“A STUDY ON CONSUMER BUYING BEHAVIOR IN SK DREAM REALTY PVT LTD”

A REPORT SUBMITTED IN A PARTIAL FULFILMENT OF THE

REQUIREMENTS FOR THE AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

COURSE OF BANGALORE UNIVERSITY

2020-2023

Submitted by

Mr. KUNCHAPU BHARATH SAI

Reg No: 20SKC26062

UNDER THE GUIDANCE OF

PROF. DIVYA A

ASSISTANT PROFESSOR

BATCH: 2020 – 2023

PEENYA, BANGALORE – 560058

(Affiliated to Bangalore University)

 COLLEGE CERTIFICATE

This is to certify that the project titled “A STUDY ON CONSUMER BUYING BEHAVIOR IN
SK DREAM REALTY PVT LTD” is based on an original project study conducted by K Bharath
under the guidance of Prof. Divya A. This project report has not formed a basis for the award of
any other Degree/Diploma of any University or Institution.

SIGNATURE OF THE PROGRAM DIRECTOR SIGNATURE OF THE PRINCIPAL

CERTIFICATE BY THE COMPANY
 CERTIFICATE BY THE GUIDE

Certified that this dissertation titled “A STUDY ON CONSUMER BUYING BEHAVIOR IN SK

DREAM REALTY PVT LTD”, is based on an original project study conducted by KUNCHAPU
BHARATH SAI, under my guidance. He has attended the required guidance sessions held.
This project report has not formed a basis for the award of any other Degree / Diploma of any
University or Institution.

SIGNATURE OF THE GUIDE

DATE:
 DECLARATION

I hereby declare that “A STUDY ON CONSUMER BUYING BEHAVIOR IN SK DREAM

REALTY PVT LTD” is the result of the project work carried out by me under the guidance of Prof.
Divya in partial fulfillment for the award of bachelor’s degree in business administration by
Bangalore University. I also declare that this project is the outcome of my own efforts and that it
has not been submitted to any other university or Institute for the award of any other degree or
Diploma or Certificate.

PLACE: BANGALORE KUNCHAPU BHARATH SAI

DATE: 20SKC26062
 ACKNOWLEDGEMENT

The successful completion of the project would be incomplete without mentioning the people
who made it possible. Despite my commitment and hard work there are some special people
who guided me towards the completion of the project. Here avails the opportunity to thank
them.

I express my sincere thanks to the Principal and CEO DR. KIRAN G. REDDY, UG principal
Dr B M RAMAMURTHY for having supported me to successfully complete this work.

I would like to take an opportunity to special thank you and express my deep sense of gratitude
to my guide Prof. DIVYA A for her valuable guidance at all stages of the study and continuous
encouragement without which would have not been possible to complete the project.

I owe my thanks to the entire staff of the organization for their cooperation and assistance
during my project, and would like to thank my parents, family members, and friends for their
constant support and encouragement.

KUNCHAPU BHARATH SAI

 LIST OF CONTENTS

SL NO PARTICULARS PAGE NO.

1. INTRODUCTION 1-15

2. RESEARCH DESIGN 16-19

3. COMPANY PROFILE 20-26

4. DATA ANALYSIS AND INTERPRETATION 27-76

5. SUMMARY OF FINDINGS AND CONCLUSION 77-79

6. SUGGESTIONS 80-81

BIBILOGRAPHY

APPENDIX AND ANNEXURE

 LIST OF TABLES

TABLE NO. TITLE PAGE NO.

4.1 Gender wise classification of respondents 27

4.2 Classification based on earning people in a family 29

4.3 Classification based on annual income of respondents. 31

4.4 Classification based on purchasing property in 33

Bangalore

4.5 Classification based on good year to invest in 35

residential property

4.6 37
Classification based on city having higher returns on
investment

4.7 40
Classification based on respondent’s present property

4.8 Classification based on source of knowing about 42

company

4.9 Classification based on trust in company 44

4.10 46-47
Classification based on consideration factors while
purchasing a property

4.11 Classification based on parameters considered while 50

choosing a property

4.12 52
Classification based on statement about company
provides best services

4.13 54
Classification based on type of residential property
respondents want
4.14 Classification based on budget of their buying power 56

4.15 Classification based on mode of payment 59

4.16 Classification about purpose of buying a property 61

4.17 Classification based on distance from property to 63

workplace

4.18 Classification about willing to buy type of property 65

other than residential

4.19 Classification about factor that attracted in SK 67

Dream realty Co.

4.20 Classification based on views on Indian real estate 69

industry

4.21 Classification about statement “buying properties 71

from SK co is worthy”

4.22
Classification about best competitor
73

4.23 75
Classification about rating to SK Dream Realty
 LIST OF CHARTS

CHART TITLE PAGE NO.

NO.

4.1 Gender wise classification of respondents 28

4.2 Classification based on earning people in a family 30

4.3 Classification based on annual income of respondents. 32

4.4 Classification based on purchasing property in 34

Bangalore

4.5 Classification based on good year to invest in 36

residential property

4.6 38-39
Classification based on city having higher returns on
investment

4.7 41
Classification based on respondent’s present property

4.8 Classification based on source of knowing about 43

company

4.9 Classification based on trust in company 45

4.10 48-49
Classification based on consideration factors while
purchasing a property

4.11 Classification based on parameters considered while 51

choosing a property

4.12 53
Classification based on statement about company
provides best services

4.13 55
Classification based on type of residential property
respondents want
4.14 Classification based on budget of their buying power 57-58

4.15 Classification based on mode of payment 60

4.16 Classification about purpose of buying a property 62

4.17 Classification based on distance from property to 64

workplace

4.18 Classification about willing to buy type of property 66

other than residential

4.19 Classification about factor that attracted in SK 68

Dream realty Co.

4.20 Classification based on views on Indian real estate 70

industry

4.21 Classification about statement “buying properties 72

from SK co is worthy”

4.22 74
Classification about best competitor

4.23 76
Classification about rating to SK Dream Realty
 INTRODUCTION
PART A

ABOUT INDUSTRY

Real estate is a term used to describe tangible property, such as land, structures, air rights over the land,
and subsurface rights beneath the land. Real estate is a phrase used in business to describe the creation,
acquisition, and sale of real estate.

With around 1400 million people, India is the second most populated country after China and then
followed by USA and it is expected to overtake it by 2030. Its economic transformation over the past
decade has pushed up real GDP growth to an average of 6 percent per annum since 1992. Even after
pandemic hit, India recovered well compared to other countries.

India is emerging as an important business location, particularly in the services sector (both organized
& unorganized sectors).

Its favorable demographics and strong economic growth make the country an attractive place for
property investors, given that demand for property is determined chiefly by business development and
demographic trends.

Historically, the real estate sector in India was unorganized and characterized by various factors that
impeded organized dealing, such as the absence of a centralized title registry providing title guarantee,
lack of uniformity in local laws and their application, non-availability of bank financing, high interest
rates and transfer taxes, and the lack of transparency in transaction values.

In recent years however, the real estate sector in India has exhibited a trend towards greater organization
and transparency, accompanied by various regulatory reforms.

These reforms include:

 Government of India support to the repeal of the Urban Land Ceiling Act, with nine state
governments having already repealed the Act.
 Modifications in the Rent Control Act to provide greater protection to homeowners wishing to
rent out their properties.
 Rationalization of property taxes in a few states
 The proposed computerization of land records

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The trend towards greater organization and transparency has contributed to the development of reliable
indicators of value and the organized investment in the real estate sector by domestic and international
financial institutions and has also resulted in the greater availability of financing for real estate
developers. Regulatory changes permitting foreign investment are expected to further increase
investment in the Indian real estate sector. The nature of demand is also changing, with heightened
consumer expectations that are influenced by higher disposable incomes, increased globalization and the
introduction of new real estate products and services.

Types of Real Estate

As there are many things to discuss, we can focus mainly on the four important types.

Residential real estate

Residential real estate includes both new construction and resale homes. The most common
category is single-family homes, but there are also condominiums, co-ops, townhouses, duplexes, triple-
deckers, quadplexes, high-value homes, multi-generational homes, and vacation homes.

Commercial Real Estate

Commercial real estate includes shopping centers and strip malls, medical buildings, educational
buildings, hotels, and offices. Apartment buildings are often considered commercial, even though they're
used for residences, because they're owned to produce income.

Industrial Real Estate

Industrial real estate includes manufacturing buildings and property, as well as warehouses. The
buildings can be used for research, production, storage, and distribution of goods. Some buildings that
distribute goods are commercial real estate. The classification is important because zoning, construction,
and sales can be handled differently for this type of property.

Vacant Land

Land includes vacant lots, working farms, and ranches. The subcategories within vacant land
include undeveloped, early development or reuse, subdivision and site assembly. Mostly these are
unused lands, which are comparatively low in value.

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Examples of Real Estate

Now that we’ve outlined the four main categories, let’s explore some specific examples of different
types of real property.

 Single-family dwelling – Any home designed for only one family.

 Multi-family dwelling – Any group of homes designed for more than one family.
 Attached – Any unit that’s connected to another (not freestanding)
 Apartment – An individual unit in a multi-unit building. The boundaries of the apartment are
generally defined by a perimeter of locked or lockable doors. Often seen in multi-story apartment
buildings.
 Multi-family house – Often seen in multi-story detached buildings, where each floor is a
separate apartment or unit.
 Condominium (Condo) – A building with individual units owned by individual people.
 Detached house – A free-standing building not connecting to anything else (a stereotypical
“home”)
 Portable house – Houses that can be moved on a flatbed truck.
 Mobile home – A vehicle on wheels that has a permanent residence attached to it.
 Villa – A building with only one room and typically a steep pointy roof
 Hut – A dwelling typically made of raw materials such as bamboo, mud, and clay.

GROWTH AND PROSPECTS OF REAL ESTATE SECTOR IN INDIA

In India, the real estate industry is one of the highest employment generators after the agriculture sector.
This can be attributed to the escalating demand for residential properties due to rapid urbanization and
inflating disposable incomes of individuals. Additionally, greater non-resident Indian (NRI) investment
is anticipated in this industry over the long and short terms. NRIs are predicted to prefer Bengaluru more
over other cities for their real estate investments and businesses, which will be followed by Ahmedabad,
Pune, Dehradun, Chennai, Goa, Delhi, Amaravati and Hyderabad.

Moreover, the increasing need for contemporary office spaces and the emerging trend of urban and semi-
urban lodging are acting as other significant growth-inducing factors. Furthermore, the expanding e-
commerce sector in the country is catalyzing the demand for warehousing facilities, which is providing
a positive thrust to the market. Besides this, with the growing use of telecommunication services and the
implementation of 5G and data localization norms, there is a rise in the need for data storage facilities.
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This, in turn, is positively influencing the demand for resilient data center infrastructure and
consequently bolstering the market growth. Apart from this, various initiatives undertaken by the
Government of India, such as investments in smart city projects and tax exemption for interest on
housing loans, are anticipated to create lucrative business opportunities for industry investors in the
country.

