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The previous two chapters have described the historical development and legal framework of the
U.S. labor relations system. This chapter examines the strategies and organizational structures used
by labor unions and employers to achieve efficiency and/or equity and/or voice. The extent to which
these strategies and structures succeed depends on the constraints of the employment environment,
so the employment environment is also briefly discussed here.
Traditional U.S. union strategies such as business unionism, job control unionism, and the servicing
model are explored in detail as are their alternatives of social unionism, employee empowerment
unionism, and the organizing model. Each philosophy is defined, and illustrative examples are given.
The strategies are summarized side by side, giving students an excellent tool to compare and contrast
the characteristics of each one.
Students of labor relations should also understand the structure of unions and the labor movement in
the United States. Local unions are the focal point of most rank and file members’ contact with the
union, but most local unions today are part of a national union, and most national unions are part of
the American Federation of Labor-Congress of Industrial Organizations. Local and national unions
are governed through traditional, democratic methods but does this ensure that individual union
members continue to be properly represented? Information in this chapter will help students form a
solid opinion regarding the answer to this question.
A company’s business strategy can be broken down into many different elements and directions,
resulting in a wide range of possible management strategies toward labor unions. Understanding
management goals and strategies can help labor decide how best to form and decide on their own
strategies.
But the ability of the labor relations factors to achieve their goals via their strategies is shaped by the
constraints of the labor relations environment. This chapter therefore closes with a brief exploration
of four major elements of the labor relations environment factors that determine labor relations
outcomes: legal, economic, sociopolitical, and ethical dimensions.
Lecture Tips
I generally only cover the highlights of this chapter in class, and rely on students to read the material
on their own. Students should see the basic structure of U.S. labor unions (local unions, national
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
unions, and the AFL-CIO) and consider various union strategies. To help understand union
strategies, I distinguish between what I call the scope and soul of representation. The scope is
whether unions have a workplace focus or a focus on the broader socio-political arena. The soul is
who engages in representation—union leaders (as in a servicing model of representation) or rank and
file union members (as in an organizing model of representation).
Management structure is probably more familiar to students so this is not given much coverage, but
management strategies for labor relations are quite important here. I try to emphasize how different
business strategies yield different HR strategies and labor relations strategies. Some of these are
more confrontational; some are more cooperative.
It’s important for students to appreciate the diverse dimensions of the environment that place
constraints on the labor relations factors, but an exhaustive list of examples within each dimension is
not needed. This basic issue of the determinants of labor relations outcomes comes up repeatedly
throughout the remainder of the book, so there is ample opportunity to reinforce this concept later on
(e.g., via a discussion of the bargaining environment in chapter 7).
This material also provides the opportunity to incorporate business ethics into the study and practice
of labor relations. You can begin with the plant closing example in the text and show how these
common responses each imply a different ethical framework. Make this interactive by having
students think of possible reactions to a plant closing and then fitting their responses into the six
theories. Emphasize that ethics is not just about making normative judgments (though this is
important), but that it can also be used to understand behavior without judging it. Cement the
usefulness of ethics by reviewing how various ethical perspectives have useful applications in labor
relations (see Table 5.8). Interested instructors can further explore the ethical theories by covering or
assigning the optional material in the Digging Deeper section.
Lecture Outline
Learning Objectives
1. Compare the traditional U.S. union strategies (especially business unionism, job control unionism,
and the servicing model) and their alternatives (especially social unionism, employee
empowerment unionism, and the organizing model).
2. Understand the organizational structure of unions and the labor movement in the United States.
3. Discuss the range of possible management strategies toward labor unions and how they relate to
human resource strategies and business strategies.
4. Analyze how the labor relations environment, including ethics, influences and constrains labor
relations outcomes.
The heart of labor relations is conflict between the goals of employees and employers; however, the
striking feature of most workplaces is the amount of daily cooperation, not conflict or competition.
Labor law seeks to design systems and policies to manage the conflict to create productive
workplaces that balance efficiency with equity and voice.
Within this legal framework, labor unions and employers design strategies and build organizational
structures to pursue their objectives.
A. In the second half of the 20th century, U.S. labor unions primarily followed strategies that
comprises of a business unionism philosophy and a servicing model of delivery that are
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
operationalized through job control unionism and industrial unions (Table 5.1).
1. Equity is achieved through generous wage and benefit packages, seniority-based
layoff and promotion procedures, restrictions on discipline and discharge for just
cause only, and due process protections in the grievance procedure.
2. Voice is achieved through representation at the bargaining table and in the grievance
procedure.
