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Introduction:
You have read in the first chapter that psychology is the study of experiences, behaviours, and mental
processes. You may now be curious to know how psychologists study these phenomena. In other words,
what methods are used to study behaviour and mental processes? Like all scientists, psychologists seek
to describe, predict, explain and control what they study. For this, psychologists rely on formal, systematic
observations to address their questions. It is the methodology that makes psychology a scientific
endeavour. Psychologists use a variety of research methods because questions about human behaviour
are numerous and all of them cannot be studied by a single method. Methods such as observation,
experimental, correlational research, survey, psychological testing and case study are more frequently
used to study the problems of psychology. This chapter will familiarise you with the goals of psychological
enquiry, the nature of information or data that we collect in psychological studies, the diverse range of
methodological devices available for the study of psychology, and some important issues related to
psychological studies.
The chapter discusses the goals and methods of psychological enquiry, which are similar to those of any
scientific research. The goals are as follows:
The chapter also explains the steps involved in conducting scientific research in psychology:
1. Conceptualizing a Problem: Researchers select a specific topic for study and develop research
questions or problems based on existing research and observations.
2. Collecting Data: Researchers design a research plan, select participants, choose data collection
methods and tools, and collect relevant data.
3. Drawing Conclusions: Data is analyzed using statistical procedures to understand its
implications and test hypotheses.
4. Revising Research Conclusions: If the results do not support the initial hypotheses,
researchers may revise or propose alternative hypotheses for further investigation.
The chapter also introduces two different paradigms of research in psychology:
1. Scientific Tradition: This paradigm follows methods similar to those used in physics, chemistry,
and biology. It focuses on observable and measurable behaviors and emphasizes explanation,
prediction, and control.
2. Interpretive Tradition: This paradigm emphasizes understanding over explanation and
prediction. It seeks to explore and understand human experiences and behaviors in their natural
contexts, giving importance to subjective interpretations.
Finally, the chapter highlights that psychology is not only about studying others but also about
understanding oneself through self-reflection and introspection. It encourages students to explore their
own experiences and thought processes as part of psychological enquiry.
Psychological data are collected by psychologists from diverse sources and through various
methods. These data encompass individuals' overt or covert behaviors, subjective experiences,
and mental processes.
Data are not independent entities; they are situated within a context and are influenced by factors
such as the physical or social environment, the people involved, and the timing of the behavior.
Behaviors can vary based on the situation and the method of data collection (e.g., survey,
interview, experiment) used. People may behave differently when alone, in a group, at home, or
at the workplace.
Data do not automatically convey reality; researchers need to infer meaning from the data by
placing it within its appropriate context.
Different types of data are collected in psychology, including:
1. Demographic Information: Personal details such as name, age, gender, education,
occupation, marital status, etc.
2. Physical Information: Details about ecological conditions, housing, facilities available,
transportation mode, etc.
3. Physiological Data: Physical and physiological measurements like height, weight, heart
rate, EEG readings, blood pressure, etc.
4. Psychological Information: Data related to intelligence, personality, interests, emotions,
motivation, psychological disorders, etc.
The collected information can be in the form of categories, ranks, or scores on scales. Verbal
reports, observation records, personal diaries, field notes, and archival data are also used and
may be analyzed separately using qualitative methods.
Qualitative methods involve analyzing non-numeric data and aim to understand the meaning and
context behind the information collected.
Researchers must carefully consider the methods used to collect data and how they may impact
the results and interpretations drawn from the data.
Psychological data provide valuable insights into human behavior and experiences, and their
analysis helps in advancing the understanding of various psychological phenomena.
It is crucial for researchers to interpret the data accurately and draw meaningful conclusions to
make valid contributions to the field of psychology.
1. Observational Method:
Observational method is a powerful tool used in psychological research to describe and
understand behavior.
In daily life, people often observe things casually, but scientific observation involves a
systematic and focused approach.
Characteristics of scientific observation:
Selection: Researchers choose specific behaviors to observe, focusing on
particular aspects of interest.
Recording: Observations are recorded using various methods such as tallies,
notes, photographs, or video recordings.
Analysis of Data: After observations, researchers analyze the recorded data to
derive meaningful insights.
Types of Observation:
Naturalistic vs. Controlled Observation:
Naturalistic observation occurs in real-life settings without intervention or
manipulation.