In India by 2040, real estate market will grow to Rs. 65,000 crore (US$ 9.30 billion) from Rs. 12,000
crore (US$ 1.72 billion) in 2019. Real estate sector in India is expected to reach US$ 1 trillion in market
size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the country’s GDP by 2025. Retail,
hospitality, and commercial real estate are also growing significantly, providing the much-needed
infrastructure for India's growing needs.

India’s real estate sector saw over 1,700 acres of land deals in top eight cities in the first nine months of
FY22. Foreign investments in the commercial real estate sector were at US$ 10.3 billion from 2017-
2021. As of February 2022, Developers expect demand for office spaces in SEZs to shoot up after the
replacement of the existing SEZs act. As per ICRA estimates, Indian firms are expected to raise >Rs.
3.5 trillion (US$ 48 billion) through infrastructure and real estate investment trusts in 2022, as compared
with raised funds worth US$ 29 billion to date.

The office market in the top eight cities recorded transactions of 22.2 MSF from July 2020 to December
2020, whereas new completions were recorded at 17.2 MSF in the same period. In terms of share of
sectoral occupiers, Information Technology (IT/ITeS) sector dominated with a 41% share in the second
half of 2020, followed by BSFI and Manufacturing sectors with 16% each, while Other Services and
Co-working sectors recorded 17% and 10%, respectively.
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Around 40 million square feet were delivered in India in 2021. It is expected that the country will have
a 40% market share in the next 2-3 years. India is expected to deliver 46 million square feet in 2022.

According to Savills India, real estate demand for data center’s is expected to increase by 15-18 million
sq. ft. by 2025. In 2020, the manufacturing sector accounted for 24% of office space leasing at 5.7 million
square feet. SMEs and electronic component manufacturers leased the most between Pune, Chennai and
Delhi NCR, followed by auto sector leasing in Chennai, Ahmedabad and Pune. The 3PL, e-commerce
and retail segments accounted for 34%, 26% and 9% of office space leases, respectively. Of the total PE
investments in real estate in Q4 FY21, the office segment attracted 71% share, followed by retail at 15%
and residential and warehousing with 7% each.

In 2022, office absorption in the top seven cities stood at 38.25 million Sq. ft. In the third quarter of 2021
(between July 2021-September 2021), new housing supply stood at ~65,211 units, increased by 228%
YoY across the top eight cities compared with ~19,865 units launched in the third quarter of 2020.

In 2021-22, the commercial space is expected to record increasing investments. For instance, in October
2021, Chintel’s Group announced to invest Rs. 400 crore (US$ 53.47 million) to build a new commercial
project in Gurugram, covering a 9.28 lakh square feet area.

According to the Economic Times Housing Finance Summit, about three houses are built per 1,000
people per year compared with the required construction rate of five houses per 1,000 population. The
current shortage of housing in urban areas is estimated to be ~10 million units. An additional 25 million
units of affordable housing are required by 2030 to meet the growth in the country’s urban population.

5
 CHALLENGES IN REAL ESTATE SECTOR

The introduction of GST, application of RERA, demonetization and the COVID-19 pandemic are some
of the many challenges that the Indian real estate segment has faced in recent years. The real estate
market has been struggling with all the primary factors of production including land, labor and capital.
However, the quarterly housing sales in Q1 2022 were at an all-time high since 2015 showcasing how
the real estate has managed to bounce back despite the hurdles.

The following are some of the key challenges that the realtors have been facing in the current market
scenario:

Increased prices of construction materials

For a real estate developer, construction materials make up the majority of the overall cost required for
real estate development. The costs of these materials have recently witnessed a dramatic increase,
including the cost of essential materials like cement and steel. The global shortage of raw materials is
the main factor contributing to the price increase. Moreover, rising fuel costs have driven up the logistical
costs, pushing up the entire cost of the materials and as a result real estate.

Dependency on physical labor

The real estate industry has placed a significant emphasis on manual labor-intensive traditional
construction methods. Real estate has experienced difficulties due to a lack of skilled blue-collar labor.
Due to the real estate industry's heavy reliance on manual labor, the pandemic caused a standstill in the
building industry. Project delays are brought about by low labor productivity and labor scarcity. Industry
estimates indicate that there is a 15–25% labor shortfall at that moment.

Lack of funding

The time-taking nature of construction necessitates the need of funding for new small-scale developers.
But developers have always faced difficulties in availing funds from banks and financial institutions.
Decisions are framed based on speculative cash flows. As a result, the financial institutions typically
exercise great care and consume a lot of time while reviewing loan applications. Due to unavailability
of funding and insufficient finance, many realtors fail to execute projects on time.

6
Coronavirus pandemic and work from home culture

As the COVID-19 pandemic hit the nation, the Indian real estate market suffered hugely. Various
corporates and companies adopted the work from home culture to ensure social distancing amid the
lockdown. This remote model of working led to a decline in the demand for property in metro cities. As
a result, the rental business also witnessed a massive hit. According to research, there was a decline of
14 percent year-on-year sales during the July-September 2020 period. The situation has now improved,
and companies are slowly opening. Still, a lot of companies are functioning on work from home models.

Unavailability of land

Acquiring land for new projects by developers is a big challenge in India considering the land is not
freely available and substantial parts of land are under government ownership. Moreover, the property
rates are high, making it difficult for small developers to attain sufficient capital to be able to invest in
land.

Tackling these challenges faced by the Indian real estate requires the need to devise innovative solutions
that will lead the next phase of growth for residential real estate markets.

Building a Database

It is one of the problems real estate agents are facing quite a lot these days. It holds back the success of
a lot of agents. You should stay in touch with your clients even after a deal is closed. The focus should
not be only on immediate sales. You should also follow up on the payments and sadly very few agents
can keep up with it.

Keeping Up with Technology

Keeping up with technology is definitely one of the major problems real estate agents are facing. If this
happens to you, the competition in the real estate industry can become a problem for you. Customers
expect exceptional experience, and if you are not up to date with technology, it can lead to failure.

Increasing Competition

There is a growing list of portals and home-buying apps which need less to no agents. It is one of the
most common problems real estate agents faces. Presently the role of a real estate agent comes into the
picture only during the buying cycle. It can become hard to find referrals on social networks, and digital
marketing becomes less effective too.

7
Finding Listings in The Market

It is one of the problems real estate agents face too. It is difficult for real estate agents to find listings in
a low-inventory market. As an agent, lack of experience can make it hard for homeowners to trust you.
This lack of experience can never be fulfilled unless you find a homeowner who wants to list with you.

Nurturing Leads Like a Pro

It is one of the problems real estate agents face those leads to a high lead cost. If you are a real estate
agent who focuses on capturing new leads, you need to know how to nurture them too. Just capturing
leads will lead to a low conversion rate. If you plan or buy leads using platforms like Google Ads, the
cost will increase.

The Impact of The Pandemic on New buying behavior in Indian real estate sector

Although the real-estate market thrived in the 2000s, it hit a slump around the economic slowdown of
2012. It stagnated for almost a decade due to the shocks brought on by GST and demonetization followed
by the COVID-19 pandemic in 2020, fundamentally altering the landscape for buying behavior Indian
real estate. The real estate sector faced a massive toll in the first wave of COVID. The uncertainty and
the chaos created due to the pandemic resulted in huge economic loss. As real estate builders are
intensively dependent on unskilled laborer’s, projects came to a standstill. With the laborers moving to
the native towns and the massive lockdown restrictions, development came to a halt. The economic crisis
further created huge job losses and salary cuts. The same just added to the misery of developers. But
things now look better. The tech boom in India saw a large-scale migration to urban areas and the
development of many metropolises like Bengaluru, Pune, and Gurugram. The youth who moved to these
cities for employment were content with living in rented homes. They did not want the hassles of owning
a house, such as maintenance and property tax. The market for rental properties in these regions grew
exponentially from 1990 to 2015.

But in 2020, when the COVID 19 Pandemic caused a nationwide lockdown, the outlook towards what
home meant and owning one changed dramatically.

The work-from-home culture necessitated that everyone had to spend a lot more time at home than they
previously would have. This also means that the houses must cater to the needs of a home-schooled
child, WFH couple, and in some cases, retired parents, and grandparents. Because of this, there have
been substantial changes in buying behavior Indian real estate the buying patterns across new real estate
developments.

8
With gyms and studios not functioning, people working from home had no space to stretch or “sweat it
out. Plants became dear companions to many during the lockdown, despite most balconies barely
providing enough room for a garden. On the economic front, multiple businesses struggled, flunked,
learned and revived back. COVID-19 has been a massive roller coaster ride for the real estate sector too.
It was a V-shaped graph with real estate being traumatically falling with the first wave and rising at a
record-high pace by the end of 2021.As a survival instinct, the real estate developers had to sell the
properties at slashed prices or with other lucrative offers. The blessing in disguise was the reduced
interest rates by the financial institutions to the homebuyers coupled with RBI interventions to revive
the economy. With all these measures introduced in the economy, markets soon stabilized. Keeping up
with the market demand, some housing finance companies digitized the loan processing and moved a
step towards minimal touch base loans.

As per a recently released report, total home sales in seven cities severely dropped to 1.38 lakh units in
2020 against 2.61 lakh units in 2019. As per a Knight Frank India report, India's real estate sector
rebounded from the slow down infused through a pandemic, with sales of 2,32,903 units. There was a
51 percent year-on-year(y-o-y) increase in the units sold. In the first half of 2021, sales were at about
99,416 units against 59,538 units for the same period in 2020. In the second half, sales were at 1,33,487
units and booked an all-time recorded increase of 41 percent y-o-y.

Apart from the reduced interest rates, an increase in household income highly favored the real estate
developers. Multiple sectors, especially the IT sector, showed tremendous growth in India in 2021. The
job market witnessed multiple high-paying openings and huge financial growth. This resulted in a
growth in demand for owned houses or houses with better facilities. We hope 2022 to have a favorable
impact on the real estate sector. With the offices opening up slowly, the need for office space is expected
to witness a surge. Further, the announcements made by the government in the budget will add to the
pace. As per projections by Amitabh Kant, CEO of NITI Aayog, the Indian real estate sector is expected
to reach a market size of $1 trillion by 2030 and will account for 18-20 percent of India's GDP by 2030.

9
 PART B

ABOUT SUBJECT

Consumer buyer behavior

Consumer buyer behavior refers to the buying behavior of final consumers -individuals and households
who buy goods and services for personal consumption, in contrast.
with business buyers who buy goods and services for use in production of other products and services.
Residential home buyers display complex buying behavior as the product is expensive, value to its price,
locality, bought infrequently, risky and consumers are aware of the significant differences among
alternatives.
Factors influencing consumer behavior in residential real estate.

