BUSINESS & STRATEGY

JARGON YOU
MUST KNOW
 Cost Per Lead
Cost per lead is the sum invested in
obtaining a lead. This expense plays a
significant role in CAC.
The most frequent application of cost per
lead is in paid advertising, where the
quantity of leads you generate from a
given investment in a programme like
Google Ads directly relates to the amount
of money you spend on it.
 Tech Stack
The collection of hardware and software
that a company uses to run its operations
is known as a tech stack, also known as a
software stack. A CMS, CRM software, sales
acceleration tool, marketing automation
platform, and project management
programme are likely required for the
majority of businesses.
It also includes any servers and
integrations required to run the platforms
simultaneously.
 Bottom Of
The Funnel
The final stage of the purchasing process is
represented by the funnel's bottom. When a
buyer has identified a problem, looked into
potential solutions, and is prepared to
make a purchase.
At this point, buyers typically start a
conversation with a sales representative by
asking for a free demo or consultation.
 Customer
acquisition
Customer acquisition is the collective term
for all the actions, procedures, and
materials required to bring in a new
clientele for your enterprise.
Customer acquisition encompasses brand
awareness, lead generation, product
marketing, nurturing, and sales strategies,
but the term ends once a prospect closes a
deal to become a paying client.
 Product
Market Fit
You have found your product's market
when it meets that market's needs. At the
confluence of the product lifecycle's
introduction and growth stages, product-
market fit takes place.
A minimum viable product (MVP) must first
be developed to achieve product-market
fit.
 Search Engine
Optimisation
The practice of positioning your website and
content for high rankings on search engine
results pages (SERPs) and increased traffic is
known as search engine optimisation (SEO).
SEO includes both on-page SEO and off-page
SEO. With on-page SEO, you try to modify
your website's code and content to improve its
ranking. With off-page SEO, you try to contact
people outside of your business to get
backlinks and traffic from other sources.
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