BRAND

STUDY

Submitted by-
Prateek Singh
B.F.Tech
Allen Solly
I Hate Ugly
My World. My Way
• Brand was created by William
Hollins & Co. in 1744.
• Nottingham, England.
• 1990, the brand was taken over by
Madura Garments which launched
it in India in 1993.
 Brand targets the section young
consumers who want to create
their own world & style apart
from 40+.
 Brand broke the rules of formal
workplace dressing.
 Introduced Friday-Dressing.
 Launched a collection of shirts
and trousers called 'The
Uncrushables' – a wrinkle-free
garment.
 Sub-brand Allen Solly Junior,( 4
years to 12 years)
 Launched Women’s Formal Wear
in 2001 & latter brought casual
chic collection for women.
VISIO
N

aimed
Developto aemerge as a
brand which
brand whichnew
was totally was totally
and
new andstick
did not did to
not stick to
conventions
conventions
Today Allen Solly turnover is 200 crore & it
Aims to grow with a turnover 500 crore till
2011.
GARMENTS- ACCESSORIES-
 Shirts  Belts
 Ties
 Trousers
 Portfolio Bag
 Denims  Hand Bags
 T-Shirts  Handkerchief
 Suits  Socks
 Shorts  Cufflinks
 Skirts
 Capris
 Jeggings
Financial Report : sales(cr)
 Financial year 2000-2001:Rs.300.6cr
 Financial year 2001-2002:Rs.379.7cr
 Financial year 2002-2003:Rs.347.6cr
 Financial year 2003-2004:Rs.413.1cr
 At Jodhpur-
Sardarpura,
C-Road.
 Opened on 14 January,2008
 Owner is Mr. Naresh
 Men’s Wear only
 Garments-Formal & Casual
Wear
 Accessories-Socks &
Handkerchief.
 Target Customers-Almost all
age groups except Kids.
 Product Range
Product From Upto
Formal Shirts (Full Sleeves) 1399/- 1899/-

Formal Shirts (Half-Sleeves) 599/- 1399/-

Casual Shirts 1399/- 1799/-

T-Shirts 599/- 1399/-

Trousers 1399/- 2099/-

Denims(Regular & Slim) 1399/- 1899/-

Socks 159/- 299/-

 http://wiki.answers.com/Q/Tell_you_about_the_history_allen
_solly
 http://www.scribd.com/doc/16223885/Allen-Solly-1
 http://www.authorstream.com/Presentation/aSGuest91162-
907016-mm-allen-solly/
 http://www.wikiswot.com/SWOT/4_User_Generated/Allen_s
olly.html