Final

Revision
Part Two
(Questions
and
Answers)
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 I. Vocabulary
Choose the correct answer:
1. The presenter didn’t like the ………….. for today’s show. He wanted
to rearrange it one more time, and put the guest interviews first.

a. key audience b. running order c. viral marketing

2. “Grace, Space, Pace.” The language device used in this slogan is

………..

a. alliteration b. repetition c. rhyme

3. I think we will have to ……….. our news list for tomorrow’s program.
Other interesting stories came up and we need to add them to the
show.

a. update b. liaise c. brief

4. I ………… money last month, so I couldn’t buy a new phone.

a. wind up b. lined up c. ran out of

5. The …………… for submitting college applications is April 19th.

a. newsroom b. trial c. deadline

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6. Our advertisement failed because the …….. did a terrible job. The
ad design and visual effects were a mess.

a. art director b. brand manager c. copy writer

7. Our company’s …………. is in London. We don’t have any other

branches.

a. centenary b. headquarter c. approach

8. The newspaper wants us to provide a ………… campaign in four

months.

a. full-range b. shortlist c. launch

9. The ………….. at our disposal is between 600,000 to 800,000 dollars.

We can’t afford more than this.

a. debriefing b. design c. budget

10. …………….. is to use strong and powerful words in adverts to show

importance.
a. Emphatic language b. Repetition c. Comparison

11. You are listening ………… Radio Australia.

a. for b. at c. to

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12. We need a ………… title for this book.
a. client b. budget c. snappy

13. Between 1:00 pm and 1:30 pm, they could speak about an
important issue during …………… television.
a. expertise b. prime-time c. summary

14. The show is updated for any …………. that might occur before 7:00
am.

a. breaking news b. promising c. deadline

15. He is a/an …………… basketball player, probably the best in the

country.

a. sector b. regulated c. outstanding

16. We ………… to inform you that you have not been selected for the
position.

a. combat b. regret c. cues

17. Television is a/an ………… means of communication.

a. effective b. stringer c. sequence

18. Did you see the ………. in our new advert. The new copy writer is a
genius.

a. slogan b. design c. visual effects

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19. The …………. in this story was so good. It was set during the
summer in Paris.

a. super b. setting c. shooting storyboard

20. We have to finish working on the advert by tomorrow or we will

miss the ………… set by the client.

a. deadline b. budget c. campaign

21. “Keeps going and going and going.” The language device used in
this slogan is ………

a. emphatic language b. repetition c. personal

pronouns

22. The ……….. to the new documentary was great. All the guests in
our show were excited to know more about it after they saw its
preview.

a. news list b. lead story c. trail ahead

23. Our radio producer asked me to ………… with the studio manager
to check if the broadcast lines were OK.

a. liaise b. debriefing c. wind up

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24. Here is a ………….. of the news that will be presented in today’s
program.

a. shortlist b. cues c. stringer

25. Let’s ………… to our next story.

a. coming up b. move on c. lined up

26. He gives a ………. of some of the main points which are discussed.

a. summary b. setting c. format

27. The …………. explained the contents of the treaty to the press.

a. viral b. spokesman c. package

28. The report gives a/an ………. on the current crisis.

a. super b. peer c. update

29. He picked extra money working as a local ………… for the New York
Herald.

a. stringer b. prestigious c. fade out

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30. …………… is a series of drawings showing the order of images
planned for films or ads.

a. Key audience b. Shooting storyboard c. Trail ahead

31. Unfortunately, her death was the ……….. on today’s evening news.

a. launch b. proceed c. lead story

32. Only learn from people that have …………. in the field of
specialization .

a. expertise b. fade in c. innovative

33. The commercial future of the company looks very …………..

a. guarantee b. queries c. promising

34. We have to write our essays using a very formal university-style

…………

a. proceed b. viral c. format

35. This is a really important subject. It will be definitely a ………….. in

tomorrow’s issue.

a. lead story b. budget c. commission

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36. In a ………….. meeting, we try to figure up what the problems are.

a. deadline b. debriefing c. proposal

37. Our radio station deals with several………........who occasionally

develop some news items for us but do not work permanently at the
station.

a. presenters b. spokesmen c. stringers

38. The magazine ………………… new photographers who are experts in

the fashion industry.

a. commissioned b. guaranteed c. regulated

39. The radio station commissioned producers to create a/an

………………….. program on homelessness in a factual manner using
interviews accompanied by narration.

a. documentary b. proposal c. initial

40. ……………………… is the repetition of the final sound in more than

one word in advertising slogans.

a. Alliteration b. Metaphor c. Rhyme

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 Grammar
Choose the correct answer:
1. He denied ……….. the camera.

a. to steal b. stealing c. steal

2. Let’s ………….. to the beach on our next holiday.

a. to go b. going c. go

3. On our way home, my son stopped ………….. some coffee.

a. buying b. to buy c. buy

4. My piano lesson …………. at 6 pm.

a. starts b. starting c. started

5. I think he ………. go to the party tonight. He was very excited about

it.

a. is going to b. will c. won’t

6. She ………….. with us for the whole weekend.

a. staying b. will be staying c. are staying

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7. It started to rain, ………. I bought an umbrella.

a. so b. for c. despite

8. ……….. to visit your uncle last Monday?

a. Are you remembering b. Do you remember c. Did you remember

9. At last week’s event, many letters ………….. to the author.

a. were written b. were wrote c. were writing

10. …………… I exercise every day, I can’t seem to lose any weight.

a. Although b. Because c. For example

11. Katherine ………… the garbage out yet.

a. takes b. has not taken c. has taken

12. She is going to stay at home ………. she has to study for an exam.

a. however b. firstly c. because

13. Tonight we ……… a birthday party for my brother.

a. are going to have b. have c. will have

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14. After …………. lunch, we went to the club.

