1.

______describes the NPV of the stream of future profits anticipated over the customer's
lifetime purchases.
a. Customer lifetime value.
b. Customer profitability analysis.
c. Both (a) and (b)
d. All of these are false.

2. A ______ is a natural extension of the internal list, but it also includes information about
individual customers and their specific preferences and purchasing patterns
a. Marketing database
b. Market Share
c. Market Trade
d. External Market

3. In Solver Solution, slack is associated with:

a. Non-binding cells
b. Binding cells
c. Target Cells
d. The Objective Formula

4. _______ is the reason for failure in "New Product Development Strategy”

a. Poor product design
b. Incorrect positioning
c. Price too high
d. All of these

5. The Apriori algorithm is used for the following data mining task:
a. Classification
b. Clustering
c. Association
d. None of these

6. ______ allows you to analyze your spreadsheet data in powerful ways.

a. Data mining Templates for Visio.
b. Table analysis Tools for excel.
c. Data mining client for excel.
d. All of these.

7. When the formula bar is activated, you can see

a. The Edit formula button
b. The Cancel button
c. The Enter button
d. All of these

8. Which of the following is stage of Product Life Cycle?

a. Introduction Stage
b. Growth Stage
c. Decline Stage
d. All of these

9. If the demand curve for a good is downward sloping, then the good must be
a. Normal
b. Inferior
c. Giffen
d. Either (a) or (b)
10. If "time" is used as independent variable in a simple linear regression analysis, then which of
the following assumption could be violated?
a. There is a linear relationship between the independent and dependent variables.
b. The residual variation is the same for all fitted values of Y.
c. The residuals are normally distributed.
d. Successive observations of the dependent variable are uncorrelated.

11. If with the changes in prices, demand changes considerably, then the demand is
a. Inelastic
b. Elastic
c. Unaffected
d. None of these

12. What is the purpose of using a pointer in a data table?

a. It highlights the cell that matches the source data.
b. It allows the array formula to be repositioned
c. It highlights the first cell with a potential error.
d. It resets the file location to a recognized folder.

13. Decision Tree is

a. A flowchart
b. A structure in which internal node represents test on an attribute, each branch represents
outcome of test and each leaf node represents class label.
c. A flowchart and structure in which internal node represents test on an attribute, each branch
represents outcome of test and each leaf node represents class label.
d. None of these.

14. In which type of indirect measurement approach to measuring the relative importance of
consumers' evaluative criteria are consumers presented with several descriptions of alternatives and
asked to rank all of them in terms of his or her preference for those combinations of features?
a. Perceptual Mapping
b. Regression analysis
c. Conjoint Analysis
d. Cluster Analysis

15. Roger’s has proposed a classification of adopters. The five adopter categories as per
sequence are:
a) innovators, early adopters, early majority, late majority, and laggards.
b) innovators, early majority, early adopters, late majority, and laggards
c) innovators, early majority, late majority, early adopters, and laggards
d) none of the above.

16. Which of the following is the most widely used technique for measuring consumers'
judgments of brand performance on specific attributes?
a. Rank Ordering scales
b. Semantic Differential Scales
c. Constant Sum scales
d. Likert Scales

17. An easy-to-use approach that is well-adapted to evaluating risk in certain situations is known
as
a. Indirect simulations
b. Vague simulations
c. Monte Carlo simulation
d. Modulated simulations
18. In order to use the Analyze in excel feature, you must have ____ installed on the system.
a. SSDT
b. SSMS
c. SSMS
d. None of these

19. Protecting a worksheet means:

a. no cell in a worksheet can be changed.
b. saving the workbook in a hidden folder
c. no additional changes can be made to a worksheet.
d. to lock cells in the worksheet so that a user cannot inadvertently change them

20. Which method of trend analysis is useful for data not having a pronounced trend or
seasonality
a. Multiplicative model
b. Decomposition model
c. Ratio-to-moving average method
d. Exponential Smoothing method

21. If the regression equation is equal to Y = 23.6 -54.2, Then 23.6 is the ___ while -54.2 is the
____of the regression line
a. Intercept, slope
b. Radius, intercept
c. Slope, intercept
d. Slope, regression coefficient

