Creative Briefing Form

FROM Hossam Magdy DATE 4/6/2023

DEPARMENT Design Department PROJECT NO.: 001

PURPOSE Rawaj Company awareness

DEADLINE 7/6/2023

Job Description (Example)

A general description of the work

Kindly be informed that we need the following:

1. Presentation Design

Background (Example)
An overview on the product / company

Rawaj is One of the top leading Wholesalers in Egypt in the industry of Home Appliances
Number one in Delta in the wholesale business for Home Appliances
Products : Electrical & Houseware Products with more than 10000 SKUs
With over 30 years of experience in the Egyptian Market

Target Audience (Example)

Who is this brief directed to? (A, B, C class – Housewives, Children, Business men…)
Students, Donors, Faculty Members, Ministry officials, MEK’s employees from other departments,
Nursing Syndicate Members, partnering Hospitals members and other partners.

Message (Example)
What is the message you want to convey
1. Celebrate the project’s launch. (Example)

Unique Selling Point (Example)

What is special about this product or brand?
It highlights the importance of our product in Egypt; a role that is not carried out by most of the other foun-
dations.

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Requirements (Example)
How do you want your customers / users to react (Comforted, excited …)
Intrigued

Mandatory
Logo’s, colors, slogans …

1. Rawaj Company

Tone of voice
How would you like the message delivered? (Direct, funny, caring, serious …)
Serious

Special Instructions
Are there any materials you like us to use as reference, moods you like or styles you feel comfortable
with?
NA

Logo Specific Questions:

Please list any company logo's, famous or otherwise that you like. Provide a web address if available:

1. Create a visually stunning layout to impact how professional rawaj company is

Please tell us what kind of feel or style you would like the logo to convey: (e.g. classical, modern, ag-
gressive, funny, exciting, calm, sophisticated... etc)
Classical

List any colors or particular features that you would not like in your logo:
Everything flashy

List any colors or particular features that you would like in your logo:
Same Colors as the logo (No CI Created yet)

Please list any additional ideas that you would like to incorporate into your logo:
Kindly find below requested text for each of the materials:

1. Rawaj company Profile

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