TAKING

CARE
OF
YOUR
HAIR

SINCE 2011
EDITION - EUROPE
 in more than

The Magic of the Irresistible

Our mission is to
create the best
products for
your hair.
72 countries
We have a portfolio of more than 150
products that rest to the sound of classical
music. Products desinged and used by great
beauty professionals that come out of the
Dream Factory.

GMP
COMPANY CERTIFIED
WORLDWIDE AS AN EXAMPLE Own Factory - Development and Quality Control Laboratories - Worldwide Logistic Distribution - Education
IN INDUSTRIALIZATION.

02 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 03

 We are specialists in HAIR
In 9 years of history we have created the most innovative hair cosmetics.

PRODUCT CATEGORIES

SMOOTHING TREATMENTS SWEET

TEACHES
YOU
BLEACHING HOME CARE

We believe that beauty is born from the personality of each woman and this is a
discovery that we must enhance every day. Through our products we offer the
possibility to highlight multiple styles.
Celebrate beauty and find different ways to be you!

04 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 05

SWEET Details make the difference
How is The First going to change the life of your salon?
SMOOTHING

Compatible with all hair chemistries - PROFESSIONAL USE

9The First Shampoo
Ways to use Organic Compatible Moisturizing.
acids. with any
chemistry.

Easy Thermo Only 15

application. active. minutes of
pause time.

Get the Smoke free. Duration 3-4

treatment months.
done
The fastest smoothing THE FIRST
SHAMPOO without
980ml
treatment in the cod. PA00340
500ml
restrictions.
06 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 07
world... cod. PA00341
 THE FIRST CONDITIONER 3.0

NEW
PROFESSIONAL USE

BOOSTER TREATMENT has arrived with great force in the beauty world. It is a beauty activator
TREATMENT, A BOOSTER
that complements Sweet straightening. A ‘refresh’ of The First straightening treatment designed
FOR SMOOTHING.
to extend its duration, moisturizing, strengthening and prolonging the shine and silkiness of the

BOOSTER TREATMENT comes with the hair. A result that will not leave your client indifferent.

proposal to enhance and maintain the

smoothing for longer in a professional
way.

MORE SHINE MORE PROTECTION MORE HYDRATION

THE FIRST
CONDITIONER
980g
cod. PA00344

08 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 09

 Shampoo AFTER SMOOTHING
Thermal Fluid
230ml 100ml SWEET
cod. PA00351 cod. PA00180
Daily cleansing treatment, moisturizes and Thermal protector that repairs hair deficiencies. Helps the
promotes a natural smooth effect. durability of the straightening and generates a natural and
healthy look to the hair.

The First
Family
Conditioner Leave in
230g 200g
cod. PA00352 cod. PA00179 Prolongs the smooth
For daily use, the conditioner helps Thermal and solar protector that repairs the cuticle. effect without heat
to moisturize hair treated by thermal Creates a surface layer protecting the hair.
straightening. source.

The best home care

line in the world!
The first home care line
that stimulates smoothing
straightening. Helps strengthen and replenish
progressively without the
use of heat source.
Ultra Conditioner Shine Spray (Forthcoming release)
260ml
200g
cod. PA00187
cod. PA00242
Finishing perfume for all hair types. Generates intense
Nourishing mask for hair treated by thermal
shine and helps repair split ends by sealing the cuticle.
mass from the inside out.

The First Repair

15ml
Gloss cod. PA00184
30ml Immediate effect, repairing the external part of the hair,
cod. PA00183 keeping it hydrated for longer.
Fluid that helps to protect and
repair split ends.

10 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 11

Powder Shampoo
THE WORLD’S FIRST POWDER
SHAMPOO FOR DAILY HAIR WASH.
Can be used Ecological For all hair Easy to
It has a molecular precision formulation that creates as a deep shampoo. types. to apply.
hydrogen bonds in the keratin chains, leaving cleansing
damaged hair more resistant, softer and cleaner.
shampoo.

