A THESIS REPORT’23

Submitted By
R.HARINI
(Reg No: 211602101005)

Dr.M.G.R.
Educational & Research Institute
University
(Declared U/s. 3 of UGC Act 1956)

in partial fulfillment for the award of the degree

of

M.Arch

INTERIOR ARCHITECTURE

JUNE 2023

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 Dr. M.G.R.
Educational & Research Institute
University
(Declared U/s. 3 of UGC Act 1956)

BONAFIDE CERTIFICATE

Certified that the Thesis Report titled “PLAY OF COLOR IN CO-

WORKING HUB” is the bonafide work of R.HARINI (Reg
No:211602101005) who carried out the research under my supervision. Certified
further that to the best of my knowledge the work reported herein does not form
part of any other thesis, research or dissertation on the basis of which a degree or
award was conferred on an earlier occasion of this or any other candidate.

Signature of the Internal Guide Signature of the External Examiner

HOD Dean

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 DECLARATION

I, HARINI R ( Reg No: 211602101005) hereby declare that the Theis done by
me under the guidance of Professor Ar. HARINYA MEENU is submitted in
partial fulfilment of thesis report entitled “PLAY OF COLOR IN CO-
WORKING HUB” in the requirements for the award of Master of Architecture
in Interior Architecture in Faculty of Architecture, Dr. M.G.R Educational &
Research Institute University (Deemed to be University), Chennai. During the
Session

PLACE : CHENNAI Signature of the candidate

DATE: HARINI.R
(Reg.No:21162101005)

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 ACKNOWLEDGEMENT

I am thankful to my guides, Prof. A. Harinya Meenu whose understanding, and

support made it possible for me to work. Without their guidance and persistent
help, this practical training report would not have been possible.

I express my deep sense of gratitude to Dean, Dr. Swetha Madhusudhanan,

HOD, Prof. Ar. Radhika, Addt’l HOD Prof. Ar.Fathima Taskeen and DY
HOD Ar. Indra Priya for their immense guidance, sharing their knowledge.

I wish to express my indebtedness to my research participants for providing

permission for site visits. I hereby thank all the people, who selflessly helped me
to shape this dissertation from bottom of my heart. Finally, to my family for their
incessant care and trust.

Candidate’s Signature

HARINI. R

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 ABSTARCT

KEYWORDS : Co-working, Co creating, collaboration, sharing, social

interaction, start-ups,

The new modern community consists of more freelancers, start ups and solo
entrepreneurs, and will constitute a large amount of the total workforce in the
future. Nowadays younger generations prefer to work in places where they can
find a community of like-minded people as well as a "fun and social" workplace.
This place can be a co-working facility, which has become a part of the current
sharing economy revolution.

The aim of this master thesis is to investigate a solution for achieving an

extroverted and inclusive working environment that con encourage its users lo
interact, thereby creating a social platform where they quickly bounce ideas back
and forth. The intention is to combine people at different ages and background
with a common interest for sustainability and create a comfortable, homelike
environment in the workspaces to enhance work efficiency and productivity.

The result is a design proposal for a Co Working HUB with flexible shared spaces
for activities such as co working and co creating. The aim is to provide the users
with an environment that encourages social interaction and enhance networking
and collaboration opportunities for businesses by working in close proximity to
people in other fields that share similar values. This will contribute to a city centre
that will be attractive to visit, work and live in.

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 Table of Contents

PLAY OF COLOR IN CO-WORKING HUB

CHAPTER NO. TITLE PAGE NO.

ABSTRACT v
LIST OF TABLES vi

1.INTRODUCTION……………………………………………………………………………….………01
1.0 TITLE: …………………………….......................................................................01
1.1 TITLE MEANING. ……………………………………………………………………………..…01
1.2 AIM: .......................................................................................................01
1.3 OBJECTIVE: ………………………………………………………………………………………..01
1.4 CO-WORKING IN INDIA...…………………………………………………………………...02
1.5 EVOLUTION OF CO-WORKING….…………………………………………………………03
1.6 THRUST AREA …………………………………………………………………………………….04

2.SITE JUCTIFICATION
2.1 LOCATION …………………………………………………………………………….…………..05
2.2 SITE IMAGE…………………………………………………………………………….………….06
2.3 SITE PLAN ……………………………………………………………………………….…………07
2.4 FLOOR PLAN …………………………………………………………………………….……….07

3. CASE STUDY
3.1 THE HIVE - CO-WORKING SPACE …………………………………………….……..…08
3.2 THE HIVE SPACE VR CHENNAI ……………………………………………………….....09
3.3 THE HIVE SPACE AT OMR ……………………………………………………….………..13
3.4 LESSER ARCHITECT…………………………………………………………….…….……….17
3.5 WEIDEN + KENNEDY…….…………………………………………………….…………….21