3. Collective bargaining is institutionalized, and the union contract becomes the
“workplace rule of law.”
B. The Traditional Collection of U.S. Union Strategies
1. U.S. labor unions have traditionally embraced a business unionism philosophy; in
this approach, the key to achieving equity and voice is collective bargaining in the
workplace, through which unions win wage gains, benefits, grievance procedures,
and protective work rules; this philosophy accepts the legitimacy of capitalism and
the need for employers to make a profit; labor’s goal is to secure a fair share of these
profits through collective bargaining.
2. An abusive variant of business unionism can be called “hold-up unionism” or
“jungle unionism.” If unrestrained competition, especially in periods of high
unemployment, leads to individual needs for survival, a jungle unionism strategy is
to take whatever you need or can by whatever means necessary—like the law of the
jungle.
3. To carry out their business unionism philosophy. U.S. labor unions traditionally
have represented workers by using a servicing model. Here a union is like an
insurance company in which workers pay dues, and in return they are protected
against bad times—arbitrary supervisors, the vagaries of markets, workplace
accidents, and the like.
4. Some of the features of a servicing model include the following:
Workers do not participate in a union; rather, they consume union services,
especially collectively bargained contracts and representation in the grievance
procedure.
Workers are serviced by union officials, that is, problems are solved for the
workers, not by the workers.
This is a passive form of employee representation; the only active participants
are union officials.
5. How to specifically represent or “service” workers is shaped by the business
environment.
6. Through much of the 20th century, the dominant method of work organization was
scientific management, in which jobs were divided into specialized tasks. Employers
have traditionally been adamant about maintaining their managerial prerogatives—
discipline, production, scheduling, marketing, pricing, investment, and other
managerial functions.
In this environment, unions have sought to protect their members from volatile
managers and markets by negotiating detailed, legalistic union contracts that
tie employee rights to narrowly defined jobs while removing labor from
business decision making. This is called job control unionism because a
central element is replacing arbitrary management control with union-
negotiated seniority systems for allocating jobs and determining pay and
benefits.
Another dimension to union strategy is whether unions represent workers
along craft/occupational or industrial lines. Craft unionism, or occupational
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
local actions.
5.
Most national unions are responsible for the following functions:
Organizing new members
Providing research and training
Lobbying legislators
Providing strike benefits
Supervising the collective bargaining process
6. When bargaining with larger companies, the national union may directly handle
collective bargaining; with smaller companies, a local union’s negotiating
committee may take the lead, but often with the support and advice of a national
union staff member.
7. National unions generally comprises of the following:
Departments—consist of specialized staff in important functional areas;
common departments include organizing, collective bargaining, research,
education or training, and government affairs.
Divisions or conferences—focus on important industries or occupations within
a national union and provide the opportunity for coordination and networking
within these areas.
Regions—consist of regional or district offices to serve the local unions.
8. National unions, like local unions, are governed through traditional democratic
methods; national union officers are periodically elected either directly by the
membership or indirectly through elected delegates; overall policy directions and
changes to the constitution are made through periodic conventions attended by
delegates elected by the union’s membership.
9. Although unions have increased their use of formal human resources, financial, and
strategic planning processes, improving the management and strategic planning
skills of union leaders is needed.
10. Historically it was easy to distinguish between national craft unions representing
workers in a single craft and national industrial unions representing all workers in a
single industry. But unions have diversified and merged over the years, so there is
now less of a distinction.
11. Many U.S. unions today are better described as general unions rather than as true
industrial or craft unions because these unions represent workers from diverse
occupations and industries.
C. The Pros and Cons of General Unions
1. One persistent question for the U.S. labor movement is whether the increased
strength that the national unions gain by increasing their membership and financial
base through mergers and diverse organizing activity outweighs the potential
problems with being responsive to the increasingly disparate needs and situations of
individual workers.
2. Opportunistic mergers and organizing activity are criticized and characterized as
“nickel-and-dime business unionism” that lacks a coherent strategy for representing
diverse workers; also, mergers do not always go smoothly.
3. A related question relates to union competition for members, or rival unionism.
Merger activity reduces interunion competition. But diverse organizing activity
among general unions increases competition among unions.
4. The question for the labor movement is whether this competition is a waste of
precious resources or whether it causes better representation; perhaps the benefits of
competition that cause corporations to innovate and strive for better goods and
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
they are among the largest and represent a total of 6 million workers.
4.
The breakup of the AFL–CIO rippled throughout the structure of the labor
movement, especially at the local and state levels, where AFL–CIO–affiliated
central labor councils and state federations were forced to expel local unions
affiliated with Change to Win.
