SHERWEN DE MANUEL

1. Define the estimated size of your market.

- The estimated size of the market for dishwashing products made of agricultural materials can
vary depending on factors such as geographic location, consumer preferences, and market
trends. Student Scrub solution is a sustainable, eco-friendly product and has a wide target
audience, but the largest market would be women ages 24-44. These women are usually
mothers, typically those who are stay-at-home moms.

2. Create your Direct marketing Planning, organizing, direct and controlling and its implementation.

1. Planning:

a. Market Analysis:

- Identify target demographics interested in eco-friendly and sustainable products.

- Assess competitor offerings and pricing strategies.

b. Product Positioning:

- Highlight the unique benefits of dishwashing products made from agricultural materials.

- Emphasize eco-friendly and biodegradable aspects.

c. Budget Allocation:

- Determine marketing budget for direct marketing channels.

- Allocate resources for promotional materials and campaigns.

2. Organizing:

a. Team Formation:

- Assemble a dedicated marketing team with expertise in sustainable products.

- Designate roles for campaign management, content creation, and analytics.

b. Collaborations:

- Establish partnerships with environmental organizations or influencers aligned with sustainable values.

- Collaborate with retailers to ensure product visibility.

 3. Directing:

a. Message Development:

- Craft compelling messaging focusing on the eco-friendly nature and effectiveness of agricultural-based
dishwashing products.

b. Channel Selection:

- Utilize multiple direct marketing channels such as email, social media, and direct mail.

- Implement personalized communication for better engagement.

c. Promotional Offers:

- Create exclusive promotions for early adopters or environmentally conscious consumers.

- Implement referral programs to encourage word-of-mouth marketing.

4. Controlling:

a. Metrics and Analytics:

- Monitor sales data, website traffic, and social media engagement.

- Analyze customer feedback to gauge satisfaction and make necessary adjustments.

b. Budget Tracking:

- Regularly review budget expenditures against set benchmarks.

- Adjust allocation based on the performance of different marketing channels.

5. Implementation:

a. Launch Campaign:

- Execute a comprehensive launch campaign across chosen channels.

- Leverage influencers and media outlets to maximize reach.

b. Feedback Integration:

- Continuously collect and analyze customer feedback.

- Use insights to refine marketing strategies and product offerings.

c. Sustainability Initiatives:

- Highlight ongoing sustainability efforts, such as reduced packaging or carbon-neutral shipping.

- Share success stories and impact updates with the audience.

• This direct marketing plan provides a structured approach to promoting dishwashing products made
from agricultural materials, emphasizing sustainability and eco-friendliness. Regular evaluation and
adaptation based on performance metrics will ensure the effectiveness of the marketing efforts.

3. Illustrate your market positioning and sales strategy and create your multi-channel design and
structure to have an appropriate actual channel member.

To effectively position a dishwashing product made from agricultural materials in the market, consider
the following:

Market Positioning:

Sustainable Focus: Emphasize the environmentally friendly aspect of the product, highlighting its
agricultural origins and biodegradable properties.

Premium Quality: Position the dishwashing product as high-quality, drawing attention to the natural
ingredients derived from agriculture.

Health-conscious Appeal: Promote any health benefits associated with the agricultural components,
ensuring consumers are aware of the non-toxic nature of the product.

Sales Strategy:

Educational Marketing: Develop content that educates consumers about the benefits of using a
dishwashing product made from agricultural materials, emphasizing its effectiveness and eco-
friendliness.

In-store Demos: Collaborate with retailers for in-store demonstrations, allowing potential customers to
experience the product firsthand.

Partnerships: Form partnerships with eco-conscious brands, retailers, or influencers to expand visibility
and credibility.

Multi-Channel Design:

Online Presence: Establish a user-friendly website and leverage e-commerce platforms to facilitate online
sales directly to consumers.

Retail Partnerships: Distribute the product through established retail chains, emphasizing its unique
selling points to encourage shelf placement.

Social Media Marketing: Utilize platforms like Instagram, Facebook, and Pinterest to visually showcase
the product and engage with environmentally conscious consumers.
Subscription Models: Implement subscription services for regular deliveries, encouraging customer
loyalty and repeat business.

Channel Member Integration:

Distributors: Partner with distributors to streamline the product’s availability across a broader range of
retailers.

Affiliate Programs: Create affiliate programs to incentivize individuals or businesses to promote and sell
the product through various channels.

Supply Chain Collaboration: Work closely with agricultural suppliers to ensure a consistent and
sustainable source of raw materials.

•By adopting a multi-channel approach and integrating various channel members, you can optimize the
market positioning and sales strategy for your dishwashing product made from agricultural materials.

4. Make your strategies and tactics for electronic media, social media, and telemarketing, and how it
will implement to manage the direct sales force.

Electronic Media Strategy:

Utilize targeted online advertising through platforms like Google Ads and social media channels to reach
a broad audience. Create engaging content highlighting the eco-friendly and agricultural aspects of the
dishwashing liquid. Leverage influencers in the sustainability and agriculture niche to promote the
product through sponsored content.

