HOOKED : HOW TO BUILD HABIT-FORMING PRODUCTS

PDF, EPUB, EBOOK

Nir Eyal
256 pages
04 Nov 2014
PORTFOLIO
9781591847786
English
United States
Hooked Book- Product Design To Boost Customer Engagement | Nir Eyal
Quotes from Hooked: How to Bu Does it load the next trigger and store value to improve the product with use? Embed Size px. Interesting book,
boring reader. Error rating book. Thus, your product not only has to make it easy to scratch that itch Variable rewards are one of the most
powerful tools companies implement to hook users. This can be an external trigger - like an email or notification or ad that brings the user back -
but the best products also form internal triggers. Source: Dr. Hooked is an engaging read. Experience design in IoT-infused intelligent ecosystems.
Corey The characters, the themes, the artistry on the screen, the emotional connection to a creator, it's not just the plot, a connection to a piece of
art can be deep, profound, and multilayered. Shelves: recommend-for-product-mgr. This is the first book I have listened to from start to finish,
which has practical advice and tips to get started with your ideas straight away. Habit-forming technologies are essential for increasing human
engagement with your product or service. Nir Eyal writes: Skinner's pigeons tell us a great deal about what helps drive our own behaviors. Shares
Share. New for second edition! The Bell example. Jan 24, Mario Tomic rated it it was amazing. He wrote the book he wished had been available
to him as a start-up founder—not abstract theory, but a how-to guide for building better products. No notes for slide. External trigger : what brings
users to your service? Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in
the tech industry more broadly - on the Huffington Post. All habits end with a reward. The four quadrants of manipulation Eyal provides a simple
framework called a Manipulation Matrix to help determine the best and most honest way to position a product to users. When a product becomes
tightly coupled with a thought, and emotion, or a preexisting routine, it leverages an internal trigger. He obviously recorded it himself it in a very low
tech way, and the audio quality switches throughout the book from bad to worse. Ladies Get Paid Claire Wasserman. High Output Management.
Super interesting and easy to follow Love how Nir brought the concepts to life with well known examples and made it all practical with the Do
This Now sections. This book is a fine example of a misguided blog post that became a book because snake-oil sells well during a gold rush.
Hope another version comes out 1 person found this helpful. Triggers provide the basis for sustained behavior change. Good book good overall
ideas. As a matter of fact, it's not their responsibility to tell you the truth. Why do some products capture widespread attention while others flop?
The fourth and final phase in the Hook Model, investment , is critical for building habit-forming technologies. You are now equipped to use the
Hook Model to ask yourself these five fundamental questions for building effective hooks:. Product Details. Faced with impossible situations, they
found the astounding triumphs we all seek. Such a good book but a terrible audio book. Play A trigger T must be present to activate the behavior.
Using marketing to incite motivation is expensive and has a limited return on investment ROI. Among many other occurrences, a line in the book
says Instagram "helps users dispel boredom by connecting them with others. We can build habit-forming products that help people. In my mind,
this is an extension of the sunk-cost fallacy: people continue to expend their resources even after previously wasting resources to avoid the
cognitive dissonance of realizing their earlier poor decisions. If we want to maximize happiness, we need to prioritize experiences over
appearances. Meine Mediathek Hilfe Erweiterte Buchsuche. Flat Army arms you with powerful tools for overcoming resistance to change and
creating a culture of collaboration, engagement, and employee empowerment. Sign up for a Scribd free trial to download now. But what do we
mean by habit? Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value CLTV.
Eyal describes two types of triggers: external and internal. The chapter is instructive and advises readers that, when they must choose between
cultivating motivation or designing for ability, it is smarter to focus on ability first. Everyone devoted to Lean Startup and product development
should read this book! In recent years, the perception of UX design has changed dramatically. While the content of the book is not bad overall , it
feels like a lot of repeated information. A Whole New Mind. Cancel anytime. People Places Emotions Situations Routines Is there a pattern
underlying how technologies hook us? Designing voice and tone for error messages. Dhaka Pratama.

