SM114 INTRO TO VIDEO PRODUCTION

MAY - AUGUST 2023

FINAL PROJECT: PSA VIDEO (40%)

For this assignment you need to produce 1 PSA VIDEO with the duration 3-5minutes. It is an
group assignment (5-6 members) and can be any theme. Main objective of this assignment is to
show the ART OF VISUAL STORYTELLING, CAMERA WORK, and EDITING.

In your video must contain:

1. Proposal consist: Synopsis, Storyline / storyboard progress (must upload the progress in
CN within week 11)
2. Post production: Editing and Final video must upload the progress in CN within week 13)

This assignment will begin on week 10 and need to submit on week 15.

Format:

Your assignment should be submit in this format:

1. Proposal should include synopsis, top sheet, location sheet, call sheet(equipment list/crew
list), shooting plan, storyboard, and script.

Written with Font: Times New Roman, Size: 12 font size, Space: 1.5 spacing

2. PSA video: edit and upload in google drive or youtube link

Penalty for late submission:

One day late – 3% deduction
Two days late – 5% deduction
Three days late – 0% will be awarded

Final Project RUBRIC

 Exemplary Proficient Partially Incomplete Scor
Proficient e
1. Use of Resources During Research and Note Taking
Note cards Note cards show group Note cards Note
indicate members recorded show group cards
group research questions, members show
members relevant information from misinterpreted group
developed multiple sources of statements, members
research information and evaluated graphics and recorded
questions, alternative points of view. questions and informatio
accurately failed to n from
recorded and All sources of information identify four or
interpreted are clearly identified and relevant less
sources of credited using MLA counter- resources,
information citations throughout the arguments. and
and graphics, project. ignored
and identified (8 pts) Most sources alternativ
relevant pro of information e points
and con use proper of view.
arguments MLA citation,
and sources There is
Sources are no way to
of documented check
informati to make it validity of
on are possible to informatio
properly check on the n.
cited accuracy of (0 pts)
using information.
MLA (4 pts)
citations and
enable the
audience to
determine the
credibility and
authority of the
information
presented. (12
pts)

2. Script/Storyboard
The storyboard The storyboard includes The thumbnail There is
illustrates the thumbnail sketches of sketches on no
video each video scene and the storyboard evidence
presentation includes text for each are not in a of a
structure with segment of the logical storyboar
thumbnail presentation, sequence and d.
sketches of descriptions of do not provide (0 pts)
each background audio for complete
scene. each scene, and notes descriptions of
about proposed shots the video
Notes of and dialogue. scenes, audio
proposed background, or
transition, All sketches are organized notes about
special and numbered in a logical the dialogue.
effects, sequence. (2pts)
sound and (4 pts)
title tracks
include: text,
 background
color,
placement &
size of
graphic, fonts
- color, size,
type for text
and headings.
(6 pts)

3. Content/Organization
The content Information is presented The content The
includes a clear as a connected theme does not content
statement of with accurate, current present a lacks a
purpose or supporting information clearly stated central
theme and is that contributes to theme, is theme,
creative, understanding the vague, and clear
compelling and project's main idea. some of the point of
clearly written. Details are logical and supporting view and
A rich variety of persuasive information is information logical
supporting effectively used. The does not seem sequence
information in content includes a clear to fit the main of
the video point of view idea or informati
contributes to with a progression of appears as a on. Much
understanding ideas and supporting disconnected of the
the project's information. series of supportin
main idea. The (12 pts) scenes with no g
project includes unifying main informati
motivating idea. on in the
questions and (6 pts) video is
advanced irrelevant
organizers that to the
provide the overall
audience with a message.
sense of the The
presentation's viewer is
main idea. unsure
Events and what the
messages are message
presented in a is
logical order. because
(18 pts) there is
little
persuasiv
e
informati
on and
only one
or two
facts
about
the
topic.
(0 pts)
Production Quality
4. Video Continuity/Editing
The tape is Tape is edited throughout Tape is edited Tape is unedited
edited with only in few spots. and many poor
 high quality with only quality shots Several poor shots remain. No
shots remaining. A variety of shots remain. transitions between
remaining. Transitions clips are used. Raw
Video moves transitions are used from shot to clips run back to
smoothly from Good pacing and timing. shot are back in the
shot to shot. A (8 pts) choppy, and final video.
variety of the types of (0 pts)
transitions are wipes and
used to assist fades selected
in are not
communicating always
the main idea appropriate
and smooth the for the scene.
flow from one Transitions do
scene to the not assist in
next. Shots and communicatin
scenes flow g the main
seamlessly. idea. There
Digital effects are many
are used unnatural
appropriately breaks and/or
for emphasis. early cuts.
(12 pts) Digital effects
are overdone
and distract
from the
content.
(4 pts)

