MARFRANCISCO, PINAMALAYAN,

BASIC EDUCATION DEPARTMENT ORIENTAL MINDORO

043-284-4504
Senior High School Abada College Basic Education Department

ABADA COLLEGE

GRADE 12

Name:
Year and Section:
Time Frame: 1 week
Submission Date: January 15, 2022

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 INTRODUCTION
Owning and running a business have
its own challenges. You are in charge of all
the operations in your business; therefore,
you need to know all of the risks involved,
including the operations, human resources,
and problems in the economic market.
Most of failures are caused by the owner’s
inability to see the details of the internal
and external affairs of the business.
Running a business entails research,
testing, proper execution, and monitoring.
The conceptual and theoretical framework
of building a comprehensive business plan
will be tackled and prepared in the course.
The real success of your future business
will depend on your compliance with the set
business plan. Therefore, this course aims
to teach you how to effectively and
sustainably run your future business based
on the business plan prepared.
The first lesson will aid you the basics
of entrepreneurship as well as the key
concepts of common and core
competencies as the required skills to
become a successful entrepreneur. You
will be able to understand the pros and
cons of being an entrepreneur as
compared to being an employee. A total
persona of an entrepreneur and the various
exciting career opportunities in line with
being an entrepreneur will be discussed.

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MODULE LESSONS AND COVERAGES
CONTENT STANDARDS
The learner demonstrates understanding of

 key concepts, underlying principles, and core competencies in

Entrepreneurship;

 concepts, underlying principles, and processes of developing a business plan;

and

 environment and market in one’s locality/town.

PERFORMANCE STANDARDS
The learner

 creates/provides a quality and marketable product and/or service in

Entrepreneurship as prescribed in the TESDA Training Regulation;

 presents an acceptable detailed business plan; and

 creates a business vicinity map reflective of potential market in one’s

locality/town.

Lessons Most Essential Learning Competencies

Overview of Entrepreneurship
Recognizing the Potential
Market
The Marketing Plan
-Discuss the relevance of the course
-Explore job opportunities for Entrepreneurship as
a career
-Recognize a potential market
-Select the best product or service that will meet the
market need.
-Recognize the importance of marketing mix in the
development of marketing strategy
-Describe the Marketing Mix (7Ps) in relation to the
business opportunity

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 Product Development,
Operations, and Financial Plan
-Demonstrate understanding of the 4M’s of
operations
-Describe the 4Ms (Manpower, Method, Machine,
Materials) of operations in relation to the business
opportunity
-Forecast the costs to be incurred
-Compute for profit

MODULE MAP

OVERVIEW OF
ENTREPRENEURSHIP

RECOGNIZING THE
POTENTIAL MARKET
DEVELOPING
A BUSINESS
PLAN
THE MARKETING PLAN

PRODUCT DEVELOPMENT,
OPERATIONS, AND
FINANCIAL PLAN

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OBJECTIVES:
 discuss the relevance of entrepreneurship and its economic importance
 determine the five levels of entrepreneurial development
 explain the key concepts of common and core competencies in
entrepreneurship
 delinate clearly between entrepreneurship and employment
 explore opportunities for entrepreneurship as a career; and
 appreciate the importance of entrepreneurship in the economy of the country

INTRODUCTION
Many of us Filipinos see education as means of becoming succesful. You often
hear your parents reminding you being a diligent student in school and working hard
so you can land a reputable position in the company or in the government, as these
equate to “success”. Some even view living abroad as a measure of success. Living
abroad has been a traditional notion for all of us. Nowadays, however, there are some
Filipinos who see another path to success---entrepreneurship.

What is Entrepreneurship?
Entrepreneurship is a proactive process developing a business venture to
make a profit. It involves seeking opportunities for a market, establishing and
operating a business out of the opportunity, and assessing its risks and rewards
through close monitoring of the operations.
An entrepreneur is succesful if the business that he or she envisioned has
materialized into a thriving industry with regular customers and finacial gain. He or
she either decides to maintain his/her business or expand. this eventually reflects on
the society and the economy as a whole.

