Issued 10th April 2020. futurelearn.

com/certificates/gsg32ar
Certificate of Achievement

Paritosh Shah
has completed the following course:

MARKETING ANALYTICS
DARDEN SCHOOL OF BUSINESS, UNIVERSITY OF VIRGINIA

This online course explored the basics of marketing analytics and how it can be used to improve your
marketing process.

5 weeks, 2 hours per week

Rajkumar Venkatesan
Professor of Business Administration
Darden School of Business, University of Virginia

The person named on this certificate has completed the activities in the
attached transcript. For more information about Certificates of
Achievement and the effort required to become eligible, visit
futurelearn.com/proof-of-learning/certificate-of-achievement.
The person named on this certificate has verified their identity. To read
more about how FutureLearn verifies identities, visit futurelearn.com/
verification/how-it-works. The certificate and transcript do not imply
the award of credit or the conferment of a qualification from Darden
School of Business, University of Virginia.
 Paritosh Shah
has completed the following course: 91%
AVERAGE TEST
MARKETING ANALYTICS SCORE

DARDEN SCHOOL OF BUSINESS, UNIVERSITY OF VIRGINIA

This course showed you how to improve the

marketing process using analytics. You learned
how to measure the effectiveness of brand and
customer assets, calculate customer lifetime
value, design experiments, and interpret
regressions as a way to evaluate and optimize
marketing campaigns.
STUDY REQUIREMENT
5 weeks, 2 hours per week
LEARNING OUTCOMES
• Explain types of analytics and how data-driven
decision making impacts marketing
• Define and evaluate a brand and brand
architecture
• Calculate customer lifetime value and its
components
• Design and conduct experiments to test
hypotheses about marketing and sales
• Interpret regression outputs and their impact on
marketing
SYLLABUS
• The marketing process
• Metrics for measuring brand assets
• Customer lifetime value
• Marketing experiments
• Regression basics

This transcript should be read alongside the accompanying Certificate of Achievement.

For more information about transcripts visit futurelearn.com. Issued 10th April 2020. futurelearn.com/certificates/gsg32ar