ASSESSMENT BRIEF 03

COURSE:Bachelor of Business / Bachelor of Accounting / Bachelor of Information Technology

Unit: Cross Cultural Management

Unit Code: B01CCMT313

Type of Assessment: Project3 – Individual report

Length/Duration: 2000 words

Unit Learning
1,2,3,4,5,6,7
Outcomes addressed:

Submission Date: Week 12

Write a report following a scenario and instructions provided within. Ensure to

Assessment Task: conduct a comprehensive research and support your responses with sufficient
evidence and/or examples using credible academic sources.

Total Mark: 100

Weighting: 50%

Students are advised that any submissions past the due date without an approved extension or without
approved extenuating circumstances incurs a 5% penalty per calendar day,
calculated from the total mark
E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day.

More information, please refer to (Documents> Student Policies and Forms > POLICY – Assessment Policy &
Procedures– Login Required)

ASSESSMENT DESCRIPTION:

Students are required to write an individual report of 2000 words following a scenario below. Ensure to
familiarize yourself with all of the task requirements.

Task scenario:

Consider yourself working as a Business Development Manager in one of the top-20 pharmaceutical
companies based in France. The company is specializing on the production and distribution of
pharmaceutical products and has a solid presence in all of the European markets.

Kent Institute Australia Pty. Ltd.

Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
You have just been informed of the CEO’s plan to merge with a fast growing Chinese company which has
announced its record sales in the past year, and tasked to prepare a report on the cultural integration issues
your company may experience during the merger.

You must address the following in your report:

1. Inter-cultural differences between France and China
2. Cross-cultural integration challenges your company may face and how they can affect a merger
3. Recommendations to support post-merger integration

Your report must:

- Canvass main cross-cultural management concepts, theories and frameworks relevant to the scenario
above and apply that theory to inform your responses.
- Support answers and cross-cultural management decisions with relevant evidence, examples or
information from credible sources of information. It must be ensured that all suggestions are based on
accepted business practices, norms and ethical standards.
- Include at least 5 references, none of which are Internet sources, e.g. websites.
- Apply Harvard Australian referencing style for any sources used.

ASSESSMENT SUBMISSION:
Report due in week 12
Report must be submitted online in Moodle.All materials MUST be submitted electronically in Microsoft
Office format. Other formats may not be readable by markers. Please be aware that any assessments
submitted in other formats will be considered LATE and will lose marks until it is presented in Microsoft
Office format.

No paper based or hardcopy submission will be accepted.

Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all
other assessment-related matters. For assistance please speak to our Academic Learning Skills Coordinators,
Sydney (als_syd@kent.edu.au) or in Melbourne (als_mel@kent.edu.au). They can help you with
understanding the task, draft checking, structure, referencing and other assignment-related matter.

For online help and support please click the following link and navigate Academic Learning Support in
Moodle http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5

Kent Institute Australia Pty. Ltd.

Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
MARKING GUIDE (RUBRIC): REPORT
Marking Criteria
Research
/20
Marking Criteria
Content / Analysis
/30
Marking Criteria
Structure
/20
Kent Institute Australia Pty. Ltd.
Assessment Brief
Version 1: 22nd December, 2016
Fail (0-9.9)
Little evidence of
research. Sources are
missing, inappropriate,
poorly integrated or
lacking credibility. Lacks
clear link of sources with
report. No in text
citations.
Fail (0-14.5)
Report lacks coherence;
topic is poorly
addressed; little analysis.
Little evidence from
external research to
support ideas. The
discussion is descriptive
and poorly written.
Fail (0-9.9)
The report is
inappropriately
structured; more than
two of the required
sections are missing.
ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Pass (10-12.5)
Basic research. Basic use
of sources to support
ideas, generally well
integrated, most sources
are credible. May be
weaknesses with
paraphrasing or
integration /application.
Pass (15-18.5)
Report is generally
coherent; topic is
addressed and
analysedto a reasonable
depth with some
description. There are
some inconsistencies and
weaknesses with flow.
Pass (10-12.5)
Report format is
generally correct but the
information under the
sections does not
completely correspond
to the requirements.
TEQSA Provider Number: PRV12051
Credit (13-14.5) Distinction (15-16.5) High Distinction (17-20)
Research is generally Thorough research is Thorough research is
thorough. Good use of indicated. Very good use indicated. Professional
sources to support ideas, of sources to support use of sources to
mostly well integrated, ideas, well integrated, support ideas, sources
sources are credible. May sources are credible. May are credible. Veryminor,
be weaknesses with be minor weaknesses if any, weaknesses with
paraphrasing or with paraphrasing or in paraphrasing or
integration/ application. integration/application. integration/application.
Credit (19-22.5) Distinction (23-26.5) High Distinction (27-30)
Report Report is very coherent Professional work. Report
iscoherentandflowswell; and flows well; case is very coherent and
external research on material is addressed flows well; case material
concepts is relevant to thoroughly and analysed and concepts are
the case material; case in depth. There may be analysed in great depth.
material and concepts minor inconsistencies and Very minor, if any,
are analyses in weakness with flow. inconsistencies and
considerable depth. External research on weaknesses with flow.
There may be some and concepts relevant to the External research on
weaknesses withflow. case material is obvious. concepts relevant to the
case material is of
outstanding quality.
Credit (13-14.5) Distinction (15-16.5) High Distinction (17-20)
The report format is The report format is The report format is
almost correct; correct; all sections are correct; all sections are
information under the included; information included; information
sections corresponds to under the sections under the sections
almost all the correspond to all of the correspond to all of the
requirements. requirements. requirements.
 Recommendations are Recommendations are Recommendations do not Recommendations do
missing. missing or do not derive suggest specific actions suggest specific actions
from the discussion. and do not derive from and derive from the
the discussion. discussion.
Marking Criteria Fail (0-7) Pass (7.5-9) Credit (9.5-11) Distinction (11.5-13) High Distinction (13.5-15)
Language/Presentation Poorstandardofwriting. Basic and sound standard Good standard of Very good standard of Professional standard
Word limit may not be of writing; some errors in writing; few errors in writing; very few minor of writing; no errors in
adhered to. punctuation, grammar punctuation, grammar errors in punctuation punctuation, grammar
/15 Incorrectformat(e.g.incl andspelling. and spelling. Almost grammar and spelling. and spelling.
udes Tables of contents, Inconsistencies with the correct format. Correct formatting. Correctformatting.
bullet points, graphs, formatting.
etc.)
Marking Criteria Fail (0-7) Pass (7.5-9) Credit (9.5-11) Distinction (11.5-13) High Distinction (13.5-15)
Referencing Noreferencingisevidentor,if Basic and sound attempt Good attempt to Very good attempt to Professional level of
done, is inconsistent to reference sources; reference sources; reference sources; very referencing and
and technically may be some inconsistencies and minor inconsistencies and acknowledgment; no
incorrect. No or inconsistencies and technical errors in style. technicalerrorsinstyle. errors of style evident.
/15 minimalreferencelist,mi technical Few inaccuracies in Thorough and consistent Thorough and consistent
xed styles.Noin- errorsinstyle.Referenceli reference list and all reference list reference list and all
textcitations. stis referenceslisted. andallreferenceslisted. references listed.
generallycompletewith1
or2 referencesmissing.

TOTAL /100

Kent Institute Australia Pty. Ltd.

Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051
GENERAL NOTES FOR ASSIGNMENTS

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully
referenced including a reference list.

The work must be fully referenced with in-text citations and a reference list at the end. We strongly
recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please
click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard
Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that
you must develop and demonstrate.

We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless
specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed.
Work that includes sources that are not properly referenced according to the “Harvard Referencing
Workbook” will be penalised.

Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under
by 10% than the stated length.

GENERAL NOTES FOR REFERENCING

High quality work must be fully referenced with in-text citations and a reference list at the end. We
recommend you work with your Academic Learning Support (ALS) site
(http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you
reference correctly.

References are assessed for their quality. You should draw on quality academic sources, such as books,
chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer
notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help
markers determine students’ understanding of the work they cite, all in-text references (not just direct
quotes) must include the specific page number/s if shown in the original. Before preparing your assignment
or own contribution, please review this ‘YouTube’ video by clicking on the following link:Plagiarism: How to
avoid it

PLAGIARISM: HOW TO AVOID IT

You can search for peer-reviewed journal articles, which you can find in the online journal databases and
which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias
are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these
should constitute no more than 10% of your total list of references/sources. Additional information and
literature can be used where these are produced by legitimate sources, such as government departments,
research institutes such as the NHMRC, or international organisations such as the World Health Organisation
(WHO). Legitimate organisations and government departments produce peer reviewed reports and articles
and are therefore very useful and mostly very current.
The content of the following link explains why it is not acceptable to use non-peer reviewed websites: Why
can't I just Google? (thanks to La Trobe University for this video).

Kent Institute Australia Pty. Ltd.

Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458
Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051