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SOCIETAL AND ECONOMIC BENEFITS OF ENTREPRENEURSHIP
 Produces more jobs that equate to an increase in national income
 Amplifies economic activities of different sectors of society
 Introduces new and innovative products and services
 Improves people’s living standards
 Disperses the economic power and creates equality
 Controls the local wealth and balances regional development
 Reduces social conflicts and political unrest
 Elicits economic independence and capital formation

The word “entrepreneur” has a French origin and was coined from the words entre,
which means “between”, and pendrte, which means “to take”.
An entrepreneur is a unique individual who has the
innate ability and extraordinary dedication to establish BIG IDEA
and manage business, acknowledging all the risks and
reaping its rewards. Like pther vocations, being an There are so many
entrepreneur is also a calling. It is not a career that one business opportunities
can jump into when he or she decides so. It entails a that most people neglect,
holistic business talent to be considered one, ranging little do they know that
from product to marketing expertise to opeartions agility, they only need courage
and to financial profeciency. An and talent to be able to
entrepreneur’s natural talent is capitalize them.
being perceptive for opportunities in
his/her sorroundings that normal
people don’t give importance to or often neglect. He or she
sees existing problems about a certain product or service as
prospects rather than threats. Leadership is the core of every
entrepeneur. He or she is always excited about his/her
business and bravely take risks. He or she innovates,
executes his or her big ideas, and rarely procastinates.
FIVE LEVELS OF ENTREPRENEURIAL DEVELOPMENT (Action Coach)
1. Self-employed. In this level, entrepreneurs are not comfortable with the
routines of a desk job. They do not want to conform to a fixed working schedule.
While they can be self-sufficient, their tendency is to become too reliant on
themselves, which leads to exhaustion. They will eventiually realize that a

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 successful business should work for them, not the other way around. If they realize
this, they can move on to the next level.
2. The manager. In this level, entrepreneurs feel the need to step up and ask
some help from the people around them.They delegate and hire potential
employees to do the work. They may have the tendency to get people who do
not know the exact needs and requirements of the job, because entrepreneurs
think that the battle is in the scale asnd not the profitability and as a result, they
may get frustrated because the business does not go as planned, and some
potential problems arise from how employees oparate. When they begin to
realize this, entrepreneurs will start knowing their employees better, assessing
their strengths and their areas for improvement and will begin to create positions
that match the requirements of the business and the employees’ expertise. They
can now move to the next level.
3. The leader. Entrepreneurs in this level already enjoy seeeing their people
flourish, stepping up and producing great results with minimal supervision. They
already recognized key leaders in their organization. Entrepreneurs are now
focusing on the big picture and strategic direction of their business rather than
in generating sales and operating business. A this point, entrepreneurs can now
move on to the next level.
4. The investor. They look for more opportunities for their business to grow. They
may either purchase one or two businesses (as a franchise) to potential
entrepreneurs. They will delegate a suitable manager for such operations and
will act as directors. When this becomes succesful, they will now become true
entrepreneurs.
5. The true entrepreneur. True entrepreneurs, now aim for quality and excellence
in their work. They have fully learned, and continue to practice a four-step
process of thinking.
• Idealization. Entrepreneurs dream enormously and desire to build an
ideal environment
• Visualization. Entrepreneurs start to create plans to make the dream a
reality.
• Verbalization. It involves sharing their ideas with other people, knowing
that their vision is already occurring.
• Materialization. It happens when the vision becomes reality. They now
have an income that keeps on multiplying even if they do not put much
effort.

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 NEW TERMS COINED TO SUIT AN
ENTREPRENEUR’S FIELD OF
EXPERTISE
1. Technopreneur is an entrepreneur
who puts technology at the core of his
or her model.
2. Social entrepreneur is one who takes
advantage of the country’s social
problem and turn it to profitable
institutions.
3. Intrapreneur is an entrepreneur in
large company or corporation who is
task to think, establish and run a new Pacita “Chit” Juan, a
idea or project. social entrepreneur, shows a
4. Extrapreneur is an entrepreneur who line of products from her
hops from one company to another to
ECHOstore (Environment,
act as the innovation champion.
Community, and Hope
Organization) merchandise.

