Implementation Guide: ITM: Adonis Medical,

ITM: Customer Relationship Management and

ITM: E-commerce
Ametros Learning is a learning technology company that uses artificial intelligence, specifically NLU, to
deliver high-impact, active, online experiential learning. Experiential learning provides a safe
environment that effectively grounds theory in real-life practice. Application through experience
increases retention, proficiency, as well as encourages collaboration.

Institution: Toronto Metropolitan University

Learning ITM: Adonis Medical, ITM: Customer Relationship Management, and ITM: E-commerce
Experience:

Instructor Sameh Al Natour Learning Experience October 4, 2022

Name: Start Date:

Section Code: ITM100-021 Learning Experience December 5, 2022

End Date:

Adonis Medical - Overview

In the ITM: Adonis Medical learning experience, you will take on the role of a Junior Consultant at a
digital consulting company called Aria Consulting that specializes in assisting clients in the medical
industry.

Aria Consulting’s newest client is Adonis Medical, a cosmetic surgery company that specializes in
providing discrete services to high-profile clients who wish to remain anonymous (politicians,
celebrities, public figures, wealthy CEOs, etc.).

Adonis has recently suffered a ransomware attack and the company is in crisis. On behalf of Aria
Consulting, you have been brought in to investigate and recommend the next steps, including
navigating this crisis.

Learning Objectives:

● Learn to communicate professionally in a stressful situation

● Analyze and think critically despite conflicting advice
● Maintain objectivity and professional ethics in the face of pressure
Customer Relationship Management - Overview

You will take on the role of a senior manager of the customer acquisition team at a large grocery store
chain called Meraki. The company is one of the largest food retailers in the country and continues to
expand its services in food retail, nutrition, clothing, cosmetics, and pharmaceuticals.

The company is working to understand its customers better as the pandemic has shifted the way
people shop for essentials like food and groceries. You will need to help the company better serve its
customers and continue to grow its market share across diverse segments of the population.

As you progress in the experience, you will encounter a challenge in the supply chain management of
the grocery store and will need to identify the root cause of the issue and evaluate solutions to
address it.

Learning Objectives:
● Demonstrate an understanding of the competitive advantage
● Demonstrate an understanding of CRM strategies and techniques
● Demonstrate an understanding of supply-chain management systems

E-commerce - Overview

You will take on the role of a senior manager of the e-commerce merchandising team at a large
grocery store chain called Meraki. The company is one of the largest food retailers in the country and
continues to expand its services in food retail, nutrition, clothing, cosmetics, and pharmaceuticals.

Due to shifting trends in e-commerce post-pandemic, you will need to help the company accelerate
e-commerce as a priority.

As you progress in the experience, you will encounter a challenge with the cloud solutions team. You
will need to evaluate the company’s current capabilities and assess options based on the company’s
needs.

Learning Objectives:
● Demonstrate an understanding of competitive necessity
● Demonstrate an understanding of the challenges that new entrants face in eCommerce
● Use customer loyalty as leverage to expand eCommerce growth
● Demonstrate an understanding of the functions and inter-connections of an information
system
Feedback

The Ametros platform will provide you with feedback on key interactions and activities. You can view
this feedback by clicking “See Feedback” on interaction learning objects, or “See Final Feedback” when
you have completed the experience.

You may also receive messages from your instructor in the form of yellow sticky notes, or chat
messages.

Ametros Registration and Login

● Please go to https://student.ametroslearning.com/#/register
● Enter the registration code for your class section in the space provided and follow the
instructions for registration. Your registration code is: TMU-ITM3MB021-F22
● Copy the code exactly and please ensure there are no spaces at either end of the code.
● Make sure that your password is secure and uses 6 characters or more.
● To log in to the platform after you have registered, go to
https://student.ametroslearning.com/#/login
● If you encounter any registration issues please contact Ametros Learning directly at
support@ametroslearning.com.

Support

Academic Support is available for questions regarding:

1. The course learning objectives and outcomes

2. Project or task instructions in the learning experience
3. The content and supporting videos in the learning experience
4. The learning experience debriefs

For academic support, please refer to your instructor.

Technical Support is available Monday through Friday from 8 am to 6 pm EDT. Technical support issues
include but are not limited to: 

1. Errors when registering for a course

2. The inability to log into the platform
3. Errors while sending messages  
4. More than 24hrs delay in character email responses

To submit a technical support request, please email us at support@ametroslearning.com. We will

provide an online response to any reported issue or question within 24 hours during published
support hours.