Storyboard: Fevicol

Agency: Ogilvy India

Category: Household Products

The customer on the other side The man describes his

A man attends a phone call by
of the line asks for a bed. The requirement, the owner agrees &
introducing the name of his
man says "Yes sir, you will get repeats it loudly to his workers in
company, "Royal furniture".
it". the background.

The customer specifies the color

The man concludes his order &
of the bed. The owner again
asks the owner, "when will I get
repeats this to someone in his
this?"
shop.

In the next shot the owner with

his workers are seen putting
VO: "Vahi mazboot jod, fatafat."
down the bed in the customers
room.
Storyboard: Moov

Agency: Euro RSCG

Category: Health | Pharmaceutical Products

A wife calls out to her husband

The wife says, "statue" & the man The wife comes closer to the
to eat food. The man busy
stops what he's doing to play the man & takes the TV remote to
watching TV gestures her to be
game statue with her. turn off the TV.
silent.

The wife goes a bit far & says
"moov". The man runs behinds
her.
The wife teases her husband by
As the women freezes she gets a
not giving him the remote when
pain in her back.
the man says, "Statue".

The woman again says, "statue"

In the next shot, the man applies
but as their son enters the room
moov on her back & after a while
she says, "moov". VO: "aah ae
they both dance together.
aaha tak".
Storyboard: Tata DOCOMO

Agency: Draftfcb Ulka

Category: Telecom

The TVC opens in a railway The train departs, he gives his

station. A woman comes to see
off her husband. She asks him to
call her when he reaches Bhopal.
The man passes his time by
ticket to the ticket collector &
reading a book, standing on the
asks him when Bhopal station
gate etc.
would come.

He continues asking the same

One morning the man wakes up
question to different people.
His journey continues. He sleeps & finds that the train has come to
Everyone reacts differently but
during his journey. a stop, reaching the last station
nobody really gives the right
on its route.
answer.

He de-boards the train & looks

around to find that he is the only VO: "Lost in a strange city?...
one around in a station in South stay connected to your world."
India.
Storyboard: Vodafone

Agency: Ogilvy India

Category: Telecom

The TVC opens with a dog The boy looks at a girl sitting on a The dog observes this & looks
watching a boy play basketball. swing reading a book. at the girl.

The boy and girl exchange looks. The dog runs toward the girl, takes The girl runs behind the dog to
She smiles a bit. her scarf & runs towards the boy. get her scarf.

As the girl comes closer to the boy,

The dog drops the scarf near the
the boy returns her scarf & both of
boy's feet. The boy picks it up.
them smile.
Storyboard: Samsung Champ

Agency: Cheil India

Category: Telecom

The TVC opens with a parliament A boy interrupts them in between

like scenario with young people.
A girl is arguing with a guy
regarding passing a bill.
Both agree & everyone sitting
& asks them that all present could
inside start voting on their
vote and give an opinion through
phones.
their Samsung phone.

The boy shows everyone that the The opposing boy congratulates
The girl feels happy as the bill is
bill has been passed by popular the girl & comes closer for a
in her favor.
consensus. photograph.
Storyboard: Fanta

Agency: Ogilvy India

Category: Beverages

This animated TVC starts with

As they take sips from the
the scene of a room where a girl A boy enters with a bottle of
bottle, the mood changes and
is seen looking bored, idling her "Fanta" in his hand.
they start jumping with joy.
time.

The camera then zooms out further

The camera zooms out of the
and pans around showing the
window to another house where Suddenly, everyone runs out of
entire city having fun with Fanta.
another girl and a boy are seen their Fanta and all things seem
Everything is seen pulsating and
sharing Fanta and jumping to come to an abrupt end.
jumping in sync as drops of Fanta
around.
spill and bounce around.

The boy, seen in the first shot,

enters again with a bottle of
Fanta and sprays it around, as
everyone starts bouncing once
again.
Storyboard: Tata Salt Flavoritz

Agency: Leo Burnett

Category: Confections | Snacks | Foods

The TVC opens with off showing

The first guy describes the
two colleagues in an office where
The other guy asks how she process, saying she takes a
one starts off saying her wife
does it. cucumber, and cuts it into little
makes the most delicious of
slices to make the salad.
cucumber salads.

In the next shot we see the second

The other guy, looking humored,
Upon this, the first guy asks guy at his friends house trying out
says, his wife makes the salad in
him to try the salad. the salad, as his fiend and his
the exact same way.
wife serve him.