Social Media Tactics:

1. Establish a strong presence on platforms like Instagram, Facebook, and Twitter, showcasing the
product’s benefits, its production process, and testimonials.

2. Run contests or giveaways on social media to encourage user-generated content and create buzz
around the dishwashing liquid.

3. Engage with followers by responding to comments, addressing queries, and sharing relevant content
on sustainable living and agricultural practices.

4. Collaborate with eco-conscious influencers and bloggers to amplify the product’s visibility among their
followers.
Telemarketing Strategy:

Implement a personalized telemarketing approach focused on B2B partnerships and reaching potential
retailers or distributors. Highlight the product’s unique selling points, emphasizing its eco-friendly nature
and the use of agricultural ingredients.

Telemarketing Tactics:

1. Build a targeted list of potential retailers and distributors interested in environmentally friendly
products.

2. Train telemarketing representatives to communicate the product’s features, benefits, and competitive
pricing effectively.

3. Schedule follow-up calls to nurture relationships, address concerns, and provide additional
information as needed.

4. Offer exclusive deals or incentives for retailers who commit to carrying the dishwashing liquid.

Direct Sales Force Management:

Implement a comprehensive training program for the direct sales force to ensure they are well-versed in
the product’s attributes, sustainability practices, and effective sales techniques.

Direct Sales Force Tactics:

1. Provide ongoing training sessions to keep the sales force updated on industry trends, competitor
products, and selling techniques.

2. Equip the sales team with marketing materials that highlight the agricultural origins and eco-friendly
aspects of the dishwashing liquid.

3. Set clear targets and incentivize the sales force with bonuses or rewards for meeting or exceeding
sales goals.

4. Foster a collaborative environment by organizing regular team meetings to share success stories,
address challenges, and strategize for improved performance.

•By integrating these strategies and tactics, you can create a cohesive and effective marketing plan for
promoting your agricultural-based dishwashing liquid across electronic media, social media, and
telemarketing channels while efficiently managing the direct sales force.
 5. Make your design of communication channels for effective delivery of product messages.

Social Media Platforms:

- Utilize platforms like Instagram, Facebook, and Twitter to showcase the eco-friendly and agricultural
aspects of the dishwashing liquid.

- Share engaging content such as infographics, videos, and testimonials to convey the product’s
benefits.

In-Store Displays:

- Develop eye-catching displays in retail stores emphasizing the agricultural origin and environmentally
friendly aspects of the dishwashing liquid.

- Provide educational pamphlets near the product shelf.

Customer Reviews and Testimonials:

- Encourage customers to share their experiences with the dishwashing liquid on your website and
social media.

- Highlight reviews that emphasize the product’s efficacy and natural ingredients.

Packaging Design:

- Ensure the product packaging prominently features images and information about the agricultural
ingredients.

- Use labels to communicate the product’s eco-friendly and sustainable attributes.

•Remember to maintain a consistent message across all channels to reinforce the product’s key
attributes and values.

6. Make a process about you propose intermediaries to create communication channels in order
to sustain continuous growth of sales.

Identify Potential Intermediaries:

- Research and identify potential intermediaries such as distributors, wholesalers, and retailers who
specialize in agricultural products or household cleaning items.
Highlight Unique Selling Points:

- Emphasize the eco-friendly and natural aspects of your dishwashing liquid, showcasing its appeal to
environmentally conscious consumers. Provide product samples and information to support your claims.

Negotiate Terms and Conditions:

- Discuss pricing, payment terms, and delivery schedules with potential intermediaries. Ensure a
mutually beneficial agreement that allows both parties to profit while maintaining a competitive retail
price for the end consumer.

Continuous Communication:

- Maintain open lines of communication with intermediaries to address any issues promptly. Regularly
update them on new product developments, promotions, or any additional support you can provide to
enhance sales.

•By effectively leveraging intermediaries and maintaining strong communication channels, you can
create a robust distribution network for your agricultural-based dishwashing liquid, fostering continuous
growth in sales.

7. Create your setting and coordination of company’s distribution objectives as guidance for
effective distribution of products.

Setting and Coordinating Company’s Distribution Objectives for Agricultural-Based Dishwashing Liquid:

Market Analysis:

- Conduct thorough market research to identify target demographics, consumer preferences, and
regional demand for eco-friendly and agricultural-based dishwashing liquid.

Product Positioning:

- Clearly define the unique selling points of the dishwashing liquid, emphasizing its agricultural origin,
eco-friendliness, and effectiveness in cleaning.
Distribution Channels:

- Establish a multi-channel distribution strategy, including supermarkets, eco-friendly stores and online
platforms.

8. Segmentation and customer behavior just to emphasize to know the consumer involvement
that will reflect on their buying behavior and decision making.

- Understanding consumer segmentation and behavior is crucial in assessing their

involvement and decision-making regarding dishwashing liquid made from agricultural
products. Factors such as eco-consciousness, preferences for natural ingredients, and
awareness of sustainable practices can significantly influence their purchasing choices.
By analyzing these aspects, companies can tailor marketing strategies to resonate with
specific consumer segments and enhance the appeal of agricultural-based dishwashing
liquids.