5. Audio and Voice Editing

The audio is The audio is clear, but The audio is Audio is cut-off
clear and only partially assists in inconsistent and inconsistent.
Students have
effectively communicating the main in clarity (too great difficulty
assists in idea. Students loud/too communicating
communicating communicate ideas with soft/garbled) ideas with poor
the main idea. proper voice projection, at times and voice projection.
(0 pts)
Students adequate preparation and insufficiently
communicate deliv communicates
ideas with ery. the main
enthusiasm, (8 idea. Students
proper voice pts) have difficulty
projection, communicatin
appropriate g ideas due
language, and to weak voice
clear delivery. projection
and/or lack of
Background preparation.
audio is kept
in balance and The
does not backgroun
overpower the d audio
primary audio. overpower
(10 pts) s the
primary
audio.
(4 pts)

6. Color Scheme
The color The color scheme used for Backgrounds No color scheme is
scheme for and clothing apparent.
backgrounds backgrounds and clothing distract from (0pts)
and clothing is enhance the presentation. the
selected to suit (2pts) presentation
the mood of the and are not
 video. suited to the
(3 pts) mood of
the video.
(1 pt)
7. Lighting
Additional Additional lighting is Some scenes Only ambient
lighting is used are too dark (available) light is
to eliminate used. Few shadows or or too light to used. Most scenes
shadows and glares are apparent. Most determine are too dark or too
glares. All scenes have sufficient what is light to determine
scenes have lighting to tell what is happening. what is happening.
sufficient happening. (1 pt) (0 pts)
lighting for
viewer to easily (2 pts)
see action.
(3pts)
8. Camera Techniques (Exposure/Focus)
Copyrighted Every photo, graphic or Some sources There is no
information for sound file is either original of photos, reference to
graphics, and copyright
photos, graphics or permission for its use music are not
and music is is documented from the information for
clearly photos, graphics,
clearly identified creator/owner. identified with and music.
by source and (8 pts) references, (0 pts)
and
nature of permission to
permission to reproduce is
reproduce. missing. (4
(12 pts) pts)

9. Special Effects
Motion scenes The video includes some The video The video features
are planned and "talking heads," and includes "talking heads" with
"talking
purposeful, backgrounds and video heads" and a little or no action
adding impact to effects add interest. Most few motion to add interest or
the story line. motion scenes make the scenes are the video uses
"Talking heads" story clearer or give it added but do action excessively.
not improve
scenes are used more impact. (0 pts)
understanding
when crucial to (2 pts) of the story
telling the story. line.
(3 pts) (1 pt)
10. Use of Media (Music, Voice-over, Graphics)
The graphics, The students use proper Some of The graphics,
sound and/or size the sounds, and/or
animation assist and resolution to create graphics, animations are
in presenting an images. The graphics, sounds, unrelated to the
overall theme sound/and or animation and/or content. Graphics
that appeals to visually depict animations do not enhance
the audience material and assist the seem understanding the
and enhances audience in understanding unrelated to content, or are
concepts with a the flow of information or the distracting
high impact content. Images are topic/theme decorations that
message. All student produced. Images and do not create a busy
multimedia are proper size and enhance feeling and detract
elements work resolution. Multimedia concepts. from the content.
well together elements are appropriate Most images (0 pts)
and and enhance the are clipart or
demonstrate presentation. recycled from
excellent (4 pts) the WWW.
synthesis. Images are
too large/small
Graphics in size.
 explain and Images are
reinforce key poorly cropped
points during or the
the color/resolutio
presentation. n is fuzzy.
(6 pts) Multimedia
elements
support the
presentation
occasionally.
(2pts)
11. Copyright
Copyrighted Every photo, graphic or Some There is no
information for sound file is either original sources of reference to
photos, graphics or permission for its use photos, copyright
and music is is documented from the graphics, information for
clearly identified creator/owner. and music photos, graphics,
by source and (4 pts) are not and music.
nature of clearly (0 pts)
permission to identified
reproduce. with
(6 pts) references,
and
permission
to
reproduce
is missing.
(2 pts)
12. Moving Images
Motion scenes The video includes some The video The video features
are planned and "talking heads," and includes "talking heads" with
purposeful, backgrounds and video "talking little or no action
adding impact to effects add interest. Most heads" and to add interest or
the story line. motion scenes make the a few the video uses
"Talking heads" story clearer or give it motion action excessively.
scenes are used more impact. scenes are (0 pts)
when crucial to (2 pts) added but
telling the story. do not
(3 pts) improve
understandi
ng of the
story line.
(1 pt)
13. Pace
Most video clips move at Video clips are Video clips are too
All video clips fit a steady pace, fast used but need long and do not
the storyline. enough to to be edited in advance the
Clips are just keep the audience length or storyline or to
long enough to interested and slow enough move too short and leave
make each point quickly to out essential action
to tell a complete story. assist in
clear. The pace (2 pts) telling the or dialogue.
captures story. (1 pt) (0 pts)
audience
attention.
(3pts)

14. Timing
Video clips Most video clips are Some video Video clips begin
edited remove slack time clips are and end with slack
show no slack and to emphasize action. edited to time or no action.
time. "Three (2 pts) remove slack (0 pts)
beat" timing time and
(three actions increase
per clip or action. (1 pt)
three clips per
event) is
evident.
(3 pts)
TOTAL /100

/ 40