Controlled observation takes place in a controlled environment, typically
a laboratory, where variables are manipulated.
Non-Participant vs. Participant Observation:
Non-participant observation involves observing from a distance without
interfering in the observed behavior.
Participant observation requires the researcher to become part of the
group being observed, establishing rapport.
Advantages of Observation:
Provides insights into natural behavior in real-life settings.
Yields rich and detailed data.
Limitations of Observation:
Labor-intensive and time-consuming.
Susceptible to observer bias.
May not be suitable for all research questions.
2. Experimental Method:
The experimental method aims to establish cause-effect relationships between variables
in a controlled setting.
Researchers manipulate the independent variable and observe its effect on the
dependent variable while controlling other factors.
Variables:
Independent Variable: The variable that the researcher manipulates or alters.
Dependent Variable: The variable that is observed to measure the effect of the
independent variable.
Experimental and Control Groups:
Experimental group(s) receive the manipulated independent variable.
Control group(s) are treated the same as the experimental group(s) but without
the independent variable.
Control Techniques:
Researchers control relevant variables that might influence the dependent
variable.
Techniques include elimination, holding constant, matching, counterbalancing,
and random assignment.
Advantages of Experimental Method:
Allows for establishing causal relationships.
Provides high internal validity.
Limitations of Experimental Method:
May lack external validity (generalizability).
Some research questions may be ethically or practically difficult to study
experimentally.
3. Field Experiments and Quasi Experiments:
Field Experiments:
Conducted in natural settings for higher generalizability.
Control over variables is less than in laboratory experiments.
Useful for studying real-world phenomena.
More time-consuming and expensive.
Quasi Experiments:
Used when manipulating variables is not possible or ethical.
Researchers select naturally occurring groups based on their exposure to an
independent variable.
Less control over variables compared to true experiments.
May be more applicable to real-world situations.
4. Correlational Research:
Correlational research examines the relationship between two variables without
manipulating them.
The correlation coefficient represents the strength and direction of the relationship.
Positive correlation (+1.0 to 0.0): As one variable increases, the other also increases.
Negative correlation (0.0 to -1.0): As one variable increases, the other decreases.
Zero correlation: No significant relationship between the variables.
Advantages of Correlational Research:
Helps identify associations between variables.
Useful for prediction and understanding patterns.
Limitations of Correlational Research:
Cannot establish causality.
Directionality problem: It is not always clear which variable is causing the change
in the other.
Third variable problem: The observed correlation may be influenced by a third
variable.
5. Survey Method:
The survey method involves collecting data through questionnaires or interviews.
Surveys allow researchers to gather large amounts of data from a diverse population.
Commonly used to study attitudes, beliefs, opinions, and behaviors.
Requires careful design to ensure valid and reliable results.
Advantages of Survey Method:
Efficient data collection from a large sample.
Allows access to a wide range of information.
Limitations of Survey Method:
Participants may provide socially desirable responses.
May be affected by response biases.
Questions must be carefully constructed to avoid ambiguity.
6. Psychological Testing:
Psychological testing uses standardized tests to assess cognitive, emotional, or
behavioral attributes.
Common types of tests include intelligence tests, personality assessments, and aptitude
tests.
Testing helps understand individual differences and make predictions about behavior.
Advantages of Psychological Testing:
Provides quantitative and standardized data.
Allows comparison of individuals or groups.
Limitations of Psychological Testing:
Test scores may be influenced by various factors like test anxiety or motivation.
Tests may not capture all aspects of a complex attribute.
7. Case Study:
A case study involves an in-depth examination of a single individual, group, or
phenomenon.
Provides detailed qualitative information, valuable for rare or unique cases.
Usually involves multiple data sources, such as interviews, observations, and documents.
Advantages of Case Study:
Provides a rich understanding of individual experiences or unique phenomena.
Useful for generating hypotheses for further research.
Limitations of Case Study:
Limited generalizability due to the uniqueness of the case.
Subjective interpretation by the researcher may introduce bias.
9. Personal Interviews:
A frequently used method for obtaining information from individuals.
Conducted face-to-face or over the phone.
Two types: structured (fixed questions and responses) and unstructured (flexible
questions, open-ended responses).
Interview situations can involve individual-to-individual, individual-to-group, group-to-
individual, or group-to-group interactions.
Interviewers need proper training to put respondents at ease and extract accurate
information.