4.ROLE OF LIGHT AND COLOR IN COWORKING HUB

4.1 PHYCHOLOGY OF COLORS………………………………………………………………….26
4.2 ACCENT COLORS THAT CAN BE USED………………………………….……………..29

5 PLAY OF COLOR IN COWORKING HUB

5.1 PSYCHOLOGICAL ASPECTS OF COLOR ……………………………….………..…….30
5.2 COLOR IN WORK ENVIRONMENT……………………………………………………….32

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6 DESIGN PRINCIPLES

6.1 PRIVACY………………………………………..…………………………………..…..………….35
6.2 FUNCTIONALITY……………………………………………………………..………………….36
6.3 ACCESSIBILITY……………………………….………………………………..……..………….37

7 CONCEPT
7.1 TARGET GROUPS………………………………………..…………………..……..………….38
7.2 CONNECTING….…………………………………………………………….….……………….39
7.3 GRADUAL PRIVACY TRANSITION………………………..…………………..………….40
7.4 FLEXIBILITY…..……………………………….……………….……………………...………….41

8 SPATIAL PROGRAM ANALYSIS

8.1 FUNCTION AND THE SPACES…………………………………………………..………….42
8.2 TYPOLOGIES FORMING THE CO-WORKING HUB……………………………..….42
8.3 FUNCTION AND THE SPACES TO PRIVACT LVL…………………………………….43
8.4 USER CALCULATION………………………………………………………………..……..….44
8.5 AREA STATEMENT………………………………………..……………..………...………….44

9 MOODBOARD
8.1 LOUNGE AND RELAXATION AREAS………………..………..………..……………….45
8.2 CONFERENCE AND COLLABORATIVE SPACES………………….…….……………46
8.3 LUXURY, WORKSPACE AND RELAXATION AREAS….…..…………….………….47
8.4 CAFETERIA……………………………………………………………………..……….……..….48

10 DESIGN

10.1 THIRD FLOOR…….………………..…………………………………………………….…….49

FLOOR PLAN, FLOORING AND RCP LAYOUT……………………………….………49
HVAC AND SPRINKLER LAYOUT…………………………………………………….……50
3D VIEWS…………………………………………………….……………………..………..……51

10.2 FOURTH FLOOR……………………………………………….…….…………….………….52

FLOOR PLAN, FLOORING AND RCP LAYOUT………….…………….……..………52
HVAC AND SPRINKLER LAYOUT……………………………….….………………..……53
3D VIEWS…………………………………………………………….……..……………………..54

10.3 FIFTH FLOOR….………………………………………………………..…………….…….….55

FLOOR PLAN, FLOORING AND RCP LAYOUT………………..……….…….………55
HVAC AND SPRINKLER LAYOUT…………………………………..…….………….……56

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 3D VIEWS…………………………………………………………………………..………………57

10.4 SIXTH FLOOR………………………………………………………………………………..….58

FLOOR PLAN, FLOORING AND RCP LAYOUT……………………………….………58
HVAC AND SPRINKLER LAYOUT…………………………………………………….……59
3D VIEWS……………………………………………………………..…………………………..60

10.5 SEVENTH FLOOR………………..……..…………………………….…………………...…61

FLOOR PLAN, FLOORING AND RCP LAYOUT………….………………….….…….61
HVAC AND SPRINKLER LAYOUT………………………………….………………………62
3D VIEWS………………………………………………………………….………………….……63

10.6 DETAIL SHEET…..……………..………..…………………………..………….…………….64

RECEPTION AND STEPPED SEATING SPACE.…………..………………….……….64
CONFERENCE AND CANTEEN….…………………………………………………….……65
WORKSPACE AND COLLABORATIVE SPACE…………………..……………………66
PRIVATE CABIN ………………………………………..…………………..………….……….67
MEETING ROOM AND DEDICATED DESK….…………………..…………..….……68
PRIVATE OFFICE AND CONFERENCE ROOM……………….………..…………….69

11 CONCLUSION….…..……………..………..…………………………..………….…………….70

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1.INTRODUCTION

1.0 TITLE: PLAY OF COLOR IN CO-WORKING HUB

1.1 TITLE MEANING:

“Coworking means way of working in which working individuals gather in a

place sharing information and wisdom by means of communication".

Co-worker hub is a shared coworking office space for collaboration,

innovation, networking for surrounding communities open for freelancers,
small-medium businesses, innovators, start-ups or small teams, entrepreneurs
independent scientists and remote workers.