COMMON AND CORE COMPETENCIES OF ENTREPRENEURSHIP

Entrepreneurship is a career that requires a plethora of common and core

competencies. Therefore, to be considered a succesful entrepreneur he or she must
possess common entrepreneurial competencies that are needed all throughout the
entrepreneurship career. At the same time, he or she should also posses core
competencies that are needed for business sustainability and management.

COMMON TRAITS OF AN ENTREPRENEUR

1. Proactive. They address issues, problems, and challenges before they come
rather than when they already happened.
2. Agents of change. They are innovation champion and see opportunities in
hopeless and complex situation.
3. Risk takers. They are not afraid to take and calculate risks and if they think
there is a big chance of succeeding, they push through the venture and don’t let
the opportunity pass.

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 4. Have a sharp eye for opportunities. They have a talent for recognizing
opportunity and know how to assess the net cause and effect of an opportunity
and decide intelligently if a venture should be considered or not.
5. Sociable. Relationship management is the key for employee and customer
retention, which can be achieved by a sociable entrepreneur.
6. Networkers. Knows the key people to connect with, thus networking can be an
intimidating tasks, it takes a lot of guts to pull it off.
7. Decisive. They always have a decision about their business. They make make
sure that all aspects of their business have clear objectives and strategies. They
base their decisions on scientific calculations backed up by their experience and
technical knowledge.
8. Balanced. The minds of entrepreneurs are always playing with “unique ideas”
that no one has ever thought of yet.
9. Innovative. The minds of entrepreneurs are rich with big ideas that can add
value to their existing business or could become a game changer in the industry
or business where they belong.

CORE TRAITS OF AN ENTREPRENEUR IN MANAGING AND RUNNING THE

BUSINESS
1. Leaders. They must be the source of inspiration for their employees, humble,
approachable, friendly and know how to listen to people’s concerns. They must
also be decisive and know how to own up to their decisions. Also, they know
how to unite the team and bring out the best in every employee.
2. Communicators. They know how to use all forms of communication to
effectively share ideas and address certain concerns with their customers or
employees to ensure smooth flow of operations in their business.
3. Specialists. Entrepreneurs are experts of their chosen business, when asked
about the specifics of their product/services, they can easily answer it without
heavily relying on their people.
4. Problem solvers. They possess critical thinking skills and look at problems as
challenges or puzzles that they need to solve. They know how to handle issues
in any area of the business and have faith that every problem has a solution no
matter hard it is.

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PROS AND CONS OF ENTREPRENEURSHIP VS. EMPLOYMENT
IMPORTANT CAREER ENTREPRENEUR EMPLOYEE
FACTORS
1. Income  Income is generated  Income is
passively even when generated actively
the entrepreneur is (i.e., on working
resting hours only); no
 Opportunity income is work=no pay
unlimited, depending  Income is usually
on the success of the fixed per month and
business increases every
 Income is only earned year depending on
when the business is the epmloyer and
succesful the employee’s
performance.
 Income is earned
whether the
business is
successful or
unsuccessful
2. Hiring and Firing  Provides jobs; is the  Seeks for job; is the
Organizational owner of the business one applying for a
Setup, and Major and conducts the job and is
Key Result Areas talent selection interviewed by the
 Fully responsible for company’s hiring
serving customers, officers
amking the business  Ha the goal of
profitable/sustainable, satisfying only the
and providing employer or the
employee’s direct supervisor
satisfaction.  Fully dependent on
 Has the power to the employer’s
disengage performance; is at
nonperforming risk of losing his or
employees applying her jpob if the
the due process company does not
policy of disengaging perform well; may
personnel find it difficult to just
leave their below

