Communication Skills for Business

TASK 2 & 3
 Formal communications systems that
should be used to communicate with
customers
• The modern day advancement in
technologies has made
communication much easier.
• SDHE holdings can make use of
formal communication systems
• This could improve their
communication with customers
 Analysis of the effectiveness of social
media to communicate with
customers
• Modern day communication
tools such as social media,
mails and similar
communication platforms can
be much better
• Social media is an effective tool
in communicating with
customers all over the world.
• SDHE holdings can create their
own social media accounts and
pages on sites such as
Facebook, Twitter
 Analysis of the effectiveness of social
media to communicate with
customers
• SDHE holdings can optimize its
communication structure as
well
• Social media sites can also help
in promoting various products.
• Social media sites can only be
used for communication with
the customers efficiently
 Assessment of the impact of
ineffective communication found in
organizations on relationships
• SDHE does not have defined set of
protocols on the ways of handling a
call
• The complaints takes weeks and
even months to address these
complaints
• The failure in addressing customer
complaints directly affects the
customer/client relationship
• It hampers the image of the
company.
• Moreover due the lack of proper
communication protocols suppliers
are also being ignored
 Assessment of the impact of
ineffective communication found in
organizations on relationships
• Relationship with various stakeholders
of a company is one of the most
important aspects of its sustainability
• A company is dependent upon a
series of stakeholders in order to run.
• This could easily be rectified in SDHE
by enforcing proper protocol in the
communication process of the
company
 References
• Anthony, S. and Garner, B., 2016. Teaching soft skills to
business students: An analysis of multiple pedagogical
methods. Business and Professional Communication
Quarterly, 79(3), pp.360-370.
• Blewitt, J.M., Parsons, A. and Shane, J.M., 2018. Service
learning as a high-impact practice: Integrating business
communication skills to benefit others. Journal of Education
for Business, 93(8), pp.412-419.
• Verma, D. and Pande, N., 2016. An assessment of non-
verbal communication skills of business school campus
recruits in India: implications for stakeholder
communication. International Journal of Intelligent
Enterprise, 3(3-4), pp.251-264.