Many authors have mentioned various factors that influence the buyer behavior for house purchase:

1) Related to the buyer:

In buyers view various factors like Lifecycle, age, income and family size there onwards, buying
preferences change with the ageing of a person. In twenties, a person/buyer will buy a house that
is affordable, at thirties a buyer will look for a large house to accommodate themselves, their
children and ageing parents of the husband, and rest of family are preferred by the person with
the age of forties and above and those above the age of fifty are likely to buy retirement homes.
When a person begins his/her career, they look for the starter homers: homes which will fall in
their current budget and hence demand for smaller homes such as1 BHK, 2&3 BHK, etc. A buyer
should consider expected household size before buying a house. A buyer must consider his
buying power (Dual income status, down payment to income ratio), and lifestyle. Income is a
critical variable in home ownership.

2) About the product (house):

A person pays for an area as well when he is buying the house. Purchase of house depends of
below mentioned factors:

 Location: Location is the main factor that helps the owner to decide where he is going to buy a
House. According to some authors, location is everything but that does not mean buying a home
near the city center, but the distance from work, schools (for families with school-going children)
shops, hospitals, swimming pools, parks, etc. must be considered.

10
 Price: This is one of the utmost important factors. Choice of home depends on affordability
whether it’s value for money or not.

 Quality of life namely transportation, neighbor’s, recreational areas, green zones, 24x7 water
supply, sewerage, power, phone-connectivity, waste disposal, domestic help

 Neighborhood: Neighbor’s give you healthy social life and if neighborhood isn’t good, a person
feels social life constrains.

 Amenities: people these days generally look at the adequate facilities like swimming pool,
clubhouse, gym, playground, parking lot, CCTV, nearby schools and transportation.

 Security: Before buying a house, one must check how secure the facility is from anti-social
elements and should not buy a house in secluded areas.

 First impression: First impression is a last impression. If one does not like habitat in first sight,
then buyer is not going to purchase it. Indians do not fall in love with any house.

 Utilities (like water, sewerage, power, mobile connectivity, waste disposal and domestic help)

 Reputation of builder: Reputation of a builder shouldn’t be neglected. The positive image of a

company is an important potential competitive advantage.

 Layout and design: Questions such as whether the family members will get enough privacy,
whether space has been utilized efficiently, whether there is a dry balcony, if there are adequate
storage spaces (lofts), good ventilation.

 Better view like balcony or from the terrace

 Date of possession: If there is a delay in possession of under construction house after booking,
the buyer will feel a lot of anxiety.

 Vaastu Shastra: Vaastu shastra play major role in an Indian house’s construction.

11
The five-step decision process by consumer

Five stages of buyer’s decision process are as follow: -

Stage 1: Need recognition:

In this stage, internal stimuli or external stimuli triggers the needs that are recognized by the buyer.
Thus, for example, if a person gets a job in a different city, he needs a house. Similarly, if a person is
getting married and if his existing house does not give him privacy he may consider shifting to a new
house.

Stage 2: Information search:

In this stage, the consumer will undertake an information search related to the need.
For example, if a person has decided to buy a flat, he may go to internet websites and look for
information or can discuss with friends to collect information. The amount of searching depends on the
strength of the drive and the time available with the person.

Stage 3: Evaluation of alternatives:

When a buyer is looking to make healthy investment which can be once in a lifetime, buyer would make
logical calculations rather than acting on impulse intuition. Generally, buyers consider suggestions from
Friends, Spouse (If married) before making purchase. There are many attributes of a product, and most
buyers will consider several attributes, each with different aspects. Thus, a buyer ranks
different products.

Stage 4: Purchase decision:

In this stage the buyer purchases one amongst the many flats that he considered, based on expected
income, price and expected product benefits.

Stage 5: Post-purchase behavior:

In this stage if the customer’s expectations are fulfilled the customer is satisfied and if the perceived
performance does not meet the expectations, he is dissatisfied. Unfortunately, it is very difficult for him
to change house because of the transaction costs involved (such as stamp-duty which is about 6 % of the
price of the house), hence it is very important that he chooses well. If he is dissatisfied, he may complain
to the Consumer Court, and let other potential buyers know about his dissatisfaction, verbally or by using
social media.

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Changes In Home Buying Behaviors in Indian Real Estate

1. The Advent of The Online Real Estate Market

Thirty years ago, buying a property 500 km from where one lived would have been extremely difficult.
Even finding a suitable location and builder would prove tedious. Thankfully, the internet and
technologies like AR and VR have transformed how Indians search and buy properties, nearly making
a property real estate agent obsolete.
Gone are the days of prospective buyers conducting an in-person site visit and familiarizing themselves
with every nuance of the property. Today, this is replaced with a digitally constructed model of the
house, which buyers can view on their laptops or mobile screens.
AR and VR help the buyers make informed decisions but also assist in choosing the décor and furniture
for the home.

2. Community Living

Man is a social animal who craves a connection with the outer world beyond the four walls of his home.
However, the pandemic and subsequent lockdowns cause widespread isolation of people. This has led
to people choosing to invest in community properties over individual ones as they provide an opportunity
for meaningful social interactions while also prescribing better safety standards.
Moreover, such communities often come with the added benefits of a park, swimming pool, community
hall, gymnasium, etc., which provide entertainment and recreation without having to venture out too far.

3. Affinity Towards Larger Apartments

As mentioned before, the pandemic created a need for more space at home. Children being home-
schooled needed a room of their own for classes; Couples needed their separate workstations, preferably
in separate rooms to avoid disruptions during zoom calls. With gyms and studios not functioning, people
working from home had no space to stretch or “sweat it out. Plants became dear companions to many
during the lockdown, despite most balconies barely providing enough room for a garden.
Someone is buying a home, is reminded of the chaos and clutter of 2020. Everybody wants a spacious 2
or 3 BHK residences, an additional home office, or even a yoga room.

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 4. Change In Preferred Locations

Since most people work remotely, the number of people who needs to live in cities and stay closer to
offices has reduced. People are looking to buy homes on the city’s periphery rather than within city
limits. People distance themselves from the pollution, and congestion of the city, and enjoy the proximity
to hospitals, theatres, schools, and more.

5. A Second Home

We have seen an increase in the demand for villas and farmhouses as second homes. This demand is in
hill stations like Shimla, Lonavala, and the beach fronts of Goa. The idea of having a place of one’s own
in these serene and scenic locations, where one can work and relax simultaneously, is quite appealing.
Even those unable to buy such properties are renting them for months at a time.

6. Demand For Green Real Estate

Currently, only around 4% of Indian homes are green certified. However, this statistic will multiply once
the ethos of the sustainable lifestyle spreads to real-estate markets.
Homes now have more natural sunlight and ventilation, and many gated communities are experimenting
with solar panels and biogas plants. Such measures don’t just aid in reducing the carbon footprint but
are quite cost-effective in the long run.

14
Here are some of the emerging trends in Real Estate buying:

1) Wellness living spaces: In the backdrop of the pandemic, the awareness for wellness has been
amplified, as individuals have been spending more time indoors. Wellness residences with holistically
designed aesthetics like antitoxic paints, indoor plants, high ceilings, design offerings more scope for
ventilation, biophilic designs, and pollutant-free home environments are perceiving a boom due to their
ability to increase the resident’s endurance.

2) Functional spaces: The new normal lifestyle calls for large spaces that will facilitate accommodating
a multitude of functions. Homebuyers are opting for projects with 2 & 3 BHKs that can cater to the
modern-day consumer needs of work and study from home.

3) Social Amenities: In the current real estate market, millennial home buyers prefer homes that offer
amenities that complement their socializing lifestyle and aspirational status. This rising demand for
socially advanced homes has led many market players to come up with smart and multi-functional
facilities with features like podium gardens, clubhouses with well-equipped gymnasiums with spas,
indoor and outdoor pools, multipurpose sports court, lawns, banquet facilities, thus offering a quality
lifestyle.

4) Enhanced Safety: Lately, there has been an increased consumer awareness around security aspects
in spaces enabling residents to feel truly safe and secure. Along with offering homes with smart
technology, developers are also looking to incorporate better ventilation frameworks, no-touch and high-
speed elevators, sensory doors, power back-ups for common areas, CCTV monitoring & state-of-the-art
security systems all of which are vital add-ons.

5) Integrated living: Increasingly, there is a marked preference for integrated developments that provide
spacious homes set amidst green, open spaces with all the necessities offered within the development.
Integrated living townships are being constructed within the vicinity of commercial and retail zones,
thus bringing the walk-to-work culture. Integrated living provides the comfort of community living
across all age groups.

The conscious consumer shift towards quality, growth-worthy location, amenities and lifestyle are some
of the strongest trends that have been reshaped and are only going to materialize in times to come.

15
 RESEARCH DESIGN

2.1 TITLE OF THE STUDY

A STUDY ON CONSUMER BUYING BEHAVIOR IN SK DREAM REALTY PVT LTD,

BANGALORE.

2.2 STATEMENT OF PROBLEM

The growth of Indian real estate industry provides many opportunities to the various individual investors
to invest their savings in buildings, lands, and construction business. There are many individuals’
perceptions that the investment avenues are unpredictable and immeasurable. There is a need for clarity
to explore the individual behavior to keep up the trust alive in real estate sector and to predict the
investment in real estate in India.

2.3 OBJECTIVES OF THE STUDY

 To study the consumer buying behavior of different types of customers in SK Dream Realty Pvt
Ltd Bangalore.
 To analyze the period in which the customers are ready to purchase a residential property in
Bangalore.
 To find out the expectations and needs of customers from SK Dream Realty Pvt Ltd.

2.4 SCOPE OF THE STUDY

 The study is to determine the factors influencing people to buy residential properties.
 to evaluate the satisfaction and trust levels of customers of SK Dream Realty Pvt Ltd.
 to understand the future perk of Indian real estate sector and what really buyers are expecting
from the real estate companies.
 to estimate the customer’s needs and wants of what property they're expecting other than
residential properties.

2.5 SOURCES OF DATA

The data collected for the study is primary data. The data is collected from sixty people; the data
collection method is a structured survey includes designing the survey tool which is a questionnaire and
distributing the questionnaire to potential respondents via Google forms and in person. A study has been
conducted with 60 respondents.

16
Primary Data: The following are the methods by which primary data has been collected in this study.

 Questionnaire
 Observations

Secondary Data: The following are the methods by which secondary data has been collected in this study.

 Websites and Articles

 Magazines and newspapers

2.6 RESEARCH METHODOLOGY

The research is focused on consumer buying behavior in SK Dream Realty Pvt Ltd company.
Demographics like age, gender, and income of buyers have been studied. Secondary data of the study
was collected through various journals, reports, articles, and some websites. It includes description about
why the researcher studied has been undertaken, how the hypothesis if any has been adopted, while
framing a research methodology it is impossible to gain deeper insight into research problem and gives
a full proof action plan for conducting the study successfully. In brief, the research methodology of any
study enables planning, execution and add relevance to study. The information from the meeting analysis
about customer satisfaction, service quality and other related factors the performance of the SK Dream
Realty Pvt Ltd company will be assessed. The methodology allowed was data collected from random
respondents of the general population. Because the different groups of people from different
backgrounds have different expectation levels. The questionnaire was collected from 60 respondents
from different backgrounds.

