Presented by: Darwin Robert A.

Gutierrez
Faculty Member, CaReS
OBJECTIVES
 Define terms associated with social media and
telecommunication
 Explore the use of social media and telecommunication in
the health professions
 Discuss general guidelines for the safe and effective use of
social media.
 Differentiate between social media and social networking
 Explore Issues related to using social media.
 Identify various forms of telecommunication.
 Review standards and guidelines to establish telehealth
programs.
A. SOCIAL MEDIA
TOOLS
 Aggregator – software application that collects informat
online resources.
 Blog – a website or online journal
 Buttons and badges – graphic elements
 eCards – Electronic Greeting cards
 Hashtag – begin with a pound sign
 Image creators – describes tools used to create design
 Podcasts – files that contain digital audio and/or video clips
 Widgets – a piece of code embedded on a desktop,
webpage, or blogging sites.
SITES
SITES
 Relationship-Based Networks – most popular of all SM
sites.
 Media Sharing – Site that focus on sharing various forms
of media.
 Discussion Forums – popular places where issued are
debated.
 Social Publishing – platforms where blocks of texts are
shared with others.
 Bookmarking – allow you to collect content from the
internet.
 Social review – feedback posted by other consumers
Guidelines in Using Social Media
 Review Terms and Conditions
 Explore
 Be honest but avoid overexposure
 Do not setup false accounts
 Remember everything
 Keep personal and professional
Benefits using Social Media
 Build relationships, networking opportunities
 Disseminates health-related education, research or best practices
 Educates the public on health-related needs
 Provides access to unique and specialized health needs
 Provides timely dissemination of health-related and safety
information
 Leverages audience networks
 Personalized information to targeted audience
 Facilitates interactive communication
 Empowers people with information to make decisions
Implications Inherent in Using
Social Media
 Loss of trust in others due to unethical or unprofessional misconduct
 Termination from job and loss of professional license due to
unprofessional conduct, revealing privileged communication, or breach
of confidentiality.
 Chargers for unprofessional, unethical, and immoral conduct.
 Breach of confidentiality and/or mismanagement of medical records.
 Financial penalties to you and your employer if a breach of information
occurs.
 Lateral violence, which occurs when professionals post comments on
SM regarding other individuals. Lateral violence may include but is not
limited to disruptive behaviours, cyber bullying, intimidation, and
threats toward a health professional’s personal safety.