TO STUDY THE VARIOUS CONCEPTS OF

ENTREPRENEURSHIP WITH AN EXAMPLE OF

NEW START – UP

BMT- 3002
ENTREPRENEURSHIP
J – COMPONENT

SUBMITTED BY
REGISTRATION NUMBER NAME OF THE STUDENT
20BBA0038 VARSHINI R
20BBA0059 MOHAN KUMAR S
20BBA0062 PRIYANKA R
20BBA0065 EBENEZER BENJAMIN
20BBA0081 RITHIKA DEVI KK

SUBMITTED TO

DR. PRABU CHRISTOPHER

ASSOCIATE PROFESSOR
VIT BUSINESS SCHOOL

APRIL 2021

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 DECLARATION

I hereby declare that the project titled “to study the various concepts of
entrepreneurship with an example of new start - up" for the award of the
degree of Business Administration to Vellore Institute of Technology is a record
of bonafide work carried out by me and group mates under the supervision of
Dr. PRABU CHRISTOPHER.
I further declare that the work reported in this is has not been submitted
and will not be submitted, either in part or in full, for the award of any other
degree or diploma in this institute or any other institute or university. And all
the group mates are participated equally.

Place: Vellore
Date: 28/04/2021

SIGANTURE OF THE CANDIDATE:

VARSHINI R (20BBA0038)
MOHANKUMAR S (20BBA0059)
PRIYANKA (20BBA0062)
EBENEZER BENJAMIN (20BBA0065)
RITHIKA DEVI KK (20BBA081)

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 ACKNOWLEDGEMENT

All good things come from the Lord. To my God, hallowed be Thy name;

It has been a long and a very challenging journey for us. There are many individuals
and organizations who supported us through this journey and I wish to place on
record my sincere thanks and appreciation.

We wish to thank the VIT University and the Chancellor Dr. G. Viswanathan, for
providing us the opportunity to pursue our degree with excellent infrastructure,
faculty and beautiful campus with adequate library facility.

We acknowledge with all sincerity the guidance, support and encouragement we have
received from Dr. GOUTAM KUMAR KUNDU, Dean of VIT Business School.

Our special thanks to the very special person who made it possible for us, our guide,
Dr. PRABU CHRISTOPHER. B We thank him for all the valuable inputs, invaluable
mentoring, guidance and enthusiastic support. His academic zeal and thorough
knowledge of the subject, the statistical concepts and the constant support to bring out
the best in us really motivated us to work through and present this paper

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CONTENT:
 ACKNOWLEDGEMENT
 ABSTRACT
 INTRODUCTION
 EXPLANATION
 MISSION AND VISION
 LOGO
 DECISION MATRIX
 BUSINESS PLAN
 BUSINESS CANVAS
 CONCLUSION
 REFERENCE

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ABSTRACT:
The purpose of this study is to identify positive organizational internal
determinants that influence social sustainability performance in construction
creativities. In this review we have learned about the entire business plan, how it
operates, their vision & mission. This business idea helped us to know more about
the use of paper and honeycomb. This study tells about the advantages of the
business, decision matrix, how this plan can be implemented and how the people
can get benefited out of it by cost and expenditure, it also benefits the environment
as the raw materials are eco-friendly. We also found that many people doesn't trust
this business idea. (LACK OF TRUSTWORTHY). We try to build it more. This
study contributes to the ongoing discussion on the important factors for social
sustainability in construction. We try to explain about the business plan and
business canvas and we discussed about system thinking skill.
INTRODUCTION:
Entrepreneurship is the ability and readiness to develop, organize and run a
business enterprise, along with any of its uncertainties in order to make a profit.
 In economics, entrepreneurship connected with land, labour, natural resources
and capital can generate a profit.
 The entrepreneurial vision is defined by discovery and risk-taking and is an
indispensable part of a nation’s capacity to succeed in an ever-changing and
more competitive global marketplace.
MEANING OF ENTREPRENEUR:
The entrepreneur is defined as someone who has the ability and desire to establish,
administer and succeed in a startup venture along with risk entitled to it, to make
profits.
 The best example of entrepreneurship is the starting of a new business venture.
The entrepreneurs are often known as a source of new ideas or innovators, and
bring new ideas in the market by replacing old with a new invention.
WHAT IS ENTREPRENEURSHIP?
Entrepreneurship is the process of discovering new ways of combining resources.
When the market value generated by this new combination of resources is greater
than the market value these resources can generate elsewhere individually or in
some other combination, the entrepreneur makes a profit.