1.2 AIM:

•The aim of this master thesis is to investigate a solution for achieving an

extroverted and inclusive working environment that can encourage its users to
interact, thereby creating a social platform where they quickly bounce ideas
back and forth.

•The intention is to combine people at different ages and background with a

common interest for sustainability and create comfortable, homelike
environment in the workspaces to enhance work efficiency and productivity.

1.3 OBJECTIVE:

•To provide good, comfortable and home like environment in workspaces.

• To learn, earn and socialize among people along with public squares.
• To create a social platform that encourage social interactions and businesses
in supporting community engagement that promotes collaboration between
interdisciplinary skills, improves social interaction and managerial skills.

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1.4 CO-WORKING IN INDIA:

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Coworking spaces offer various offices, for example, agreeable space for
everybody, propelling and alleviating the condition, house-keeping
administrations, fast web, extra rooms, gathering and meeting rooms, private
lodges, cafeteria, letter drop administrations, printing and writing material,
bistro lounges, gaming zones, and that’s just the beginning.

There are several different types of people who would benefit from using a
coworking space as opposed to working from home. Most people sharing a
Coworking space are between the age of between 30-39 years. Though there
are a small number of co-workers above age 50.

1.5 EVOLUTION OF CO-WORKING :

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1.6 THRUST AREA:

From the timeline, we can observe that workplace design has been flexible in
response to the operation needs, as well as the preference of the style of work
of workers. It includes the spaces to support work where high level of
interaction and collaboration is necessary and where more focused and
individual work is undertaken.

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2. SITE JUSTIFICATION:

2.1 LOCATION:

ETA STAR VERDE PORUR, ARCOT ROAD, Chennai, Tamil Nadu 600116.

Arcot Road (also known as N. S. Krishnan Salai) (SH-113) is one of the main
arterial roads of the city of Chennai in Tamil Nadu, India.

It runs for 12 kilometres and connects Nungambakkam with Porur. The road
was constructed during the early 1940s and has been responsible for the
development of the outlying areas on the western fringes of Chennai city.

CHENNAI:

Porur is emerging as an IT hub in Chennai. A space of 5.3 million square feet is

on the cards. Developers are rushing to buy properties in and around the
region.

Apart from DLF, three new IT parks are likely to come up in the next three to
four years. three to four years.

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2.2 SITE IMAGES:

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2.3 SITE PLAN

2.4 FLOOR PLAN

ETA Verde is a Grade A commercial

property. It is developed by ETA, part of
residential development. The commercial
estate scores well geographically.

It is easily accessible through public

transport and is close to all the major
celebrated markets and amenities
located on Arcot Road in Porur.

The location is approximately 13.6 km

from Domestic and International Airport.
The estate offers spacious and skilfully
designed commercial office space with
spectacular in-house parking backed by
24x7 security service. Retain the value of
peaceful living, along with easy access to
hotels and markets.
Since there is large demand for
workspace in IT structure and start-up
offices, the execution of CO-working hub
will be wise choice of design, where it
makes the space occupied and well paid
as well.

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3.CASE STUDY

3.1 THE HIVE - CO-WORKING SPACE:

The Hive is a pan-India chain of premier collaborative workspaces - shared &

private offices and associated amenities. With quickly blurring lines between
personal, social, and professional lives, The Hive offers seamless access to state-
of-the-art retail, hospitality, and entertainment and F&B experiences to the
creative professionals and emerging enterprises.

THE HIVE NETWORK

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THE HIVE - VR MALL (CHENNAI)

The Hive arrives in Chennai with collaborative work spaces that accommodate
a mix of hot desks, dedicated desks, private office space, and customized
offices spread across 20,000 square feet. Designed by Bengaluru-based MYVN
Architecture, The Hive is nestled discreetly on the third floor at VR Mall,
Chennai, and is accessed just off the food court.

Founder and principal architect at MYVN Architecture, says, “A temporary

entrance was created in the food court taking advantage of the heavy
footfall at the mall. Treated as a marketing strategy, this entrance will be later
closed off.” Eventually, the facility will be accessed from across the corridor
from the boutique hotel that's soon to be completed.

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Hive of Activity

The Hive was envisioned as a multi-level hub of activity, making skilful use of the
double height ceiling by adding mezzanine sections in an almost entirely open
plan.

“A clear height of 5.5 metres was the biggest challenge, making it difficult to
incorporate the services on the mezzanine levels. The space also has also been
designed to accommodate several ingenious nooks, booths, lockers, a
snooker table, communal co-working tables, and even an amphitheatre
where community events can be held.

