Professional Documents
Culture Documents
Chapter 5
Business-to-Business Activities: Improving Efficiency and
Reducing Costs
At a Glance
• Learning Objectives
• Teaching Tips
• Quick Quizzes
• Additional Projects
• Additional Resources
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Electronic Commerce, Twelfth Edition 5 -2
• Key Terms
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Electronic Commerce, Twelfth Edition 5 -3
Lecture Notes
Introduction
Since the first large companies evolved during the Industrial Revolution, they have sought
ways to cut costs and operate more efficiently by streamlining their internal manufacturing
processes. As more countries around the world developed increasingly reliable
transportation and governmental infrastructures, companies felt more comfortable
contracting with foreign providers for various business functions, despite technological and
cultural differences between countries. One potential source of business service workers
existed (and still exists) in the poorest countries of the world. The lack of infrastructure
(water, electricity, and roads) in less-developed countries often limited the kinds of
business activities in these countries. The Internet, however, has started to change this.
Organizations such as Samasource help businesses in the developed world get tasks
accomplished more cost-effectively. At the same time, they help build worker knowledge
and skills in less developed countries that can help industries grow there. Global industries
see this development of trained workforces that can eventually support manufacturing
industries as a good long-term strategy. The Internet helps bring together work and workers
in a way that does a great deal of good for people in need around the world.
Learning Objectives
In this chapter, your students will learn:
• How businesses use the Internet to improve purchasing, logistics, and other business
process activities
• How the Internet facilitates implementation of outsourcing and offshoring business
strategies
• How electronic data interchange and how it has evolved using Internet technologies
• How businesses have moved some of their electronic data interchange operations to
the Internet
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Electronic Commerce, Twelfth Edition 5 -4
• What supply chain management is and how it uses Internet technologies to improve
efficiency and cooperation in supply chains
• How the various types of online business marketplaces operate to make B2B
transactions easier and more efficient
Teaching Tips
Purchasing, Logistics, and Business Support Processes
1. Introduce the chapter by explaining that students will learn how companies use
electronic commerce to improve their business processes, including purchasing and
logistics primary activities and all of the processes relating to their support activities
(which include finance and administration, human resources, and technology
development).
2. Refer to Figure 1-9 in Chapter 1 for a review of primary activities and support activities.
3. Note that although the work might not seem as creative as designing a Web site or
developing an advertising campaign, the potential impact of cost reductions and
business process improvements in purchasing, logistics, and support activities is
tremendous.
2. Introduce the terms outsourcing, offshoring, business process offshoring, and impact
sourcing/smart sourcing.
Purchasing Activities
1. Explain that purchasing activities include identifying and evaluating vendors, selecting
specific products, placing orders, and resolving any issues that arise after receiving the
ordered goods or services.
2. Remind students that companies can organize their strategic business unit activities
using an industry value chain.
4. Discuss the Purchasing Department’s role within the supply chain. Note that the
Purchasing Department within most companies traditionally has been charged with
buying all product or service components at the lowest price possible.
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Electronic Commerce, Twelfth Edition 5 -5
7. Refer to Figure 5-1 to illustrate the steps in a typical business purchasing process.
4. Discuss indirect materials (maintenance, repair, and operating (MRO) supplies) and
purchasing cards (p-cards).
Logistics Activities
1. Note that businesses need to ensure that the products they sell to customers are
delivered on time and that the raw materials they buy from vendors and use to create
their products arrive when needed.
2. Point out that logistics activities include managing the inbound movements of materials
and supplies and the outbound movements of finished goods and services.
4. Note that the marriage of GPS and portable computers with the Internet was an
excellent example of second-wave electronic commerce. The addition of mobile device
technologies to the mix is an example of third-wave electronic commerce.
1. Explain that support activities include the general categories of finance and
administration, human resources, and technology development.
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Electronic Commerce, Twelfth Edition 5 -6
4. Note that a common support activity that underlies multiple primary activities is
training.
E-Government
2. Refer to Figure 5-3 to illustrate the state of California’s one-stop portal site.
3. Explain that the most common services offered by states and similar regional
government. They are: access to the text of state laws and regulations, renewal of
licenses, promotion of the state to businesses considering new locations, job listings,
promotion of tourism in the state, tax forms and filing information, and information for
companies that want to do business with the state.
1. Emphasize that the need for clarity in purchasing, logistics, and support activities has
led to a shift away from hierarchical structures toward network structures.
