HEM21204

EVENT MANAGEMENT

ASSIGNMENT 2
EVENT MARKETING
INSTRUCTION
1. Assignment must be completed in A4 size report writing.
2. Each student is required to submit a GROUP report that consists of topic
conducted minimum 10 pages and maximum 15 pages excluding front and
back cover.
3. Mode: GROUP (3-4) by department
4. Form of submission: Submit the report HARDCOPY & SOFTCOPY IN GOOGLE
CLASSROOM with the assignment cover RED
 Fonts type: Arial/ 11
 Spacing: 1.15 spacing / justify
 Margin: 1.5’ left / 1’ top/ 1’ bottom / 1’ right
 Tape: Binding
 Page Number

5. Date of Submission: 4TH DECEMBER 2023 (during class only)

NOTE: Penalty for the late submission will be applied.

** If you have any difficulties in submitting the assignment according to the date
given, please come and discuss with me.

QUESTION:
The students are required to choose international cultural/world heritage events (ex:
Boryeong Mud Festival - Boryeong, South Korea) and identify promotional/ marketing
strategy from that previous event. Please ensure that your event is not the same with
others group. The student also needs to propose new sustainable promotion
tool/strategies. The report should be comprehensive and detailed, including the
following information:

Table of Content (compulsory) – sample of table

No Details Page Number
1 Introduction about the event 1-2

Analysis: Identify promotional strategy that have been used for

2 that event.

Discuss: New promotion tool/strategies to promote the event.

3 The promotional material must be attractive, creative,
informative and useful. (Extra mark will be given)

4 Conclusion
5 References
HEM21204
EVENT MANAGEMENT

ASSESSMENT:

Report will be evaluated based on the rubric attached.

Needs Improvement
Criteria Excellent (4) Proficient (3) Basic (2)
(1)
The report is The report is clear The report lacks
The report is somewhat
exceptionally clear and well-organized, clarity and
clear and organized,
Content and organized, with a with a clear structure. organization.
but may lack a clear
Clarity well-defined structure. Information is Information is
structure. Information is
(20) Information is presented logically, presented
presented, but ideas
presented logically, and ideas are haphazardly, and
may not be well-
and ideas are well- adequately ideas are not well-
developed.
developed. developed. developed.
The report contains The report contains
The report contains
highly relevant and some relevant
relevant information The report contains
insightful information information, but it may
Relevance of that addresses the irrelevant or unrelated
that directly include tangential or
Information topic. Most information that does
addresses the topic. less important details.
(20) information supports not support the main
All information Information may not
the main points points.
supports the main always support the
effectively.
points effectively. main points effectively.
The report is rich in The report uses The report includes
The report lacks
evidence and sufficient evidence some evidence and
Use of adequate evidence
examples, which are and examples to examples, but they may
Evidence and examples to
skilfully integrated to support arguments not always be well-
(20) support arguments
support arguments and conclusions integrated or
and conclusions.
and conclusions. effectively. convincing.
The report is virtually
The report contains The report has several The report is riddled
free of grammatical,
few grammatical, grammatical, spelling, with grammatical,
Writing spelling, and
spelling, or or punctuation errors spelling, or
Mechanics punctuation errors.
punctuation errors. that occasionally punctuation errors
(20) The writing is
The writing is clear distract from the that make it difficult to
exceptionally polished
and professional. content. understand.
and professional.
The report follows
The report mostly
formatting guidelines
follows formatting The report partially
(e.g., font, margins, The report lacks
guidelines and follows formatting
Formatting headings) and proper formatting and
includes citations and guidelines and includes
and Citations includes accurate citations, with
a bibliography or citations, but there are
(10) citations and a well- significant errors in
references section, noticeable formatting
organized both areas.
but there may be and citation errors.
bibliography or
minor issues.
references section.
The report is
The report is well-
exceptionally well- The report is
presented and The report is poorly
presented, with a adequately presented
Overall generally professional presented, with little
professional but may lack some
Presentation in appearance, with attention to detail,
appearance and attention to detail. It
(10) some attention to and may not engage
attention to detail. It somewhat engages the
detail. It engages the the reader effectively.
engages the reader reader.
reader.
effectively.

TOTAL /100
 HEM21204
EVENT MANAGEMENT

SCHOOL OF HOSPITALITY & CREATIVE ARTS

EVENT MANAGEMENT
(HEM21204)
ASSIGNMENT 2
“EVENT TITLE”

PREPARED BY:
NAME PROGRAM STUDENT ID

PREPARED FOR:
ZAKMALISA ERNA BINTI MD ZAKI
NUR AMIRAH BINTI MAZME