Submitted To: Submitted

Submission Date:
By:
Himani Aggarwal Diksha Jaiswal
26-07-2022
Brand
Research

Indian Brand International Brand

Index
Logo
Taglin
e
Celebrity Endorsement
Product
Journey of the Brand
Price Range
Logo
About The
Brand

A quintessential British Brand, Allen Solly was launched in India by Madura

Fashion & Lifestyle A Division of Aditya Birla Fashion & Retail Limited. It is a
pioneer for western wear for women in India and redefines work wear in India
with its 'Friday Dressing' fashion concept.

H & M Hennes & Mauritz AB (H&M) is a Swedish multinational clothing

company headquartered in Stockholm. Its focus is fast-fashion clothing for
men, women, teenagers, and children.
Taglin
e

My World, My Long Live

Way Fashion
Product

H&M sells a diverse selection of clothing for women, men,

teenagers, children and infants. H&M’s fashion for women
collection includes casual wear, lingerie, party dresses, sports
wear and maternity clothes. H&M carries a large selection of men’s
clothing as well, including work shirts and suits, jackets, sports
clothing, casual wear and pieces for more festive occasions.
.

Allen Solly was the first brand to introduce Western wear for the
working women in year 2002. Allen Solly Kids Wear special collection
is designed especially for the funky, umber-cool, stylish kids. It sells
mostly Shirts, denims, T-shirts, suits, shorts, capris, jeggings,
accessories, such as belt, ties, portfolios, bags, handkerchiefs, socks,
cufflinks, etc.
Celebrity Endorsement

Allen Solly, has launched a new digital campaign acknowledging the

work of their garment workers, who worked relentlessly despite a
crisis at hand. The collection titled, 'Made with Hands, Made with
Love’ is a tribute from Allen Solly to the inherent creativity and
relentless passion of the employees.

H&M’s India festive line looks to cater to shoppers preparing for

low key celebrations at home. The collection is accompanied by a
festive campaign featuring celebrities Vikrant Massey,
Tamannah Bhatia, Sobhita Dhulipala, Arjun Mathur, Radhika
Madan, and Karan Tacker who show festive cheer with an
intimate gathering.
Journey Of The
Brand

The brand, at present, retailed from 207 exclusive stores across India and with
the plans of International Expansion; the number is going to increase very
soon. In last fiscal, its revenue mounted at INR 600 crore.
The company has been growing aggressively at a CAGR of 34% and stands
poised to cross net sales of INR 1,000 crores in FY 2017.

In 40s-50s, A new fashion chain for women opens in Sweden with a new and
progressive concept: frequently updated fashion at affordable prices. In 60s,
the first steps of a worldwide expansion are taken. H&M became the first big
fashion brand in the world to provide detailed information on product level about
materials and the supply chain.
Price
Range

Rs. 450 - Rs. 650 -

3500 4500
SWOT Analysis

Allen Solly H&M

Strength Strength
• The brand is present in more than 50 countries. • Competitive Pricing.
• Work casuals in bold colours, innovative fabric • Effective Strategy.
and young fit.
Weakness Weakness
• Overdependence on Outsourcing.
• Global penetration is limited as compared to
• Controversial Products.
a few other international brands

Opportunities Opportunities
• Focus on Emerging Markets.
• Digital initiatives and plans to spend • Diversify Products.
significantly on it over the next few years

Weakness Weakness
• Similar patterns and verity available at • Impending Recession.
lesser price with other brands pose a threat. • Rising Operation Costs.
CSR Initiatives
Allen Solly
• Allen Solly has its main focus on girl-child
education and health issues.
• It also works on sustainable livelihood,
infrastructure development and social-change
advocacy programmes.
H&M
• Water & Sanitation.
•  Education & Environment.
• Empowerment & Livelihood.
• Sustainable Fashion.
Thank
You