The Copperbelt University

School of Business
Department of Business Administration and Marketing
____________________________________________________________________________________________________
Principles of Marketing : BS 260

ASSIGNMENT # 1
Douglas et al (1998) asserted that a product will provide customer value and
satisfaction only if it available to the customer when and where it is needed, and in
the right quantity. Discuss the importance of ‘Place’ as a marketing mix element and
highlight the key considerations and distribution techniques that marketers must take
into account in order to come up with an effective and efficient distribution strategy.

[TOTAL: 25 Marks]

Due Date: 28th March, 2024.

ASSIGNMENT # 2
You have recently been hired as a marketing consultant for a newly established
business in electric car battery manufacture. Your task is to help them in coming up
with a marketing plan for the organisation. Outline and explain the marketing
planning process that would be employed for this electric car battery businesss.
[TOTAL: 25 Marks]

Due Date: 24th April, 2024

NOTE BELOW
TEST 1
To be held on 28th March, 2024

TEST 2
To be held on 29th May, 2024

Requirements
 All assignments MUST be typed.
 The Harvard Reference System must be adopted in the assignment.
 Word limit: 2000 words for each assignment.
Assessment Criteria
 Adoption of Relevant Concepts into the essays.
 Exhibition of extensive research and independent thought.
 Cohesion in the presentation of ideas.
 Citations and referencing.
 Plagiarised work will attract a heavy penalty.
Recommended Websites for Assignment materials (journal articles).
1. www.scholar.google.com
2. www.sciencedirect.com (Note: Science direct can only be accessed on the
CBU network or domain)
For any queries contact email address: enguni77@gmail.com