Challenge: Redesigning the user interface of a mobile banking application to improve the user

experience and increase customer satisfaction.

Selection: I have selected the tool of Visualization for this challenge. Visualization is a design thinking
tool that involves creating visual representations of ideas, concepts, or data to enhance understanding
and communication. Visualizing the user interface and the flow of interactions in the mobile banking
application will help me identify areas for improvement and generate new design ideas. I chose this tool
because I believe that visualizing the existing interface and exploring alternative designs will allow me to
gain valuable insights and communicate my ideas effectively.

Application: To apply the tool of Visualization, I started by creating a visual representation of the current
user interface of the mobile banking application. I mapped out the screens, menus, buttons, and various
interactions using sketches and diagrams. This allowed me to identify pain points, such as confusing
navigation and cluttered screens. I then brainstormed alternative designs and visualized them through
wireframes and mockups. By visualizing different design options, I was able to compare and evaluate
their strengths and weaknesses. I also sought feedback from potential users and stakeholders to gain
further insights into their preferences and needs.
Insight: The application of Visualization provided me with valuable insights throughout the design process.
Visualizing the current user interface helped me identify specific areas for improvement and potential bottlenecks
in the user experience. By creating wireframes and mockups of alternative designs, I was able to experiment with
different layouts, color schemes, and typography choices. This allowed me to iterate and refine my designs
based on user feedback and usability testing. I also realized the importance of visual consistency and simplicity
in creating a seamless user experience. Visualization helped me visualize the user journey and empathize with
the end-users, leading to a deeper understanding of their needs and expectations.

Approach: In future design challenges, I would continue to apply the tool of Visualization as it proved to be
effective in this project. However, I would also consider using the tool of Storytelling to complement the
visualization process. Storytelling can help create narratives around the user experience, enabling me to
communicate the benefits and value of the redesigned interface more effectively. By combining visualizations and
storytelling, I can create a more compelling and persuasive presentation to stakeholders and users. Additionally, I
would ensure that I allocate enough time for user research and testing to gather more meaningful insights and
validate design decisions early in the process. This would help me address potential usability issues and
enhance the overall user experience of the mobile banking application.