PROFESSIONAL (400g)
PREPARES THE
HAIR FOR
-Coloration.
POWDER
SHAMPOO
PROFESSIONAL
Yield
equal to 10
LITERS
400g
cod. PA00084
-Bleaching.
HOME CARE (80g)
POWDER
-Treatments. SHAMPOO
HOME CARE

2
80g
cod. PA00245
Yield
equal to
12 - SWEET PROFESSIONAL LITERS
Lovely 9 years as the world’s best-selling
and award-winning smoothing
product.
BEFORE AND AFTER
INTENSE SMOOTHING
Thermal Smoothing

NEW
GENERATION
2.0
SWEET IRON
cod. PA00001

SH. DEEP
CLEAN 1
980ml
cod. PA00346
500ml
cod. PA00345

HAIR
TREATMENT 2
980g
cod. PA00348
500g
cod. PA00347

RAW MATERIALS TOUCH OF

SILK 3
NATURALS 980g
cod. PA00350
BLEND SHAMPOO
230ml
A combination of natural raw materials 500g cod. PA00077
cod. PA00349
for healthier hair smoothing!
BLEND
CONDITIONER
230g
cod. PA00064
TREATMENTS MOLECULAR REPLACEMENT
VISIBLE ON FIRST APPLICATION

MAP THE
STRUCTURE
STRUCTURE AND
REPOSITIONS

RENEW YOUR EASY NUTRIENTS

APPLICATION ACCORDING TO

HAIR FOR YOUR NEEDS

PROFESSIONAL
Biotechnology treatment that
maps the capillary structure REGENERATION
promoting a new regeneration INTELLIGENT
cycle in the hair. REGENERATION OF
THE HAIR FIBER

DID YOU MAXIMUM

HYDRATION
KNOW..? SHAMPOO
CRONOLOGY
Biotechnology has been used in facial 980ml
cod. PA00033
and body treatments for years. In 2014 FOR ALL
we developed this technology to be used HAIR CREAM HAIR TYPE
980g
especially on hair. cod. PA00027

Intelligent treatment with Biotechnology

MAXIMUM NUTRITION that maps the hair structure.
16 - SWEET PROFESSIONAL NATURAL ASSETS + BIOTECHNOLOGY
 RESTRUCTURES
Shampoo Make Up Remover COLLAGEN AND
Cleanses the hair and delicately and
gently and softly removes make-up from the face.
ELASTIN FIBERS
ANTI-DANDRUFF AND
DECLAMATIONS

Conditioner Body Nutrition

Intense conditioner that prepares
the skin for make-up.

Hair & Body Cream

During the day it strengthens the
hair and at night it protects the
skin.
DETOX
Natural treatment that
AIDS RECOVERY AND COMBATS SCALP hair and skin at the same
time.
DISEASES.

GREEN CLAY MENTHOL VITAMIN E

SHAMPOO MAKEUP CONDITIONER HAIR BODY It has a strong absorbent, Dilates the blood vessels It has an antioxidant
REMOVER NUTRITION CREAM healing and stimulating of the skin causing a action that improves
230ml 230g 200g DETOX
action, ideal for oily hair feeling of relief and skin and scalp cleansing, 200g
cod. PA0032 cod. PA00024 cod. PA00215
and skin. Anti-dandruff freshness. Reduces excess especially after daily cod. PA00005
and anti-acne action. sebum from the scalp and aggressions caused by
18 - SWEET PROFESSIONAL
stimulates hair growth sunlight and pollution. SWEET PROFESSIONAL - 19
after exfoliation.
MEDICAL HAIR S.O.S SUPER RECONSTRUCTION
HEALTH AT ALL TIMES TREATMENT

SE
LU
NA
SIO
ES
OF
BEFORE AND AFTER

PR
SHAMPOO
INSTANT REPAIR
980ml
cod. PA00343

IMPACT SHOCK
500ml
cod. PA00060

REGENERATION 2
980g
RECOVERS VERY DAMAGED HAIR. cod. PA00058
CORRECTS CHEMICAL DAMAGE.
USE IT AS AN IMMEDIATE RELIEF. SOS POWDER
60g
cod. PA00394

Perfect for damaged and/or chemically treated hair: The ‘Medical

Hair S.O.S.’ line recovers and revitalizes hair. It can be used on
brittle and porous hair. It works by repairing and reconstructing
the hair fiber structure. SOS INSTANT REPAIR
HOME CARE
220g
cod. PA00046

