Marketing 442 B2B

Week 2

Apple Inc.

Apple Inc. is a technology company that specializes in consumer electronics, software, and
online services. According to the Library of Congress, Apple was founded on April 1, 1976 in Los
Altos, CA, by Steve Jobs, Steve Wozniak, and Ronald Wayne
Apple Inc. is now a Cupertino-based American tech company is the world’s most profitable
company as of 2020.

Apple would be categorized as mass production; they produce their electronics in massive scale.

Apple uses product leadership strategy. Apple’s motto is been “Think Different”, which is
exactly what they do as they maintain focus on the core processes of invention, product
development and market exploitation.

https://guides.loc.gov/this-month-in-business-history/april/apple-computers-founded

Olive Oil

1. What is Tetra Prisma packaging and what is it designed for?

a. Tetra Prisma packaging is a sturdy carton packaging made with renewable
materials, that has a unique 8-sided shape.
2. What is the special purpose of this packaging? (what does it promise to do)?
a. The ergonomically eye-catching shape promises to protect the nutritional and
organoleptic characteristics of extra virgin olive oil, making it last fresher longer,
by blocking the exposure of light and air.
3. What challenge might the product find in the market? (what reaction might customers
have)
a. The challenge the product may have in the market, is that consumers are used to
purchasing their oil in see-through containers. Many consumers, because of habit,
may assume that oil stored in glass is of higher quality and may even preserve oil
longer.