5. The national AFL–CIO created a “Solidarity Charter” program in which local
unions from the Change to Win federation are allowed to be part of the local and
state AFL–CIO bodies.
F. Union Democracy
1. A primary role of labor unions is to provide voice. This makes it imperative for
unions to be democratic; democracy in unions is also championed because of the
belief that democratic unions more effectively represent their members.
2. Union democracy can be analyzed along the following three dimensions:
Procedural—procedurally, U.S. law (the Landrum–Griffin Act of 1959)
mandates basic democratic procedures within unions, including free speech
and election provisions.
Behavioral—behaviorally, unions appear to be more democratically vibrant at
the local than the national level.
Substantive—even if officer turnover is low, however, the presence of
opposition can keep leadership responsive to its membership.
3. Managerial pressures for employee involvement in workplace decision making can
also undermine union democracy by eroding employee commitment to their union
and lowering participation in union affairs.
A. The corporation is dominant in contemporary labor relations and more generally in the
world economy.
B. Many union strategies are developed in reaction to managerial strategies; two possible
management attitudes toward labor unions include:
1. Union avoidance—the extent to which management works toward remaining
nonunion, or becoming nonunion if already unionized.
2. Union acceptance—the extent to which management accepts, perhaps begrudgingly,
the presence of a union or a drive to establish a union.
C. Theoretically there is a third possibility: union encouragement, but there is little doubt that
except in rare situations, U.S. corporations prefer to be nonunion
D. Business Strategies
1. It is common to divide business strategies into the following two general types:
Cost leadership strategies (emphasizing low cost)—likely pursued through a
human resources strategy that seeks to minimize labor costs; efficiency stems
from low costs and high output, so labor is driven and treated as a commodity
or machine; equity and voice are seen in market-based terms, and efficiency is
paramount. Such approaches are consistent with the well-known Theory X of
management, in which workers are assumed to dislike work and must
therefore be commanded and controlled through threats of punishment. The
result is a human resources approach that is largely autocratic.
Differentiation strategies (emphasizing product quality and features)—likely
pursued through a human resources strategy that develops, rewards, and
perhaps even empowers employees to create a loyal and productive workforce;
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
equity and voice are important components of this strategy because fair
treatment and protective benefits (equity) and individual voice mechanisms
such as open-door policies can foster loyalty, satisfaction, and therefore
productivity; this human resources strategy is consistent with Theory Y, in
which managers motivate employees by establishing conditions of
commitment and responsibility. More extensive approaches might even
employ a strategic business partner HR strategy in which employees are seen
as a source of competitive advantage; employees are thus empowered in high-
performance workplaces. In management theory this approach is similar to
Theory Z, which features participative decision making. The overall approach
is paternalistic.
E. Labor Relations Strategies
1. The autocratic and paternalistic/strategic patterns help reveal the importance of
managerial attitudes toward unions.
2. A union acceptance strategy in an autocratic organization would likely consist of
adversarial negotiations in which labor and management negotiators challenge and
threaten each other during negotiations; strikes and grievance activity would also be
expected to be higher than average as management fights to keep labor costs down
and unions react to this aggressiveness. But management does not seek to oust the
union.
3. However, a union avoidance strategy in an autocratic organization is union
suppression. Some might call this union busting. Union suppression tactics may
include harassment, demotion, or firing of union supporters. This behavior is illegal
in the United States, but is nevertheless common.
4. A set of union suppression tactics involves either proactively or reactively shifting
work from locations that are unionized (or are threatening to unionize):
Plant closings
Outsourcing
Bankruptcies
Double-breasting (the opening of nonunion operations in the same market, a
popular strategy in construction).
5. An aggressive union suppression strategy in a unionized workplace might include
the following tactics:
To decertify (kick out) the union
Engaging in surface bargaining (going through the motions without intending
to reach agreement)
Using permanent strike replacements to take the jobs of union supporters
6. In a paternalistic/strategic organization, a union avoidance strategy is union
substitution in which management adopts policies and practices to keep unions out
by making them unnecessary; some of the central features of this strategy include
the following:
Paying above-market wages and benefits (often comparable to unionized
compensation packages)
Providing employment security
Giving employees opportunities for training and development
Instituting informal grievance procedures or at least complaint mechanisms
Authoritarian supervision is replaced with more respectful, coaching methods
of supervision, and attitude surveys are used to monitor employee satisfaction.
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
Employees are made to feel like they are part of the organization, and have
voice, with information sharing and participatory mechanisms such as quality
circles.