10. Questionnaire Survey:
The most common, simple, and low-cost method of collecting information.
Involves a predetermined set of questions distributed to respondents.
Two types of questions: open-ended (respondents provide free-text responses) and
closed-ended (respondents select from given options).
Can be sent through mail or administered in person to individuals or groups.
11. Telephone Survey:
Conducting surveys through phone calls to reduce time and cost.
May face challenges such as uncooperativeness, reluctance, and biased results due to
non-response.
Respondents may differ from non-respondents on various characteristics.
12. Psychological Testing:
Aims to assess individual differences in various attributes like intelligence, personality,
aptitude, interests, and more.
Tests are standardized, objective instruments with clear instructions and scoring
procedures.
Tests require reliability (consistency of scores) and validity (measuring what they claim to
measure).
Psychological tests can be verbal, non-verbal, or performance-based, and may be
administered individually or in groups.
Overall, researchers need to choose the appropriate methodological approach based on the research
questions and the nature of the data collected. Quantitative methods provide numerical data for statistical
analysis and generalizability, while qualitative methods offer rich descriptions and insights into human
experiences. Combining both approaches enhances the depth and breadth of research findings.
LIMITATIONS OF PSYCHOLOGICAL ENQUIRY
1. Voluntary Participation:
Participants should have the freedom to decide whether to participate in the study or not.
No coercion or excessive inducement should be used to persuade participants to take
part.
Participants should be allowed to withdraw from the study without facing any penalties.
2. Informed Consent:
Participants must be informed about the study and what will happen during their
participation.
They should give their informed consent before data collection begins.
In studies involving potentially harmful or sensitive stimuli, participants need to be fully
aware of the procedures.
3. Debriefing:
After the study, participants should be provided with additional information to complete
their understanding of the research.
Debriefing is crucial, especially if deception was used during the study.
It helps to alleviate any anxiety or adverse effects experienced by participants due to the
study.
4. Sharing the Results of the Study:
Researchers are obligated to share the study's results with the participants.
Participants expect to be informed about the findings related to their behavior or
responses.
This also allows participants to provide feedback and insights to the researcher.
5. Confidentiality of Data Source:
Participants have the right to privacy, and their identities should be protected.
Researchers must keep the information provided by participants confidential and use it
only for research purposes.
Code numbers can be used to identify participants instead of using their names, ensuring
anonymity.
Identification lists should be destroyed after the research is completed to safeguard
participants' identities.
Overall, ethical considerations are essential in psychological research to protect the rights and well-being
of participants. Researchers must adhere to these ethical principles to maintain the trust and integrity of
their work while ensuring the safety and dignity of the individuals involved in their studies.
Key Terms
Case study, Confidentiality, Control group, Correlational research, Data, Debriefing, Dependent variable,
Experimental group, Experimental method, Group test, Hypothesis, Independent variable, Individual test,
Interview, Negative correlation, Norms, Objectivity, Observation, Performance tests, Positive correlation,
Power test, Psychological test, Qualitative method, Quantitative method, Questionnaire, Reliability, Speed
test, Structured interview, Survey, Unstructured interview, Validity, Variable
Summary
Review questions
How do experimental and control groups differ? Explain with the help of an example.
Difference between Experimental and Control Groups: In experimental research, participants are
divided into two or more groups:
Experimental Group: This group is exposed to the independent variable (the factor being
studied or manipulated). It receives the experimental treatment.
Control Group: This group is similar to the experimental group in all aspects except that it does
not receive the experimental treatment. It serves as a baseline for comparison, helping to
determine the effect of the independent variable.
Example: A researcher is studying the effect of a new study technique on exam scores. The experimental
group receives the new study technique, while the control group follows the traditional study method. After
the study period, the researcher compares the exam scores of both groups to see if the new technique
had any impact on performance.
A researcher is studying the relationship between speed of cycling and the presence of people. Formulate
a relevant hypothesis and identify the independent and dependent variables.
Hypothesis and Variables in Cycling Study: Hypothesis: The presence of people will positively
correlate with an increase in cycling speed.
Independent Variable: Presence of People (the factor being manipulated by the researcher).
Dependent Variable: Speed of Cycling (the outcome variable that is being measured to see if it
is affected by the presence of people).
Dr. Krishnan is going to observe and record children’s play behaviour at a nursery school without
attempting to influence or control the behaviour. Which method of research is involved? Explain the
process and discuss its merits and demerits.