Symmetry and Natural Light

Few workspaces in the city are suffused with as much natural light and such an
expansive view that spans not only the pantry, but also a board room, and
several cabins along an entire side of the space.

The picture perfect evening sky is glorious to behold from the pantry, with the
aroma of fresh-brewed coffee distracting us from the pretty symmetry of
Athangudi tiles on the walls, and the subdued tones of light wood in the
minimalist furniture.

Reimagining Tamil Tradition

The design aesthetic of the mall itself — reimagining the Tamil tradition —
extends into The Hive in numerous little touches. There's the choice of
Athangudi tiles, where the hot desks and dedicated desks are placed. It's also
in the naming of the four meeting rooms after the ancient dynasties in Tamil

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Nadu — Chola, Chera, Pandya, and Pallava.

The slope of the roof above the cabins too, subtly cues Tamil vernacular
architecture, particularly that of Chettinad homes. The palette incorporates
just that right balance of black as a contemporary visual element to the honey
yellow and forest green that abounds.

INFERENCE:

The spaces are designed spatially, the plan layout are commonly connecting
through the collaborative area. There is no such common colour scheme but
the colours are used as per the colour psychology. The lighting are
ergonomically designed as per the spaces. Artificial lighting is largely used than
the natural lighting. The location is the main advantage, where accessibility is
great.

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Spaces at HIVE, VR mall

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3.2 THE HIVE - CO-WORKING SPACE AT OMR CHENNAI

With 90,000 Sq.ft. of dedicated collaborative space with extended amenities,

we nurture and grow your business as well as personal life with our Work-Play-
Grow philosophy. Located on the OMR IT Expressway (pre-toll), it is in the heart
of the IT suburb of Chennai.

The Hive is a perfect ‘work ecosystem’ for all types of enterprise clients looking
for best-in-class amenities, being integrated with an onsite café, crèche and
an adjoining Holiday-Inn. Located amongst a bustling office and residential
catchment, our center is easily accessible from all parts of the city via bus, train
and the upcoming metro.

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Building Configuration:

The OMR branch of The Hive can accommodate nearly 1,500 professionals. A
comprehensive ecosystem designed to nurture and grow the next generation
of companies, The Hive caters to the bespoke needs of its evolving customers.
The Hive provides seamless connectivity to high-speed WiFi, private cabins,
dedicated desks, and hot desks for professionals and emerging businesses,
with rapidly blurring lines between personal, social, and professional lives.

AMINITIES

• Creche
• Meeting Rooms
• Meeting Nooks
• Collaboration Spaces
• Hot Desks
• Phone Booths

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FLOOR PLAN OF THE HIVE- OMR

The vibrant and rich culture, the colourful palette and the strong character
that Chennai holds is what initiated the design concept of The hive, Chennai.
Hive, is a coworking space designed for the newly in Chennai. This co work
space has a linear plan with the apt proportion of enclosures and break out
spaces. A wide corridor runs throughout the layout with the common areas
spilling out from the linearity.

A variety of dedicated workspaces, hot desks, cabins have been carefully

introduced in the layout by breaking the monotony of corridors. With the rich
colour palette of Indian colours paired with the contrast of black, these spaces
have been designed to give a cosy yet active working environment. The
transparency through the glass partitions of the cabins allows an open and
free working environment. The amount of light filtering into these cabins is
proportionate according to its seating capacity.

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Spaces at HIVE, OMR

INFERENCE:

The zones have been categorised based on public and private access.
Ground floor has been provided for the public access while the above levels
has been followed by semi- private and private spaces respectively .Each
space has a common public space accessed from all the zones.

The lighting has been designed in a such a way that it gives more aesthetic
and provides good feel for the users to work. There were ceiling lights, accent
lights and task lights used for the design making it agronomical.
The choice of colour for for the spaces has been effectively used such that it
plays with the psychology of the user in the space.

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3.4 LESSER ARCHITECT

• •Downtown East has the greatest share of the city's coworking space
(16.5%), with Brooklyn a close second (15.7%). The five submarkets with
the greatest share of coworking represent Midtown, Midtown South,
Downtown, and Brooklyn, showing how broadly coworking has spread
across the city.

• •Brooklyn is the creative heart of New York City and a hotbed for its
startup scene. Encompassing 47,000 square feet (4,330 square metres),
the Coworkers facility is located in Gowanus, an industrial
neighbourhood where new artist studios, restaurants and condo
buildings have all emerged in recent years.

• 'The programme includes communal work zones and enclosed offices,

along with a lobby, kitchen and dining areas, conference rooms, a
lounge, and a rooftop terrace. There are more than 500 desks in total.

