WBPIR Topic2

FDA/BA Management
Work Based Project Impact and Review

MOD000956
Topic 2 – Plan the Systematic Collection of Feedback

from Audience
Cambridge Campus
East Road, Cambridge, CB1 1PT
Chelmsford Campus
Bishop Hall Lane, Chelmsford, CM1 1SQ
Website : http://www.anglia.ac.uk
MOD000956 Work Based Project Impact and Review.
Topic 2 – Plan the Systematic Collection of Feedback from Audience
Theme 1 – Disseminating Findings and Collecting Feedback
The following section is repeated from Topic 1.
During weeks 1-2 you will be focusing on the theme Disseminating findings and collecting
feedback, which will enable you to achieve Intended Learning Outcome 3:
• Critically evaluate evidence to justify and support conclusions/ recommendations from your
major project dissemination.
This will be achieved by covering the following topics:
• Topic 1: Plan the dissemination strategy.

• Topic 2: Plan the systematic collection of feedback from audience.
You will be carrying out the following activities:
• Planning a strategy for disseminating the findings from your work based project: When,
where and how you will disseminate findings to a workplace/work related audience?
• Creating a presentation for the dissemination which justifies conclusions and
recommendations: What evidence supports your findings?
• Collecting feedback from the audience about your project and about the impact of your
findings: How will you collect the feedback?
• Carrying out the dissemination strategy and collection of feedback.
In completing these activities you will be drafting the first patch of the assignment:
• Patch 1: Account which includes discussion of rationale for dissemination and feedback
collection strategies. Report of dissemination event including materials. (1200 words or
equivalent).
On completion of this theme you should have achieved:
• An understanding of what is meant by knowledge transfer;

• Planning the dissemination of the report findings and recommendations;
• Creating presentation materials for the dissemination;
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30/09/2019 - 2
• Planning the collection of feedback from the dissemination audience;

• Designing and creating feedback forms;
• Carrying out the dissemination event (Week 2 or 3).

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Contents
Theme 1 – Disseminating Findings and Collecting Feedback ............................................... 2
Topic 2 – Plan the Systematic Collection of Feedback from Audience ................................ 4
2.1 Plan the Systematic Collection of Feedback from Audience: Introduction ..................... 5
2.2 Designing Feedback Forms/Strategy ................................................................................ 6
2.3 Carry out the Dissemination Event ................................................................................... 8
2.4 Activity: Draft Patch 1 - Account of your Dissemination Event ........................................ 9
Activity: ............................................................................................................................... 9
References for Topic 2 .......................................................................................................... 11

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2.1 Plan the Systematic Collection of Feedback from

Audience: Introduction
The audience have relevant knowledge and experience about the area of practice in which
your project is situated. They may not have the depth of understanding about the theory
that you have gained as a result of carrying out your project, but as practitioners they will
have valid opinions.
You will need to collect feedback from your audience about two aspects:
• Your project: The design and implementation; the evidence; the findings,
interpretations and recommendations. You are seeking to find out:
o How well are your findings supported by evidence?
o How plausible are your interpretations?
o How feasible are your recommendations?
o How could the project have been improved?
o How could the dissemination have been improved?
This information will inform the evaluation that you carry out about your project in
Topics 3-4.
• The impact of your project:

o What did individuals in the audience learn from the dissemination?
o What has been/could be the impact of your project on individuals’ practice and
on the organisation?
This information will inform the impact study that you carry out in Topics 5-6.

30/09/2019 - 5
2.2 Designing Feedback Forms/Strategy
The strategy that you use is determined by the opportunities that you have to collect
feedback and the information that you are seeking.
The core opportunity that most of you have is the face to face presentation and so the
strong advice is to design a paper based evaluation form that can be handed out at the
event and collected in before the audience leave.
In addition, we advise that you provide opportunities for the presentation materials and
the collection of feedback to be made available to your audience outside of the main face
to face meeting for example using technology. This will maximise the size of your potential
audience and also increase the quantity of feedback. Suggestions for gathering feedback
using technology could include emailing the evaluation form and using free online survey
tools such as Survey Monkey.
The evaluation form will need to be concise and clear to encourage people to complete it.
Depending on the time that you have available at your dissemination event, you should
aim for a form that takes 5-10 minutes to fill in.
The information that you are trying to elicit from the audience should determine the type
of questions asked.
Likert scale and multi-choice questions have the advantage of being quick to complete.
Likert scales are useful for gathering attitudinal responses (e.g. ‘how far do you agree
that….’). Multi-choice questions are especially useful when you want to group responses
into pre-defined categories (e.g. ‘which of the following best describes your area of
expertise…?’). These types of questions need careful planning to ensure that they are
unambiguously worded and that they really do extract the information that you want (i.e.
they are valid).