He finds the salad really delicious

as the VO comes on: "Tata Salt
Flovoritz, flavored salt, taste mein
twist."
Storyboard: KFC

Agency: Ogilvy India

Category: Confections | Snacks | Foods

The opening scene of the TVC
shows a college campus where
some college seniors stop a
group of (three) freshers and ask
where they are off to.
When the freshers reply that they
are going to their classes, the
seniors tell them, "Class toh
tumhari lagegi, Adde pe, chaar
baje..."
The freshers, apparently scared
of being ragged, start looking for
the aforementioned "Adda" at
sharp 4'o clock, but the entire
campus looks vacant.

As they ponder the whereabouts
of this so called "Adda", there is
a flash of light and a VO is
heard, "Oh Mr. Gadda, KFC hai
sab ka Adda."
The backdrop changes and the
students find themselves at a
happening KFC outlet with the
seniors putting on a "welcome"
banner for the freshers.
The freshers appear relaxed and
happy as they high five. VO:
"Enjoy canteen ke price pe KFC
ka great taste...Starting from just
Rs25."

The freshers all go- "Sooo

The seniors come over to the
Goooood....", as they appear to
freshers and ask if they liked this
be immensely enjoying a
"Adda".
delicious KFC meal.
Storyboard: Dish TV
Agency: McCann Erickson
Category: Services

His scream of joy wakes up a The man who has woken up looks
The TVC opens with a cricket fan person in the adjacent rooms, harassed and complains about the
wearing the Indian team jersey, who sits up startled on the bed. shouting. The guy studying on the
watching a match on the TV. He We see another person table asks him to ignore it as it is
screams as India wins the match. studying on a table nearby. normal for people to be excited at
India winning the World Cup.

The harassed guy exclaims it has

been 5 days since India won the The harassed guy throws a slipper
World Cup and that the cricket The next shot shows the out of the window in an attempt to
crazy person next door is simply cricket enthusiast dancing in hit the guy celebrating below.
rewinding and playing the the streets, amid fire crackers. Instead, the object hits a police van
recorded match over and over parked below.
again.

Sharukh Khan, who is seated in

the van dressed as a cop says,
"Oye, in pe toh dish sawaar hai,
inhi ke liye toh dish TV laye hai
Record, Rewind & Play. Toh baar
baar dekho, hazaar baar dekho..."
Storyboard: ICICI Lombard

Agency: Cartwheel Creative

Category: Banking | Financial Services | Insurance

The man runs looking around for

Both stop for a while and the the girl and eventually sees her
The TVC opens with a father &
man suddenly notices the girl is playing violin at a musical store.
his daughter walking in a mall.
not by his side. As she finishes, everyone
applauds.

The next shot shows the man The next scene shows the man in
The man looks at the price tag of
walking towards the violin and a hospital with the girl playing the
the violin she was playing.
then he stumbles and falls. violin beside him.

VO: "ICICI Lombard health

Insurance taaki aapke plan ko
zindagi ki nazar na lge. ICICI
Lombard aapka plan B."
Storyboard: Tata Class Edge

Agency: Lowe Lintas

Category: Services

The boy's mother, anticipating

The TVC opens with the shot
of a young school boy and his
parents, seated facing the
Principal in her office.
they might have been called on
account of some in-disciplinary
conduct by their child,
immediately starts off by offering
an apology on behalf of the boy
and intends to justify the boy's
actions.
The Principal interrupts the
mother at this point and explains
that the parents have actually
been summoned to let them
know how the school was being
made better instead.

VO: "Tata presents class edge. The parents appear relaxed as the In return the principal asks the
Jab teaching ho better, toh happy looking mother asks, parents, "No, you tell how are we
learning ho better." "Ma'am, how is he doing?". doing?", instead.

There are smiles all around as

the camera focuses on the
smiling kid with a "Thumbs
up".
Storyboard: Mirinda

Agency: JWT
Category: Beverages

A minister's car enters a college She takes the minister around

campus. He steps out of his car A girl notices his arrogance and the college. A boy and a girl
and inquires about the presence says, "media dikha ke aati hu". suddenly appear in front of him
of the media. panting.

The girl taps him & asks him to

The man is shocked to see them.
As he turns, he see two more
students making weird gestures,
also out of breath.
check out the other side. The
In the next shot, the girl takes
minister is even more shocked to
him to an auditorium where
see other students gasping for air
everyone around is breathless.
in what looks like a romantic set
up.