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ABOUT NEW STARTUP: HEXPRESSION
HEXPRESSION

Hexpressions is a product service innovation providing affordable, fast, modular

and sustainable homes to all sections of the society using new-age sustainable
construction material “Composite Paper Honeycomb Panel". The panel has two
components - inner core (paper honeycomb made
with recycled paper) and outer face material
(cement board, wood, stone). This new age wonder
material has the capacity to replace traditional
construction materials and reducing the carbon
footprint on the planet.
These panels are super lightweight, eco-friendly,
versatile, flexible & have amazing acoustical and
insulation properties. The aim of the project is to
support underserved communities with permanent
shelter. The solution empowers people to build their own homes and live a
dignified life.
HONEY COMB PANEL
Honeycomb panels are typically constructed
of two face sheets and a core, then bonded
together to form a “Sandwich Panel”. These
panels exhibit performance characteristics far
superior to solid structures. The principle of
a honeycomb panel is similar to that of an I-
beam.
“DISRUPTIVE DESIGN IDEAS
CAN BRING CHANGE IN THE
SOCIETY”

Honeycomb structures are natural or man-

made structures that have the geometry of
a honeycomb to allow the minimization of the amount of used material to reach
minimal weight and minimal material cost. The cells are
often columnar and hexagonal in shape. A honeycomb shaped structure provides a
material with minimal density and relative high out-of-plane compression
properties and out-of-plane shear properties

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LOGO OF YOUR COMPANY:

VISION STATEMENT
“Providing affordable, fast, modular and sustainable homes to
underserved section of the society”
By providing affordable housing solution to the society we are not only helping the
community financially but it will also enhance social cohesion and bring back
social integration.The solution will empower people by providing training and skill
development to build their own homes and live a dignified life.

MISSION STATEMENT:

“Building Affordable Homes with 100% Ecofriendly Materials”

The long-term goal of Hexpressions team is a permanent shelter for the
underprivileged and underserved sections of the society with collaboration from
philanthropic groups, NGOs, and the government. They also train and involve
these groups of people in constructing their own houses, thereby making them
employment ready for a similar line of work.

CORE VALUE:

We envision a sustainable construction technique by using “Composite Paper

Honeycomb Panel” which is an evolutionary product that has the capacity to
replace tradition building materials like (cement, concrete PUF, Rock Wool
Mineral wool, EPS) and reduce carbon footprint on the planet.

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DECISION MATRIX:
A decision matrix is a list of values in rows and columns that allows an analyst to
systematically identify, analyze, and rate the performance of relationships between
sets of values and information. Elements of a decision matrix show decisions based
on certain decision criteria. We are take 3 new start up idea we try to develop a
decision matrix.
Cost Experience Competency Customer Score Rank
review
Drop shipping 5 2 3 3 49 2
business
Hexpressions 3 4 2 5 51 1
Event planning 1 5 3 4 42 3
 Hexpressions is very cost effective, but they aren’t the most expensive agency,
Hexpressions is affordable even middle class people can buy. Hexpressions is
affordable for all sections of the society. So Hexpressions is not expensive.
 Hexpressions is a breakthrough innovation from the point of view of cost,
materials, and techniques used to build more affordable houses, replacing part
of the non-eco-friendly materials typically used to build houses. It largely
focuses on environmental, societal, and infrastructure issues.
They have a good amount of experience, and they have great customer reviews, but
their communication so far has been a bit lacking.

 Drop shipping business is really cost effective but they don’t have a ton of
experience. Their communication and customer reviews seem average.
 Event planning is the most expensive, but they also have the most
experience. Their communication so far has been average and their customer
reviews are pretty good.
Conclusion:
Hexpressions has the highest score, so that is the agency you should go with. Even
though Agency 1 was cheaper, the average cost of Hexpressions, combined with
their years of experience and stellar customer reviews make them the best option
for your team. All that’s left is to contact the agency and move forward with the
brand campaign.

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BUSINESS CANVAS FOR OUR
KEY HELPERS:
Paper mills use an array of equipment to make this happen. Operators and support
workers run the equipment to create a final product. A paper maker job
description ranges from machine set up and operation to quality control testing
and general housekeeping.
Paper making involves mixing chemicals together with water and pulp fibers,
according to a specific recipe, and processing the mixture through to dewatering,
drying and finishing. As an employee working in a paper making process, your
typical duties include setting up machines, monitoring machine operations,
conducting quality control checks and handing raw materials and intermediate
stock. Duties also include assisting in finishing operations that convert, cut and
package intermediate stock into a final form.
COST STRUCTURE:
Hexpressions’ structures can be between 190 sq. ft to 400 sq. ft. at the cost of
about Rs. 6 lakhs to Rs 10 lakhs and can go up depending on the size of the
structure.
KEY ACTIVITES:
Product service innovation providing affordable, fast, modular and sustainable
homes to all sections of the society using new-age sustainable construction
material “Composite Paper Honeycomb Panel". The panel has two components -
inner core and outer face material. This new age wonder material has the capacity
to replace traditional construction materials and reducing the carbon footprint on
the planet.
KEY PARTERNS:
 PANEL MANUFACTURES
 INTERMEDIARIES
 SOCIAL ORGANISATIONS (NGO)
KEY RESOURCES:
Paper is the main resource for your business
“In 2015, we realised that implementing our design and architecture among people
living in Jaipur was a little difficult. We wanted to learn new designs that would
appeal to the masses and also learn how to easily scale them,” explains Shilpi.
CUSTOMERS AND QUERIES:
When clients approach the firm, they come with a lot of queries.
House made of paper? Economic Viability? Durability? Are some of the queries
that Shilpi comes across often.