20 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 21

BLEACHING NEXT RELEASE

BLEACHING OX
NEW FORMULA

POWDER OXYGENATED
WATER
Increases the quality of blondes!
Achieve the best
Sweet Powder Dust - Free was created for the
realization of various lightening techniques. It has a
results.
new formula that reaches a faster speed making a Harness the power of each
lightening of up to 8 tones. With an exclusive blend
OX for incredible coloring and
of oils rich in Omega 3, 6 and 9, it helps nourish the
cuticle layers and preserves the capillary protein bleaching results.
during lightening.

BLEACHING 8 levels of lightening. Fiber protection.

Professional use
POWDER
500g
cod. PA00092 Blend of oils. Accelerated lightening action.

Omega 3, 6 and 9. DUST-FREE/DUST-FREE.
22 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 23
TONER
SWEET REPLACES
SHADES
TONER

SHAMPOO
MATIZADOR
980ml
cod. PA00137

MASK
MATIZADORA
980g
cod. PA00086

SHAMPOO
HOME CARE
PROFESSIONAL
ANTI-YELLOW
230ml
cod. PA00138

MASK
ALSO USES THE HOME CARE LINE
SAY GOODBYE TO YELLOW!
HOME CARE
230g
cod. PA00087
SWEET PROFESSIONAL - 25
NEXT RELEASE
HAIR REPAIR
RE SI STANCE AND SOFTNE SS

Restore Transforms the

customer’s moment in
FOR HEAD WASHERS

Lavatory the washroom into a

unique experience.
Restructures
at the same time Restructures and moisturizes
as it cleans. during washing.

Restore Shampoo and Conditioner

allows an average of 100 washes. It NUTRIENTS
FROM TH E
has an exclusive fragrance that will A M A ZON A S

not go unnoticed. SHAMPOO

RESTORE
1,4l

CONDICIONADOR
RESTORE
26 - SWEET PROFESSIONAL 1,4g SWEET PROFESSIONAL - 27
MOUSSE LINE
SHAMPOO AND
CONDITIONER
AMOUNT PER
APPLICATION

35 to
50 palms
equal to this
one.

One product
yields 1 liter.
SHAMPOO CONDITIONER SHAMPOO CONDITIONER SHAMPOO CONDITIONER
NORMAL HAIR NORMAL HAIR DAMAGED HAIR DAMAGED HAIR GREASY HAIR GREASY HAIR
260ml 260ml 260ml 260ml 260ml 260ml
cod. PA00011 cod. PA00006 cod. PA00012 cod. PA00007 cod. PA00010 cod. PA00004

SWEET PROFESSIONAL - 29
 Being a
hairdresser is not
a profession, KERATIN
AMPOULE
15ml
cod. PA00016

RECONSTRUCTION

is a passion.
AMPOULE
15ml
cod. PA00018

Sweet Alchemy
NUTRITION
AMPOULE
15ml
cod. PA00015

You are an artist. Create customized treatments. COLOR

MAINTENANCE
AMPOULE
15ml
cod. PA00021

HAIR BODY
Alchemy treatment CREAM
200g
gives hair professionals the opportunity cod. PA00215

to become true alchemists in personalized EFERVESCENT

240ml
treatments. cod. PA00019

MYSTIC JELLY
200g
cod. PA00216
 FOR CURLY
MEN LINE
SHAMPOO
BARBADOS
230ml
cod. PA00003

CONDITIONER
BARBADOS
230g
cod. 1101CB

SHAMPOO
CACHOS
230ml
cod. PA0059

CONDITIONER
CACHOS
230g
cod. PA0063

BE A QUEEN CROWNED BY
32 - SWEET PROFESSIONAL
YOUR CURLS SWEET PROFESSIONAL - 33
 EXPERT
SWEET
PROGRAM EXPERIENCE

BE A EXCLUSIVE
TECHNICAL EVENT
PROFESSIONAL. WITH FOCUS
ON THE
HAIRDRESSER

34 - SWEET PROFESSIONAL SWEET PROFESSIONAL - 35