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  • W5 Sampling

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    孙明凯
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    This document outlines an exercise for marketing research students. It instructs students to identify the research aim of studying why people visit and buy from the UNSW Bookshop. Students are asked to define the target population of UNSW students and staff who have visited or made purchases from the bookshop in the last 12 months. Finally, students must select an appropriate sampling technique and sample size, as well as propose suitable data collection methods, justifying their choices.

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    This document outlines an exercise for marketing research students. It instructs students to identify the research aim of studying why people visit and buy from the UNSW Bookshop. Students are asked to define the target population of UNSW students and staff who have visited or made purchases from the bookshop in the last 12 months. Finally, students must select an appropriate sampling technique and sample size, as well as propose suitable data collection methods, justifying their choices.

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    3 views2 pages

    W5 Sampling

    Uploaded by

    孙明凯
    This document outlines an exercise for marketing research students. It instructs students to identify the research aim of studying why people visit and buy from the UNSW Bookshop. Students are asked to define the target population of UNSW students and staff who have visited or made purchases from the bookshop in the last 12 months. Finally, students must select an appropriate sampling technique and sample size, as well as propose suitable data collection methods, justifying their choices.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    MARK5811 T2-2023 Week 5 Exercise Sheet

    11 May 2023

    MARK5811 T2-2023 Week 5 Class Exercise: UNSW Bookshop Case Study

    Student ID: _______________________; Student Name: _______________________


    Student ID: _______________________; Student Name: _______________________
    Student ID: _______________________; Student Name: _______________________
    Student ID: _______________________; Student Name: _______________________

    Identify the research aim for this marketing research project. No more than one aim
    should be identified. (e.g., This research project aims to understand why people visit UNSW
    Bookshop and buy their products.)

    Define the target population. (e.g., UNSW students and staff who visited UNSW Bookshop
    or made a purchase in the last 12 months.)

    1
    MARK5811 T2-2023 Week 5 Exercise Sheet
    11 May 2023

    Select a sampling technique in this case (e.g., convenience sampling) and determine the
    sample size. Justify the decisions.

    Proposed data collection methods in this case and justify it. (e.g., semi-structured
    interviews + customers’ purchase history)

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