Through these equity and voice mechanisms, employers hope to create not
only loyal and productive workers, but also workers who feel they do not need
a union.
7. A union acceptance attitude in a paternalistic/strategic organization results in a
participatory labor relations strategy in which the union is enlisted as a partner to
help the business create high-performance work systems.
F. Labor Relations Strategies in Practice
1. Henry Ford implemented a form of paternalistic welfare capitalism with his $5-a-
day plan in 1914. After a recession in the early 1920s, however, Ford adopted a
more antagonistic strategy and aggressively fought any attempts at unionization by
its workers for the next 20 years. Ford became famous for its so-called Service
Department—essentially an internal police force composed of criminals and
informers—which used spying, intimidation, and violence to suppress union
activity.
2. In the postwar period the United Auto Workers (UAW) became entrenched at Ford,
and resistance to unions became prohibitively expensive; Ford then adopted a union
acceptance strategy that accepted, but sought to contain, the presence of the UAW.
3. The auto and other manufacturing industries, however, are no longer the pacesetters
for the rest of American business. Rather, some argue that Wal-Mart is creating the
template for 21st-century capitalism in the United States and around the world.
Wal-Mart’s human resource strategies fit with the business strategy where
policies are centralized and standardized, store managers’ labor costs are
carefully policed by Wal-Mart’s headquarters, worker behavior is tightly
proscribed, and wages and benefits are low.
Wal-Mart is also aggressively antiunion; if a manager suspects any union
activity, a rapid response team is dispatched from headquarters to squelch this
threat; antiunion videos are shown, supervisors meet with employees one-on-
one, employees are closely watched, and union supporters are reportedly fired.
A. Labor and management must contend not only with each other’s sometimes conflicting
strategies but also with the pressures, constraints, and opportunities of the labor relations
environment; the four important dimensions of this environment are—legal, economic,
sociopolitical, and ethical.
B. The Legal Environment
1. The legal system in every country establishes the framework for labor–management
interactions.
2. The clearest component of the legal environment is the set of laws explicitly
pertaining to labor relations; however, the legal environment is not confined to labor
law.
3. Following are some of the laws that establish some of the U.S. employment
standards:
The Fair Labor Standards Act (minimum wages and overtime payments)
The Civil Rights Act (nondiscrimination)
The Occupational Health and Safety Act (workplace safety)
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
1. Have students form small groups and answer the questions in the box named, HR Strategy:
Achieving Quality. Discuss the outcomes in class.
2. Have groups of students tackle the issue of whether soldiers should be allowed to join unions.
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
Reflection Questions
1. Of the union strategies in Table 5.1, which ones do you think are best for the 21st-century
world of work? Are some of the strategies always better, or does this depend on the
environment?
Students’ answers will vary. Strategies do depend on the environment. In the 21st century,
business unionism has advantages over social unionism to the extent that communities are large
and politicians are basically unreachable, especially on labor issues. Sticking together in the
workplace will probably produce better results. But on some issues, such as health care, perhaps
a broader social approach will be better. Employee empowerment unionism is probably better
than job control unionism for educated workers or for workplaces that emphasize flexibility.
The wisdom of industrial unionism, craft unionism, or some alternative depends in part on the
extent to which workers identify with an industry or occupation.
2. Describe the pros and cons of union mergers for (a) two unions that represent workers in
the same industry, and (b) two unions that represent workers in different industries.
Should U.S. law encourage, discourage, or remain neutral on union mergers?
Students’ answers will vary.
(a) Pros—These workers will more than likely be seeking the same set of benefits, therefore it
makes sense for them to band together in bigger unions to gain more power. Cons—the larger a
union is, the less likely those individual employees will have visibility to the union leaders who
are making decisions about their working conditions; also, no diversification across industries so
that workers can help each other out when one industry is on strike or is struggling.
(b) Pros—again, more members means more power, plus diversification across industries means
that workers can help each other out when one industry is on strike or is struggling. Cons—at
best, it is more difficult to represent workers in different industries, and at worst, the “winning”
union might be more concerned with the needs of its “own people.”
4. It is almost universally accepted that labor unions, but not companies, must be democratic.
Why is there this dichotomy? What does this dichotomy imply about the organizational
structures and sources of power for labor unions and for corporations?
