CEGUERA TECHNOLOGICAL COLLEGES
Iriga City
________________________________________________________________________________________________________
CRITERIA 5- Exceptional
Exceptional content includes
clear statement of purpose
or theme and is creative,
compelling and clearly
Story Content (50%) written. A rich variety of
supporting information in the
video that contributes to the
understanding of the
advocacy ‘s main idea.
Events and messages are
presented in a logical order.
Includes properly cited
sources.
Cinematography & Exceptional use of cinematic
Editing (15%) angles, shots, actions and
movements as well as
lighting and aesthetic
appeal.
Exceptional pacing and
coordination on visuals and
RUBRIC FOR VIDEO ADVOCACY
1st Semester S/Y 2022-2023
4- Very Satisfactory 3- Satisfactory/Acceptable 2- Needs Improvement 1- Unsatisfactory
Information is presented as
Information is presented as Content lacks a central
a connected theme with
a connected theme with theme, clear point of view and
satisfactory current
very satisfactory current The content does not logical sequence of
supporting information that
supporting information that present a clearly stated information. Much of the
contributes to
contributes to theme, is vague and supporting information is
understanding the
understanding the some of the supporting irrelevant to the overall
advocacy ‘s main idea.
advocacy ‘s main idea. information does not message. The viewer is
Details are logical and
Details are logical and seem to fit the main idea unsure what the message is
persuasive information is
persuasive information is or appears as a because there is little
satisfactorily used. The
very satisfactorily used. disconnected series of persuasive information and
content includes a
The content includes a very scenes with no unifying only one or two facts about
satisfactory point of view
satisfactory point of view main idea. Includes few the topic are articulated.
with a progression of ideas
with a progression of ideas citations and few facts. Information is incorrect, out of
and supporting
and supporting information. date, or incomplete. No
information. Includes
Includes properly cited citations included.
properly cited sources.
sources.
Very Satisfactory use of Satisfactory use of Needs improvement of Unsatisfactory use of
cinematic angles, shots, cinematic angles, shots, the use of cinematic cinematic angles, shots,
actions and movements as actions and movements as angles, shots, actions actions and movements as
well as lighting and well as lighting and and movements as well well as lighting and aesthetic
aesthetic appeal. aesthetic appeal. as lighting and aesthetic appeal.
Very Satisfactory pacing Satisfactory pacing and appeal. Unsatisfactory pacing and
and coordination on visuals coordination on visuals Needs improvement of coordination on visuals and
 CEGUERA TECHNOLOGICAL COLLEGES
Iriga City
________________________________________________________________________________________________________
sounds. Exceptional
coherence and continuity
Audio (5%) Exceptional use of sound
effect and audibility of
sounds.
Audience The advocacy video has
Awareness/Social reached at least 200 likes in
Media Reach (20%) social media outlets.
Description of Video / Exceptional explanation to
Caption (10%) the chosen topic. The
message is empowering and
clearly explains the
importance of the advocacy.
and sounds. Very and sounds. Satisfactory the pacing and sounds. Needs improvement
Satisfactory coherence and coherence and continuity. coordination on visuals of the coherence and
continuity. and sounds. Needs continuity.
improvement of the
coherence and
continuity.
Very Satisfactory use of Satisfactory use of sound Needs improvement of Unsatisfactory use of sound
sound effect and audibility effect and audibility of the use of sound effect effect and audibility of
of sounds. sounds. and audibility of sounds. sounds.
The advocacy video has The advocacy video has The advocacy video has The advocacy video has
reached at least 150 likes reached at least 100 likes reached at least 75 likes reached at least 50 likes in
in social media outlets. in social media outlets. in social media outlets. social media outlets.
Very Satisfactory Satisfactory explanation to Needs improvement on Unsatisfactory explanation
explanation to the chosen the chosen topic. The the explanation to the to the chosen topic. The
topic. The message is message is empowering chosen topic. The message does not empower
empowering and clearly and clearly explains the message needs and does not explain the
explains the importance of importance of the improvement on importance of the advocacy.
the advocacy. advocacy. empowerment and does
not clearly explains the
importance of the
advocacy.
 CEGUERA TECHNOLOGICAL COLLEGES
Iriga City

________________________________________________________________________________________________________

SAMPLE VIDEO DESCRIPTION/CAPTION

Babae Ako, Hindi Basta Babae Lang"

