Coconut-Based Farm Business School

Farming as a Business
MODULE OBJECTIVE: ENTERPRISING MINDSET

Conclude that a farming business must gain profits

View entrepreneur role as introducing change

Recognize the behaviors of enterprising individuals

Business po ba ang farming?
 Core Functions of Business

1. It produces things of value 2. It has buyers

Production Marketing

Exchange
 BUSINESS OBJECTIVES

MARKETING PRODUCTION

Sell more to buyers Quantity

Sell to competitors’ buyers Quality

Sell to non-buyers Price/cost

Get paid Time

Ano naman po ang management?
 D O N E C Q U IS N U N C

THERE ARE NO BUSINESS

PROBLEMS, ONLY
MANAGEMENT PROBLEMS.
Dr. O. A. ATAÇ,
Chief, Enterprise Management Development Section (EMDS)
International Trade Centre UNCTADWTO (Retired)
What is an enterprise?
Many enterprises in a farm

Coconut Banana Cacao

Enterprise Enterprise Enterprise
What constitutes success
in a farm business?
GROUP ACTIVITY:

¡ Draw your concept of a

successful farm,
incorporating your ideas
of what constitutes
success
 FARMING AS
ENTREPRENEURSHIP
 Farmer?

NONG JUAN Businessman?

CASE STUDY

Entrepreneur?
 Entrepreneurship

… one who combines

factors of production to
initiate change in the
production of goods
(and services)
Paul Wilken
INNOVATIONS
(QUALI & QUANTI CHANGES)

¡ New source of capital, labor, material

¡ New production process,
¡ Organizational change
¡ New / expanded markets
¡ New products, added value
What is being enterprising?
 Godliness
(Maka Diyos)

WAY OF LIFE
Good
citizenship Being
(Makabayan) enterprising
(Maparaan)
 Ways of
working
ENTERPRISING FARMER
Entrefarm Experience
PROCESSING THE ENTREFARM EXPERIENCE

• Bakit nagkaiba iba na kayo sa katapusan ng Entrefarm?

• Paano kayo yumaman?
• Ano ang kailangan upang magtagumpay sa farming business?
• Paano natin mai-apply ang ganitong mindset sa tunay na buhay?
SELF ASSESSMENT : HOW ENTERPRISING ARE YOU?

Aling Ms ang iyong napatunayan sa iyong karanasan sa Entrefarm ?

Workbook page 13
LEARNING FROM FEEDBACK : HOW ENTERPRISING ARE YOU?

¡ Humanap ng ka-pareha at sukatin ang PECs ng bawat isa. Rate

each other. (Page 14, Workbook)
¡ Sharing:
¡ Which PEC is your strength? Your weakness?
¡ How will you make PECS practice a daily habit?
WITHOUT
ENTREPRENEURSHIP,
THERE CAN BE NO
DEVELOPMENT