SOUTHERN SPOTLIGHT

Sleeping T
he idea for LAKE, a line of
sophisticated yet simple
pajamas, came to Cassandra

Beauty
Cannon and Anne Read Lattimore in
the sweet, sleepy season of new
motherhood. College friends who
had both settled in Savannah, the
two women shared a kindred
entrepreneurial spirit and dreamed
Two Savannah mothers fulfilled their pursuit of the of one day owning a business
perfect pajamas with a blend of sumptuous fabrics, together, but they truly bonded when
raising—and clothing—their babies.
streamlined silhouettes, and classic designs.
“Pajamas were something we talked
by Elizabeth Bonner Czapski
photography by Laura Negri Childers and Olivia Rae James
about a lot at that phase because we
were dressing our babies in the softest
pajama sets and going to bed ourselves
in old T-shirts,” Cassandra recalls.
“There were no pajamas in the market
that spoke to the functionality and style
that we wanted, so we saw an
opportunity and ran with it.”
At the time, Cassandra was company name and the carefree “We always put comfort first and
preparing to begin medical school and ambience of their coastal locale. source fabrics carefully with a focus on
Anne Read worked in the “LAKE evokes a relaxed feeling, but softness and quality.” 
pharmaceutical industry. “Neither of isn’t too literal,” Anne Read says. Casual basics such as sleep tees
us had prior experience in apparel or “Savannah definitely influences the and sweatshirts serve as a bridge
retail, but we were very motivated and brand. The city is very relaxed and between pajamas and a newer line of
confident we’d work well together,” casual, and the atmosphere is dreamy apparel that includes garments like
Anne Read says. “We spent many in a specific way.” house dresses and high-waisted
nights dreaming of ideas for starting a Colorways span serene sea- and shorts. Come summer, customers
business, and pajamas just felt right.” nature-inspired hues with a broad await the return of swimsuit cover-
They launched LAKE online in 2014 spectrum of blues and greens as ups, beachwear, and other seasonal
with a collection of classic striped LAKE’s bread and butter. While surprises, like this year’s planned
women’s pajama sets defined by their pastels are key, nautical navies and collaboration with Mi Golondrina,
sleek profiles and 100 percent reds also make an appearance. Stripes a company that creates hand-
Peruvian pima cotton, a high-end fiber remain the signature design, but embroidered clothing made by
that’s incredibly soft, durable, and solids, florals, and other fun motifs Mexican artisans.
wrinkle resistant. “People loved them,” rotate into the lineup. Ultimately, LAKE combines utmost
Cassandra says. “The original pima The Pima Collection touts ample comfort with the feeling of being impec-
silhouette is still our best seller today.” variety with sets that range from tanks cably put together—not always easy
As anticipated, the duo turned out to long sleeves and shorts to pants, as to achieve. Cassandra and Anne Read
to be quite the complementary pair, well as an array of nightgowns and hope the natural beauty in their
growing the business into a fast and robes. Over time, they’ve introduced effortless styles will help people slow
flourishing success. In the years since, more traditional collections, like poplin down and find splendor in the ordi-
they’ve added women’s loungewear button-down sets, along with fresh nary moments of daily life. “We find
along with offerings for men and pieces enhanced with touches of inspiration everywhere,” Cassandra
children, while expanding the feminine flair and drapey details on says. “We allow ourselves to dream a
e-commerce operation to include buttery smooth materials. little, whether it be of traveling or
charming brick-and-mortar boutiques “We’ve found that people are very relaxing at home, and see where it
in Charleston and Atlanta. picky about what they sleep in—and takes us. LAKE is all about comfort—
As LAKE has developed, the team rightfully so—so we aim to check all comfort at home, comfort with family,
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has stayed grounded in the timeless, the style and fabric boxes for our and sharing comfort with others.” 
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tranquil look that draws from both the pajama options,” Cassandra says. For information, visit lakepajamas.com.
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15 SOUTHERNLADYMAGAZINE.COM JULY-AUGUST 2021 16