•To create visual continuity, the firm used brightly coloured angular
forms throughout the building, most notably to enclose stairways that
connect each floor.

•"The bold metal feature folds into varying functional purposes, creating
communal spaces within its dynamic form," said the firm.

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 • A large skylight brings natural light and a sense of openness to the
basement level office and lounge spaces.

• On one floor, the backside of the stairs - a space not often utilised -
merges with a large communal table.

LEESER Architecture was enlisted to transform an underutilized industrial

building into a three level collaborative work share facility for COWORKRS. The
design includes a reception area, shared and private offices, communal work
spaces, kitchen and dining areas, conference rooms, lounge/breakout spaces
and a rooftop terrace.

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I - INDIVIDUAL
Hot-desking
There are open offices in every intermediate spaces.
With a long desk for quick working and collab.
Telebooths
At few corners of the floor plate there are 2-3 tele-booths to work individually.

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WE - INDIVIDUAL

Conference rooms:
• Mezzanine conference room that floats above an amphitheatre-style,
multipurpose event area.
Cafeteria:
• Under the stairs portion is used as a kitchen with interesting interior features
and long desk for a breakout zone for employees.
Work lounge
• There are interesting pocket spaces and spaces under the stairs well utilized
as work lounge with comfortable sofas.

♦"I” WORKING A TOTAL OF 63%

♦"WE" WORKING AT A TOTAL OF 37%
♦"I" vs "We" ratio is 33:67

The case study reflects the shift in spaces in the office - consequence of
flexibility in today working styles where the ratio of "_" vs "We" comes to 63:37
which represents the collaborative and social spaces are lesser than individual
working and a third place could have more scope here.

The colour scheme is blueish in shade in most of the spaces that makes it calm
and peacefulness for the users in the working space.
The lighting is not bright like other office spaces, its bit dull and allows users to
stay calm, but some feels uncomfortable in a course of time.

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3.5 WEIDEN + KENNEDY

PROGRAM

A 50,000 SF office with an urban density motto: "a minimal compression of

individual work spaces that opens up a for a gr of diverse collective spaces".
This office takes on another of moving away from the office as playground to
bring back work to the heart of creative work". Team reviews standing at 10ft
long "over-the-counter steel tables Informal discussions in lounges with
comfortable furniture over wood floors.

Kitchen gathering for working lunches with wood floors.

Meeting rooms from intimate "Phonebooths" to 10 people "Picnic Table to
larger "Wide-n-Long conference rooms.

Apart from workstations, the office has both open and enclosed lounge
spaces along with meeting rooms and other breakout zones. Clusters of these
different meeting rooms and lounge spaces are planned for groups of 20 to 25
people in open offices layout for constant communication and idea sharing.

Kitchen gathering for working lunches with wood floors, Meeting rooms from
intimate "Phonebooths" to 10 people "Picnic Table to larger "Wide-n-Long
conference rooms.

Apart from workstations, the office has both open and enclosed lounge
spaces along with meeting rooms and other breakout zones. Clusters of these
different meeting rooms and lounge spaces are planned for groups of 20 to 25
people in open offices layout for constant communication and idea sharing.

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Serve as the connective tissue for the agency. these spaces open up views
across the office through circular oculi that create the largest possible
openings in the floor slab while minimizing structural impact. connecting the
6th and 7th floors, a circular shaped, wal-nut-clad 'coin stair' features bleacher
seating that can accommodate office-wide meetings or informal discussions
below a spi-der-shaped structure that transfers load from a removed column.

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More traditional meetings can be held in conference rooms that range in scale
from smaller, intimate phonebooths, to "picnic-table meeting rooms that
accommodate up to 10 people to larger, formal 'widen-long conference
rooms. glass walls create a sense of lightness and transparency to the space.

Clusters of these different meeting spaces are organized around groups of 20-
25 people in open offices, featuring polished concrete floors.

‘I’ – INDIVIDUAL

• Hot-desking
The concept of non-assigned workstations, this office has hospitality
oriented, loft-like spaces.

• Workstation
These working tables are placed on the first level of the office where
employee book their spot for focus.
The office have two types of such workstations with equipment fixed to
the work station. Employee use laptop to dock into the workstation
computers. Assistants mostly use these workstations to do their work.

• Counter discussions and Library

Groups can hold fast updates on work by standing up at 10 foot long
"Over-the-counter" darkened steel tables.

‘WE’ - INDIVIDUAL

• Picnic rooms and conference rooms

• The increase in meetings can adhere in conference rooms ; that extend

in scale from small phone booths to picnic : tables getting rooms that
hold up to 10 individuals to big-ger.

• The glass dividers in these rooms makes a feeling of transparency to

space.