Observation Method: Dr. Krishnan is using the observation method of research. He will observe and
record children's play behavior without attempting to influence or control it. This approach is known as
naturalistic observation.
Merits: Provides insights into natural behavior in real-life settings, minimizes artificiality, and
allows for rich, qualitative data.
Demerits: Lack of control over extraneous variables, potential observer bias, and difficulty in
maintaining objectivity.
Give two examples of the situations where survey method can be used. What are the limitations of this
method?
Situations where Survey Method can be used:
Assessing public opinion on political issues.
Measuring customer satisfaction with a product or service.
Limitations of Survey Method:
Response bias or participants providing socially desirable answers.
Limited depth of information compared to other methods like interviews.
The accuracy of responses can be affected by memory recall or misunderstanding of questions.
What are the ethical guidelines that a psychologist needs to follow while conducting a psychological
enquiry?
Ethical Guidelines for Psychological Enquiry:
Voluntary Participation: Participants must freely choose to take part in the study without coercion.
Informed Consent: Participants should be provided with information about the study's purpose,
procedures, risks, and benefits, and must consent to participate.
Debriefing: Participants should be informed about the study's outcomes and any deception used
during the research.
Confidentiality: Researchers must protect the privacy of participants and ensure data
confidentiality.
Sharing Results: Researchers should share study findings with participants and ensure
transparency in the research process.
1. What are the ethical guidelines that a psychologist needs to follow while conducting a
psychological enquiry? Answer: Ethical guidelines include voluntary participation, informed
consent, debriefing, confidentiality, and sharing research results with participants.
Project Ideas
1. Impact of Social Media on Teenagers' Well-being: Conduct a survey among teenagers (Class
VIII to Class X) to explore their social media usage patterns, including the time spent on various
platforms, types of content consumed, and the impact on their mental well-being. Compare the
data between different age groups and genders to draw conclusions and offer suggestions on
promoting healthy social media habits.
2. Effects of Music on Productivity: Conduct an experiment to investigate the influence of music
on productivity and focus. Divide participants (college students or working professionals) into two
groups. Group 1 will work on a task with background music, while Group 2 will work in silence.
Measure and compare their task completion times and accuracy to determine the impact of music
on productivity.
3. Perceptions of Body Image in Adolescents: Conduct interviews or focus groups with
adolescents (Class IX to Class XII) to explore their perceptions of body image, societal
influences, and self-esteem. Analyze the qualitative data to understand the factors contributing to
body image issues and provide recommendations to promote body positivity.
4. Impact of Physical Exercise on Stress Reduction: Conduct a longitudinal study to examine the
relationship between physical exercise and stress reduction in college students. Have participants
self-report their stress levels over several weeks, during which some students engage in regular
exercise, while others do not. Compare the stress levels between the two groups and draw
conclusions on the role of exercise in managing stress.
5. Assessing Study Habits and Academic Performance: Conduct a survey among high school
students (Class X and Class XII) to gather data on their study habits, including study duration,
study environment, and study techniques. Also, collect information on their academic
performance. Analyze the data to identify correlations between study habits and academic
success and offer suggestions for improving study strategies.
6. Impact of Parenting Styles on Child Behavior: Conduct observations and interviews with
parents and their children to explore the influence of different parenting styles on child behavior.
Categorize parents based on their parenting style (authoritative, permissive, authoritarian,
neglectful) and assess child behavior outcomes. Draw conclusions on the effect of parenting
styles on child development.
7. Effects of Video Games on Aggression: Conduct an experiment to examine the effects of
violent video games on aggressive behavior in adolescents. Randomly assign participants to play
either a violent video game or a non-violent video game. Measure their aggression levels through
behavioral observations and self-report assessments. Analyze the data to determine if violent
video games influence aggressive behavior.
8. Relationship Between Sleep Quality and Academic Performance: Conduct a survey among
college students to assess their sleep patterns and academic performance. Use standardized
sleep scales to evaluate sleep quality and correlate it with students' GPA. Explore the impact of
sleep duration and sleep disturbances on academic success and suggest strategies for improving
sleep habits.
Remember, when conducting any research involving human participants, ethical considerations must be
followed, including obtaining informed consent and ensuring confidentiality. Always seek guidance and
approval from appropriate authorities or ethics review boards before conducting any research involving
human subjects.