a. eat b. eating c. eats

15. I …………for you when you arrive.

a. will wait b. waiting c. will be waiting

16. John is going too fast on his bicycle! He …………!

a. is going to fall b. be falling c. will fall

17. He ……….. to school every day.

a. hasn’t gone b. doesn’t go c. didn’t go

18. Would you mind …………. this part of the lesson one more time?

a. to explain b. explaining c. explain

19. He used ………. for a whole hour every day, but now he doesn’t
have enough time.

a. to exercise b. to exercising c. exercise

20. I prefer …………. things my own way.

a. do b. done c. to do

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21. My father bought me a cake ……… today is my birthday.

a. because b. so c. but

22. My plane …………. at 4 pm tomorrow.

a. is leaving b. leaves c. will leave

23. Have you ever ………… to Canada?

a. went b. been c. go

24. I …………. my Spanish test next week.

a. will taking b. will be taking c. taking

25. The mouse ……………. by the neighbor’s cat.

a. is being chased b. chased c. was chasing

26. While I ………. at the window, a bird flew in to the house.

a. looking b. was looking c. was being looking

27. You ………… to see a doctor.

a. should b. must c. ought

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28. Try ………….. a glass of milk before going to bed.

a. to drinking b. drink c. drinking

29. He is driving too fast. He ………… an accident.

a. will doing b. is going to have c. will be doing

30. I promise, I ……….. your secret.

a. will keep b. am going to be keep c. keep

31. Nada does not like to drive, ……….. she takes the bus everywhere.

a. but b. yet c. so

32. You ………….. listen to music yesterday.

a. do not b. did not c. has not

33. I ……….. go out tonight. I am so busy.

a. couldn’t b. mustn’t c. can’t

34. Tom was watching TV when his coach ……….. him.

a. called b. calls c. calling

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35. …………. you ever been to Paris?

a. Has b. Have c. Did

36. …………….. he worked very hard, he was not promoted.

a. Although b. Despite c. Because

37. Ahmed ………….. as an anchor since he graduated in 2015.

a. is working b. has worked c. worked

38. He …………… the article until he had collected a lot of data on the
topic.

a. wrote b. didn’t write c. had written

39. …………. Laila and Nada doing their homework?

a. Do b. Does c. Are

40. She stayed up all night because she …………… bad news.

a. had received b. received c. has received

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 Comprehension
Over time, advertising has had to respond to changes in cultural
context, business demands and technology. While word-of-mouth
advertising has probably existed since man first began to trade and
sell goods and services, the forms of advertising we know today came
about thanks to the development of the printing press and the
expansion of newspapers. Paid advertisements started appearing in
newspapers in the 17th century. They were quite simple, with lots of
informative rather than persuasive text, and were used to announce
things like the publication of a new book or the performance of a play,
as well as for personal ads like ‘lost and found’.

With the Industrial Revolution manufacturers were able to produce

more goods in less time and were no longer restricted to local
markets. They needed to persuade consumers all over the country
about the benefits of their products compared to those of their
competitors. These first advertisements just had simple descriptions
of the products, with the price. By the mid-19th century it was
possible to add illustrations. The language changed too and became
more persuasive. They offered the services of illustrators and
copywriters to produce specifically designed adverts. They began to
research the company and product, as well as the target market, and
also started to monitor sales in relation to advertising campaigns.

As the twentieth century started to near its end, the competition in

advertising became fiercer, with bigger and bigger agencies dealing
with larger and larger clients, budgets and markets. The arrival of the
Internet and World Wide Web, with endless opportunities for pop up
and banner advertising, caused a big shake up in the advertising

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world, as did targeted ads, social marketing and viral ad campaigns. A
lot of advertising spend moved from traditional media to digital
media, in order to keep up with the changes in business and consumer
demand.

Read the article above , then choose the correct answer:

1. …………………………is a suitable headline for this article.

(a) Benefits of Advertisements (c) Newspaper Advertising

(b) History of Advertising

2. Advertisements in the ………………… were quite simple and informative.

(a) 17th century (c) 20th century

(b) 19th century

3. The writer is subjective as he expresses his personal opinion clearly in the

article.

(a) True (b) False

4. The illustrations and the designs of the adverts change to become more
persuasive, while the language remains as it is.

(a) True (b) False

5. The underlined word “fiercer” means ……………….

(a) stronger (b) interesting (c) moderate

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 Answers of Vocabulary
1. running order 11. to 21. repetition 31. lead story

2. rhyme 12. snappy 22. trial ahead 32. expertise

3. update 13. prime-time 23. liaise 33. promising

4. ran out of 14. breaking 24. shortlist 34. format

news
5. deadline 15. outstanding 25. move on 35. lead story

6. art director 16. regret 26. summary 36. debriefing

7. 17. effective 27. spokesman 37. stringer

headquarter
8. full-range 18. slogan 28. update 38.
commissioned
9. budget 19. setting 29. stringer 39.
documentary
10. emphatic 20. deadline 30. shooting 40. rhyme
language storyboard

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 Answers of Grammar

1. stealing 11. has not 21. because 31. so

taken
2. go 12. because 22. leaves 32. did not
3. to buy 13. are going to 23. been 33. can’t
have
4. starts 14. eating 24. will be 34. called
taking
5. will 15. will be 25. is being 35. Have
waiting chased
6. will be 16. is going to 26. was looking 36. Although
staying fall
7. so 17. doesn’t go 27. ought 37. has worked
8. Did you 18. explaining 28. drinking 38. didn’t write
remember
9. were 19. to exercise 29. is going to 39. Are
written have
10. Although 20. to do 30. will keep 40. had
received

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 Answers of the comprehension

1. History of Advertising
2. 17th century
3. False
4. False
5. stronger

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