2.6.1 SAMPLE DESIGN

For this study the research design was confirmed to be descriptive research design and simple random
sample to understand the cause and effect of different variables which relate to this study.

SAMPLE UNIT: People who seek various factors for buying properties from SK Dream Realty Pvt Ltd
are taken as the sample unit.

METHOD OF SAMPLING: The method used is Non-Probability Sampling (Purposive Sampling) It

is also known as judgmental sampling, involves the researcher using their expertise to select a sample
that is most useful to the purposes of the research.

Sampling Area: The study was conducted in Bangalore, Karnataka, India.

17
Sampling Size: Survey was conducted with structured questionnaire and collected data from 60
respondents.

2.6.2 TOOLS FOR DATA COLLECTION

 Pie chart
 Questionnaire
 Observations
 Tables

2.7 PLAN OF ANALYSIS

The tools used for the analysis of the study include Microsoft excel. Microsoft excel has been used to
analyze quantitative data asked in demographic questions, behavior related questions, attitude related
questions. The analysis is done as descriptive analysis and scale measurement.

To evaluate the objective of the study, required data were collected from primary sources. The data
required for the study were collected from the selected respondents by circulating an online
questionnaire. General information from the individual respondents on their social and demographic
characteristics like age, educational status, and occupation. This chapter deals with data analysis and
interpretation. Here the collected data was analyzed using the percentage analysis method, average, bar
diagram, column chart is used to get a clear picture and an analytical interpretation is given using figures.

2.8 REFERENCE PERIOD:

The reference period was from 25th March 2023 to 20th June 2023

2.9 LIMITATIONS OF THE STUDY:

 The survey is restricted to people of Bangalore city only, of 60 respondents from various
backgrounds, so the sample size is not representative of the diverse consumer base.
 The method of data collection, that is survey by using questionnaire, has its limitations, for such
surveys the data can be subject to respondent biases, leading to inaccuracies or incomplete
information.
 The survey has time constraints depending on the scope and resources available for the project,
the study’s time frame is limited.
 The study consumer behavior can be influenced by various external factors such as economic
conditions, government policies, and market trends.

18
2.10 CHAPTER SCHEME

CHAPTER-1

PART A: ABOUT INDUSTRY: The chapter includes the theoretical background of the study. It consists
of a brief about the real estate sector.

PART B: ABOUT SUBJECT: This chapter consists of a brief about the consumer buying behavior in
real estate sector.

CHAPTER- 2

RESEARCH DESIGN: It consists of research design. This includes a brief introduction to the subject
background, statement of the problem, objectives of the study, scope of the study, techniques for data
collection, plan of analysis, reference period, limitations of the study, and an overview of chapter
scheme.

CHAPTER- 3

COMPANY PROFILE: This chapter consists of the company. This chapter contains a brief introduction
to the company name, its version, mission, and its services provided to its customers.

CHAPTER- 4

DATA ANALYSIS AND INTERPRETATION: This chapter consists of the competition of data and
analysis of the study. (Consumer buying behavior in real estate sector).

CHAPTER- 5

SUMMARY OF FINDINGS: This chapter consists of a summary of findings based on questionnaires

provided.

CHAPTER-6

SUGGESTIONS: This chapter consists of suggestions. Which would help in providing certain
suggestions and feedback related to the company’s aspects which the company can improve better in the
market?

BIBLIOGRAPHY: This chapter consists of a list of references made from Websites

ANNEXURE: This chapter consists of a copy of a questionnaire and all useful material selected.

19
 COMPANY PROFILE

SK DREAM REALTY PRIVATE LIMITED

SK Dream Realty Private Limited is a private company which is into the field of real estate that provides
services which comprises of buying and selling of properties of different types like residential property,
layouts, plots, apartments, communities, and villas. So mainly it is involved in real estate activities on a
fee or contract basis. This company was incorporated on 11 October 2011. From the date of
incorporation, the company did many projects related to enclaves, plots, ventures and many
constructions related to the real estate industry.

This company has its own mark of knowing the wants and needs of customers from various backgrounds
and giving them and satisfactory output in mode of real estate, residential and construction Properties.
Not only the good properties or lands but also with the best amenities like grand entrance arch, box type
drainage, electricity with streetlights (LED), individual water connection and gas connection, Blacktop
roads, communal parks, swimming pools, tree line avenues, and 24/7 security

SK Dream Realty Private Limited company’s annual general meeting (AGM) was held on 29 September
2016, 30 September 2017 and 4th October 2019 ask for records from Ministry of Corporate Affairs
(MCA) U70200KA2011PTC060766

SK Dream Realty Private Limited company’s corporate identification number is.

(CIN) U70200KA2011PTC060766

Registration number is 60766. Its registered e-mail address is info@skdreamrealty.com

Registered address: #35, 4th floor, Opp Vyalikaval police station road SK TOWERS, Malleswaram, 11th
cross, Bengaluru, Karnataka 560003, India.

Website: www.skdreamrealty.com

Company logo:

20
COMPANY DETAILS:

CIN U70200KA2011PTC060766
Date of Incorporation 11 Oct, 2011
Status Active
Company Category Company limited by Shares
Company Sub-category Non-govt company
Company Class Private
Business Activity Real Estate and Renting
Authorized Capital 10 lakhs
Paid-up Capital 10 lakhs
Paid-up Capital % -
Registrar Office City Bangalore
Registered State Karnataka
Registration Number 60766
Registration Date 11 Oct, 2011
Listing Status Unlisted
AGM last held on 29 Sep 2016, 30 September 2017 & 4th October 2019
website www.skdreamrealty.com

BOARD OF DIRECTORS

 MADAKASIRA RUDRAPPA SIVA KRISHNA KUMAR

 SURESH BABU SATHYANARAYANA

Vision:

Our vision is to be one of the most respected real estate companies in India through a very high-fidelity
fulfillment of promises made to customers.

Mission:

Our main motto is to go in depth and understand the market means the tastes preferences and needs of
customers, corporate clients and investors by providing impressive sites and properties which have value
in the future. All through this process we promise faster agreements zero brokerage easy installments
with the utmost degree of ethics and pure professionalism.

21
COMPETITORS

Future Earth infra projects private limited:

It is one of the leading real estate development companies operating across Bengaluru and Karnataka,
which is specialized in development of residential and commercial properties. It provides solutions for
property buyers and value for Investors by offering best property buying experience.

It partners with environmentally conscious construction companies to build residential and commercial
properties that revitalize communities. It aims to provide an alternative lifestyle to people that is
technologically progressive, revives cultures and brings people together. And with that aim, it can
accomplish a profitable harmony between The Man and The Nature. Having been in the Real Estate
Industry and watching the growth spurt of Bengaluru, future earth company have identified key areas
that are critical and worth considering in the real estate transaction. As a result of this, you get to own a
property where emphasis is given to community living with modern amenities and best in class
Infrastructure.

Landmark projects: Green Heaven near hesargatta, Bangalore.

Planets Properties:

It is a real estate broking firm & property management firm who offer other extended services. We are
one of the major property consultants and property advisors in India. It is d specializes in mediating the
selling, buying & renting of residential properties and maintenance management of apartments / villas /
independent houses for owners. It provides start-to-end solutions for your properties.

Landmark projects: Prestige sunrise park, Esteem enclave

Roof 360 real estate:

It is into the business with experienced professionals who have more than 15 years in the real estate
market. Their company executives are excellent at delivering good service, and they are committed to
providing what exactly the customer needs. Many of them also have significant corporate experience
and serve on corporate boards. The main purpose of Roof360 estate and properties is to offer You a wide
choice of shelter options through well experienced professionals. Their goal is to provide guidance to
achieve the type of accommodation which suits according to your needs.

PE Realtors

Kimia Realty

LANDMARK PROJECTS

22
 1- SRI BASAVESHWARA ENCLAVE (LAYOUT)

 It is located near Hesarghatta town adjacent to kukkanahalli village,

 Approximately 30 kilometres from the city centre vidana soudha,
 And about 18 kilometres from 8th mile of Nelamangala – tumkur road (NH4)
 19 km to NICE road which connects Electronic City (Hosur Road), Bannerghatta Road,
Kanakapura Road, Mysore and Magadi Road

SPECIAL FEATURES

 30 Acres Township

Close to:

 BGS Public School & Polytechnic College

 Karnataka Film Institute
 Innova Diesel
 Nirtyagram
 KNK Factory

AMENITIES:

 Grand entrance arch

 box type drainage
 sanitary with STP
 electricity with streetlights
 individual water connection
 blacktop roads
 tree line avenues
 24 by 7 security
 swimming pool and park
 children play area and gym.

23
24
 2- SK DREAM SRI LAKSHMI ENCLAVE

SK Dream Sri Lakshmi Enclave is a residential project by the SK Group located in West Bangalore,
Bangalore. The project offers a wide range of sizes from 1200 Sqft to 1600 Sqft and is spread over an
area of 10 acres. The project is well-connected to the city by road and is just a few minutes’ drive from
Bangalore International Airport. The project offers a blend of contemporary and traditional architecture,
making it the perfect choice for those who are looking for a luxurious lifestyle.

25
26
 DATA ANALYSIS AND INTERPRETATTION

It is the step where the collected data using questionnaire from respondents of various backgrounds is
analyzed using tabular form and being interpreted using graphical representation that is pie chart.

TABLE NO 4.1

GENDER WISE CLASSIFICATION

GENDER NO OF RESPONDENTS PERCENTAGE (%)

MALE 42 70%

FEMALE 18 30%

TOTAL 60 100%

ANALYSIS:

Above table describes about the gender of respondents, out of 60 respondents 42 respondents were male,
18 respondents are female.

The above table shows that majority of the respondents were male.

27
 CHART NO 4.1

GENDER WISE CLASSIFICATION

Gender

30%

70%

MALE FEMALE

INTERPRETATION:

From the above pie chart, we can see that many of the respondents are male.

 70% of respondents are male, and

 30% respondents are female.

