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  • MARK5814 T2-2023 Exercise Form Wk4 - Strategies and Tactics

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    孙明凯
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    This document is a class exercise sheet assigning marketing students to determine digital marketing strategies and tactics for McDonald's Australia. Students are asked to propose suitable strategies for the company, discuss tactics consistent with those strategies, and compare their proposed tactics to what McDonald's Australia currently uses. The exercise sheet includes spaces for 5 students to provide their names and IDs.

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    This document is a class exercise sheet assigning marketing students to determine digital marketing strategies and tactics for McDonald's Australia. Students are asked to propose suitable strategies for the company, discuss tactics consistent with those strategies, and compare their proposed tactics to what McDonald's Australia currently uses. The exercise sheet includes spaces for 5 students to provide their names and IDs.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    20 views2 pages

    MARK5814 T2-2023 Exercise Form Wk4 - Strategies and Tactics

    Uploaded by

    孙明凯
    This document is a class exercise sheet assigning marketing students to determine digital marketing strategies and tactics for McDonald's Australia. Students are asked to propose suitable strategies for the company, discuss tactics consistent with those strategies, and compare their proposed tactics to what McDonald's Australia currently uses. The exercise sheet includes spaces for 5 students to provide their names and IDs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    MARK5814 T2-2023 Week 4 Exercise Sheet

    25 May 2023

    MARK5814 T2-2023 Week 4 Class Exercise: Digital Marketing Strategies


    and Tactics for McDonald's Australia

    Student ID: _______________________; Student Name: _______________________


    Student ID: _______________________; Student Name: _______________________
    Student ID: _______________________; Student Name: _______________________
    Student ID: _______________________; Student Name: _______________________
    Student ID: _______________________; Student Name: _______________________

    1) Determine suitable digital marketing strategies for McDonald's Australia.

    2) Discuss digital marketing tactics consistent with the digital marketing strategies.

    1
    MARK5814 T2-2023 Week 4 Exercise Sheet
    25 May 2023

    3) What are the marketing tactics currently used by McDonald's Australia? Are your
    proposed marketing tactics different from what they are currently using?

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