1.

Market Analysis:
● Identify potential customers, including retail stores, supermarkets, and food
service establishments, wholesale such as hotels, restaurants, catering, and Ship
chandler companies.
● Identify existing opponents in the market and analyze their strengths,
weaknesses, and market share.
2. Product Analysis:
● Ghee/Butter Suppliers: Identify reputable brands and suppliers that supply similar
ghee/butter products.
● Product Differentiation: Determine what demonstrates King’s Dairy pure ghee
products apart from competitors, such as certifications, unique flavors, or design
packaging.
● Develop a competitive pricing strategy that considers market demand, production
costs, and desired profit margins.
3. Marketing and Sales Strategy:
● Brand awareness and position King’s Dairy pure ghee as an authentic, and high-
quality product.
● Promotional Activities: Plan marketing campaigns, enclosing trendy methods and
POS advertising.
● Distribution Channels through partnerships with small-scale distributors and
wholesalers to ensure efficient distribution of your King’s dairy pure ghee
products to retailers and food service establishments.
Sales Forecast: Create a sales forecast based on market research, expected
market share, and sales projections.
● Quarterly analysis of the sales.
4. Operations and Management:
● Supply Chain Management: Develop a robust supply chain system to ensure a
consistent and timely supply of King’s dairy pure ghee products.
● Inventory Management: Implement a merchandise management system to track
stock levels, minimize wastage, and ensure sufficient product availability.
● Establish strict quality control measures to maintain the highest standards of
King’s dairy pure ghee products.
● Team and Organizational Structure: credit controller overall finance, active
merchandising team, and delivery van with driver.
5. Key Account:
1. Carrefour
2. Spinneys
3. Lulu Hypermarket
4. Choithrams
5. Geant Hypermarket
6. Union Coop
7. Al Maya Supermarket
8. West Zone Supermarket
9. Safeer Hypermarket
10.Al Madina Hypermarket
11.Ansar Gallery
12.Al Adil Trading
13.Al Maya Group
14.Al Manama Hypermarket
15.Emirates Cooperative Society
16.Almaya Mart
17.Al-Futtaim Trading Enterprises
18.Grandiose Supermarket
19.Al Rawabi Hypermarket
20.Al Zahra Group

6. Traditional sales & Route Plan:

● Identify the geographical areas or specific neighborhoods where you want to
distribute King’s Dairy pure ghee products.
● Divide your target area into specific routes to ensure efficient coverage and
minimize travel time.
● Establish a regular schedule for van sales visits to each location based on
customer demand and sales projections.
7. Customer Relationship Management:
● Identify potential customers along your van sales routes, such as retailers,
groceries, restaurants, cafes, and hotels.
● Create a database to keep track of customer information, including contact
details, order records, and priorities.
● Foster strong relationships with customers by providing personalized service,
offering product samples, and addressing their specific needs.
8. Sales and Order Management:
● Ensure an adequate supply of King’s dairy pure ghee products in the van based on
sales forecasts and customer demand.
● Enable sales representatives to take orders directly from customers, record them
accurately, and provide customers with invoices or receipts.
● Payment collection: Establish a streamlined payment collection process, either
through cash or electronic methods, to ensure timely and efficient transactions.
9. Delivery and merchandising:
● Work with the merchandising teams of modern trade outlets to secure prominent
shelf space for King’s Dairy pure ghee products.
● Point-of-sale materials: Provide eye-catching point-of-sale materials, such as banners
or shelf-talkers, to highlight the features and benefits of King’s Dairy pure ghee.
● Collaborate with A & B class outlets to plan and execute joint promotional
campaigns, such as discounts, bundle offers, flyer printing, or product
demonstrations, to increase visibility and drive sales.