Market Expansion:

 We already know our targeted customers particularly HoReCa industry but we can
expand our business to Retail outlets and Modern trade as well as franchise based
outlets to expand our business.
 Implement a loyalty program to reward repeat purchases and encourage customer
retention.
 Collect feedback from customers through surveys or reviews to continuously
improve product quality and customer satisfaction.

Promotional Activities:
 Develop a promotional calendar with seasonal campaigns, special offers, and discounts to
attract customers.
 Participate in local food festivals, and trade shows to showcase Tasty Kiwi and engage with
potential customers.
 Offer tastings and samplings in-store to allow customers to experience the quality and taste
of Tasty Kiwi products.