Website Design Brief

1. Do you have any defined branding guidelines? If yes, please share the same.

Yes Yes

No

2. Do you have any kind of branding material / identity kits? (e.g. Brochure, video ) If yes,
please provide us (soft) copy of the same along with some images for design references

Yes Yes , Sharing Excel file with links for the

same.

No

3. Please list down some sites that you find appealing in terms of the design and layout.
Please note these websites may not necessarily be from your industry. Please also
highlight the components of these web pages which you relate to the most.

Reference URL’s Highlights

https://www.godrejproperties.com/ User interface is good , banner placements

Central park Interactive Video , template on home page

https://www.centralpark.in/ makes it engaging , overall site experience
& LodhaGroup.in

Overall Design layout , Luxe appeal

Trump Original Site USA one , Apple
https://www.gulshandynasty.com/ Overall Design layout
&
https://www.oberoihotels.com/

4. Please list some sites of your competitors. (direct & indirect both)

Competitor URL’s What you Like / Dislike about the site

https://www.atsgreens.com/
 https://www.godrejproperties.com/ User interface is good , design layout for
information is good
https://www.abacorp.in/ Design layout & structure

5. Are there any predominant color(s) you would want to use or not use in your website?

Colors to use Colors not to use

Refer to Brand manual attached

6. Do you have any preference towards font type or name?

Raleway / Refer to brand manual attached.

7. What are the things you dislike about your current site in terms of the aesthetics or
functionalities?
Ans - Layout, Load time, Inner pages, User Interface & Design aspects

8. Anything that you think has to be highlighted the most on the website? It can also be
shown on the Home Page or all pages of the website.
Ans – Interactive design with readability aspect to provide quick information to the user.
Video templates, Scrolling banners. Enquire Form & Testimonials,
Buy Online section on home page, Customer Login section to be associated with our Erp
software.
Refer to Godrej Properties site & Central park site for more details on the same.

The site has to be more experiential like https://www.oberoihotels.com/.

9. Do you have any preference towards vertical/horizontal scrolling on homepage?

Parallex

10. What kind of content support you can provide us? Please specify the kind of images,
videos, write up, etc. which you would be able to provide us (if any).
Brochures, Gallery Images, Renders, Layouts, Video, Testimonials etc

3
 11. Have you worked on the content structure for the new website? If yes please share the
same.
No

12. Define the expected user journey on the website

Unique visitors to the website , 50 Thousand per month

13. What message do you want to drive to the TG via the website?
Leading real estate player in luxury segment in our industry.
We are shaping the shaping the building for your future(Residential/Commercial)

14. What objective do you want to accomplish via website?

Ans – It’s a window to the world, all my prospects, stakeholders, all would be referring
to the site, driving perception as per the vision of the brand.

15. Is there any challenge that you currently face in communicating with the Target Group?
Ans - User interface is not up to the mark.Not a delight to watch the banners & overall
design aesthetics.

MISCELLANEOUS

Please use the space below to jot down any other inputs that you may want to share with us
and were not able to cover in the questions above?

---------Thank you ---------