Shinhan’s Marketing Report

1) Describe the functions and utilities of Shinhan Bank's new e-banking

product (SOL app)?
- The latest version of the SOL app is version 3.0.9
- App SOL provides 9 banking services:
 Account: look up transaction history, query accounts,..
 New Account: payment savings,...
 Card: issuing cards, tracking card status,..
 Payment: pay service bills, top up EPASS/VETC,...
 Transfer: interbank transfer, foreign transfer, gift delivery,....
 Loan (Loan): diversified loan services with low interest rates.
 ATM withdrawals (With drawal @ATM): cardless withdrawals at
ATMs.
 E-wallet: link the card with e-wallets such as Momo, Moca, Zalo
pay.
 Asset management: personal financial management
- Some outstanding functions of the SOL app:
 QR code payments and 24/24 payments.
 Shinhan Bank Unsecured Loan via SOL app, no need to go to the
bank.
 Withdraw money at ATMs without a card.
 Secure multi-layered security
 Various authentication methods: OTP, Mobile-OTP (M-OTP),
Advance-OTP (A-OTP) to suit the needs of customers' transfer
limits.
- App SOL provides utilities such as: cashback shopping up to 35%
depending on brands, transaction links with e-commerce platforms such
as Shopee, Lazada,.....
2) Describe your experience using the app (advantages, disadvantages)
- Advantages:
 Friendly app interface, can customize language (English,
Vietnamese, Korean).
 Various forms of login (Password, pattern, fingerprint, face ID).
 Various authentication methods (OTP, M-OTP, A-OTP).
 Detailed step-by-step instructions, clearly suitable for many users.
 Easy payment via QR code, utility services open 24/24.
 Provide the nearest banking system for customers to use.
  Provide a remote support system to solve customer queries and
needs.
- Disadvantages:
 The password keypad is difficult to use.
 Hard-to-find interface, many small items
3) Shinhan's 4P Marketing Strategy
- Product: Shinhan Bank's outstanding products are a wide range of low-
interest loans (online consumer loans – 26%/year, passbook mortgages –
1.9%/year, car loans – from 9.9%/year,....)
- Price: Shinhan chooses to provide loans with low interest rates, from
short-term to long-term. Interest rate is only from 1.9% / year.
- Place: Shinhan Bank is present in most major cities, spread throughout
Vietnam to create convenience for customers. In addition, customers can
borrow directly through the SOL app without having to go to the bank.
- Promotion: Although Shinhan does not put too much emphasis on
commercial communication, Shinhan creates good brand strength, so that
when it comes to loan products, consumers will mention Shinhan.
4) Shinhan's Marketing Strategy
- Shinhan creates welfare for V.I.P customers (with concierge, private
service counter at the airport, souvenirs,...)
- Building a friendly image, cooperating with celebrities (coach Park Hang
– seo)
- Shinhan employees participate in charity, environmental and social
activities.