Book Review: Hooked: How to Build Habit-Forming Products :: UXmatters

Alle anzeigen ». Follow podcast failed. Better to get the printed version. One of the main useful ideas the book talks about in engaging users is
having triggers to bring the user back to the product. Nassim Taleb on the Notion of Alternative Histories. External triggers are embedded with
information, which tells the user what to do next. Design behaviour for good The audio book includes actionable insights that are relevant years
after the books inception, looking forward to apply the concepts. The correct answer is a painkiller, which solves an obvious need and relieves a
specific pain. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control
our behaviors, this book gives readers: - Practical insights to create user habits that stick. The book takes you through the theory, giving examples
to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to
your own product or service. Add to Wish List failed. For the rest it is as if the book is just stating the obvious. What more does a company need?
Jan 30, Karen Chung rated it it was amazing. This was a really hard book to complete because the reader might as well have been reading entries
in the phone book. Taxes where applicable. Unfollow podcast failed. The author explains that hooking users to use habit-forming apps should be
used to benefit them. The idea of 'hooking' a user to your product is strikingly similar to that of causing a user 'to be addicted' to your product,
including use of the same mechanisms to do it. When the author talks about apps and digital marketing, he almost passes for homo sapiens. Any
additional comments? Really, really good. Think 'Infinite Jest', with mice in cages. The five fundamental questions: 1. Viral Cycle Time explains the
compounding growth of users. Inviting friends, stating preferences , building virtual assets, and learning to use new features are all investments users
make to improve their experience. Faced with impossible situations, they found the astounding triumphs we all seek. At a minimum, the
introduction and first few chapters do a fantastic job introducing the "framework" for how to think about products. In the case of LinkedIn, the
application presents users with a graph that illustrates the strength of their profile, encouraging them to divulge more information about themselves.
Actionable steps for building products people love. Action: What is she going to do next? You'll learn product management principles that can be
applied to any organization, big or small. Exclusive 60 day trial to the world's largest digital library. Voted one of the best business books of the
year by Goodreads readers. Reputation How many email subscribers? Narrator Indistractable. Company of One is a refreshingly new approach
centered on staying small and avoiding growth, for any size business. Overall he does it okay, but the microphone he has used must have been
really cheap. The hunt is something intrinsic in our brains that dates back to prehistoric times when we literally lived for the hunt - think of hunting
for interesting content on your Twitter feed, or gambling looking for payoffs. But I assume that is perhaps growth, you don't have to like the person
to think their idea has merit. The aim is to influence customers to use your product on their own again and again, without relying on overt calls-to-
action such as ads or promotions. The last phase of the Hook Model is where the user does a bit of work. It has a very big fluff to substance ratio
and the little substance it does present is deprived of all nuance. The Bell example. What could Nir Eyal have done to make this a more enjoyable
book for you? However the narrator is so bad I couldn't get through the first few chapters. Details if other :. If you havent read up on habit
forming, then this is a good primer. What pain is your product relieving? For example, your smartphone pings or buzzes which attracts your
attention. Sort by:. Jun 27, Abhishek Anbazhagan rated it did not like it. Great content, but not a great audio-book What made the experience of
listening to Hooked the most enjoyable? I will now be recommending this book instead. Are users fulfilled by the reward yet left wanting more?
Embed Size px. Investment : what bit of work do users invest in your product? Community Reviews. Play Sales get potential customers to open
their wallets to buy the product. Definite recommendation to all stakeholders of a product as well. Dan Heath and Chip Heath. According to his
assessment, a motivation exists: the user wants to log in to a Web site. Hook Model: a four-phase process companies use to forms habits. Once
Barbra completes the simple action of clicking on the photo, she is dazzled by what she sees next. Ability is where there is much room for
innovation. This book simply packages what was old into new with jargon.