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APPENDIX 1

Survey Questionnaire

GRADUATE SCHOOL OF BUSINESS

FACULTY OF BUSINESS & ACCOUNTANCY
UNIVERSITY OF MALAYA

Questionnaire: Determinants of E-commerce Adoption among Malaysian SMEs

Dear Sir / Madam,

This research is conducted as a partial requirement for the completion of the Master of Business
Administration, University of Malaya.

The objective of this research is to assess the perceptions of adopting electronic commerce (e-
commerce) among Small to Medium Enterprises (SMEs) in Malaysia. The target respondents are the
personnel who makes decisions (executive level and above) in Malaysian SMEs.

Kindly answer ALL questions. Your response to each question in this questionnaire will only be analyzed
in aggregate forms. All information will be treated with strict confidentiality and shall only be used for
the purpose of this academic research. The survey will take approximately 5-10 minutes. Your
participation is very much appreciated.

Should you have any questions or comments regarding this questionnaire, please do not hesitate to
contact me at khairul@aidan.com.my.

Thank you for your valuable assistance in participating in the survey.

Prepared by: Supervised by:

Khairul Anwar M. Zaki Dr. Tengku Mohamed Faziharudean

Graduate Student, Director
Faculty of Business and Accountancy, Graduate School of Business,
University of Malaya (UM), University of Malaya (UM),
50603 Kuala Lumpur 50603 Kuala Lumpur

Phone: 017-3322 464

Email: khairul@aidan.com.my Email: deanfeissal@um.edu.my

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SECTION A: DEMOGRAPHIC PROFILE
1. Gender
Male Female

2. Age
21 - 30 years 41 - 50 years
31 - 40 years above 50 years

3. Education
Secondary or below Post Graduate
Certificate/Diploma Other: _____________________
Degree/Professional

4. Current Position
Non-Executive Senior Manager
Executive Top Manager / Director
Manager Other: _____________________

SECTION B: COMPANY PROFILE

1. Type of Industry
Manufacturing Services

2. Total Number of Full-Time Employees

Manufacturing: Services:
1–4 1– 4
5 – 50 5 – 19
51- 150 20 – 50
More than 150 More than 50

3. Yearly Revenue
Manufacturing: Services:
Less than RM250K Less than RM200K
RM250K – <10M RM200K – <RM1M
RM10M – RM25M RM1M – RM5M
More than RM25M More than RM5M

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SECTION C: E-COMMERCE ADOPTION
Instruction: Please indicate the degree of your agreement or disagreement with each statement; by circling the
appropriate number from 1 to 7, with 1 being strongly disagree and 7 being strongly agree.

Strongly Strongly
Disagree Agree

1. Our organization has an Interactive Website that is well-maintained 1 2 3 4 5 6 7

2. We use Email extensively to communicate with customers & vendors. 1 2 3 4 5 6 7

3. We conduct online marketing (catalogue, online advertisement) extensively 1 2 3 4 5 6 7

4. We conduct online sales (receive enquiries, receive customer orders) extensively 1 2 3 4 5 6 7

5. We receive online payments (online payments, payment gateway) extensively 1 2 3 4 5 6 7

6. We conduct online purchases extensively 1 2 3 4 5 6 7

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SECTION D:
Instruction: Please indicate the degree of your agreement or disagreement with each statement; by circling the
appropriate number from 1 to 7, with 1 being strongly disagree and 7 being strongly agree.
Strongly Strongly
Disagree Agree

Perceived Relative Advantage

1. Our organization would find e-commerce useful in our job 1 2 3 4 5 6 7

2. Using e-commerce would enhance our effectiveness on the job 1 2 3 4 5 6 7

3. E-commerce enables us to accomplish specific tasks more quickly 1 2 3 4 5 6 7

4. Using e-commerce in our organization would increase our productivity 1 2 3 4 5 6 7

5. Using e-commerce would improve our organization performance 1 2 3 4 5 6 7

Perceived Compatibility

6. E-commerce is suitable with the nature of our operations 1 2 3 4 5 6 7

7. E-commerce is consistent with our organization culture 1 2 3 4 5 6 7

8. E-commerce is consistent with our organization values 1 2 3 4 5 6 7

9. E-commerce is consistent with our preferred work practices 1 2 3 4 5 6 7

Perceived Complexity

10. Our organization would find e-commerce to be difficult to use 1 2 3 4 5 6 7

11. Learning to operate e-commerce would be hard for us 1 2 3 4 5 6 7

12. Our interaction with e-commerce would be confusing 1 2 3 4 5 6 7

13. It would take a long time for us to use e-commerce successfully 1 2 3 4 5 6 7

E-commerce Knowledge & Expertise

14. Our organization is fully aware of e-commerce capabilities 1 2 3 4 5 6 7

15. Our organization has the right people to initiate e-commerce activities 1 2 3 4 5 6 7

16. We know how e-commerce can help our organization 1 2 3 4 5 6 7

17. We know what type of e-commerce activities to be adopted to improve our

1 2 3 4 5 6 7
organization

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 Strongly Strongly
Disagree Agree

Management Attitude

18. Our top management regards e-commerce as a high priority 1 2 3 4 5 6 7

19. Our top management is enthusiastic about the adoption of e-commerce 1 2 3 4 5 6 7

20. Our top management always supports any e-commerce initiatives 1 2 3 4 5 6 7

21. Our top management is willing to invest in e-commerce initiatives 1 2 3 4 5 6 7

External Change Agents

22. We have been recommended to adopt e-commerce by our advisors 1 2 3 4 5 6 7

23. We are pressured by the government to adopt e-commerce 1 2 3 4 5 6 7

24. E-commerce knowledge has been demonstrated by external consultants 1 2 3 4 5 6 7

25. E-commerce solution providers have convinced us to adopt e-commerce 1 2 3 4 5 6 7

Pressures from Trading Partners

26. We depend on other firms that are already using e-commerce 1 2 3 4 5 6 7

27. Our organization is pressured by our trading partners to adopt e-commerce 1 2 3 4 5 6 7

28. If we do not use e-commerce, our relationship with trading partners will be
1 2 3 4 5 6 7
affected

Pressures from Competitors

29. Competition is a factor in our decision to adopt e-commerce 1 2 3 4 5 6 7

30. Other industry players are pressuring us to adopt e-commerce 1 2 3 4 5 6 7

31. If we do not use e-commerce, we will lose out to our competitors 1 2 3 4 5 6 7

~ Thank you very much for your time and cooperation ~

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