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Nike is shutting down its Run Club app in China

耐克公司临时关闭了在中国大陆地区Run club app的运营
By Michelle Toh, CNN Business
Updated 1247 GMT (2047 HKT) June 8, 2022

(CNN Business) — Nike is deactivating its Run Club app in China, becoming the latest Western company to reconfigure its
business in the world's second largest economy.

The US sportswear giant posted a notice to runners in mainland China, saying the app will "cease service and operation"
there starting July 8.

In a statement to CNN Business, a Nike (NKE) spokesperson said that it would roll out a "localized" platform for Chinese
runners in future, and continue to invest in updating its digital platforms in China.

"We are creating an ecosystem from China for China, specifically catered to the region's unique consumer needs," the
representative said.

China is one of Nike's top markets. The company made nearly $8.3 billion in revenue in Greater China, which includes
Hong Kong and Taiwan, in the last fiscal year, according to its most recent annual report. That was more than its sales in
the rest of Asia Pacific and Latin America combined.

China is also a key manufacturing hub for the brand, with about a fifth of Nike's footwear and apparel being made there.

Nike Run Club, which allows users to track their runs and perform challenges with friends, has more than 8 million users
in China who have collectively covered more than 600 million kilometers (nearly 373 million miles), according to a
company statement on the app.

Nike has notified its 8 million users of the Run Club app in China that the platform will be discontinued soon.
Local users will be able to export their fitness data, Nike said.

The move is the latest in a series of changes big Western companies have made to their businesses in mainland China in
recent months. Last week, Amazon (AMZN) announced the closure of its Kindle bookstore in the country, as well as the
discontinuation of Kindle device sales to retailers.

This summer, Airbnb (ABNB) will take down all its listings in the country and concentrate instead on outbound travelers.
The company made the decision because of mounting costs that were worsened by Covid-19.

Last October, LinkedIn said that it would shut down the local version
of its platform in China, citing a "significantly more challenging
operating environment" and compliance hurdles.

The platform, which is owned by Microsoft (MSFT), has decided to

introduce an all-new, even more localized service, called InJobs.

— CNN's Beijing bureau contributed to this report.

Related Article: Amazon is closing its

Kindle store in China

New words and expressions

1. cease service and operation 停止服务；终止运营
2. shut down停工，关闭
3. statement n声明
4. deactivate V 解除，无效
5. reconfigure v. 重新装配，改装
6. sportswear n.运动服装
7. spokesperson 发言人
8. roll out 出发
9. localized 本土化
10. digital platform 数字平台
11. representative n 代表
12. unique consumer needs 特殊的消费者需求
13. revenue 收入
14. fiscal year 财政年
15. annual report 年度报告
16. manufacturing hub 制造中心
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