Business Name : RG FOOD CART

Location : Asuncion Municipal Gym, Cambanogoy,

Asuncion, Davao del Norte

Name of Owner : Rogie Ann Talacay

Introduction:

RG FOOD CART is a registered business engage in street food products owned by

Rogie Ann Talacay.

Business goals are as follows:

a. The operation started on December 12, 2020

b. The location could be reach by residents of Cambanogoy, motorcycle and trisikad

drivers, and by standers in the near area.

c. The business could be expanded by putting branches in the nearby place such as in
front of public market and school.
Table of Contents

Section I: The Business

Description of the Business ------------------------------------------------------------ 1

Product/Service ------------------------------------------------------------- 1

Market ------------------------------------------------------------- 1

Location of the Business ------------------------------------------------------------- 1

Competitors ------------------------------------------------------------- 1

Price ------------------------------------------------------------- 2

Marketing Strategies ------------------------------------------------------------- 2

Management ------------------------------------------------------------- 2

Personnel ------------------------------------------------------------ 2

Summary ------------------------------------------------------------ 2

Section II: Financial Data

Sources of and application of funding -------------------------------------------------- 2

Capital Equipment List -------------------------------------------------- 3

Section 1: The Business

1. Description of the Business

RG FOOD CART is a small business planned by Rogie Ann Talacay. The

business is engaged in the distribution of or production, or of servicing costumers. The
projected target market was the residents of Cambanogoy, motorcycle and trisikad
drivers, and by-standers along the said premise.

2. Product/Service

RG Food Cart is offering snacks such as, kwek-kwek, kikiam, fishball, hot cake,
banana cue, and buko juice.

3. Market

Production will be distributed in front of the municipal gym by a food cart. The
clients belong to the masses including students, municipal personnel, street utility,
motorcycle drivers and by-standers. The products is bought by clients for the following
reasons:

 affordable
 mouth watering
 thirst quencher
 delicious
 nutritious

4. Location of the Business

The RG FOOD CART business is located at the municipal gym in the central part
of Barangay Cambanogoy, Asuncion. It can easily be reached by the residents of
Cambananogoy, motorists, street utility, students, and municipal personnel.

5. Competitiors are as follows:

RG FOOD CART products was fit for the demand of the residents of
Cambanogoy, including the motor cycle drivers, municipal personnel, students and
street utility. Its major competitors are, Epay Street Foods Galore, Jericho’s Kwek-kwek
ATBP. Diana’s hot cake and Maruya, Cleopatra’s Pinaypay and balut. The minimum

1
price of their products ranges from Php 5 to Php 15. It’s location is located in front of the
municipal gym. Their products include, kwek-kwek, kikiam, fishball, banana cue, buko
juice and balut.

6. Price

The current prices of the products are follows:

Products Price
Kwek-kwek Php 15.00
Fishball Php 5.00 / cup (10 pcs.)
Kikiam Php 10.00 / stick
Hotcake Php 5.00
Banana cue Php 7.00 / stick
Buko juice Php 5.00 / cup (small)
Php 10.00 / cup (large)

7. Marketing Strategies

The RG Food Cart has a menu board attach above the foodcart that contains the
prices of the products to provide information to the costumers. They are also distributing
flyers to market their products. Moreover, they installed signage so the costumers easily
noticed their business.

8. Management

The management group is composed of the following,

Name Position Responsibility Qualification

Rogie Ann Talacay Owner/Manager In-charge in the over- Business minded.
all production and Risk taker.
operation of the
business

Shaira Nicole Cosmo Assistant Manager In-charge in the Knowledgeable in the

actual operation. nature of the
business. Knows how
to deal costumer
complaints

9. Personnel
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 Name Position Responsibility Qualification
John Mark Talacay cook Cooks the product High School, knows
how to cook
Colenn Cosmo Service crew Attending and High school graduate
serving the costumer / level, knows how to
entertain the
costumer and with
pleasing peronality
Mumay Talacay cashier receive payments High school graduate

Summary

The name of the business is RG FOOD CART owned and managed by Miss
Rogie Ann Talacay. The business is offering affordable and delicious snacks to the
residents of Cambanogoy, Asuncion such as, kwek-kwek, fishball, kikiam,hotcake,
banana cue and buko juice. The prices are ranges from 5 pesos to 15 pesos only. The
major strategy of the business is that they are distributing flyers and putting up a
signage on top of the cart in order for the costumers to get easily notice.

Section II: Financial Data

1. Sources and Application of funding:

Secure financial assistance from Producers Bank Asuncion thru it’s program,
KANEGOSYO. For the following purposes

 to engage poor Filipinos in small business to aid financial needs

 helping the Filipinos to uplift their way of living thru business.
 provide start-up capital to those who wanted engage in small business

Using the following collaterals

 Certificate of land titles

2. Capital Equipment List

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The Capital and equipment lists are the following:
 Equipment Unit Price (Php) Quantity Total (Php)
Cart 7,000.00 1 7,000.00
Gas tank 3,000.00 1 3,000.00
2 burner stove 1, 500.00 1 1,500.00
Pan (big) 500.00 2 1,000.00
Ladle 70 2 140.00
Thong 50 2 100.00
Food container 100 5 500.00
Cooler (big) 1000 1 1,000.00
Sauce container 40 3 120
Frying pan 200 1 200
Tarpaulin(3x4) 350 1 350
Juice container 180 1 180.00
(Large)
(A)Total Cost 15, 090.00
Raw Materials Unit Price (Php) Quantity Total (Php)
8 oz. softdrinks 165/case 3 495.00
Drinking straw 50 2 100.00
Flour 30/kilo 4 120.00
Cooking oil 200 / gallon 1 200.00
Ketchup 120/gallon 1 120.00
Egg (small) 60 / tray 2 120.00
Sugar (white) 25 2 50.00
Margarine 50 / kilo 1 50.00
Vinegar 15 / bottle 4 60.00
Pipino 15 / kilo 3 45.00
Barbecue stick 10 / bundle 3 30.00
Salt 10 / kilo 1 10.00
Baking powder 60 / kilo 1/2 30.00
Yeast 60 / kilo ¼ 15.00
Condense milk 30 / can 5 150.00
Seaweeds (guso) 25 pack 5 125.00
(B) Total Cost 1,720.00
(A+B) Total Prod. 16, 810
Cost (Start-up)
 RG FOOD CART BUSINESS PROPOSAL

In Partial Fulfillment of the Requirements for the Subject

Entrepreneurship 10

Presented By:

Rogie Ann Talacay

Presented To:

Mrs. Concepcion Manglicmot

Subject Instructor

Proposed Store Layout