate them as a special, to
meet the Mission Statement of the
company.
THAT ENDS OUR BUSINESS PROPOSAL…

THANK YOU!