• Bunches of these diverse 'collaborative spaces are sorted out around in

the group of 20-: 25 individuals in open office activity based working
plan.

Work lounge

Impromptu meetings and discussion in lounge : space with comfortable

furniture that supports work equipment. The lounge is raised to various
dimensions in order to create a feeling of privacy.

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SPACES IN WEIDEN AND KENNEDY

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"WORKING A TOTAL OF 56%
"WE» WORKING AT A TOTAL OF 44%
"" vs "We" ratio is 56:44

INFERENCE:

The case study reflects the shift in spaces in the office - consequence of
flexibility in today working styles where the ratio of "I' vs "We" comes to 56:44
which represents the individual working and collaborative and social spaces
as almost equally important. If given a more collaborative spaces and more
such informal working spaces, people are excepted to use them.

Aside from working individual creative work on the desk or leading client
meetings, the workplace keeps running on high autonomy and interaction,
along these ines the development of the third place. 15% of the lounge space
spread crosswise over three stories permit unscheduled impromptu discussions
and meetings.

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4 ROLE OF LIGHT AND COLOR IN COWORKING HUB

4.1 PHYCHOLOGY OF COLORS

The way we perceive colour is affected by factors such as age, gender and
cultural background. However, there are some colours that have a universal
meaning. For example, warm colours such as red, orange and yellow can
evoke emotions from warmth and comfort to anger and frustration. Blues
signify calmness and competence.

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Paint it red

Red office color schemes should be

placed in areas with high activity
and where you want your
employees to be confident and
bold. Some of the best areas to use
red include:

1. Office cafeteria
2. Spaces with movement (hallways)
3. Places where people work late at
night

We all live in a yellow submarine

Because it's so uplifting and lively,

think of adding yellow to spaces
where you want to encourage co-
creation and creativity. If you want
to inspire your designers, developers,
artists, writers, and other creatives,
splash the walls with pops of yellow.

To keep it elegant, sprinkle yellow or golden highlights in the form of desk or

wall accessories, pots for the plants, art pieces, or go bigger, such as chairs
and couches.

Carte blanche

White on its own can be plain, but

when you combine it with other
colors, its true potential is limitless.
Combine white with accent colors to
create a playful mood or use it
together with other neutral colors for
a clean, minimalist workspace.

1. Large recreational areas

2. Open meeting areas with lots of natural light
3. Collaborative spaces

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Purple

Purple is a versatile color that can

evoke different feelings depending
on shade and intensity, just like all
colors. With purple, however, a deep,
rich purple can have a stronger
soothing impact and carries
implications of trust, richness, and
calm. Says Color Psychology,

“When you look at purple in a psychological manner, it is the color that

balances red and blue. Red tends to bring intensity and energy to the color,
while blue brings relaxation and stability.”

Green

Green is a color associated with

newness, innovation, and nature. It
stirs up positive emotion such as
success, growth, and wealthy, and it
is the one that occurs most naturally
around us. Green is both recharging
and calming, and is a good color for
a fresh, positive space.

Blue is the most productive color

Include blue accents in rooms

where your team is expected to be
productive and find focus. Spaces
where you should include blue
accents:
1. Work and collaboration spaces
2. Meeting rooms
3. Research areas

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(Ever)green

Green is great in areas where your

employees are expected to work
long hours because it reduces
anxiety and eye strain and creates a
sense of calmness. You should
incorporate green office color
schemes into areas where people
work and should be creative or
come to relax. Some of the best
rooms to include green include:

1. Individual desks
2. Lounges
3. Employee relaxation areas

4.2 ACCENT COLORS THAT CAN BE USED:

Furniture:
Pick some furniture to be a certain color and use it
consistently around your office. If you have an open
office space, choose yellow desk chairs for all your
employees, or a fun bright filing cabinet.

Desk Accessories
Try using your accent colors with
desk organizational systems, fake plants, or notepads. This is
a great way to incorporate some energetic colors into your
office in subtle and simple ways.

Wall Décor:
Office needs decorations, so kill two birds with one
stone. Select wall décor for your office includes your
accent color of choice. Whether that be the frame of
your office pictures, or your wall art, you can easily
integrate some pops of color.

INFERENCE:

Colour psychology is a powerful tool used by interior designers when designing

workspaces. Certain colours can help to improve our productivity and
wellbeing, while others hinder our performance. We’ve taken a look at some
of the primary colours and the impact they can have in our work environment.