2. Emphasize that some researchers who study the interaction of firms within an industry
value chain are beginning to use the term supply web instead of “supply chain.” Many
industry value chains no longer consist of a single sequence of companies linked in a
single line, but include many parallel lines that are interconnected in a web or network
configuration made up of strategic alliances or complex configurations of outsourcing
contracts.
Quick Quiz 1
1. The part of an industry value chain that precedes a particular strategic business unit is
called that business unit’s ____.
Answer: supply chain
2. The total dollar amount of the goods and services that a company buys during a year is
called its ____.
Answer: spend
3. ____ are those materials that become part of the finished product in a manufacturing
process.
Answer: Direct materials
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except
for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved
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Electronic Commerce, Twelfth Edition 5 -7
2. Emphasize that understanding EDI is important because most B2B electronic commerce
is based on EDI or adapted from EDI. It is also important because EDI is still the single
most commonly used technology in online B2B transactions.
1. Note that in 1968, a number of freight and shipping companies joined together to attack
their collective paperwork burden. They created a standardized information set that
included all the data elements that shippers commonly included on bills of lading,
freight invoices, shipping manifests, and other paper forms.
2. Point out that although these industry-specific data interchange standards were helpful;
their benefits were limited to members of the standard-setting groups in those specific
industries.
3. Emphasize that full realization of economies and efficiencies required standards that
could be used by companies in all industries.
1. The American National Standards Institute (ANSI) has been the coordinating body
for standards in the United States since 1918. Note that ANSI does not set standards
itself. Instead, it maintains procedures for the development of national standards and it
accredits committees that follow those procedures.
• In 1979, ANSI chartered the Accredited Standards Committee X12 (ASC X12).
• The ASC X12 standard currently includes specifications for several hundred
transaction sets, which are the names of the formats for specific business data
interchanges.
• In 1987, the United Nations published its first standards under the title EDI for
Administration, Commerce, and Transport (EDIFACT, or UN/EDIFACT).
• Though attempts have been made to develop a single common set of international
standards, these attempts have never succeeded.
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Electronic Commerce, Twelfth Edition 5 -8
3. Refer to Figure 5-4 to illustrate some of the more commonly used transaction sets,
showing the paper document from which the transaction set was devised along with the
identifiers of the ASC X12 and the UN/EDIFACT versions of the transaction set.
1. Point out that although the basic idea behind EDI is straightforward, its implementation
can be complicated, even in relatively simplistic business scenarios.
1. With the paper-based purchasing process information transfer between the buyer and
vendor is paper based and can be delivered by mail, courier, or fax. Refer to Figure 5-5.
2. The information flows that occur in the EDI version of a sample purchasing process are
shown in Figure 5-6.
3. Compare the paper-based purchasing process in Figure 5-5 to the EDI purchasing process
in Figure 5-6.
• The departments are exchanging the same messages among themselves, but EDI
reduces paper flow and streamlines the interchange of information among
departments within a company and between companies.
• The paper-based system has 16 individual steps compared to the eight steps required
to complete this transaction using EDI.
• The three key elements (shown in Figure 5-6) that alter the process so dramatically
are the EDI network (instead of the mail service) that connects the two companies
and the two EDI translator computers that handle the conversion of data from the
formats used internally by the buyer and the vendor to standard EDI transaction sets.
Value-Added Networks
1. Explain that trading partners can implement the EDI network and EDI translation
processes in several ways. Each of these ways uses one of two basic approaches: direct
connection or indirect connection.
2. Introduce the term direct connection EDI. Refer to Figure 5-7 as an example.
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for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved
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Electronic Commerce, Twelfth Edition 5 -9
3. Introduce the term indirect connection EDI. Refer to Figure 5-8 as an example.
EDI Payments
2. Explain that when EFTs involve two banks, they are executed using an automated
clearing house (ACH) system which is a service that banks use to manage their
accounts with each other.
Quick Quiz 2
1. The ____ has been the coordinating body for standards in the United States since 1918.
Answer: American National Standards Institute (ANSI)
2. (True or False) ANSI does not set standards itself, but maintains procedures for the
development of national standards and it accredits committees that follow those
procedures.
Answer: True
4. When EFTs involve two banks, they are executed using a(n) ____ system, which is a
service that banks use to manage their accounts with each other.