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Free text comments can enable a deep level of evaluative response where the person is
not restricted by pre-defined answers as in Likert scale and multi choice. They are
especially useful when you are seeking qualitative information. A potential disadvantage is
that they can take more effort and time to complete. An appropriately sized entry box (i.e.
not too large) can encourage completion.
Your audiences may be quite small. Even if you additionally use technology to collect
feedback, you may still only collect a modest amount of completed forms. This isn’t a
problem, but it should make us think about the nature of information that we are likely to
collect. Statistical analysis of the feedback is unlikely to be appropriate with less than 30
completed forms (Denscombe, 2010, p.48), and we expect that most of you will have far
fewer than this. This means that, in most cases, you will be engaged in qualitative
interpretation of small amounts of feedback and so ideally you want the feedback to be as
rich as possible, which tends to favour free text comments. Given the constraints of time
however, we advise that the form should have a mix of Likert scale/multi choice questions
and free text comments in order to encourage completion but also elicit rich evaluative
responses.

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2.3 Carry out the Dissemination Event
You have done the preparation and so the next step is to carry out your dissemination
event.
In most cases, this will be to a workplace/work related audience and will involve a face to
face presentation. We also suggest an additional strategy of making the presentation and
feedback forms available online and/or by email.
• Check your arrangements: the room, equipment, resources such as hand-outs.

• Remind your audience: Send emails several days before the event.
• Contingency: Have a backup plan for the room and equipment.
• Mainly, enjoy the event. Show your colleagues the impressive work that you have
undertaken in your project. Discuss with them how this has made an impact on your
practice and how it might be helpful to the wider organisation.

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2.4 Activity: Draft Patch 1 - Account of your Dissemination

Event
Patch 1 is an ‘Account which includes discussion of rationale for dissemination and

feedback collection strategies. Report of dissemination event including materials. (1200
words or equivalent)’.
In this activity, you are going to create a draft of the patch. This may be a very early draft.
You will post the draft in the Topic 2 discussion forum for peer feedback.
Activity:
• Use the suggested structure guide (below) for Patch 1 to help you organise the work.
• Post your draft in the discussion forum for peer feedback.
• Give peer feedback to other students.
Introduction
50 words
• Briefly state what this patch is about
approximately
• Say what each section will include
Rationale
250 words
• Discuss the rationale and purpose of the dissemination
approximately
event in the context of the theory of knowledge
transfer
Planning
• Discuss the issues that you considered in planning your 250 words
strategy for dissemination: The presentation and the approximately
collection of feedback (face to face and additional
methods e.g. email)

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The presentation
300 words equivalent

• Your presentation and notes: Screenshots of the slides;
Notes.
The collection of feedback

100 words equivalent
• Your feedback form
The event
250 words
• A concise account of the event: venue; numbers
approximately
attending; use of technology; timing; variations on
what was planned; questions asked.
Appendices
• Additional materials: e.g. images of the event; video of

the presentation (made available on YouTube).
Total 1200 words

approximately

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References for Topic 2
• Denscombe, M., 2010. The good research guide for small-scale social research
projects. [e-book] Maidenhead: OUP. Available through: Anglia Ruskin University
Library website (login required), [accessed 19 January 2017].

30/09/2019 - 11

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FDA/BA Management

Work Based Project Impact and Review

Topic 2 – Plan the Systematic Collection of Feedback

East Road, Cambridge, CB1 1PT

Bishop Hall Lane, Chelmsford, CM1 1SQ

Theme 1 – Disseminating Findings and Collecting Feedback

The following section is repeated from Topic 1.

This will be achieved by covering the following topics:

• Topic 1: Plan the dissemination strategy.

You will be carrying out the following activities:

On completion of this theme you should have achieved:

• An understanding of what is meant by knowledge transfer;

All content is Copyright Anglia Ruskin University unless otherwise stated.

• Planning the collection of feedback from the dissemination audience;

All content is Copyright Anglia Ruskin University unless otherwise stated.

Topic 2 – Plan the Systematic Collection of Feedback from Audience

Topic 2 – Plan the Systematic Collection of Feedback from Audience ................................ 4

2.2 Designing Feedback Forms/Strategy ................................................................................ 6

2.3 Carry out the Dissemination Event ................................................................................... 8

2.4 Activity: Draft Patch 1 - Account of your Dissemination Event ........................................ 9

References for Topic 2 .......................................................................................................... 11

All content is Copyright Anglia Ruskin University unless otherwise stated.

2.1 Plan the Systematic Collection of Feedback from

• The impact of your project:

All content is Copyright Anglia Ruskin University unless otherwise stated.

2.2 Designing Feedback Forms/Strategy

All content is Copyright Anglia Ruskin University unless otherwise stated.

All content is Copyright Anglia Ruskin University unless otherwise stated.

2.3 Carry out the Dissemination Event

• Check your arrangements: the room, equipment, resources such as hand-outs.

All content is Copyright Anglia Ruskin University unless otherwise stated.

2.4 Activity: Draft Patch 1 - Account of your Dissemination

Patch 1 is an ‘Account which includes discussion of rationale for dissemination and

All content is Copyright Anglia Ruskin University unless otherwise stated.

300 words equivalent

The collection of feedback

• Additional materials: e.g. images of the event; video of

Total 1200 words

All content is Copyright Anglia Ruskin University unless otherwise stated.

References for Topic 2

All content is Copyright Anglia Ruskin University unless otherwise stated.

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