The girl offers him a Mirinda &

he drinks it. Even he cannot
VO: "Pagal panti bhi zaroori hai."
resist himself from drinking
Mirinda in one go.
Storyboard: Gadgets Guru

Agency: Thought Bubbles

Category: Online media | Services

The TVC opens with a girl in a

The executive replies by saying,
gadget shop. She asks the The girl looks at the camera &
'nice choice' & shows her a
executive, "Can you show me a inquires about the zoom feature.
camera.
nice digital camera, please?"

The man asks the girl the extent The girl poses again but this In the next shot the executive
of zoom she is looking for. She time a little further. The realizes that she is nowhere in
poses at a distance while the executive clicks another the frame. He realizes that she's
executive clicks her photograph. photograph. left the shop.

VO: "Demo kahi bhi lijiye, par

shopping gadgets guru.com se
kijiye."
Storyboard: Bajaj Discover
Agency: Ogilvy India
Category: Automotive | Automotive Products
The TVC opens with the
background voice of a young
boy whose playing cricket.
The husband replies politely
saying, "chalta hai".
VO: "Bajaj Discover, Yeh
chalta nahi, daudta hai."
In the next shot a couple comes
The boy gives reasons for not
out from the mall. The wife gives
buying Bajaj Discover & says
her own reason for not letting her
"chalta hai"
husband buy Bajaj Discover.
The sequence continues with the
interview of an employee, who is
VO: "chalta hai toh bas chalta hi
also not happy with his current
hai. Discover nahi hai."
bike. He too makes the same
statement, "chalta hai"
Storyboard: Maruti Ritz

Agency: Dentsu Creative Impact

Category: Automotive | Automotive Products

The TVC opens with a couple The man looks tense, he takes his The man starts enjoying the ride
fighting. The girl packs her bag car keys to go on a drive to clear in his comfortable car, listening
and leaves. his mind. to music etc.

She's amazed to see the man

Suddenly the man smiles & In the next shot, the girl is seen
already sitting inside the house,
decides on going somewhere. knocking on the mother's door.
having a cup of tea.

They hug each other.

Storyboard: 7UP

Agency: BBDO, India

Category: Beverages

On the other side some people are

A man with a 7up observes this
The TVC opens with a penguin trying to connect with the penguin,
and shows the drink to the
who's sad. but the penguin doesn't reply
penguin.
positively.

The man starts dancing. Looking They both start competing with
The Penguin feels happy to see
at him the penguin also copies his each other. The crowd gathers &
the refreshing 7up bottle.
dance moves. is amazed to see this.

The man ends with a 180 The penguin & the crowd clap for
degree split. him.
Storyboard: Thomas Cook

Agency: JWT
Category: Travel | Tourism

The TVC opens with a pub like An Indian man enters with his He gets shocked to see the
scene, where couples are drinking family to check-in & everyone place, expecting a totally
& enjoying. around becomes silent. different setting.

The wife covers her child's eyes.

The man moves on to his room
The man approaches the The receptionist gives him the
with the family while everyone
receptionist, shows him the paper keys to his room.
around is still.
& asks him "Golden mangoes?"

While going towards the room, the

old man (father of the Indian man)
smiles towards a girl.
Storyboard: Heritage Agarbatti

Agency: CUT the CRAP

Category: Household Products

The TVC opens with a boy dressed

He puts on his shoes, jacket &
as a rock/ heavy metal dude He wears his bandana.
accessories.
entering the room.

Before leaving the house he prays

Then he picks up his guitar & burns
in front of God by burning the
a match stick.
pastille.
Storyboard: Maaza
Agency: Leo Burnett
Category: Beverages
The TVC opens with three
different vendors selling
mangoes.
They all fail in their part-time
professions and decide to do
something else.
The vendors are enlightened
and start selling Maaza instead
of mangoes.
All the vendors try different
It's the end of the mango season
professions. One becomes a
and the vendors are ready to
dentist, another tries his hands at
change their profession to
Palmistry and the third tries to
something else.
become a mechanic.
They all sit under a tree thinking
The boy asks them if they've heard
when suddenly they hear a voice
about "all season mango" Maaza.
of a boy sitting on the tree.
Storyboard: IndusInd Bank

Agency: Na
Category: Banking | Financial Services | Insurance

The TVC opens with a woman She moves towards the digital She checks out the display
coming out of a checking room camera section & instead of headphones & ignoring the
arguing with the security guard listening to the salesman says, "I executives remarks asks him to
saying, "I know everything". know everything" again. pack the headphones.

As she reaches the cash counter

The son says, "Cash milega".
she realizes something & calls her
VO: "IndusInd bank cash on The son says that even if it's not
son. She tells him that she wanted
phone service, withdraw from a surprise he'll still take the gift.
to buy him a surprise gift but
your ATM, without a card."
forgot to carry cash or a card.