28
 TABLE NO 4.2

NO OF EARNING PEOPLE IN A FAMILY

NO OF EARNING PEOPLE NO OF RESPONDENTS PERCENTAGE (%)

1 14 23%

2 30 50%

more than 2 16 27%

TOTAL 60 100%

ANALYSIS:

The above table represents the data about number of earning people in a family, so out of 60
respondents 14 have responded as they constitute of single earning person in a family and 30 people
responded as their family constitutes two earning people and 16 people have reported that their family
constitute more than two earning people.

so, the data depicts that, majority of the respondent’s families has at least two earning people in the
family

29
 CHART NO 4.2

NO OF EARNING PEOPLE IN A FAMILY

23%
27%

50%

1 2 more than 2

INTERPRETATION:

from the above pie chart, we can see that 50% of respondent has shared that their family constitute at
least two people who is earning,

 27% respondents have shared that their family has more than two earning people and
 23% of respondents have only one earning people in their family.

so, majority of the respondent families has at least two earning people

30
 TABLE NO 4.3

ANNUAL INCOME OF RESPONDENTS

ANNUAL INCOME NO OF RESPONDENTS PERCENTAGE

Below 1lakh 0 0%

1lakh - 3lakh 10 17%

3lakh - 7lakh 12 20%

7lakh - 10lakh 16 27%

Above 10 lakhs 22 36%

TOTAL 60 100%

ANALYSIS:

The above table describes about the annual income of respondents, out of 60 respondents 10
respondents is earning between 1 lakh to 3 lakh rupees, 12 respondents has responded that their
income is between 3 lakhs to 7 lakhs, 16 respondents have responded that their earnings are between 7
lakhs to 10 lakhs and on top 22 respondents have responded that their income is more than 10 lakhs.

So, majority of the respondents responded that their income is more than 10 lakhs and no there is no
surprise in the raise of Indian economy as people who are earning 10 lakhs and above were being
increases rapidly after corona.

31
 CHART NO 4.3

ANNUAL INCOME OF RESPONDENTS

Below 1lakh 1lakh - 3lakh 3lakh - 7lakh

7lakh - 10lakh Above 10 lakhs

INTERPRETATION:

from the above pie chart, the annual income of respondents can be seen therefore out of 100%
respondents.

 36% respondent’s earnings are more than 10,00,000

 27% respondent’s income is between 7,00,000 to 10,00,000
 20% respondent’s income is between 3,00,000 to 7,00,000 and
 17% respondent’s earnings per annum is between 1,00,000 to 3,00,000

so, majority of the respondents have respondents as their income is more than 10,00,000

32
 TABLE NO 4.4

RESPONDENTS SHARE THEIR INTENTION OF PUSCHASING PROPERTY IN AND

NEAR BANGALORE

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Yes 36 60%

Yet to plan 24 40%

TOTAL 60 100%

ANALYSIS:

The above tabular data describes about the intention of respondents towards purchasing properties in
and near Bangalore so out of 60 respondents, 36 respondents have intention of purchasing property and
rest 24 have stated that they are still in the process of planning to buy a property.

but from the table the majority respondents have intention of buying property in and near Bangalore

33
 CHART NO 4.4

RESPONDENTS SHARE THEIR INTENTION OF PUSCHASING PROPERTY IN AND

NEAR BANGALORE

40%

60%

Yes Yet to plan

INTERPRETATION:

The above pie chart describes that out of 100% respondents,

 60% of the respondents have intention in buying the property in and nearby Bangalore.
 just 40% of the respondents is still in the process of listing the property what to buy, where to
buy etc.

so, majority of the respondents has the intention off buying the property in and nearby Bangalore.

34
 TABLE NO 4.5

RESPONDENTS OPINIONS OF GOOD YEAR TO INVEST IN RESIDENTIAL PROPERTY

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
2023 4 7%
2024 14 23%
2025 28 47%
2026 4 7%
2027 2 3%
Later 2027 8 13%
TOTAL 60 100%

ANALYSIS:

The above tabular data depicts that which is the good year to invest in residential properties for good
returns in the future so listing from 2023 to 2027 , out of 60 respondents 4 has shared that 2023 it's a
good year to invest, 14 respondents has responded that 2024 is the best year to invest, and majority 28
respondents have responded that 2025 is the best year to invest, four respondents has opinionated that
2026 is the good year to invest, only two respondents have said that 2027 is a good year to invest, and
rest eight people has told that later on 2027 investment will give us good returns.

although many have many views and opinions, majority 28 respondents have responded the 2025 is the
best year to invest for good returns.

35
 CHART NO 4.5

RESPONDENTS OPINIONS OF GOOD YEAR TO INVEST IN RESIDENTIAL PROPERTY

7%
13%

3%
23%
7%

47%

2023 2024 2025 2026 2027 Later 2027

INTERPRETATION:

So, from the pie chart, out of 100% respondents

 47% of respondents have shared their view that 2025 is a good year to invest.
 23% respondents predicted that 2024 is a good year to invest.
 13% have predicted that later 2027 investment makes some good returns.
 7% of respondents predicted 2026 will be a good year to invest and another 7% respondents
also predicted the same.
 only 3% of respondents have predicted that currently that is 2023 is not that good idea to
invest.
 So, the majority 47% of the people that is 28 respondents roll the 2025 is good year to invest.

36
 TABLE NO 4.6

RESPONDENTS SHARE THEIR VIEWS ON CITY HAVING HIGHER RETURNS ON

INVESTMENT IN FUTURE

PARTICUALRS NO OF PERCENTAGE
RESPONDENTS
Bangalore 24 40%
Hyderabad 14 23%
Vijayawada 6 10%
Mumbai 4 7%
Chennai 2 3%
Delhi 4 7%
Ahmedabad 4 7%
Other 2 3%
TOTAL 60 100%

ANALYSIS:

after predicting year, the respondents were asked to share their views or opinions regarding which city
have higher returns on investment so out of 60 respondents on top 24 people have responded that
Bangalore is a good city to invest in property ( real estate), 14 respondents shared that Hyderabad is
good city to invest, six respondents have responded that Vijayawada is good to invest, four respondents
have responded the Mumbai is good city to invest, another four people have responded that Delhi and
Ahmedabad are the cities for the good investment and have higher returns in the future, two of them told
that Chennai is a good place to invest in and another two respondents have responded that there are
another cities in India to invest to have good returns in the future.

So, many of the respondents felt that Bangalore is a good place to invest in to have better returns in the
coming years.

37
 CHART NO 4.6

RESPONDENTS SHARE THEIR VIEWS ON CITY HAVING HIGHER RETURNS ON

INVESTMENT IN FUTURE

Chart Title

3%
7%
7%

3%
40%
7%

10%

23%

Bangalore Hyderabad Vijayawada Mumbai Chennai Delhi Ahmedabad Other

38
INTERPRETATION:

From the above pie chart after interpretation, the results for the good city to invest in for having higher
returns in the future for that out of 100% respondents.

 40% of the respondents have responded that Bangalore is the best place to invest.
 23% of the respondents responded that Hyderabad is the best place to invest.
 10% of respondents have shared that Vijayawada is a good place to invest after Bangalore and
Hyderabad.
 7% of the people have responded that Mumbai is a good place to invest for better returns on
investment in following years.
 7% of the respondents have responded that Delhi is also a good place to invest for better results
in the future.
 And another 7% of the respondents responded that Ahmedabad is equally capable of giving
results along with Delhi and Mumbai in the real estate sector.
 rest 3% of the respondents feel that there are many other cities to invest in India which has better
returns in the future.

So, majority of the respondents here feel that Bangalore is the topmost City in India which has better
returns if we invest in any real estate property, following my Hyderabad is a good city to invest for
higher returns in the future felt by respondents.

39
 TABLE NO 4.7

RESPONDENTS ABOUT THEIR PRESENT PROPERTY TYPE

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Rental 14 23%
Own 40 67%
Others 6 10%
TOTAL 60 100%

ANALYSIS:

The above table represent about yeah what type of property Currently the respondents are in, out of 60
respondents 14 respondents said that their property is rental, 40 respondents have one property and six
respondents responded as others.

So, majority 40 of the respondents have their own property currently.

From the data we can analyze that respondents even after owning their own property still wanted to
purchase a property it indicates as an investment so that he or she will get profit in the future, or it could
be for the better standard of living.

40
 CHART NO 4.7

RESPONDENTS ABOUT THEIR PRESENT PROPERTY TYPE

Others
10%
Rental
23%

Own
67%

INTERPRETATION:

From the above interpretation shown in pie chart it clearly concludes that most of the respondents have
their own property, out of total respondents.

67% of respondents have their own property.

23% of respondents have rental properties.

And the remaining 10% of respondents choose others that include lease etc.

41
 TABLE NO 4.8

RESPONDENTS SHARE THEIR SOURCE OF KNOWNING ABOUT SK DREAM REALTY

PVT LTD

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Social Media 14 23%
Hoardings 10 17%
News Papers 10 17%
Friends and 22 36%
Relatives
Others 4 7%
TOTAL 60 100%

ANALYSIS:

The above table depicts how the people come to know about SK Dream Realty Pvt Ltd Company, so
here out of 60 respondents, 14 respondents known about SK Dream Realty Pvt Ltd Company Through
social media, 10 respondents known through it by seeing hoardings, 10 of them through the
newspapers, and most of them that is 22 people known the company from friends and relatives, and
four of them known it through other sources

so, majority of the respondents known the company SK Dream Realty Pvt Ltd from friends and
relatives, from this we can conclude that the marketing is happening in a mouth-to-mouth way Which
is helping company a lot in the context of promotion.

42
 CHART NO 4.8

RESPONDENTS SHARE THEIR SOURCE OF KNOWNING ABOUT SK DREAM REALTY

PVT LTD

Social Media Hoardings News Papers From Friends and Relatives Others

7%

23%

36%

17%

17%

INTERPRETATION:

From the above pie chart, the analysis is about source of knowing SK Dream Realty Pvt Ltd company
by respondents, so out of total respondents,

 36% of them known the company SK Dream Realty Pvt Ltd from friends and relatives.
 23% of them know the company through social media that is digital marketing.
 17% of them come to know about the company through newspapers.
 Another 17% of them through holdings
 and remaining 7% from other sources

So, majority of the respondents known about the company from friends and relatives.

43
 TABLE NO 4.9

RESPONDENTS TRUST IN SK DREAM REALTY PVT LTD

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Yes 44 73%
No 0 0%
May be 16 27%
TOTAL 60 100%

ANALYSIS:

The above tabular data collected from respondents about the trust built by respondents in SK Dream
Realty Pvt Ltd company which states that out of 60 respondents 44 respondents have trust in SK Dream
Realty Pvt Ltd and 16 people stated that they may be trusting SK Dream Realty Pvt Ltd company.

But most of the respondents that is 44 have trust in SK Dream Realty Pvt Ltd company.

44
 CHART NO 4.9

RESPONDENTS TRUST IN SK DREAM REALTY PVT LTD

May be
27%

No
0%

Yes
73%

INTERPRETATION:

The above pie chart interpretation states that out of total respondents,

 73% of the respondents trust the company SK Dream Realty Pvt Ltd.
 And the remaining 27% stated that they might be trusting SK Dream Realty Pvt Ltd.

But being in a real estate sector in India, 73% trust is really a boon for any company, but still to satisfy
100% customers it it's still need an improvement.

