Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

Search Medium Write

Marketing and Business Lessons

from the K-Drama “Agency”
RM de Vera
3 min read · Jun 28

K-Drama proved to add value by entertaining us and creating content that

gives us bits and pieces of learning we can apply in the business world.

Marketing is crucial in driving success in the fast-paced and competitive

business world. Companies constantly seek innovative strategies to connect
with their target audience and gain a competitive edge.

In this article, we explore how the famous K-Drama “Agency” can offer
valuable lessons for marketing professionals, shedding light on effective
marketing tactics and the importance of adaptability in the ever-evolving
business landscape.

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 1 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

hancinema.net

The Power of Understanding Your Audience

One of the core principles emphasized in “Agency” is the significance of
understanding your audience. In marketing, this concept is equally vital.
Successful marketers study their target demographics and analyze their
preferences, needs, and desires. By empathizing with the audience,
marketers can craft compelling campaigns that resonate with potential
customers, ultimately driving engagement and conversions.

By empathizing with the audience, marketers can craft compelling

campaigns that resonate with potential customers, ultimately driving
engagement and conversions.

Building Strong Relationships

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 2 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

“Agency” highlights the significance of building strong relationships, both

personal and professional. In marketing, cultivating meaningful
connections with customers is essential. Engaging with your audience
through various channels, such as social media, content creation, and
personalized communication, fosters trust and loyalty. By building
enduring relationships, businesses can cultivate brand advocates who
spread positive word-of-mouth, increasing brand visibility and customer
acquisition.

cultivating meaningful connections with customers is essential

Creativity Breeds Success

In “Agency,” characters face numerous challenges, and their ability to think
creatively is pivotal in overcoming obstacles. Similarly, marketing
professionals must harness their creativity to stand out in a crowded
marketplace. Crafting unique and innovative campaigns captivates
audiences and creates a lasting impression. Marketers can develop
memorable experiences that differentiate their brands from competitors by
thinking outside the box.

marketing professionals must harness their creativity to stand out in a

crowded marketplace.

Adaptability in a Changing Landscape

Much like the world depicted in “Agency,” the business landscape is ever-
changing. Adaptability is a trait that sets successful marketers apart. In the

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 3 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

drama, characters quickly adapt to unexpected situations and seize

opportunities. Embracing new technologies, understanding shifting
consumer behavior, and staying flexible in response to market dynamics
can help businesses thrive in an evolving industry.

Collaboration and Teamwork

“Agency” underscores the power of collaboration and teamwork. Successful
marketing often requires a collective effort from various departments, such
as creative, design, and analytics. Businesses can leverage diverse skills and
perspectives by fostering a collaborative work culture, leading to more
innovative and impactful marketing initiatives. Encouraging open
communication, teamwork, and knowledge sharing within marketing
teams can drive overall success.

Marketing is complex yet fun

Marketing is complex yet fun. It is a multi-faceted subject. It was a highlight

of the show. From understanding your audience and building solid
relationships to embracing creativity, adaptability, and collaboration, the
drama sheds light on fundamental principles we can apply in the real
business world. By taking inspiration from unexpected sources, marketing
professionals can unlock new perspectives and strategies, ultimately
driving success in their respective industries.

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 4 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

Have you enjoyed the article? Do you need help in starting your business or
growing it? Follow me and subscribe for more business enhancement
articles.

Connect with me on Twitter, Instagram and LinkedIn. You can email me at

rodmartindevera@gmail.com for any business inquiries

Korean Dramas Marketing Strategies Advertising Agency Entrepreneurship

Education

Written by RM de Vera Edit profile

49 Followers

Serial Entrepreneur | Consultant | Educator | Adding value to people

More from RM de Vera

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 5 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

More from RM de Vera

RM de Vera RM de Vera

Gaining Competitive Advantage How to Stay Motivated Even When

using Porter’s Generic Strategies You Don’t Feel Like It
Tricky is one word to describe the situation of “Life Happened” is perhaps one of the the
the market today. The worry of an… phrases that somehow people use to…
entrepreneur when trying to generate ideas describe a positive or negative disruption
3 min
for a read · Jul 19
business… 4 minhad
that · Jul 28
read happened…

61 1 7

RM de Vera RM de Vera

Office Politics and its Effects on Learnings and Takeaways from

Employees “Start with Why”
Yes, it is toxic. People don’t buy WHAT you do, they buy
WHY you do it.

· ·
https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 6 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

4 min read · Jul 15 3 min read · Jul 13

12 6

See all from RM de Vera

Recommended from Medium

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 7 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

Rahul Choudhary Atarodo

What is a Full-funnel Marketing How to Create Customer Journey

Strategy + a Unique Approach Maps
Find out what the triangle approach to full- According to the Baymard institute Cart
funnel marketing is. Abandonment Stats, nearly 70 percent of…
online shoppers abandoned their carts in
7 min read · Feb 6 6 Why· would
min read
2021. Mar 10 a…

31 129 3

Lists

Business 101 marketing

25 stories · 207 saves 123 stories · 49 saves

Modern Marketing How to Find a Mentor

32 stories · 46 saves 11 stories · 125 saves

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 8 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

Octobreak Sinem Günel in Better Marketing

How To Grow on Instagram From 3 Strategies Creators Can Steal

0–10K Followers in 24 HOURS (#… From Meta’s Uber-Successful…
SECRET REVEALED) Threads Launch
Increase trust, engagement, conversions,
and sales.

4 min read · Jun 23 · 8 min read · 2 days ago

90 3 597 10

Natasha MH in Brain Labs Tyyro Media

Taking Your Reading to Another Digital Marketing 101: The Basics

Level You Need to Know to Grow your…
If you could only keep one book in your Business
Hello Folks!
library, what book would that be?

8 min read · Jun 16 4 min read · Jun 26

2.4K 59 42

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 9 of 10
Marketing and Business Lessons from the K-Drama “Agency” | by RM de Vera | Jun, 2023 | Medium 8/7/23, 12:00 AM

See more recommendations

Help Status Writers Blog Careers Privacy Terms About Text to speech Teams

https://medium.com/@sessionrod/marketing-and-business-lessons-from-the-k-drama-agency-8e5b685bc265 Page 10 of 10