Universidad Especializada de las Américas

DIRECTORATE OF CURRICULUM AND TEACHER DEVELOPMENT

Planning of Didactic / Learning Activities

1st Module Module title: Background and Concepts.

____________________
Professor: Erica I. Ortega C.
E-mail: _____erica.ortega.1240@udelas.ac.pa_____
Mobile: _____+507 66911255______
Bachelor´s degree: __Bilingual Tourism Management _
Faculty: Social Education and Human Developemnt__
Subject: __Marketing Fundamentals ___
Semester: ___1st Semester____ Academic year: __2023____

2nd Activity Topic: Background and Concepts. 3rd week

Learning outcomes
 Describes the background of marketing.
 Knows the concept of marketing.
 Identifies social marketing and green marketing.
 Analyzes marketing trends
 Determines the ethics of marketing.

Didactic Resources
_Moodle Platform
_Institutional E-mail
_Google
_Study material

Learning Activity: KWL Chart.

Instructions/Orientations:
Group or Individual assignment.
Dear students, read the study material of module 1 gave it by teacher in class and fill the KWL
chart required. Use all the topics in module and write 5 point of each quadrant of KWL chart.
Send in PDF form also Through Moodle Platform.

Due date: KWL chart: Tuesday April 4th, 2023- 12:30pm to 15:10pm
Evaluation: by the facilitator (Hetero-evaluation) Numerical scale.

Evaluation criteria:
Total points: 20 points
 Puntuality
 Content about topic
 Correct use of English language and guidelines
 Organization and use the chart gave it

KWL Chart models:

 UNIVERSIDAD ESPECIALIZADA DE LAS AMÉRICAS
Marketing Fundamentals (6223)
1st semester - 2023
Teacher: Erica I. Ortega C.
HETERO-EVALUATION

Work title _ Background and Concepts.

Names and ID: ________________________.

Criteria Excellent Good Aceptable Regular Defficient

(5) (4) (3) (2) (1)
Puntuality
Delivered at the set time.

Content
Presented complete
content requested and
excellent understanding of
the subject matter.

Correct use of
English language
and guidelines
Develop the sheet in
english language without
misspellings and follow the
guidelines

Organization and use

of chart gave it
Excellent organization and
use of KWL chart.
TOTAL: 20points
Observations:
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