45
 TABLE NO 4.10

RESPONDENST ABOUT CRUCIAL FACTOR IN PURCHASING RESIDENTIAL

PROPERTY

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Locality 30 50%

Price 12 20%

Transportation facilities 10%

6
Near to schools, 10%
hospitals and 6
Airport

Amenities like club 10%

house, 6
swimming pool & gym

TOTAL 60 100%

46
ANALYSIS:

The above tabular data collected from respondents is about what the people actually consider while
purchasing a residential property, so out of 60 respondents, 30 respondents stated that locality plays a
major role while purchasing a residential property, 12 respondents feel that price is the major criteria to
be considered in purchasing a property, from the respondents 6 of them find the transportation facilities
from and to property is a very important factor that is considered while purchasing a property, and
another six feels that the property should be near to the schools hospitals and airport, so that children
will have school, any emergency can you immediately rush to the hospitals, can easily fly to any part of
the country, six respondents feel that they consider good amenities and extra facilities like clubhouse,
swimming pool and Gym.

So, most of the respondents, that is 30 respondents feel the locality plays a crucial factor while
purchasing a residential property.

47
 CHART NO 4.10

RESPONDENST ABOUT CRUCIAL FACTOR IN PURCHASING RESIDENTIAL

PROPERTY

Locality Price

Transportation facilites Near to schools, hospitals and

Airport
Amenities like club house,
swimming pool & gym

48
INTERPRETATION:

From the above pie chart, the interpretation results are about the crucial factors that respondent
considered while purchasing a residential property. Different respondents gave different opinions about
the factors to be considered while purchasing a residential property, from analysis out of which total
respondents,

 50% of them were chosen. The locality is a very important factor when purchasing a residential
property.
 20% of them chosen, price is a very important factor to be considered while purchasing a
residential property.
 10% of them chosen there should be nearby schools, hospitals, and Airport.
 10% of them feel that transportation facilities are crucial factors when purchasing a residential
property.
 And another 10% feel that amenities like swimming pool, clubhouse, and gym to be considered
while purchasing a property.

So, the majority have chosen that locality plays a major factor while purchasing a residential property
followed by price and transportation facilities.

49
 TABLE NO 4.11

RESPODENTS CONSIDERING PARAMETERS WHILE CHOOSING A PROPERTY

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Brand name 12 20%

Space (sq ft) 10 17%

Value in future 26 43%

Interiors 4 7%

Facilities 8 13%

TOTAL 60 100%

ANALYSIS:

From the collected data from respondents of various mindsets, by doing analysis of that data that is
parameters considered while choosing a property, out of 60 respondents, 12 respondents feel that brand
identity or name is considered while choosing a property, 10 of the respondents feel that required space
( Sqft ) is required while choosing a property, 26 of them on top feel that the property should have value
in future, 4 choose interiors as major consideration and rest 8 of the respondents feel that facilities are
important consideration.

So, the majority of the respondents feel that the property which has value in future to be considered the
most while choosing a property.

50
 CHART NO 4.11

RESPODENTS CONSIDERING PARAMETERS WHILE PURCHASING A PROPERTY

13% 20%
7%

17%

43%

Brand name Space (sq ft) Value in future Interiors Facilities

INTERPRETATION:

The above pie chart depicts the parameters considered while choosing a property, out of total
respondents.

 43% have chosen value in future.

 20% have chosen brand name.
 17% have chosen the space required ( sqft ).
 13% have said that facilities to be considered.
 7% have chosen interiors are major consideration.

51
 TABLE NO 4.12

RESPONDENTS VIEWS ON STATEMENT “SK DREAM REALTY PVT LTD PROVIDES

BEST SERVICES IN REAL ESTATE SECTOR”

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Strongly Agree 14 23%
Agree 18 30%
Neutral 16 27%
Disagree 8 13%
Strongly 4 7%
Disagree
TOTAL 60 100%

ANALYSIS:

The above data represents about the respondent’s reaction to the statement SK Dream Realty Pvt Ltd
provides best services in real estate sector, out of 60 respondents, 14 respondents strongly agree to the
statement, 18 respondents agreed to the statement, 16 respondents state neutral, eight people totally
disagree to it, and remaining four people strongly disagree to the statement provided.

But from many of the respondents that is 18 responses, we can analyze those respondents agreed to the
statement and some stand neutrally.

52
 CHART NO 4.12

RESPONDENTS VIEWS ON STATEMENT “SK DREAM REALTY PVT LTD PROVIDES

BEST SERVICES IN REAL ESTATE SECTOR”

Strongly Agree Agree Neutral Disagree Strongly Disagree

7%

23%
13%

27%

30%

INTERPRETATION:

The above pie chart deals about the respondent reactions towards the statement SK Dream Realty Pvt
Ltd provides the best services and real estate sector,

 30% of the respondents agreed with the statement.

 27% of them stick to neutrality.
 23% of the respondents strongly agree with the statement that it provides the services.
 13% of the respondents disagree with the statement.
 7% of them totally disagree with the statement.

Most of the respondents agree with the statement.

53
 TABLE NO 4.13

RESPONDENTS ABOUT THE TYPE OF RESIDENTIAL PROPERTY THEY WANT

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
1BHK Flat 2 4%

2BHK Flat 4 9%

3BHK Flat 24 52%

Villas / Bungalows 16 35%

Others 0 0

TOTAL 60 100%

ANALYSIS:

the above tabular data collected from the respondents talks about the type of residential property that the
respondents want, out of 60 respondents, two of them go towards 1 BHK flat, four of them want 2 BHK
flat, majority 24 of the respondents want 3 BHK flat, and 16 of the respondents want villas and
bungalows to live.

so, by analyzing the above data, having the most demand for 3 BHK flats, quoted by 24 respondents is
a clear demand for residential property.

54
 CHART NO 4.13

RESPONDENTS ABOUT THE TYPE OF RESIDENTIAL PROPERTY THEY WANT

1BHK Flat 2BHK Flat 3BHK Flat Villas / Bungalows Others

INTERPRETATION:

The above pie chart deals with the type of residential property that the respondents want, out of total
respondents.

 52% of respondents opted for a 3BHK flat.

 35% of respondents have chosen villas and bungalows.
 9% of respondents have chosen a 2BHK flat.
 4% of respondents have chosen 1BHK.

So, the majority of respondents have chosen to have 3BHK flat to stay in.

55
 TABLE NO 4.14

RESPONDENTS ABOUT BUDGET OF THEIR INVESTEMENT IN REAL ESTATE

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
up to 25 Lakhs 4 7%

25 Lakhs - 50 Lakhs 8 13%

50 Lakhs - 75 Lakhs 16 27%

75 Lakhs - 1 Crore 20 33%

1 Crore - 2.5 Crore 6 10%

Above 2.5 Crore 6 10%

TOTAL 60 100%

ANALYSIS:

the above table epics the budget of investment by the respondents in real estate, out of 60 respondents,
four respondents have the budget of 25,00,000 And eight respondents have the budget of 25,00,000 to
50,00,000 16 respondents have the budget of 50,00,000 to 75,00,000 and 20 respondents have the budget
of 75,00,000 to 1,00,00,000 do you invest in the property, and six respondents have the budget of
1,00,00,000 to 2.5 crore to invest into real estate, and another six respondents have the budget of about
2.5 crore.

so, majority of the respondents that is 20 respondents are ready to invest in the real estate property with
a budget of 75,00,000 to 1,00,00,000.

56
 CHART NO 4.14

RESPONDENTS ABOUT BUDGET OF THEIR INVESTEMENT IN REAL ESTATE

upto 25 Lakhs 25 Lakhs - 50 Lakhs 50 Lakhs - 75 Lakhs

75 Lakhs - 1 Crore 1 Crore - 2.5 Crore Above 2.5 Crore

57
INTERPRETATION:

from the pie chart, the interpretation is about the set of budgets that can allocate by a respondent to invest
into real estate,

 33% of respondents have a budget of 75,00,000 to 1,00,00,000.

 27% of respondents have the budget of 50,00,000 to 75,00,000
 13% of the respondents have 2500,000 to 50,00,000 of budget to invest into real estate.
 10% of respondents have a budget of 1,00,00,000 to 2.5 crores.
 and another 10% of respondents have a budget of 2.5 crores or above.
 7% of the respondents have the budget of up to 25,00,000

so, majority of the people from the respondents have the budget of 75,00,000 to 1,00,00,000 rupees to
invest into the real estate, surprisingly by merging groups of 10% and 10% people the respondents are
ready to purchase a property with a budget range of 1,00,00,000 to 2.5 crores.

And the remaining set of respondents have their own range of budget to invest into the real estate.

58
 TABLE NO 4.15

RESPONDENTS ABOUT THEIR MODE OF PAYMENT

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Lum Sum 16 27%

Home loans 28 46%

Installments 12 20%

Others 4 7%

TOTAL 60 100%

ANALYSIS:

From the above collected data, the respondents share their mode of payment while purchasing a
property, out of 60 respondents, 16 respondents have chosen the mode of Lum Sum that in one time
settlement in form of cash or cheque, 28 respondents have chosen the mode of payment by taking
home loans, 12 respondents have chosen the mode of installments offered by the company, remaining
four respondents choose the other type of payment modes.

but most of the correspondents have chosen home loans as a mode of payment while purchasing a
residential property.

59
 CHART NO 4.15

RESPONDENTS ABOUT THEIR MODE OF PAYMENT

Lum Sum Home loans Installements Others

INTERPRETATION:

from the above pie chart, respondents share their mode of payments while purchasing a property, out of
total respondents,

 46% of the respondents have chosen the payment mode of taking home loans.
 27% of the respondents have chosen the mode of Lum sum.
 20% of the respondents have chosen the mode of payment through installments.
 7% of the respondents have chosen other modes of payments.

Most of the respondents have chosen to take home loans and purchase the property.

60
 TABLE NO 4.16

RESPONDENTS SHARE THEIR PURPOSE OF BUYING AN RESIDENTIAL PROPERTY

NO OF
PARTICULARS RESPONDNETS PERCENTAGE
For self-living 20 34%
To rent out 8 13%
For investment 14 23%
For convenient
working 8 13%
To resell in future
for better
rates 10 17%
Others 0 0
TOTAL 60 100%

ANALYSIS:

The above table comprises of data collected from respondents who shared their purpose of buying a
residential property, out of 60 respondents, 20 respondents want the property for self-living, 8
respondents wanted it to rent out the property, 14 respondents set their purposes for investment, 8
respondents for convenient working, 10 respondents invested in real estate property to resell in future
for better rates.

So, most of the people invest into real estate property that is 20 respondents for the purpose of self-
living.

61
 CHART NO 4.16

RESPONDENTS SHARE THEIR PURPOSE OF BUYING AN RESIDENTIAL PROPERTY

0%
17%

34%

13%

23% 13%

For self living To rent out For investment

For convenient working To resell in future for better Others

rates

INTERPRETATION:

Above pie charts depict the respondent’s purpose of purchasing a residential property or investing in
real estate property,

 34% of the respondent’s purpose is self-living.

 23% of the respondents for investment.
 17% of the respondents chose it to resell in future for better rates.
 13% of the respondents said they have a convenient working, so they purchased.
 And another 13% of the respondents wanted to rent out the property.

