BUSINESS MODEL CANVAS REPORT

1. Customer Segments

2. Customer Relationships

Online Presence: Utilize a well-designed website and active social media profiles to showcase
your keropok lekor products, share recipes, and engage with the public so that they are
interested in how the product is made.

Content Marketing: Sellers need to be creative by create blog posts, videos and social media
content that highlights the culture, history and diversity of lekor crackers. In addition, we can
share cooking tips and recipes with the audience so that they can learn about products made
using premium ingredients.

Referral Program: Encourage existing customers to refer friends and family by offering
discounts or rewards for successful referrals.

Customer Loyalty Programs: We can also implement a loyalty program that rewards
customers who are loyal to the product by giving discounts or exclusive offers.

Customer Feedback: We also need to constantly collect and analyze every feedback from
customers continuously to improve the product and customer experience, so that the product
made can lead to word-of-mouth referrals.

3. Channels

E-commerce Platforms: Utilize your website or popular e-commerce platforms to allow

customers to buy lekor crackers online and example using the purchase can be delivered
directly to the customer's doorstep

Food Service Distribution: Supply lekor crackers to restaurants, cafes and other food services
by including your product in their menu, this can reach a wider customer base through this
establishment.
Local Stores: Make your product available in local grocery stores, supermarkets, and specialty
food shops, ensuring visibility and accessibility for customers in your area.

Food Festivals and Events: Showcase and sell your keropok lekor at food festivals, local
events, and markets where customers can experience and purchase your product directly.

4. Value Proposition

5. Key Activities

Production and Quality Control: Ensuring the production of lekor crackers is of high quality as
well as efficient and consistent production. In addition, we must always adhere to traditional
measurements and recipes, while also incorporating modern food safety standards and
regulations.

Research and Development: Innovating and constantly improving lekor crackers recipes,
exploring new flavors, and considering customer feedback in order to produce delicious lekor
crackers that are different from competitors and able to meet growing consumer preferences.

Marketing and Brand Promotion: Creating and implementing marketing strategies to increase
brand awareness, conducting market research to understand consumer preferences, and
designing promotional campaigns to reach a wider audience.

Distribution and Logistics Management: Establishing efficient logistics processes to ensure

timely delivery of keropok lekor to various sales channels, managing inventory levels, and
optimizing the supply chain for maximum cost-effectiveness.

6. Key Resources

7. Key Partners

8. Revenue Streams and Pricing Model

9. Cost Structure