RECOMMENDATIONS ON STRATEGIES

● When it comes to GUL AHMED we have seen how they have segmented their products
in a way which is encouraged by buyers yet there is always a strategy which helps an
organization to amend their Grand strategy mix that depicts that how Gulahmed as a
brand need to be quick in picking up with the new fashion trends that could include
amazing “chef’s clothes” or special maternity clothes, point is they could go for anything
but their priority should be to stay as adamant as possible on adapting to growth.
● As we are aware of a major problem in Gul Ahmed which is “growth” now the question
arises what does it actually mean? The financial reports of Gul Ahmed depicted that their
company has lots of cash that means the asset is mostly liquid. But when the asset is
liquid it does not leave a good image of the company so Gul Ahmed needs to make sure
to either create a brand extension which could be a hair line product or skin care like (J.,
Bonanza) that would help them elevate their business and would make a profitable
business.
● Differentiation strategy : this includes for starters, Diversification. Here it has to be
related to diversification. That means Gul Ahmed can introduce their canteen so that
anyone who would go shopping would buy something that would again be a beneficial
strategy.
● Furthermore there are some integrative and intensive strategies that are recommended
because in Pakistan the rate of inflation has increased which has caused the economy a
great loss. With increased fuel prices and so much difficulties it is a recommendation to
open a gul ahmed retail store internationally this would not only help in their business but
would also be the reason to increase Gross National Products in pakistan it would help
increase the inflows in country and would contribute in the positivity of balance of
payment.
● They could also adapt to price adjustment. Gul Ahmed should lower their prices a little
since they have lots of market competition which includes khaadi, Alkaram, sapphire etc.
This way they would create a competitive advantage over the other organizations and
people would opt more for it.
● Marketing strategy can also be used here since strong campaigns are usually routine of
clothing brands by super expensive actors and actresses. For instance, bridal campaigns
are launched now here. How Gul Ahmed has a USP we will discuss in the formulation
and implementation of it.
EXECUTION PLAN:
● Gul Ahmed has recently started hiring strong instagram influencers to launch out their
campaigns instead of overly paying to TV actresses that helped newcomers as influencers
to come fourth in the society and it was a creative decision since TV has been old
fashioned and people watch more of social media that includes all the social apps more.
● Just like AlKaram, Gul Ahmed should also introduce their prets by a unique name
because shopping and clothes according to a study is 80% attracted by females who age
 from 17-28. Moreover even for boys they could introduce the new product line since the
company has more cash assets so it's better to make beneficial investments to make the
most out of it.
● Gul Ahmed has tried to stay within the trend and fashion line by line. The introduction of
men’s apparel, children's apparel depicts how fast they intend to move with technology.
So Gul Ahmed recently launched its mists and perfumes and is hoping to assess if it
makes improvement in the brand.
● Moreover GulAhmed hired the first Pakistani instagram influencer who got verified
account Waliya Najeeb from Islamabad to carry out this amazing clothing magazine and
she got to lead in the magazine cover photo which is real change.
● Very very soon after UAE, Gulahmed intends to extend their retail outlet stores in USA
and other areas too after its online selling
● Gul Ahmed’s competitive advantage is its fine quality material yet if it sells its product or
may release an augmented strategy by giving people warranty or by improving exchange
and return policy it could gain CSR.
● Also Gul Ahmed initially used to have an amazing referral policy where they provide
shopping of 1000 free on the shopping of 10,000 but for some reason they stopped so just
like Naheed super market Gul Ahmed should re introduce this thing with a change and
provide loyalty cards to their loyal customer.