Optimizing Your Keywords, Automatic & Manual PPC Campaigns

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Lecture: How to Optimize Your Automatic PPC Campaigns

➢ Sort by ACOS. The goal of an automatic campaign is to have your keywords perform below your profit
margin %.
➢ Put keywords into Negative Phrase/Exact or both if a keyword has over 8-10 clicks and 0 sales.
➢ Put keywords into Negative Phrase/Exact or both if a keyword has spent over $10-15 and 0 sales.
➢ If your default bid is set to really high, your CPC will be higher. Start with $0.75 default bid and see how
keywords perform.

➢ All keywords that have made more than two sales should be put into a Broad and Phrase manual campaign
starting at suggested bid.

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