"I know everything", is what she

tells him.
Storyboard: The Hindu

Agency: Ogilvy India

Category: Media and Entertainment

The TVC opens with random VO: Who will succeed Ratan
people being asked simple Most of them give weird Tata as the head of Tata Group?"
questions. VO: "What does UPA answers like: "a computer Some reply: "his son" and some
stand for?" device,"Uttar Pradesh" and "it's even "Mukesh Ambani."
beyond me".

VO: "What did Dhyanchand VO: "What is Hritik Roshan's

play?" Somebody answers: pet name?". This everyone VO: "Which newspaper do you
"flute" and others get confused answer correctly by saying, read?" Then a beeping sound
over the question. "Duggu". comes before everyone's reply
Storyboard: Maxx Mobile

Agency: Prachar Communications

Category: Telecom

He bumps into a woman sitting

A man tries hard to see what's on Dhoni witnesses the entire
on the bench. The woman starts
his phone's display but can't see scene & says "Dekhne mein
hitting him thinking that he did
much. problem hai?"
it on purpose.

A visual shows us the clarity and

usability of a new Maxx mobile
phone. VO: "Introducing IPS Dhoni gets a call which he
VO: Get Maxx for less.
display for the first time by Maxx receives using his Maxx phone.
mobile. So you can feel the touch
by new Maxx Ace".
Storyboard: Spraymint

Agency: Na
Category: Cosmetics | Toiletries | Personal care

The bottle stops and points to the

A girl enters with a bottle in
The boy agrees to play & the boy. The girl looks at the boy
hand & asks her friend if he is
girl spins the bottle. sensuously & kisses him... the game
ready to play the game or not?
continues.

The girl spins the bottle yet again

The bottle is spun once more
and it points to the boy again.
Another girl kisses him.
The other boy feels jealous &
swaps his seat. He sits where
the lucky guy is sitting.
and like before, it almost lands in
the same spot. However, this time
around, the bottle stops and moves
in an anti clock wise direction
pointing to the same guy who uses
Spraymint.
Storyboard: Cadbury Dairy Milk Silk

Agency: Ogilvy India

Category: Confections | Snacks | Foods

The TVC opens with a shot of a

cinema hall where a girl looks at
The boy looks at the girl but The girl sitting at the extreme
her friend with an expression of
can't stop himself from having left asks her friend to take some
"how is he eating a chocolate
his chocolate. chocolate from the boy.
instead of watching the movie
together".

The girl takes the chocolate from
the boy and gives it to the girl.
Even the girl starts eating and
relishing the chocolate in the
same way as the boy.
The girl passes the chocolate
back to the boy. The girl sitting
in the middle looks at the
chocolate and tries to ignore
everything.
As they try to pass the chocolate
again, the girl in the middle
bends forward, but the boy
passes the chocolate from
behind her.

To control the boy from eating the

chocolate, the girl holds his arm
and smiles.

VO: Have you felt silk lately.

Storyboard: Asian Paints

Agency: Na
Category: Others

The TVC opens with a shot of a

The boy gives him ideas, like
house in which Saif Ali Khan & The Boy asks Saif for
proposing in a 5 star hotel over
his friend are sitting. They are suggestions. Saif suddenly
dinner, or under a full moon in a
discussing a perfect setting where realizes something and says,
boat etc. But Saif shoots down
the friend could propose to his "what's wrong with this place?"
all his ideas.
girlfriend.

The house bell rings & the boy

Both start painting the house
The boy looks confused & looks asks Saif to give him space to
wall. Once they finish it, the boy
around the house. propose. Saif gives the boy a
feels great.
ring.

The boy welcomes his girlfriend.

She enters the house & sees the The boy comes from behind the
painted wall. In the meantime Saif girl and proposes the girl for
gestures to his friend that he marriage with a ring.
should propose.
Storyboard: Volkswagen
Agency: DDB Mudra
Category: Automotive | Automotive Products

Next we see children playing

The man knows what the bird
with colours near the car and
TVC opens with a man cleaning would do and immediately
accidentally smearing some
his car. His son points to a bird places his coffee mug above the
colour on it. The man
and the man looks worried. car, to keep the droppings from
immediately starts cleaning his
falling on his car.
car.

The man sees two women

Next we see the man's son and
chatting with each other placing A few years down the line the
his pregnant wife staring at the
their bags on his car. The man son is seen with his own family
old mans photo frame, indicating
gets furious and as expected and his own car.
that he's no more.
again cleans his car.