Answer: automated clearing house (ACH)
2. Note that the ultimate goal of supply chain management is to achieve a higher-quality or
lower-cost product at the end of the chain.
1. Today, supply chain management is used to add value in the form of benefits to the
ultimate consumer at the end of the supply chain.
3. Note that a key element in the coordination of supply chain activities is the
establishment of a consistent production strategy that is adopted by all supply chain
participants. Introduce the term production strategy.
6. Refer to Figure 5-9 to illustrate the advantages of using Internet technologies in supply
chain management.
1. Explain how many companies are using Internet and Web technologies to manage
supply chains in ways that yield increases in efficiency throughout the chain. These
companies have found ways to increase process speed, reduce costs, and increase
manufacturing flexibility so that they can respond to changes in the quantity and nature
of ultimate consumer demand.
Materials-Tracking Technologies
1. Note that companies have been using optical scanners and bar codes for many years to
help track the movement of materials. In many industries, the integration of bar coding
and EDI has become prevalent.
2. Refer to Figure 5-10 as an example of a typical bar-coded shipping label that is used in
the auto industry.
5. Explain that many industry observers have concluded that general acceptance of
product-level RDIF tagging will become widespread in retailing starting in 2017 with
many retailers projecting full RRID reading capabilities in all of their locations by then.
1. Emphasize that the main goal of supply chain management is to help each company in
the chain focus on meeting the needs of the consumer at the end of the supply chain.
1. Emphasize that the major issue that most companies must deal with in forming supply
chain alliances is developing trust.
2. Explain that many supply chain management researchers are working on new ways to
accumulate information about supplier performance and report that information to
supply chain partners.
2. Note that your students will learn how these B2B electronic marketplaces were
conceived, developed, and operated as this sector of electronic commerce matured from
1997 through the present.
2. Note that by 2010 various forms of B2B marketplaces gradually replaced independent
marketplaces.
3. Mention that four B2B marketplace models (private stores, customer portals, private
company marketplaces, and industry consortia-sponsored marketplaces) will be covered
in the remainder of this section.
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for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved
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Electronic Commerce, Twelfth Edition 5 -12
2. Note that companies that implement e-procurement software usually require their
suppliers to bid on their business. Use real-world examples to illustrate.
3. Introduce the terms private company marketplace, private industrial networks and
private trading exchanges.
2. Use Figure 5-13 to summarize the characteristics of five general forms of marketplaces
that exist in B2B electronic commerce today. Point out that although the figure shows
five distinct B2B marketplace categories, the lines between them are not always clear.
Quick Quiz 3
1. (True or False) RFIDs can be read much more quickly and with a higher degree of
accuracy than bar codes.
Answer: True
3. A(n) ____ occurs when a retailer loses sales because it does not have specific goods on
its shelves that customers want to buy.
Answer: stockout
4. (True or False) The major issue that most companies must deal with in forming supply
chain alliances is developing trust.
Answer: True
5. A(n) ____ has a password-protected entrance and offers negotiated price reductions on
a limited selection of products - usually those that the customer has agreed to purchase
in certain minimum quantities.
Answer: private store
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Electronic Commerce, Twelfth Edition 5 -13
Additional Projects
1. Provide answers to the following questions:
▪ What are the advantages and disadvantages of RFID?
▪ What do you think will be the impact of RFID on electronic commerce?
▪ Why do you think the focus of RFID should be on the supply chain?
2. Describe five best practices that companies should develop in order to reap the benefits
of e-sourcing.
Additional Resources
1. EDI Basics: http://www.edibasics.co.uk/
Key Terms
➢ Accredited Standards Committee X12 (ASC X12): committee that develops uniform
EDI standards.
➢ Active RFID (radio frequency identification device): a RFID that has its own power
supply.
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for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved
learning management system for classroom use.
Electronic Commerce, Twelfth Edition 5 -14
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Electronic Commerce, Twelfth Edition 5 -15
➢ Indirect connection EDI: occurs when the trading partners pass messages through the
VAN instead of connecting their computers directly to each other.
➢ Indirect materials: all other materials that the company purchases, including factory
supplies such as sandpaper, hand tools, and replacement parts for manufacturing
machinery.
➢ Industry consortia-sponsored marketplace: marketplace formed by several large
buyers in a particular industry.
➢ Industry marketplace: trading exchanges focused on a single industry.
➢ Internet EDI: EDI on the Internet. Also called Web EDI or open EDI.