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INNOVATION IN OUR BUSINESS:
The innovation incorporates a different technique to build houses, and materials
typically not considered for these purposes. It consists of a “honeycomb” like
block build out of recycled paper. This panel in turn is sandwiched between two
panels made from plywood or cement fiberboards. Because of this, the innovation
is having great progress in India’s infrastructure field, positively impacting SDG.
Houses can be built within 3-15 days, with 80% less carbon footprint, at affordable
prices, and the business model incorporates a social component by bringing
underserved communities into the construction project/process.
OVERALL IMPACT OF OUR BUSINESS IN SOCIET:
The innovative & sustainable construction system transforms the complete life
cycle of the built environment, literally. It starts with designing & planning the
building on paper, making modules of the panels to minimize wastage of time,
labor, and material. During the construction process, Hexpressions fabricates
panels on-site to minimize the transportation cost and installation time. Their
overall carbon footprint on the planet is 80% lesser, process is 10x faster, 30%
more economical than any traditional construction methods presently available in
the market.
Hexpressions is using a holistic approach that will provide the user with an end-to-
end solution. Their solution will change the complete life cycle of the project from
start to end. The prefabricated composite honeycomb panels will be designed to
suit the end user's daily needs. This solution will reach the consumer as a flatpack
which will consist of prefabricated honeycomb panels, connectors, sealants, and
handling instructions in the form of audio and videos. A team of assemblers comes
and assembles the house for the consumer in no time. Once the product lifecycle is
over it will be recycled 100% leaving no carbon footprint on the planet. All the
components used in the panels like paper, resin, cement board, etc. are fully
recyclable. To expedite the supply chain process most of the panels will be in situ
(assembled on-site).
SOCIAL IMPACT:
Providing affordable, fast, modular, and sustainable homes to underserved sections
of society is the vision of Hexpressions. Most cities in India struggle with the dual
challenges of housing their poorest citizens and providing housing at a reasonable
cost for low and middle-income populations. By providing affordable housing
solution to the society they will not only help the community financially but it will
also enhance social cohesion and bring back social integration. The solution will
empower people by providing training and skill development to build their own

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homes and live dignified life. Abhimanyu Singh, founder of Hexpressions, said in
the interview, that the idea of involving people into building their own home while
working with Hexpressions, will help in creating a sense of self-awareness in them
and that is one of the main philosophies of Hexpressions.
ENVIRONMENTAL IMPACT:
The root cause of environmental changes can be attributed to the indiscriminate
reduction of green cover in the world, excessive exploitation of non-renewable
natural resources, high usage of fossil fuel, etc. This has resulted in perceptible
global warming, precipitation, flash floods, etc... Unlike other traditional building
materials honeycomb has the following advantages.
 No carbon footprint
 100% recyclable
 Fewer resources
 High efficiency

BUSINESS BENEFITS:
Hexpressions is a bootstrapped organization, their revenue until July 2021 is 61.5k
USD planning to take this to 80k USD by the end of this financial year. While the
long-term goal still the same - affordable houses for the underprivileged part of the
society, the way forward is to let people adopt the innovation at a different level.
They continue to work with NGOs and other philanthropic organizations for
building sustainable homes at a cost that is much lower than the traditional
concrete and have a 40% margin in overall revenue.
Hexpressions brings this solution to empowers people by providing training and
skill development to build their own homes and live dignified life. This reduces the
expenses further in building the houses. Affordability and scalable project;
Honeycomb material and the integrated look of Hexpressions for social causes will
give India (and eventually the world) new opportunities to solve housing issues at
an environmentally friendly and affordable level.
SOCIAL AND ENVIRONMENT BENEFITS:
With this easy to construct and cheaper than the traditional construction materials,
the carbon footprint is 80% lesser, as well as the pollution caused during the
construction period, is prevented. Since the honeycomb material is prepared by
recycling the recycled paper, there is no impact on the environment too. The
cement board that is used as a panel between which the honeycomb is sandwiched
is made from cement ash, which is a waste product. They are also collaborating
with few start-ups that provide them panels made from agri-waste