Students’ answers will vary. Since providing voice is one of the primary roles of labor unions, it
is imperative that unions are democratic. Also, unions are made up of human beings who desire
someone to represent them—unionism therefore only makes sense if the leaders represent the
interests of the members. Companies, on the other hand, are generally viewed as private entities
that exist to make a profit. They do not exist to provide voice or representation and are therefore
not viewed as needing to be democratic. Moreover, a strong sense of property rights means that
the owners are seen as retaining control rights. Democracy in companies boils down to one
dollar, one vote. This dichotomy implies that the owner of a company is more powerful than the
leader of a union—companies have top-down power structures, unions (ideally) have bottom-up
power structures.
5. Employees might respond to workplace injustice in one of five ways: quitting, individual
voice (such as complaining), collective voice (including forming a union), resistance
(including work withdrawal such as absenteeism, reduced work effort, and work
avoidance, or perhaps even sabotage), and silence. How might union strategies, managerial
strategies, and the external environment shape which response an individual worker
chooses? What else might affect whether workplace injustice causes an individual to
support a labor union over the other options for dealing with injustice?
Students’ answers will vary. The discussion should discuss how autocratic human resources
approach can lead individuals to resolve to unionization, resistance or silence. While open-door
policies, rewards and fair treatment can allow individuals to deal constructively when they
encounter workplace challenges.
1. U.S. law mandates basic democratic procedures within unions including election provisions.
Many national leaders are regularly re-elected while there is greater turnover of leaders at the
local level. What explanation can you give for this?
2. With respect to employer behavior, it is commonly believed that the firing of the public-sector
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
air traffic controllers by President Ronald Reagan during the illegal PATCO strike in 1981
created a climate in which it was acceptable for private-sector employers to actively fight unions
and resist their legal strikes. What arguments might someone give to support this acceptance?
What arguments might someone give to dispel the logic of this acceptance? Do you think the
President made the right decision in firing the air traffic controllers? Why or why not?
Internet Exploration
1. Find some descriptions of national union structures on various union websites (on many sites
there is a link for “About Union Name”). How similar are the structures? Can you find
differences in structures that are related to differences in the environment? Here are some
websites: the American Postal Workers Union (www.apwu.org), International Brotherhood of
Boilermakers (www.boilermakers.org—look under “who we are”), International Longshore and
Warehouse Union (ILWU) (www.ilwu.org), and the United Auto Workers (UAW)
(www.uaw.org). Additional union links can be found at http://www.aflcio.org/About/AFL-CIO-
Unions and http://www.changetowin.org/
2. Find the AFL–CIO state federation or central labor council closest to you (see
http://www.aflcio.org/About/Find-a-State-or-Local-AFL-CIO/). What types of activities and
issues is it emphasizing? How does this support the local labor movement?
3. Find and explore the websites for the AFL–CIO and Change to Win. In what ways are the
messages and strategies of the two federations similar? Different? Are workers better off when
the labor movement has a single, unified federation or multiple, competing national federations?
4. Identify a local company or some other business organization that is of interest. Search the
Internet to find information on the economic environment for that company. Try to find labor
market information as well as company-level, industry-level, and economy-wide information
regarding consumer demand and ability to pay. Are there trends in other dimensions of the labor
relations environment that are relevant for this company?
Other Links
AFL-CIO: http://www.aflcio.org
Change to Win: http://www.changetowin.org
Canadian Labor Congress: http://www.clc-ctc.ca
Trades Union Congress: http://www.tuc.org.uk
International Labor Organization: http://www.ilo.org
Society for the Promotion of Human Rights in Employment: http://www.sphre.org
Living Wage Resource Center: http://www.livingwagecampaign.org/
National Association of Manufacturers: http://www.nam.org/
National Public Employer Labor Relations Association: http://www.npelra.org
Union Jobs Clearinghouse: http://www.unionjobs.com
1. “IUE Loses Its Bargaining Battle” (October 29, 1960, pp. 82-83)
2. “The Obsolete View from Labor’s Summit” (August 17, 1981, p. 28)
3. “Palace Coup at the AFL-CIO” (March 17, 2003, pp. 78-79)
(http://www.businessweek.com/stories/2003-03-06/palace-coup-at-the-afl-cio)
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Chapter 05 - Labor and Management: Strategies, Structures, and Constraints
4. “Can This Man Save Labor?” (September 13, 2004, pp. 80-88)
(http://www.businessweek.com/stories/2004-09-12/can-this-man-save-labor)
5. “So Long AFL-CIO. Now What?” (August 8, 2005, p. 35)
(http://www.businessweek.com/stories/2005-08-07/so-long-afl-cio-dot-now-what)
6. “No Solidarity for Labor” (June 15, 2009, p. 28)
(http://www.businessweek.com/magazine/content/09_24/b4135028917564.htm)
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