So, most of the respondents have the purpose for self-living.

62
 TABLE NO 4.17

RESPONDENTS ABOUT DISTANCE FROM PROPERTY TO WORK

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
10 Minutes 6 10%

15 minutes 16 27%

25 minutes 24 40%

40 minutes 14 23%

60 minutes 0 0

90 minutes 0 0
maximum
TOTAL 60 100%

ANALYSIS:

The above table talks about what could be the comfortable duration from property to their work
location, out of 60 respondents, 6 respondents feels that 10 minutes is comfortable, 16 respondents feel
that 15 minutes is ideal duration, 24 respondents feel 25 minutes will be comfortable duration, 14 feel
40 minutes is also a good duration to travel, and no showed interest in 60 minutes and 90 minutes
duration.

So, the majority of the respondents have chosen the duration of 25 minutes.

63
 CHART NO 4.17

RESPONDENTS ABOUT DISTANCE FROM PROPERTY TO WORK

10 Minutes 15 minutes 25 minutes 40 minutes

INTERPRETATION:

The above pie chart depicts that, after interpretation the respondents about the ideal duration from
property to work location,

 40% of the respondents feel that 25 minutes is the ideal duration.

 27% of the respondents feel that they are comfortable with 15 minutes duration.
 23% of the respondents feel that 40 minutes is fine.
 10% feel that 10 minutes will be a good ideal duration.

So, most of them responded that they are good with 25 minutes ideal time.

64
 TABLE NO 4.18

RESPONDENTS ABOUT PROPERTY THEY ARE WILLING TO BUY OTHER THAN

RESIDENTIAL PROPERTY

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Construction 14 25%

Manufacturing 8 14%

Apartment 24 43%

Plot sales 8 14%

Others 2 4%

TOTAL 60 100%

ANALYSIS:

Above data shares the information of respondents about what they are willing to buy other than
residential property, out of 60 respondents, 14 respondents say they want it for construction, 8
respondents want it for manufacturing purposes, 24 respondents want to utilize it to build apartments, 8
respondents say they use it as plots and for selling, and 2 respondents chose other to buy.

So, most of them are willing to have an apartment other than residential property.

65
 CHART NO 4.18

RESPONDENTS ABOUT PROPERTY THEY ARE WILLING TO BUY OTHER THAN

RESIDENTIAL PROPERTY

Chart Title

Construction Manufacturing Apartment Plot sales Others

INTERPRETATION:

The above pie chart deals with the respondent’s choice of choosing other property rather than residential
property,

 43% of respondents have chosen apartments.

 25% have chosen construction.
 14% of respondents have chosen manufacturing.
 And another 14% have chosen to have plot sales.
 And 4% have chosen to have other properties.

So, the majority of the respondents have chosen apartments.

66
 TABLE NO 4.19

RESPONDENTS SHARE THE FACTOR THAT THEY ATTRACTED IN SK DREAM

REALTY PVT LTD

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Zero Brokerage 11 18%

Lower Interests on 14 23%

loans
Faster Agreements 20 34%

Lower prices 12 20%

Others 3 5%

TOTAL 60 100%

ANALYSIS:

The above data is about the factors that have attracted the respondents in SK Dream Realty Pvt Ltd,
out of 60, 11 respondents have said they have attracted for zero brokerage, 14 respondents for lower
interest rates on loans, 20 respondents have attracted for faster agreements, 12 respondents for lower
prices compared to others, and 3 respondents for other factors.

But most of the respondents have been attracted for faster agreements followed by lower interest rates
on loans.

67
 CHART NO 4.19

RESPONDENTS SHARE THE FACTOR THAT THEY ATTRACTED IN SK DREAM

REALTY PVT LTD

Zero Brokerage Lower Interests on loans Faster Agreements Lower prices Others

INTERPRETATION:

The above pie chart describes that attractive factors that attracted the respondents to invest in SK
Dream Realty Pvt Ltd,

 34% say for faster agreements.

 23% for lower interest on loans.
 20% for lower prices.
 18% for zero brokerage.
 5% for other factors.

Most of the respondents have attracted for faster agreements in SK Dream Realty Pvt Ltd.

68
 TABLE NO 4.20

RESPONDENTS SHARE THEIR VIEW ON INDIAN REAL ESTATE INDUSTRY

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Positive 34 56%

Neutral 16 27%

Negative 10 17%

TOTAL 60 100%

ANALYSIS:

Above table shares the information about how respondents have their views on real estate industry in
India, out of 60 respondents, 34 respondents have positive view and 16 respondents have neutral view,
and 10 respondents have negative view on Indian real estate

But most of the respondents have positive views.

69
 CHART NO 4.20

RESPONDENTS SHARE THEIR VIEW ON INDIAN REAL ESTATE INDUSTRY

Negative

Neutral Positive

INTERPRETATION:

From the pie chart, the interpretation is that.

 56% have positive view on Indian real estate.

 27% of respondents stand neutrally.
 17% says they have negative view on Indian real estate.

The majority of the respondents that is 56% have positive view only.

70
 TABLE NO 4.21

RESPONDENTS OPINIONS ON STATEMENT “BUYING PROPERTIES FROM SK DREAM

REALTY PVT LTD IS WORTHY”

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Strongly Agree 22 37%

Agree 16 27%

Neutral 9 15%

Disagree 8 13%

Strongly 5 8%
Disagree
TOTAL 60 100%

ANALYSIS:

The above data represents about the respondent’s opinion to the statement buying properties from SK
Dream Realty Pvt Ltd is worthy, out of 60 respondents, 22 respondents strongly agree to the statement,
16 respondents agreed to the statement, 9 respondents state neutral, eight people totally disagree to it,
and remaining 5 people strongly disagree to the statement provided.

But from many of the respondents that is 22 responses, we can analyze those respondents agreed to the
statement.

71
 CHART NO 4.21

RESPONDENTS OPINIONS ON STATEMENT “BUYING PROPERTIES FROM SK DREAM

REALTY PVT LTD IS WORTHY”

8%

13%

37%

15%

27%

Strongly Agree Agree Neutral Disagree Strongly Disagree

INTERPRETATION:

The above pie chart deals with the opinion about the statement, buying properties from SK Dream Realty
Pvt Ltd is worthy.

 37% of respondents strongly agree with the statement.

 27% of respondents agree with the statement.
 15% of respondents stands as neutral.
 13% of respondents disagree with the statement.

The majority of the respondents, 37% have agreed with the statement buying properties from SK Dream
Realty Pvt Ltd is worthy.
72
 TABLE NO 4.22

RESPONDENTS ABOUT THE BEST COMPETITOR TO SK DREAM REALTY PVT LTD

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
Future Earth infra 17 28%
projects
Kimia Realty 11 18%

Planets Properties 8 14%

Roof 360 real estate 10 17%

PE Realtors 9 15%

Others 5 8%

TOTAL 60 100%

ANALYSIS:

From the table above, it deals with the best competitor for SK Dream Realty Pvt Ltd in views of
respondents, out of 60 respondents, 17 respondents feel that Future Earth infra projects is the best
competitor to SK Dream Realty Pvt Ltd, 11 respondents feel Kimia realty, 8 respondents feel planets
properties is best competitor, 10 respondents feel roof 360 real estate is best competitor, 9 respondents
feel PE Realtors and 5 Respondents feel other unmentioned companies in the table

But most of the respondents feel that Future Earth infra projects are best competitor to SK Dream
Realty Pvt Ltd.

73
 CHART NO 4.22

RESPONDENTS ABOUT THE BEST COMPETITOR TO SK DREAM REALTY PVT LTD

Chart Title

Future Earth infra projects Kimia Realty Planets Properties

Roof 360 real estate PE Realtors Others

INTERPRETATION:

Above pie chart interpretation is about the respondent’s views on best competitor to SK Dream Realty
Pvt Ltd,

 28% of respondents see it as future earth infra projects company.

 18% of respondents feel it is Kimia realty.
 17% of respondents feel it as roof 360 real estate.
 15% feel it is PE Realtors company.
 14% feel it is the planet’s properties.
 And other 8% respondents state that other companies

Majority of the respondents said that future earth infra project is best competitor to SK Dream Realty
Pvt Ltd,

74
 TABLE NO 4.23

RESPONDENTS RATING TO SK DREAM REALTY PVT LTD IN ASPECTS OF SERVICES,

FACILITIES, TRUST AND CUSTOMER SATISFACTION

PARTICULARS NO OF PERCENTAGE
RESPONDENTS
1 2 4%
2 2 4%
3 12 20%
4 25 41%
5 19 31%
TOTAL 60 100%

Note: 1 is least rating and 5 is highest rating

ANALYSIS:

From the above table, we can see the ratings given by the respondents to SK Dream Realty Pvt Ltd in
aspects of services, facilities, trust and customer satisfaction, so out of 60 respondents, 2 respondents
give rating of 1/5 which is low, 2 respondents give rating of 2/5, 12 respondents give the rating of 3/5,
25 respondents give them a rating of 4/5, 19 respondents give them a rating 5/5.

So, most of them give the rating of 4 and 5 out of 5 to SK Dream Realty Pvt Ltd.

75
 CHART NO 4.23

RESPONDENTS RATING TO SK DREAM REALTY PVT LTD IN ASPECTS OF SERVICES,

FACILITIES, TRUST AND CUSTOMER SATISFACTION

Chart Title

1 2

5 3

1 2 3 4 5

INTERPRETATION:

The above pie chart describes the rating given to SK Dream Realty Pvt Ltd in terms of services,
facilities, trust and customer satisfaction.

 41% of respondents give rating of 4/5

 31% give the out and out rating of 5/5
 20% give the rating of 3/5
 4% give 2/5 rating and another 4% give 1/5 rating which is low.

Many of the respondents gave the rating of 4 & 5 to SK Dream Realty Pvt Ltd in terms of services,
facilities, trust, and customer satisfaction.

76
 FINDINGS AND CONCLUSION

FINDINGS:

With the help of questionnaire circulated among the various respondents, after the data being analyzed
and interpreted these are findings.

 Majority of the respondents responded that their income is more than 10 lakhs and no there is no
surprise in the raise of Indian economy as people who are earning 10 lakhs and above were being
increases rapidly after corona.
 Majority respondents have intention of buying property from SK Dream Realty Pvt Ltd in and
near Bangalore.
 Many respondents have responded the 2025 which is the best year to invest in residential
properties for good returns in the future so listing from 2023 to 2027.
 Majority of the respondents here feel that Bangalore is the topmost City in India which has better
returns if we invest in any real estate property, following my Hyderabad is a good city to invest
for higher returns in the future felt by respondents.
 Majority of the respondents have their own property currently, even after owning their own
property still wanted to purchase a property it indicates as an investment so that he or she will
get profit in the future, or it could be for the better standard of living.
 Majority of the respondents known the company SK Dream Realty Pvt Ltd from friends and
relatives, from this we can conclude that the marketing is happening in a mouth-to-mouth way
Which is helping company a lot in the context of promotion.
 The majority of the respondents have trust in SK Dream Realty Pvt Ltd company.
 The majority have chosen that locality plays a major factor when purchasing a residential
property followed by price and transportation facilities.
 The majority of the respondents feel that the property which has value in future to be considered
the most while choosing a property.
 Most of the respondents agree with the statement, SK Dream Realty Pvt Ltd provides the best
services in real estate sector.
 The majority of respondents have chosen to have a 3BHK flat to stay in while considering a
property.