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5 PLAY OF COLOR IN COWORKING HUB

5.1 Psychological Aspects of Color and Preferences

The emergence of color reaction is believed to be from several levels of

interaction between the color and the individual. It states that the basic
human reaction to color is of a biological effect, which is mainly related to the
environment and the nature of the human body. The second level of reaction
occurs in the subconscious of the individuals based on their experiences and
mental pictures of the color.

The next level is mainly influenced by the symbolism of the color to the
individuals based on beliefs. The last three levels are related to the cultural
background of the individuals, social engagement, and individual interest. The
levels of reaction to color is illustrated in the pyramid.

By comparing the consistency of color choice and the range of color chosen,
participants’ personalities were classified as mature, emotionally retarded,
creative, or have a normal behaviour. Furthermore, culture has been found as
an influential factor in color preference.

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In addition to white, brown, grey and black, in a preference research that
correlated the results of 1,077 participants to architectural contexts and
gender. The preferences percentages comparison between males and
females for offices and meeting rooms are shown in Figure.

However, while white is the first chosen color for both genders and both cases,
it was found influential in choosing color for the office but not the meeting
rooms.

The previously reviewed study have indicated that the level of education is
influential in color preference; however, the factor was found effective in the
preference of color in the meeting room but not offices.

Nonetheless, a study involving eighty students at different higher education

levels and backgrounds had different preferences for clothing and living room
colors. shows the preference of graphic and IT students in their freshman and
senior years for living room color).

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5.2 Color and Human Performance

The results of different studies mainly form the idea that color generally affects
the performance of the human in different ways. In one of the most specialized
studies conducted in the United States and Germany, the impact of red color
on performance was studied with the participation of 282 undergraduate
students, and through six experiments.

Three colors were chosen for the experiments, which are red, green
(considered as contrast for red) and a neutral color (black, white and grey)
table provides a summary of the experiments results and the impacts of the
different colors.

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5.3 Color in Work Environment

While the impact of color of psychology have been explored in different

contexts, the research of color in the work environment and offices is limited,
which resulted into indefinite and fluctuating results.

5.4 Color Notations

The colors used in this study were standard NCS colors. Nonetheless, the colors
chosen were black and white as neutral colors, red as a warm color, and blue
as a cool color.
The literature shows that red is one of the most influential colors on the
performance of humans , while the blue color is often chosen as the favourite
colors in different environments and studies. Black and white are often used as
neutral color for comparison with other colors in the color systems.

Work environment simulation in Black, White, Red and Blue.

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The blue color was followed by the white color (eight minutes and 24 seconds),
red color (eight minutes and 25 seconds), and black color (10 minutes and
seven seconds), as decimals were converted to seconds. Based on the
correctness in completing the performance test, the white color had mean
correct answers of 9.28 as the highest average score, as shown in the
histogram. The white color was followed by the red color with a mean of nine
correct answers, then blue (8.88 correct answers) and black (8.68 correct
answers).

The above results indicate the black color with the lowest performance
simulator in the work environment.

Nonetheless, while the blue color was the most productive color on the
productivity factor, the white color had the most effect on the accuracy of the
work produced by the participants, as seen by comparing graphs.

It can be recommended that in work environments, neutral colors, including

black and white, should be used in general working areas, where the
productivity rate is prioritized. However, cool and warm colors, including blue
and red, can be used in meeting workshop areas, where accuracy and
intensity is needed for the quality of the job.

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6 DESIGN PRINCIPLES

6.1 PRIVACY:

Privacy is a sense of perceived visual and aural privacy. As coworking space

accommodates co-workers’ with different personality types; openness and
interaction are not for everyone.

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In the paradox of coworking office open plan environments that allow more
interaction but simultaneously cause more distraction through noise and
interruption. Hybrid office design allow zoning based on chart above where
active zone should be located away from quiet zone, at the same time
maintaining their close proximity.

6.2 FUNCTIONALITY:

Functionality of workspace refer to the suitability of space which is affected by

the layout and style of furniture, the equipment and services provided, the
environmental conditions and the capacity of it.

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6.3 ACCESSIBILITY:

Legitimacy explains a valid reason is needed for being in the space. Workers
need a valid reason for being in the space where activities take place. In
another word, a range of spaces should be provided to workers to support
their activities, strengthen their connection with colleagues and help fulfil their
specific purpose.
As nature of work changes, spaces are catalysts for interaction, creativity and
innovation as well as for solitude, concentration and contemplation.

INFERENCE:

'The study reviewed that under the guise of attractive interactive and
collaborative coworking space, the pattern does not appear to be "natural".
For a coworking space to serve as focal point in an urban neighbourhood to
ensure its business sustainability, it must not only provide stimulating activities to
actively promote interactions and knowledge exchanges among co-workers
but also provide effective physical setting for occurrence of such events.