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  Can venture into par employer if this
expansion of is their only source
business such as of income
franchising and  Can only work for
buying other similar the current
businesses employer
exclusively
3. Daily Tasks  Performs all  Has routine tasks
necessary variable and works on
tasks to establish and regular or normal
manage a startup hours
business, which  Follows policies,
usually takes most of procedures, and
the entrepreneur’s memoranda from
time; spend more the employer
hours on work than a
regular employee and
sometimes gets no
sleep
 Prepares policies,
procedures, and
memoranda for the
business
4. Leisure Time and  Has a flexible  Has a limited
Vacations schedule and can number of vacation
take unlimited number days imposed by
of vacation days the employer
(applicable only if the
business has
stabilized already)
5. Taxation  Taxed on the net  Taxed on the gross
income; can claim income; cannot use
taxable income expenses incurred
deductions for related to the job
allowable expenses such as food and
incurred by the transportation
business expenses to claim
for deductions from
taxable income.
6. Comfort Level at  Is comfortable in  May be comfortable
Work doing multiple and with routines and
challenging tasks and minimal risks; may
takes accountability also be comfortable
with the risks and in working for the
profit of the business; company itself
does not want to be

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 confined in a box;
thinks outside the box
or sometimes thinks
there is no box

Entrepreneurship consists of vast career options depending on the passion and

field of interest of the entepreneur. The saying “When you love what you do, it’s as if
you are not working” is very much applicable to entrepreneurs who consider managing
their business as enjoyment rather than working exhaustively.
MOST COMMON SMALL BUSINESSES IN THE PHILIPPINES
1. Sari-Sari Store. It is one of the easiest business to set up due to minimal capital
required.

2. Rice Retailing. Because rice is a staple food of Filipinos and other Asian
countries, it is very common in the country.
3. Food cart- They are usually located inside or outside the malls, schools, parks,
train stations, and offices. Popular food items sold are dumplings (somai), boiled
fertilized duck eggs and quail eggs deep fried in batter (tokneneng and kwek-
kwek), fish balls and squid balls, burgers, fried noodles, shawarma, hotdogs,
sandwiches, pizza, donuts, and pastries while popular beverages sold are sago’t
gulaman (tapioca pearls and jelly), soft drinks, mineral water, milk tea, coconut
juice, and other juices. Food cart businesses are usually under franchising
arrangements.
4. Printing business. Usually situated near schools and offices, cater to the needs
of the students for their projects and also to offices for their advertising and
business requirements.
5. Buy-and-sell business. This business is one of the emerging business in the
Philippines, and it is not just done traditionally in brick-and-mortar stores but also
over the Internet.
6. Street Food Business. Literally located in streets, selling almost the same food
products being sold by the food cart business. Some unusually popular street
foods are isaw (chicken intestines), betamax (chicken blood), adidas (chicken
feet), and the famous balut (developing duck embryo).
7. Flea market business or tiangge. They set up small space and sell any type of
goods in a palengke setup normally in an open space. Customers are more
interested to buy here because they can bargain for the price.