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HOW IT SOLVING THE EXSISTING SOCIETY PROBLEMS

VIDEO LINK FOR BUSINESS PLAN:

https://vitacin-
my.sharepoint.com/:v:/g/personal/mohankumar_s2020_vitstudent_ac_in
/Eb-jVSwuKmJEvTZBd3bXsboBP2231UvA2cV7U_DiPZG7OQ
(copy and paste it in chrome)
LOCATION OF OUR BUSINESS
 HIGH TRAFFIC AREA, MARKET PLACE
 RURAL AREA
 UNDERSERVED COMMUNITIES
TARGET MARKET
 The business relies on B2G/ B2B2C model focusing on Governments, NGO’s
& philanthropic groups.
 People who want to have an eco-friendly house, at a lower price
 MIDDLE CLASS PEOPLE
 UNDERPRIVILEDGE SOCIETY
 UNDERSERVED COMMUNITIES

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EXPLANATION:
Paper honeycomb has top-notch characteristics because of its unique form of
hexagonal shaped cells. This nature-inspired hexagonal geometrical structure
provides a new horizon for community seating. It’s light while providing
maximum support, through the combination of superior strength and rigidity
because of its unique form of hexagonal shaped cells. It offers a wide range of
flexible creative solutions for many industries like construction, automotive and
household appliances. Inspired by trees and bees, the honeycomb is an alternative
for packaging and product design as it is one of the strongest shapes and bees know
this.
The innovative & sustainable construction system transforms the complete life
cycle of the built environment, literally. It starts with designing & planning the
building on paper, making modules of the panels to minimize wastage of time,
labor, and material. During the construction process, Hexpressions fabricates
panels on-site to minimize the transportation cost and installation time. Their
overall carbon footprint on the planet is 80% lesser, process is 10x faster, 30%
more economical than any traditional construction methods presently available in
the market.
FAST ASSEMBLY:
The Paper Honeycomb structures have the geometry of a honeycomb which
minimizes the material used to reach minimal weight and maximum strength. The
furniture becomes soft and comfortable to sit because of the continuous
honeycomb alignment. We provide ready to assemble fast & modular furniture that
will take shape in no time. No Handling tools, No guide manual, and No video
tutorials needed to assemble.
SUSTAINBILITY:
We are the premier source of minimal and sustainable interiors for your homes and
offices. We are utilizing a harmonized approach to Streamlining Sustainability.
The paper made furniture is completely recyclable and even can be reused, so,
whenever you want to discard it, you can dispose of it in recycling bins. No carbon
footprints. We are sustainable and do not consider the process of burning fossils.
RISKS AND CHALLENGES:
Being a startup scaling up is a big challenge and not reaching the required number
of furniture pieces is the biggest risk of the project. Lesser quantities will make the
product expensive and non-operational. One other challenge is shipping worldwide
on time and we are working round the clock to make it happen at a controlled
price. We will be able to communicate the exact shipping prices only at the time of
delivery. But we promise to keep it controlled.

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CONCLUSION
When considering all of the economic and environmental impacts, the choice on
whether or not to recycle truly does depend on an organization's size and
dedication to preserving the earth we live on. While, yes, it is true that recycling
practices could be time consuming and mildly counter-productive, the savings
alone ca justify that you are saving hundreds of trees from needless destruction. As
some of the biggest producers of paper waste, huge organizations, such as
companies and public institutions, really need to understand that, especially for
them, it is no small amount of paper:
 By providing affordable housing solution to the society we are not only helping
the community financially but it will also enhance social cohesion and bring
back social integration.
 In the next five years, we want to build more houses across the global. We want
our future generation to live in greener homes and reduce our carbon footprint,”
In the next five years, we want to build 500 houses across the country. We want
our future generation to live in greener homes and reduce our carbon footprint,”
she says signing off.

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REFERENCE:
 https://www.econlib.org/library/Enc/Entrepreneurship.html#:~:text=Entreprene
urship%20is%20the%20process%20of,the%20entrepreneur%20makes%20a%2
0profit.
 https://en.wikipedia.org/wiki/Entrepreneurship
 https://byjus.com/commerce/what-is-entrepreneurship/
 https://startupsusa.org/what-is-entrepreneurship/
 https://www.entrepreneurship-campus.org/ideas/20/9484/
 https://www.thebetterindia.com/211037/waterproof-fireproof-paper-homes-
heres-how-this-jaipur-architect-duo-does-it/
 https://www.entrepreneurship-campus.org/ideas/20/9484/
 https://www.thebetterindia.com/211037/waterproof-fireproof-paper-homes-
heres-how-this-jaipur-architect-duo-does-it/
 https://aim2flourish.com/innovations/building-affordable-homes-with-100-
ecofriendly-materials-paper

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