➢ Just-in-time inventory management: used to reduce inventory stocks of component
parts purchased by arranging for delivery of those parts to occur very close to the time
they are used in the manufacturing process.
➢ Knowledge management: the intentional collection, classification, and dissemination
of information about a company, its products, and its processes.
➢ Lean production: methods that focus on eliminating waste and unnecessary processes
throughout the manufacturing process.
➢ Maintenance, repair, and operating (MRO): standard items that buyers usually select
using price as their main criterion.
➢ Nonrepudiation: the ability to establish that a particular transaction actually occurred.
➢ Offshoring: outsourcing that is done by organizations in other countries.
➢ Open EDI: EDI on the Internet. Also called Internet EDI or Web EDI.
➢ Outsourcing: the use of other organizations to perform specific activities.
➢ Passive RFID: a RFID that does not need a power source, receives a radio signal from
a nearby transmitter, and extracts a tiny amount of power from that signal.
➢ Private company marketplace: a marketplace that provides auctions, request for quote
postings, and other features (many of which are similar to those of e-procurement
software) to companies that want to operate their own marketplaces.
➢ Private industrial network: expanded private company marketplace that includes
functions to allow supply chain participants to manage multiple functions including
manufacturing, tier-one and tier-two suppliers, distribution centers, transportation,
orders, invoicing, and payments.
➢ Private store: has a password-protected entrance and offers negotiated price reductions
on a limited selection of products - usually those that the customer has agreed to
purchase in certain minimum quantities.
➢ Private trading exchange: another term for a private industrial network
➢ Production strategy: the way a company achieves competitive advantage in its product
creation activities; the two most common strategies are efficient processing (in which
the company tries to make products as quickly or as inexpensively as possible) or
market-responsive flexibility (in which the company tries to produce the specific
products demanded by the market as it changes).
➢ Public marketplace: trading exchanges open to new buyers and sellers just entering the
industry.
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Electronic Commerce, Twelfth Edition 5 -16
➢ Purchasing card (p-card): cards, which resemble credit cards, give individual
managers the ability to make multiple small purchases at their discretion while
providing cost-tracking information to the procurement office.
➢ Radio Frequency Identification Devices (RFIDs): small chips that use radio
transmissions to track inventory.
➢ Real-time location systems (RTLS): tracking systems that use bar codes to monitor
inventory movements and ensure that goods are shipped as quickly as possible.
➢ Replenishment purchasing: the company negotiates long-term contracts for most of
the materials that it will need. Also called contract purchasing.
➢ Smart sourcing: offshoring that is done by or through not-for-profit organizations who
use the business activity to support training or charitable activities in less developed
parts of the world. Also called impact sourcing.
➢ Sourcing: the part of procurement activity devoted to identifying suppliers and
determining the qualifications of those suppliers.
➢ Spend: total dollar amount of goods and services that a company buys during a year.
➢ Spot market: loosely organized market that includes steel mills, warehouses,
speculators (who buy and sell contracts for future delivery of steel), and companies that
have excess steel that they purchased on contract.
➢ Spot purchasing: buying in a spot market.
➢ Stockout: when a retailer loses sales because it does not have specific goods on its
shelves that customers want to buy.
➢ Supply alliances: the long-term relationships created among participants in the supply
chain.
➢ Supply chain: the part of an industry value chain that precedes a particular strategic
business unit.
➢ Supply chain competition: use of technologies to improve efficiency of a company’s
operations that can help implement techniques such as just-in-time and lean production.
➢ Supply chain management: when companies integrate their supply management and
logistics activities across multiple participants in a particular product’s supply chain.
➢ Supply web: term used instead of “supply chain.”
➢ Third-party logistics (3PL) provider: a transportation and freight company that
engages in the business of operating all or a large portion of a customer’s materials
movement activities.
➢ Tier-one suppliers: a small number of very capable suppliers.
➢ Tier-three suppliers: provide tier-two suppliers with components and raw materials.
➢ Tier-two suppliers: manage relationships with the next level of suppliers, called tier-
three suppliers.
➢ Transaction sets: the names of the formats for specific business data interchanges.
➢ Ultimate consumer orientation: maintaining customer focus by meeting the needs of
the consumer at the end of the supply chain.
➢ Vertical portal: hub that offers a doorway (or portal) to the Internet for industry
members.
➢ Web EDI: EDI on the Internet. Also called Internet EDI or open EDI.
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