Maraming paraan ang sinusubukan ng kalalakihan para magka-poder laban sa kababaihan. Iba't ibang klase ng karahasan kung saan kapangyarihan at kontrol
ang nasa sentro dahil ito ang dahilan sa lahat ng mga aksyon. Ilan lamang sa mga ito ay tulad ng sekswal na abuso, kontrol sa pera, pananakot, pagsisi sa babae
at maraming pang iba. Kung sa isip ng mga lalaki ay ari-arian nila ang mga babae, mas malamang na isipin din nila na karapatan nilang tratuhin ang mga ito sa
anumang paraang gusto nila. Dahil sa mga karahasan, ito ay nagdudulot sa mga kababaihan na kakulangan ng sigla o pagpapahalaga sa sarili, problema sa
kalusugan ng pag-iisip tulad ng pagkabalisa at problema sa pagkain at tulog, matinding sakit at pinsala sa baling buto, paso, pasa, pananakit ng ulo, tiyan o
kalamnan na maaring magtuloy- tuloy ng ilang taon pagkatapos ng pang-aabuso, problema sa sekswal na kalusugan at higit sa lahat kamatayan.
Kaya't ang aming grupo ay bumuo ng isang adbokasiya na nagsasaad ng kwento sa pamamagitan ng tula at nagpapakita tungkol sa karapatan ng mga
kababaihan. Ito ay pinamagatang "Babae Ako, Hindi Basta Babae Lang" kung saan ang kababaihan ay nakakaranas nang pambubugbog, sekswal na pang-
aabuso at iba pa. Sa adbokasiya din ito, kami ay narito at nakikiisa na walang tamang katuwiran para bugbugin o abusuhin ang sinuman, sa anumang paraan.
Mabuhay ang mga kababaihan! #BabaeAko #HuwagKangBastos

INHALING BEAUTY•EXHALING FLAWS
People are abusive, may it not by the way they treat you or talk to you but it is maybe by looking at you. Their eyes always denies your beauty, a little touch of
imperfections will completely refuse you to be beautiful and this will cause you to wander and doubt of how much beauty does it need to be accepted. Always
remember, it is never measured.
In this world full of judgement. We feel insecure about our looks. We question our beauty. We ashamed ourself for being not beautiful and accepted by other
people.
We should stop the stigma that only beautiful face are the basis of being enough and accepted by the society. We should emrabce our own differences. Whatever
color of our skin, the shape of our body, the volume of hair. Whatever it is. It will not make you less. You are beautiful no matter what.
 CEGUERA TECHNOLOGICAL COLLEGES
Iriga City

________________________________________________________________________________________________________

CAMERA SHOOT. FILTER ON. READY YOUR POS(E)T.

The world continuously evolves. From the clothings, to our food and many more. One significant transformation that happened is the invention of social media.
Social Media is a platform where everyone can share their thoughts and ideas with everyone. It has been a good platform ever since it was invented due to its
easy access to information and communication. However, this platform also evolved. From giving factual information, people began to circulate ”fake news”. From
a platform for good communication, it began to be a platform for cyberbullying.
There are a lot of people who suffered from cyberbullying. Some are forced to shut down their accounts or even affected them on how they socialize. There are
also some people who try to ’fit in’ to the standards set by us, the society. Changing how they dress up, changing how they look, changing how they speak just to
fit in and be respected and receive love from other people. Fitting in became the norm we strongly accept even if we don't want to for the sake of feeling belonged.
Today, we would like to say that social media should not be this kind of platform where people are clashing, arguing, bullying. Social Media is invented to serve as
a platform for anyone who would want to share their ideas and not to be a nest of people who are hiding their true faces using a model they created to fit in. Fitting
in should not be the norm. Being you and showing how real you are is. It should be I am this and not I should be like this. Open your heart, mind, and eyes. Live
the way you should be for yourself, not for anyone else.

“Persona”
Whether you like it or not, we all have a digital self - a mask that we put on to engage with the technological world. We should be able to identify our true selves
and not let the persona we use online take over our daily lives.
This video aims to raise awareness in minimizing the deviation of the real self to an “alter ego” created as a façade in social media being satisfied with the likes,
hearts and shares that they receive.
Don’t let the social media set the standard for you. Instead, let the world see the real you.