Surprisingly, the kid reacts in the

same manner as his grandfather
The couple along with their son
used to when his car got dirty.
are waiting at the red light in
The couple look on at their son
their car. When suddenly an auto
in amazement.
crosses by and splashes muddy
water on the car.
Super: The polo. You'll come
back for it.
Storyboard: OLX

Agency: Saatchi & Saatchi

Category: Online media | Services

TVC opens with the shot of an old

As the ladies look at the old car,
car stuck in traffic. A brand new The boy gives a suggestion to
two young boys immediately
and expensive car stops next to it, his grandfather, who is driving,
duck to hide themselves from
that's driven by a lady, whose to sell the car.
the embarrassment.
accompanied by her friends.

The boy says yes and quotes

The old man gets sentimental and Their father sitting next to the
65,500 as the amount that
talks about the memories grandfather asks if OLX has
someone on OLX is willing to
associated with the car. come out with any offer.
pay.

The car key is thrown at one of the

boys, and as he takes the key in his
A VO explains about OLX and
hand and looks up to talk, he sees
its free ad posting service.
his father and grandfather in an
auto and the old man saying sell it.
Storyboard: Airtel

Agency: Taproot India

Category: Telecom

TVC opens with a couple He asks the boy to shift and sits
Suddenly the boys friend
engrossed in a conversation in a next to him, completely
surprises them from behind.
park. ignoring his girlfriend.

The girl too asks the same

question from her boyfriend.
He starts arguing with him on a The man tries to explain to his
Seeing this, the friend
petty topic like a haircut. Then he girl friend the whole thing but
immediately says that it is the
notices the girl there and the blabbermouth refuses to
boys fault, until he tells his
questions about her. listen.
friends he's his best friend how
will they know.

Surprisingly, the chipkoo friend

makes plan for a candle light
Super: chipkoo friend
dinner and a long drive with the
three of them together. All this
VO says that every friend is
while the girl sits there angry
important.
while the boy tries hard to talk to
his friend.
Storyboard: Titan

Agency: Ogilvy India

Category: Apparel | Fashion and Lifestyle

She receives a message from a

She gets disappointed. She
TVC opens with Katrina packing friend which reads, 'My flight's
picks up her watch from the
for a trip. cancelled. Let's postpone our
table and gets ready to go out.
trip'.

Later, she is seen standing at her
mothers doorstep, when she pops
in an unexpected question, 'what
are you doing this weekend?'
Both the ladies hit the road
TVC ends with the camera on
wearing the right attitude, off on
Katrina's wrist watch and a
a road trip. Both enjoy each
super... "Life is now"
others company equally.
Storyboard: Toyota Innova

Agency: Na
Category: Automotive | Automotive Products

... and walks out of the room and

TVC opens with a man waking His wife is sleeping next to him.
closes the door. Very carefully, he
up to the sound of an alarm He quietly picks up his shoes and
closes his kids room too and tip
clock. socks from under the bed ...
toes down the stairs.

His wife remarks that he is taking

He opens his car door and is
He picks up his golf set and car
surprised to see his wife and son
keys and goes out.
already sitting in the car.
them for an outing. Not left with
much choice the man takes them
out.
VO : Every day, many joys, one
car.
Storyboard: Bingo Tangles

Agency: Ogilvy India

Category: Confections | Snacks | Foods

He waits for others to join and He opens the packet and takes a
TVC opens with a man sitting
tries to pass his time. He bite. As he does this, he turns to
alone in a room that's decorated
suddenly notices a packet of his side and sees a clone sitting
for a party.
Bingo. there.

Surprised at first, he soon Suddenly a girl walks in. Both Soon they come up with a
realises it's the effect of the the boys start fighting over her solution, they offer the lady the
Bingo chips he had. and try to get her attention. same Bingo chips.

As expected, the girl too splits

into two. TVC ends with lots of clones of
A VO: you eat one but it turns the boy and girl enjoying the
out to be a lot... It talks about the party.
new Bingo tangles.
Storyboard: ET Now

Agency: Lowe Lintas

Category: Media and Entertainment

The man realizes he's a thief after

A thief is running with a gold
chain while the owner and the
public run after him.
A man is exercising in the park
hearing people call him a gold
when suddenly the thief
chain stealer. He instantly starts
accidentally brushes him.
running after him.

Suddenly another man stops next The other man stands there
The man and the rest of the
to him. Both panting heavily, the staring at him.
crowd run after the thief but he
man comments, 'the gold is A VO says 'Always thinking
escapes.
running at a high speed'. markets. ET Now'