DAY IN THE LIFE

REAL STORIES OF A FOLD BIKE IN THE CITY

BROMPTON CONTENT GUIDELINE

INTRODUCTION

Brompton bikes, have for a long time been used by city dwellers to get to work
and enjoy the city; as well as getting out of the busy urban streets at the weekend
and finding somewhere new. The Brompton Day In The Life series celebrates this –
with a style that’s candid enough to feel natural, but with enough key product
shots and key messages that it clearly gets across the Brompton proposition.

BROMPTON BICYCLES A DAY IN THE LIFE OF

OBJECTIVE

We want to create a video that

captures a real life story and
incorporates the fun and practicality
of using a Brompton in your city.

BROMPTON BICYCLES A DAY IN THE LIFE OF

 THE IDEA

Using the style of our Day In The Life Videos as

a starting point, the narrative of the video is
formed around our hero’s usage of the bike,
and considering the key USPs of a Brompton,
and where the stories overlap.

BROMPTON BICYCLES A DAY IN THE LIFE OF

THE IDEA
We need the hero to guide which aspects are relevant to them but could be any number of the following:

Compact storage – Does the Luggage that just clicks – Does

model fold up their bike and keep it
Multi-modal – Does the modal Made for city streets – Fast,
the model have certain bits of kit
somewhere discreet at home? If agile and tough. Riding in town is a
take it on other forms of transport as that they need for their day that fits
they live in a compact apartment or joy. We want to show some great
part of their day? perfectly
similar, is this one of the reasons they riding shots.
in a Brompton bag?
like the product?

Made for offices – Where does Easy to carry – A short walk or
flight of stairs with a folded bike, at
the model work? Where do they
home or work or out and about can
store their folded bike when at
get across how manoeuvrable the
work?
bike is
Easy to fold/unfold – Great to Made for socialising – The
compact fold means you can still fit
include a few shots of this
into that small café spot with friends.
throughout to show the simplicity.
Showing folded at the
How does it fit into their day?
café/restaurant can get this across.

Made for escaping – Whether

getting out of the city or just finding
Great community - Riding with Made for you/style – What
some urban green space, a
makes a Brompton part of their style
others – is this part of the models Brompton can help you escape. If
that made them choose it over
day? this is part of what the model does
other bikes
as part of their day, lets show it.

Through a one day shoot we want to tell the hero’s story as best we can. Keeping the style pointers we developed for the other
DITL films and particularly retaining some of the wit and enjoyable moments, this video should be enjoyable to watch.

BROMPTON BICYCLES A DAY IN THE LIFE OF

DELIVERABLES

• Max. 2 min main edit.

• 2 x cutdowns for social (15-20sec)
• 1 x product focus 1 x people
focus
• 1 x set of Instagram stories short
cut (eg. 5 x 5sec moments)

BROMPTON BICYCLES A DAY IN THE LIFE OF

THANK YOU