Provincial Administrator’s Office-Tourism Division
BASIC INTERMEDIATE ADVANCED
Planning and Policy Implementation 1.1 Understands and communicates basic
(The ability to craft effective tourism plan based on the social, concepts and ideas pertaining to tourism
economic, and environmental aspects of the national, regional, and planning and policy implementation
local level and implement national initiatives under the Department of
Tourism) 1.2 Crafts tourism plan with supervision
from higher-level officer or Manager.
Product Development 1.1 Knows the basic concept and idea in
(The ability to create tourism product development initiatives in the tourism product development.
market) 1.2 Assists in the implementation of
tourism product development initiatives
Marketing and Promotions 1.1 Understands basic marketing
(The ability to create effective campaign strategies that attract visitors principles and strategies.
and generate interest in a particular destination or tourism product) 1.2 Assists in promoting tourism products
and destinations with supervision from
higher-level officer or manager.
1.3 Communicates simple marketing and
promotions concepts and ideas
Statistics, Research and Office 1.1 Performs basic skills in conducting
Administration inventory of tourism assets and data
(The ability to conduct inventory of tourism assets and collate and gathering with supervision from a higher-
document gathered data on occupancy and tourist arrivals) level officer or manager.
1.2 Consolidates the gathered data
SUPERIOR
2.1 Possesses an intermediate knowledge
with regards to tourism planning and
policy implementation
2.2 Crafts tourism plan with minimal
supervision
2.1 Understands moderately complex
ideas relative to product development
2.2 Implements tourism product
development initiatives with minimal
supervision.
2.1 Understands moderately complex
marketing principles and strategies.
2.2 Assists in promoting tourism product
and destinations with minimal supervision.
2.3 Possesses an intermediate
understanding of the concepts and ideas
relative to marketing and promotions
2.1 Performs intermediate skills in
conducting inventory of tourism assets and
data gathering with minimal supervision.
2.2 Creates a report based on the gathered
data and performs a simple statistical
analysis.
3.1 Processes highly complicated concepts
and ideas relative to Tourism planning and
Policy implementation.
3.2 Creates a tourism plan integrating the
social, economic, and environmental
aspects of the national, regional, and local
level.
3.1 Analyzes trends in developing tourism
product initiatives in the market.
3.2 Supervises the implementation of
tourism product development initiatives
3.1 Comprehends Highly Complex
marketing principles and strategies.
3.2 Implements effective marketing and
promotion strategies to improve client’s
engagement and interest.
3.3 Uses data and technology to
personalize marketing messages and
promotions based on client’s preferences
and behavior.
3.1 Analyzes tourism reports and
documents
3.2 Creates an action plan to address
pressing concerns in tourism
3.3. Performs highly statistical analysis
and review.
4.1 Possesses an expert-level of
understanding of all tourism related
concepts, ideas, and policy necessary for
the implementation of an effective tourism
plan.
4.2 Implements national initiatives
4.1. Ensures the implementation of all
tourism product development related
initiatives.
4.2 Introduces innovation
4.1 Possesses an expert-level of
understanding of the current trends in
marketing and promotions
4.2 Uses a variety of marketing channels
to reach the target audience.
4.3 Communicates an expert-level
marketing and promotions concepts and
ideas.
4.1 Creates an effective action plan
derived from the data gathered.
4.2 Possesses an expert-level of
understanding of the current trends in
Research, Statistics and Office
Administration.