CHERRY MAE L.

ENRIQUEZ
BSHM 4B

TOPIC 4
Activity 1

In the fast food industry, one growth opportunity in the past was the introduction of the
breakfast category. Fast food companies like Jollibee and McDonald’s would have a different
menu for breakfast and lunch to “customize” its meal solution during these two different meal
times. However, lunch and dinner menu remains the same.
A. Do consumers have the same or different dine-in behaviour during lunch and dinner?
B. If not the same, identify the differences.
C. What would you recommend to the fast food companies in order to improve their dinner
sales and seat capacity usage.
ANSWERS
a. We cannot easily conclude whether consumers have the same or different dine-in
behaviors during lunch or dinner. It all depends on the selected participants. However, it is a
common knowledge that each one of us has our own preferences and uniqueness. Thus, we
cannot expect consumers to have the same dine-in behavior during lunch and dinner.
b. The most common difference on consumer's dine-in behavior on lunch and dinner is
one's preferences. Some people would prefer heavy meals on lunch and light meals on dinner,
or vice-versa. Others would like it best if their lunches are paired with dessert, others don't. It
all depends on the satisfaction of one's taste buds.
c. Commonly, the least seat capacity usage of fast-food companies among the three
different meal times is dinner. Since most of the people in the city – where fast foods are
located– are already on their way home and would prefer a home-cooked meal, only few come
to fast food restaurants to eat dinner. In order to improve their dinner sales and seat capacity
usage, fast-food companies need to think of ideas that are out of the box. Say, they have to
consider inventing new sets of menu plans for dinner that other competitors don't have. Or,
they can make alluring promos that are available only for dinner. Fastfood companies should
strategize on how to get consumers thrilled and excited that they wouldn't want to miss buying
and eating these foods even when it is late at night
Activity 1 (Thinking Application). It has been observed that strong countries have great global
brands from innovative products. USA has apple and Nike among many others. Japan has
Sony and Toyota. Korea has Samsung. Finland has Nokia. Singapore has Singapore Airlines
while Taiwan has Acer.

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 A. What is stopping the Philippines from launching truly innovative global products?
B. What Philippine made products do you think will stand the greatest chance to be a
global brand? Please define the criteria observed from world’s strong brands?
C. What is the role of government in building global brands and how would having a global
Pinoy brand benefit the government?

ANSWERS
a. The mindset of "most" Filipinos itself is stopping the Philippines from launching truly
innovative global products. Most of us look up to the mentioned brands, to the products that
are made in the foreign countries. We are very eager to use these products that we almost
consider it a must-have. We disregard our own local products regardless of the quality since
our eyes are focused on something that's not ours. We often consider our own brands "cheap",
and not as good as foreign brands. It is true, our products are not as good as them, but with
Filipino’s excellence and creativity, it is possible that we can do something and create products
that will be known worldwide. We just need to help and lift each other up, and support each
other's ideas and opinions. In that case, we don't need to rely on foreign brands anymore to
look good and feel good, because we can have something that we can finally call ours.
b. It will stand the greatest chance to be a global brand because I don’t see any problem
at all with the Philippine products. It is also associated with another products with the help of
partnership, the product also have a pleasant meaning because it will be deriving from their
own history of their hard work. When it comes to legal requirement, it can be registered. The
name of the product also can be remembered because Filipino alphabet is the same with our
world language which is English, so I doubt if not all citizens can’t read the letters on every
word and it can be pronounce easily. The product also has its own limitation.
c. The government's position in developing global brands is to control and protect the
environment, grant rights and protection to investors, and to pay taxes. Getting a global Pinoy
brand benefits the government in many respects, especially in terms of economic development
and the country's positive image and history around the world.
Activity 1 (Create a Package) Lily’s Peanut butter is one of the early brands of peanut butter in
the Philippines. It competes with brands like Ludy’s Peanut Butter. Design a new package for
Lily’s that will make it stand out in the supermarket shelves making it look even better than
imported peanut butter brands. Consider the cost of the new package should ideally be the
same as the existing one. The package need not be limited to labels, the container and the
cover can also be revised if feasible while maintaining the cost.

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 Activity 1. (Thinking application) plastic bottles take 600 years to decompose in landfills.
Suggest viable ways how consumers can drastically reduce wastage of plastic bottles.

Plastics were once seen as miraculous products that were ideally suited to our society of
convenience-cheap, lightweight, quickly mass produced and simply thrown away after use. We
soon learned however, that plastics are a lot harder to get rid of than to make. The easiest way
to minimize the amount of plastic waste entering our oceans is essentially to cut it off at the
source and reduce the amount that is currently used in the first place. In addition to eliminating
waste, this has the additional advantage of reducing the use of fossil fuels used to manufacture
plastics in the first place. As customers, we can opt to purchase goods without packaging, to
bring our own bottle of water, to rejects straws and to use our own reusable shipping bags-
daily behavior that can drastically minimize the amount of plastic we are liable for.

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