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 8. Online Selling busines. This business deals with adding the Internet as a
marketing and transaction channel for selling.
9. Cellphone loading business. Because many Filipinos are prepaid mobile
users, many cellphone loading business are established in the country and some
entrepreneurs link this business to their existing business like sari-sari store.
10. Laundry and dry cleaning business. Located at central business districts and
areas with several condominiums and townhouses. The business of owner should
follow hygiene requirements before starting this business.
11. Hair styling and makeup business. Filipinos are generally conscious about
proper grooming and hygiene, that’s why this business is profitable. This includes
parlors and barber shops.
12. Spa, gym, and nail care business. This business offers a range of massage
treatments that can relax the stressed areas of the body. as well as other skin
treatments such as facials and body scrubs.
13. Video and photography business. This business requires talent in capturing
precious moments of celebrations or important events.
14. Tutorial business. This business caters to students who are not able to catch
up with their lessons, or those who just want to be ahead in class. This is
composed of experts in a particular field who transfer their knowledge to another
for a fee.
15. Baking business. Bread is the second staple food of Filipinos. Pan de sal is
the most common bread offered by this business.
16. Web site development and design/blogging. In this business, the Web site
developer conceptualizes and implements a Web site for another business whose
objective is to inform, persuade, and remind its customers.
17. Direct Selling business. It is a face-to-face selling of products by a sales agent.
18. Car wash and car care business. Often seen in large cities because of the
proliferation of cars.
19. Bar, café, and restaurant. The demand for variety and quality taste of foods
has increased, thus these businesses are continously thriving.
20. Water station and LPG (Liquified Petroleum Gas) station. This business
continuously serves households, supplying them with purified water and gas
needs.
A business starts with an idea. Once the business is established, the business
owner, the entrepreneur, can choosre to expand and explore franchising,
intrapreneurship (managing a startup bussiness in an established business), and
acquisition (buying another similar business or a new business). Franchising is a
business arrangement where in a franchisor, who is the owner, acquires distribution
centers through the franchisees or the affiliated dealers.

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FRANCHISE OR STARTUP BUSINESS
(Entrepreneur Philippines’ franchise business options in the Philippines, which a
potential entrepreneur can pursue after college or even after finishing the K to 12
Program)

• Bakeries, bakeshop and bread • Heath and wellness

products • Schools
Bars, cafes and coffee shops
• Services (personal and business)
• Car care
• Water stations
• Beverages and confectionery
• Direct selling
• Clothing and accessories
• Dealerships
• Convenience Store
• Distributorship
• Drug stores and Pharmacies
• Fast foods establishments and
restaurants
• Food and snack cart
• Gas stations/petroleum products
• Gen. merchandise and retail

ACTIVIITY 1:
Directions: Identify which among the following descriptions refer to
entrepreneurs and which refer to employees. On the blanks, write EN for
entrepreneur and EM for employee.
1. Income is earned whether the business is succesful or
unsuccessful.
2. He or she is usually comfortable with routines and minimal
risks.
3. He or she is fully responsible for serving customers,
making the business profitable/sustainable, and providing employee satisfaction.
4. He or she prepares policies, procedures, and memoranda
for the business.

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 5. He or she is fully dependent on the employer’s
performance. If the company does not perform wel, he or she is at risk of being
jobless.
6. He or she is comfortable in doing multiple and challenging
tasks and takes accountability with the risks and profits of the business.
7. Income is generated on working hours only.
8. He or she has a flexible schedule and can take an
unlimited number of vacination days.
9. He or she is taxed on the gross income. Expenses incurred
related to the job such as food and transportation expenses cannot be used to
claim for deducted from taxable income.
10. He or she has a power to disengage nonperforming
employees, applying to the due process policy of disengaging personnel.

TASK TO DO:
Look for a successful entrepreneur that are engaged in
small common business or franchise businesses. Your goal is to understand the
mindset of established entrepreneurs by playing the role of an interviewer.
Ask these questions by using the interview method in research. Write the answers in
a clean long bond paper.

1. What motivated you to become an entrepreneur?

2. What do you think are your characteristics and competencies that made
you a successful entrepreneur?

3. Aside from the business that you have, what other business are you
interested in?

4. Who are your top three entrepreneur models? Why do you want to be like
them?

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 5. How much do you love your job?

Criteria:
COMPLETENESS-5
ACCURACY-10
PRESENTATION OF INTERVIEW RESULT-5

Congratulations! You have completed this lesson! 

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Reference: Entrepreneurship, Diwa Publishing House

Prepared by:

Ms. Dina Mycah L. Bautro

Entrepreneurship Teacher

Mr. Olan Jay D. Pacia

Entrepreneurship Teacher

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 Approved by:
Mrs. Emelyn M. Narra
Basic Education Principal

Ms. Dina Mycah L. Bautro Mr. Olan Jay D. Pacia

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