22. The Cost Of Owning A Product, Including The Initial Purchase Price Of The Product And Its
Setup Cost, Operational Cost, Maintenance Cost, And Disposal Cost Over Its Entire Useful Life, Is
Known As: A) Life Cycle Cost. B) Total Cost Of Ownership. C) Functional Value To The Customer. A
Only
a. (A) only
b. (B) only
c. (C) only
d. (A) and (B)

23. Which of the following tool analyzes and highlights data rows that do not appear to match
the general patterns found in the rest of the table?
(a) Exceptions
(b) Highlight
(c) Scenario Analysis
(d) Highlight Exceptions

24. Solver allows the user to do all of the following except:

a. Create an Answer report when the solution is feasible
b. Save and reload the solution model
c. Create a limits report when integer constraints are defined
d. Create a scenario showing the solution results

25. Near multicollinearity occurs when

a. Two or more explanatory variable are highly correlated with once another.
b. Near multicollinearity occurs when
c. Two or more explanatory variables are perfectly correlation with one another.
d. The explanatory variable are highly correlated with the dependent variable.
26. Cluster analysis can be employment to:
a. examine a firm’s product offering relative to competition.
b. Group cities into homogeneous cluster for test marketing
c. Identify buyer group sharing similar choice criteria
d. Segment markets

27. The Durbin Watson statistics is used to detect

a. Autocorrection
b. Multicollinearity
c. Heteroscedasticity
d. Liner Trends

28. A pattern of variation of a time series that repeats every year is called:
a. Cyclical
b. Seasonal
c. Trend
d. Secular

29. In 1976, a frost in Brazil killed over 500 million coffee trees and damaged many more. A civil
war in Angola, a major supplier of coffee, cut back its crop. Furthermore, an earthquake in
Guatemala disrupted the flow of coffee. Despite these calamities, these three producers reported an
increase in export earning. On the basis of this information, which of the following must be true?
a. The Demand for coffee is price elastic
b. The Supply of coffee is price elastic
c. The demand for coffee is price inelastic
d. The Supply of coffee is price inelastic

30. In "adoption process for new production, customer seek information in the
a. Awareness stage
b. Interest stage
c. Evaluation and trial stage
d. All of these

1. Which method of trend analysis is useful for data not having a pronounced
trend or seasonality?
a. Multiplicative model
b. Decomposition model
c. Ratio-to-moving average method
d. Exponential smoothing method

2. Which of the following is the most widely used technique for measuring
consumers' judgments of brand performance on specific attributes?
a. rank ordering scales
b. semantic differential scales
c. constant sum scales
d. Likert scales

3. As per Customer Lifetime Value, the most profitable customers result in as much
as _____ of the profits of the company; the ____ least profitable lose ____ of the
profits.
a. 20%, 100%, 20%, 150%
b. 20%, 50%, 20%, 50%
c. 20%, 150%, 20%, 100%
d. None of these
4. The linear trend for the number of vehicles sold per year at a local motor sports
retailer is given by the equation, y = 30 + 125t. the base period (that is, year zero) of
the time series is the year 2004.the forecast for 2014 is
a. 1280
b. 251280
c. 125
d. 155

5. A _________ is a decision support tool that uses a tree-like graph or model of decisions and
their possible consequences, including chance event outcomes, resource costs, and utility.
a) Decision tree
b) Graphs
c) Trees
d) Neural Networks

6. Ina transaction data set where we have three variables:(A) Customer

Identification (B) Product bought (C) Order of product purchase. What model role
must we assign to (B), i.e., Product bought
a. ID
b. Sequence
c. Target
d. All of these

7. In 1976, a frost in Brazil killed over 500 million coffee trees and damaged many more. A civil
war in Angola, a major supplier of coffee, cut back its crop. Furthermore, an earthquake in
Guatemala disrupted the flow of coffee. Despite these calamities, these three producers reported an
increase in export earning. On the basis of this information, which of the following must be true?
a. The Demand for coffee is price elastic
b. The Supply of coffee is price elastic
c. The demand for coffee is price inelastic
d. The Supply of coffee is price inelastic

8. The measure of forecast error which calculates the average of absolute forecast
errors as a percentage of the actual demand is known as:
a. mean error
b. mean-square error
c. mean absolute deviation
d. mean absolute percentage error

9. A coefficient of correlation is computed to be -0.95 means that

a. The relationship between two variables is weak.
b. The relationship between two variables is strong and positive.
c. The relationship between two variables is strong and but negative.
d. The correlation coefficient cannot have this value.