Five key interactive space design parameters which were identified can be
implemented as coworking space design guideline.

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7 CONCEPT

7.1 TARGET GROUPS

Target groups have been decided on earlier according to research and local
context part.

YOUNG PROFESSIONALS
The programme offers a meaningful, creative and innovative atmosphere, in
order to start up resource effective business, Social network, meeting point,
and a test ground for new resource efficient strategies are additional
advantages.

COMMUTERS
Residents in the surrounding are willing to commute for work or study to get the
desired living conditions. Now they can work or study in the Co-working HUB in
order to save on time and money. The desired social environment and calm
atmosphere are perfect to get rid of the isolation when working from home.

START-UP ENTREPRENEURS
Porur is recently known as a trade centre for the many small business and start-
up entrepreneurs. Unfortunately they can not afford to work close to the
community and customers. This will be a good opportunity expand their social
network and collaborate with each other in order to strengthen existing local
networks.

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7.2 CONNECTING

INTROVERT:

Courtyard becomes a natural meeting space with an overview over the

different spaces.
Spontaneous meeting outside around outdoor activities also during weekends
and evenings.
Passing by people can se activities happening in the courtyard and become
active participants, activities spil out to the city centre.

EXTROVERT:

Creating a dialogue with the surrounding built environment, Giving directions,

Showcasing activities happening inside the building, Inviting people the
experience the internal atmosphere.

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7.3 FLEXIBILITY

FLEXIBILITY BARRIERS AND OVERLAPPING OF SPACES

Flexibility is embedded throughout the space.

The interiors accommodate events of all sizes, from small meeting rooms to
large entrepreneurship conference. Offices/Closed Rooms are made with
glass walls to create a sense of openness. The internal wall, which is the main
architectural element defines how the space will be used, through for example
placing the wall or going without.

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7.4 GRADUAL PRIVACY TRANSITION

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8 SPATIAL PROGRAM ANALYSIS

8.1 FUNCTION AND THE SPACES ACCORDING TO TYPOLOGY

The spatial plan consists of four room typologies that together make up the
components of the Co-working Hub.

8.2 ROOM TYPOLOGIES FORMING THE CO-WORKING HUB

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8.3 FUNCTION AND THE SPACES ACCORDING TO PRIVACY LEVEL

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8.4 USER CALCULATION:

Total No of Floors under design Scope – 5 Floors

Carpet Area 8638 Sq ft +

(Other Areas Lift Lobby + stairs + Restroom +Service Lift lobby )
= 11026 Sq Ft

Total Carpet Area = 8638 Sq Ft x 5 Floors = 43,190 Sq ft

Average area is 130-150 Sq ft per person Based on Case studies & standards
= 8638/130-150 = 58-66 ppl

Per Floor population is 58-66 Nos

Total population is 290 - 330 Nos

8.5 AREA STATEMENT:

This are the basic standards for particular spaces as per Time Saver Standard
and other case studies. It is calculated by the area and user calculation.

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9. MOOD BOARD 1

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10 MOOD BOARD 2

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 CONCLUSION:

The co-working HUB can be a starting point to revitalize the city

centre and contribute to a more resilient and sustainable future for
the city. Possible positive effects of the proposal on the city centre
might be that more people want to visit, live and work.

The co-working HUB will become an important node for the local
community and is an exciting and dynamic centre which will
contribute to a strong social and business network in the city.

Possible positive effects and qualities from the proposal:

• A city centre that encourages social interaction and

enhances networking and collaboration opportunities for
businesses by working in close proximity to people in other
fields that share similar values
• A new and high-quality way of working, a "fun and social*
workplace with like minded people.
• Comfortable, homelike environments in the workspaces
• Affordable working space for start-ups and small businesses
• Improve social support, communication, and cooperation
• Providing a meeting place as well as a place to test new ideas
• Saving money on rent
• Creating a strong social and business network
• Growing a creative and innovative community
• Getting advice and sharing knowledge and experience
• Generating new sustainable and innovative business ideas
• Business, research, customers and organisations can come
together and be one
• Enhancing cooperation and collaboration between
researchers, start-up entrepreneurs and small businesses,
creating synergy effects

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 ABOUT THE AUTHOR

Name - R.Harini
M.Arch – 2nd Year
INTERIOR ARCHITECTURE

A passionate professional creative architectural student pursuing master's

degree in Dr.M.G.R Educational and research Institute University, with interest
in developing meaningful and subversive approaches to challenge
conventional architectural design. My proficiency and skills are proven in
numerous assignments and group projects throughout the course.

“Architecture is about trying to make the world a little more like our dreams.”

Signature

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