ITEM DETAIL

Module 8 Digital Marketing

Trainer
Dr Yahaya Abdullah

Contact Hours 16 credits

Module Learning Upon completion of the course, students are expected to be able to:
Outcomes

Module Content Day 1:

9am-11am-
11am-1pm-
2pm-4pm-
4pm-6pm-

Day 2:
9am-11am-
11am-1pm-
2pm-4pm-
4pm-6pm-

Delivery Method (Lectures and Interactive sessions)

Each session is designed to maximize participant involvement, encouraging
participants to practically apply theoretical concepts

(Syndicate Groups)
Syndicate groups will be limited to 3-4 persons per-group to ensure everyone
has the opportunity to participate

(Case studies)
The learning materials provided to participants will be tailored to include case
studies and exercises relevant to Client. (eg: PNB, AKPK, TEKUN)

Evaluation Method Continuous assessment (eg: Assignment, presentation, report, written

reflection, quiz, test) and Final Examination.

Weightage:
60% Continuous Assessment
40% Final Examination