10. Which of the following tools analyses and highlights data rows that do not appear to match the
general patterns found in the rest of the table?
a. Exceptions
b. Highlight
c. Scenario Analysis
d. Highlight Exceptions
11. Tools that compare user behavior and interests to make purchasing recommendations to
users are called:
a. Clickstream tracking tools
b. Customer tracking tools
c. Collaborative filtering tools
d. Filtering tools

12. What is the meaning of the term heteroscedasticity"?

a. The variance of the errors is not constant.
b. The variance of the dependent variable is not constant.
c. The errors are not linearly independent of one another.
d. The errors have non-zero mean.

13. If the demand curve for a good is downward sloping, then the good must be
a. Normal
b. Inferior
c. Giffen
d. Either (a) or (b)

14. A pattern of variation of a time series that repeats every year is called:
a. Cyclical
b. Seasonal
c. Trend
d. Secular

15. In which type of indirect measurement approach to measuring the relative importance of
consumers' evaluative criteria are consumers presented with several descriptions of alternatives and
asked to rank all of them in terms of his or her preference for those combinations of features?
a. Perceptual Mapping
b. Regression analysis
c. Factor Analysis
d. Conjoint Analysis

16. If with the change in prices, demand changes considerably, then the demand is
a. Inelastic
b. Elastic
c. Unaffected
d. None of these

17. Regular customers of company's products are rewarded by designed programs

are classified as
a. customer's program
b. frequency programs
c. distribution programs
d. None of these

18. Roger’s has proposed a classification of adopters. The five adopter categories as per
sequence are:
a) innovators, early adopters, early majority, late majority, and laggards.
b) innovators, early majority, early adopters, late majority, and laggards
c) innovators, early majority, late majority, early adopters, and laggards
d) none of the above.
19. Near multicollinearity occurs when
a. Two or more explanatory variables are highly correlated with one another.
b. Near multicollinearity occurs when.
c. Two or more explanatory variables are perfectly correlated with one another.
d. The explanatory variables are highly correlated with the dependent variable.

20. In which type of indirect measurement approach to measuring the relative importance of
consumers' evaluative criteria are consumers presented with several descriptions of alternatives and
asked to rank all of them in terms of bis or her preference for those combinations of features?
a. perceptual mapping
b. regression analysis
c. conjoint analysis
d. cluster analysis

21. A marketing database alllows organizations to identify and focus their efforts on their best
customers using a recency, frequency, and monetary ______.
a. (RFM) analysis.
b. (CRS) analysis.
c. (BAB) analysis.
d. Consumer analysis.

22. Solver allows the user to do all of the following except:

a. Create an Answer report when the solution is feasible
b. Save and reload the solution model
c. Create a limits report when integer constraints are defined
d. Create a scenario showing the solution results

23. Which of the following is stage of Product Life Cycle?

a. Introduction Stage
b. Growth Stage
c. Decline Stage
d. All of these

24. We have done an RFM analysis on our customer data. Mary Jones has a score of "1
1 5". This series means that Mary ________ .
A. Has ordered recently, orders frequently, and places a large order when she
orders.
B. Hasn't ordered recently, orders infrequently, but places a large order when she
orders.
C. Has ordered recently, orders frequently, but doesn't place a large order when she
orders
D. Hasn't ordered recently, orders infrequently, and doesn't place a large order
when she orders.

25. ____ is the reason for failure in "New Product Development Strategy"
a. Poor product design
b. Incorrect positioning
c. Price too high
d. All of these

26. In Solver Solution, slack is associated with:

a. Non-binding cells
b. Binding cells
c. Target Cells
d. The Objective Formula
27. The conjoint analysis may be employed to:
a. identify important attributes that influence consumer choice.
c. estimate market share potential.
c. analyze product image.
d. All of these

28. If the regression equation is equal to Y = 23.6 -54.2, Then 23.6 is the ___ while -54.2 is the
____of the regression line
a. Intercept, slope
b. Radius, intercept
c. Slope, intercept
d. Slope, regression coefficient

29. When the formula bar is activated, you can see

a. The Edit Formula button
b. The Cancel button
c. The Enter button
d. All of these

30. A ______ is a natural extension of the internal list , but it also includes information about
individual customers and their specific preferences and purchasing patterns
a. Marketing database
b. Market Share
c. Market Trade
d. External Market