77
 Majority of the people from the respondents have the budget of 75,00,000 to 1,00,00,000 rupees
to invest into the real estate, surprisingly by merging groups of 10% and 10% people the
respondents are ready to purchase a property with a budget range of 1,00,00,000 to 2.5 crores.
 Most of the respondents have chosen home loans as a mode of payment while purchasing a
residential property.
 Most of the people invest in real estate property, that is 20 respondents for the purpose of self-
living.
 Most of them responded that they are good with 25 minutes ideal time with respect to property
to work location time duration.
 Most of them are willing to have an apartment other than residential property.
 Most of the respondents have attracted for faster agreements factor in SK Dream Realty Pvt Ltd.
 Most of the respondents have positive views, regarding their views on real estate industry in
India.
 Most of the respondents agree with the statement buying properties from SK Dream Realty Pvt
Ltd is worthy.
 Most of the respondents feel that Future Earth infra projects are the best competitor for SK Dream
Realty Pvt Ltd.
 Most of the respondents gave the rating of 4 & 5 to SK Dream Realty Pvt Ltd in terms of services,
facilities, trust and customer satisfaction.

78
 CONCLUSION

The project "A Study on Consumer Buying Behavior in SK Dream Realty Private Limited Company"
has provided valuable insights into the complex and dynamic nature of consumer behavior within the
real estate industry. Through an in-depth analysis and comprehensive research approach, several key
findings and implications have emerged, shedding light on the factors that influence consumers' buying
decisions in the context of SK Dream Realty.

The first major finding of the study was the significant impact of demographic factors on consumer
preferences and choices. Age, income level, occupation, and family size were identified as crucial
determinants that influenced the decision-making process. This insight has important implications for
SK Dream Realty as it can help them tailor their marketing strategies to target specific consumer
segments effectively.

Secondly, the study revealed that the reputation and brand image of SK Dream Realty played a pivotal
role in influencing consumer buying behavior. Positive word-of-mouth and online reviews were found
to be powerful influencers, reinforcing the importance of maintaining a strong brand presence and
delivering exceptional customer experiences. Conversely, negative perceptions or public sentiments
could lead to a decline in consumer interest and trust.

Moreover, the study highlighted the significance of location and proximity to essential amenities as
major decision drivers for prospective buyers. Proximity to schools, hospitals, shopping centers, and
transportation hubs were among the key factors that influenced consumers' preferences for properties.
Understanding and aligning with these location-based preferences can give SK Dream Realty a
competitive advantage in the market.

Furthermore, the role of digitalization and online presence in the real estate industry emerged as a critical
aspect of consumer behavior. The study revealed that a significant proportion of consumers began their
home-buying journey online, utilizing websites, social media platforms, and virtual tours. Thus,
investing in a robust digital marketing strategy can enable SK Dream Realty to reach a broader audience
and engage with potential customers more effectively.

The study also highlighted the importance of transparency and clear communication during the buying
process. Consumers expressed a strong desire for honesty, clarity, and reliability in their interactions
with real estate developers. Maintaining transparent practices and keeping customers informed at every
stage of the transaction can foster trust and enhance the overall buying experience.

Moreover, the findings underscored the influence of economic factors, such as interest rates, inflation,
and the overall economic climate, on consumer buying behavior. Fluctuations in the economy can impact

79
on 0consumer confidence and purchasing power, making it imperative for SK Dream Realty to remain
adaptable to changing market conditions.

In conclusion, the project has deepened our understanding of the complex interplay of factors that shape
consumer buying behavior in the context of SK Dream Realty Private Limited Company. By recognizing
the significance of demographic factors, brand reputation, location preferences, digitalization,
transparent practices, and economic influences, SK Dream Realty can formulate informed strategies to
cater to the evolving needs and expectations of its target consumers.

This study serves as a valuable reference for SK Dream Realty and other real estate developers to refine
their marketing approaches, enhance customer engagement, and ultimately improve their competitive
position in the market. As the real estate industry continues to evolve, staying attuned to consumer
preferences will remain vital for sustained success, and this research provides a solid foundation for
future endeavors in this dynamic and challenging sector.

80
 SUGGESTIONS

 As there are mainly people who are earning more than 10 lakhs, as scope of buying good
properties, SK Dream Realty company keeping all needs, wants and preferences, need to come
up with some good projects that attracts the people in terms of locality, facilities, price, and
amenities. Especially for the people who is buying properties in Bangalore as most of the
respondents shared, they are planning to buy in Bangalore.
 SK Dream Realty company needs to be quick enough to initiate and develop as soon as possible
as respondents shared that they are planning to buy the properties in the next 12 months to 18
months i.e., in 2027. So, the company needs to make it available till then to satisfy the customers
in terms of time duration.
 Respondents who are responded mostly have their own properties, although they want properties
so that it clearly indicates it must be to improve standards of living or for commercial uses, so
the company needs to be ready with all the dimensions possible.
 As most of respondents know the company by friends and family, it shows the very less known
by social media, as this is an era of technology and AI, using resources and trend wisely the
company need to improve digital marketing.
 For better customer satisfaction not only in the present but also keep future in mind, companies
need to give properties which has value in future as respondents also wishing the same collected
from questionnaire.
 As respondents stated they want 3BHK homes, the company needs to establish the plots or
properties accordingly and that should be in the range of 75 lakhs to 1 crore.
 SK Dream Realty company need to expand their network with financial institutions with lesser
interest rates and quick approvals as the respondents mostly responded that the mode of payment
is home loans.
 SK Dream Realty company need to groundwork on customers background especially regarding
their locality of work, as many responded that they are comfortable with 25 minutes time travel
to work from property.
 SK Dream Realty company needs to concentrate on apartments other than residential properties.
 SK Dream Realty company needs to improve in terms of services and quality to attract more
customers as respondents stated that there are better companies than SK Dream Realty company,
especially Future Earth Infra Project company.

81
82
Questionnaire:

NAME: --------------------------

EMAIL ID: ------------------------

GENDER:

 MALE
 FEMALE

OCCUPATION: -------------------------

FAMILY SIZE: --------------------------

NO OF EARNING PEOPLE IN THE FAMILY:

 1
 2
 More than 2

1.Do you have any plan to purchase a residential property in and near Bangalore? *

 Yes
 Yet to plan

2. if yes, do you think in which year it’s worth investing in residential property? *

 2023
 2024
 2025
 2026
 2027
 Later 2027
3. According to you, which city has the higher returns or favorable to invest in real estate
properties?

 Bangalore
 Hyderabad
 Vijayawada
 Mumbai
 Chennai
 Delhi
 Ahmedabad
 Other

4. What is your present type of property? (Currently you are in)

 Rental
 Own
 Others

5. How do you come to know about SK Dream Realty Pvt Ltd?

 Social Media
 Hoardings
 News Papers
 From Friends and Relatives
 Others
6. Do you have trust in Real estate company SK Dream Realty Pt Ltd?

 Yes
 NO
 May be.

7. According to you, Which factor play a crucial role in purchasing residential property?

 Locality
 Price
 Transportation facilities
 Near to schools, hospitals and Airport
 Amenities like club house, swimming pool & gym

8. Which parameters do you take into consideration while purchasing a property?

 Brand name
 Space (sq ft)
 Value in future
 Interiors
 Facilities

9. Do you agree with the statement "SK Dream Realty provides the best services in real estate
industry?

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
10. What type of residential property you would like to purchase from SK Dream Realty Pvt

Ltd?

 1BHK Flat
 2 BHK Flat
 3 BHK Flat
 Villas / Bungalows
 Others

11. What is your budget for investing in Real estate? (In Rs)

 up to 25 Lakhs
 25 Lakhs - 50 Lakhs
 50 Lakhs - 75 Lakhs
 75 Lakhs - 1 Crore
 1 Crore - 2.5 Crore
 Above 2.5 Crore

12. What will be your mode of purchase of residential property? *

 Lum Sum
 Home loans
 Installments
 Others
13. What will be your purpose in buying a residential property (house)?

 For self-living
 To rent out
 For investment
 For convenient working
 To resell in future for better rates
 Others

14. How far can you accept the location of the house to the working place if measured by bus or
any other transportation?

 10 Minutes
 15 minutes
 25 minutes
 40 minutes
 60 minutes
 90 minutes maximum

15. If not residential property, what real estate property you would choose to buy?

 Construction
 Manufacturing
 Apartment
 Plot sales
 Others

16. Which of these factors attracted you to choose SK Dream Realty?

 Zero Brokerage
 Lower Interests on loans
 Faster Agreements
 Lower prices
 Others
17. What is your view on Indian real estate industry?

 Positive
 Neutral
 Negative

18. How do you agree with the statement " Buying properties from SK Dream Realty Pvt Ltd is
worthy"?

 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly disagree.

19. Whom do you think is the best competitor for SK Dream Realty Pt Ltd in the real estate
industry?

 Future Earth infra projects

 Kimia Realty
 Planets Properties
 Roof 360 real estate
 PE Realtors
 Others

20. How do you rate SK Dream Realty Pt Ltd in aspects of their services, facilities, trust and
customer satisfaction?

 1
 2
 3
 4
 5

Where 1 is least and 5 is highest

 BIBILOGRAPHY

 https://timesproperty.com/news/post/real-estate-industry-in-india-blid1961
 https://www.ibef.org/industry/real-estate-india
 https://www.zaubacorp.com/company/SK-DREAM-REALTY-PRIVATE-
LIMITED/U70200KA2011PTC060766
 https://www.squareyards.com/projects-by-sk-dream-realty-pvt-ltd-in-bangalore
 https://www.commonfloor.com/bangalore-property/projects/builder-sk-dream-
realty-pvt-ltd-7z4y6s
 https://www.thecompanycheck.com/company/sk-dream-realty-private-
limited/U70200KA2011PTC060766
 The Book on Rental Property Investing
 The ABCs of Real Estate Investing
 CHAPTER 1:
INTRODUCTION
 CHAPTER 2:
RESEARCH DESIGN
 CHAPTER 3:
COMPANY PROFILE
 CHAPTER 4:
DATA ANALYSIS AND
INTERPRETATION
 CHAPTER 5:
SUMMARY OF FINDINGS
AND CONCLUSION
 CHAPTER 6:
SUGGESTIONS
BIBLIOGRAPHY
APPENDICES AND
ANNNEXURES